Raven51

Name

Raven51

Legal name

Raven51 AG

Website

https://raven51.de

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

HR Marketing and Recruiting Services

NAICS

Employment Placement Agencies (561311), Employment Placement Agencies and Executive Search Services (56131), Employment Services (5613)

SIC

Services-Employment Agencies (7361), Services-Advertising (7310)

akta.pro primary industry

Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)

akta.pro secondary industry

Employer Brand & Recruitment Marketing Creative Agencies (MPAAAAAM)

Keywords

• Recruiting marketing services
• Employer branding consulting
• Job advertising packages
• Social recruiting campaigns
• Active sourcing services

Headquarters

HQ city

Karlsruhe

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Job Advertisement Packages: Ad packages offering large reach and price advantages for finding willing candidates. Packages are available for different job levels and professional groups, or can be customized.
2. Social Recruiting Campaigns: Targeted social media campaigns on platforms like Facebook, Instagram, Snapchat, and TikTok to reach candidates on social networks.
3. Active Sourcing Services: AI-powered data-driven candidate search combined with professional outreach as a managed service for difficult positions.
4. Employer Branding Consulting: Strategic consulting to identify unique employer characteristics and position employer value propositions in the market.
5. HR Marketing Campaigns: Multi-channel marketing campaigns from Instagram to TV spots to billboards to reach talent effectively.
6. Career Website Development: Custom career website development and optimization services.
7. HR Consulting: Strategic consulting for recruiting and retention strategy development with experienced team input.
8. Candidate Persona Development: Data-based candidate persona creation to understand and target ideal candidates.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Raven51 is a full-service HR marketing and recruiting agency that helps employers in the DACH region attract talent through job advertising packages, social media recruiting campaigns, AI-powered active sourcing, employer branding consulting, career website development, and HR marketing campaigns. The agency leverages an in-house AI-Jobwriter tool, an ISO 27001-certified applicant management system (BITE), and a partner network of 50+ job boards to deliver end-to-end talent acquisition solutions. Services are sold to employer clients (SMEs and large enterprises) primarily on a quote-based or package basis.

Product overview

Raven51 is a German personalmarketing (HR marketing/recruiting) agency offering a comprehensive portfolio of recruitment solutions. The core offerings include job postings (Stellenanzeigen), advertising packages (Anzeigenpakete), Social Recruiting, Active Sourcing with AI, and Employer Branding consulting. The company provides a full-stack recruitment marketing platform complemented by proprietary tools (AI-Jobwriter, BITE Bewerbermanager, Better Ads, Panacee) and strategic consulting services (HR Consulting, Mediaplanung, Candidate Personas). Raven51 operates an extensive network of job board partnerships including Indeed, Stepstone, Jobware, jobvector, and specialized platforms (praktischArzt, azubister, Kliniken.de), while integrating technology partners like Wonderkind (AI targeting), LogOn Consulting (matching/profiling), onlyfy/XING (application management), and Persona Institut (candidate personas). The portfolio covers the complete talent acquisition lifecycle from employer branding and career websites through job advertising, social recruiting, active sourcing, and video recruiting (JOBSAROUND.tv).

Differentiator

Problem solved

Functional benefit

Brands

• AI-Jobwriter: An AI-powered tool that generates high-quality job postings at the push of a button, offered free of charge.

Quantifiable outcome

• Optimal balance between broad reach and targeted candidate approach with large media agency purchasing conditions
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability14 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• WonderkindcoreTechnology or IntegrationWonderkind provides AI-powered recruitment technology that enables Raven51 to target latent job-seeking candidates across the internet. Founded in 2015 in the Netherlands, Wonderkind has grown to operate in 48 countries and 16 languages. Raven51 uses Wonderkind's Socialboost and Wonderkind Ad products for social media recruitment campaigns and targeted candidate outreach.
• Persona InstitutcoreTechnology or IntegrationThe Persona Institut is the first point of contact for German companies regarding data-based candidate personas. Their SaaS solution helps understand target audiences to optimize candidate journey, run performance campaigns without waste, and generate applications faster.
• HRM CONSULTING GmbHminorStrategic or Co-development PartnerOwner-managed personal consulting firm with headquarters in Berlin and offices in Hamburg, Heidelberg and Munich. Placing specialists and executives in (online) marketing, IT and E-commerce since over 15 years. Four-time TOP CONSULTANT Mittelstand award winner.
• P.S.P.P. Königsteiner Personalberater AGminorChannel Partner/ Reseller/ DistributorExperienced recruiting team operating successfully since 1966. Maintains many long-term client relationships and supports customers with independent consulting. Has built extensive network across many industries over decades.
• StepstonecoreChannel Partner/ Reseller/ DistributorGermany's most visited job board with approximately 600,000 job listings and over 16 million active users. Leading address for professionals and executives.
• IndeedcoreChannel Partner/ Reseller/ DistributorGermany's most comprehensive job search engine operating in over 60 countries. One of the largest job search engines in the world with 250 million monthly visitors. Raven51 offers Indeed campaigns as part of their service portfolio.
• JobwarecoreChannel Partner/ Reseller/ DistributorJob portal serving for over 25 years with highest applicant quality. Awarded for best service and consulting. 96% of employers recommend the job market. Leading generalist job board with highest recommendation rate.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Indeed: Indeed is the world's largest job search engine with 250 million monthly visitors globally and operates in Germany as one of the most comprehensive job boards. It is comparable to Raven51 because both monetize employer demand for candidate reach — though Indeed is a self-serve platform while Raven51 is an agency layer that resells and manages Indeed campaigns on behalf of employers.
• Stepstone (Axel Springer): Stepstone is Germany's most visited job board with approximately 600,000 job listings and over 16 million active users, owned by Axel Springer. It is comparable to Raven51 because both serve the German employer recruiting market, with Stepstone operating as the underlying media and Raven51 acting as a value-added agency buying Stepstone inventory at scale and bundling it with consulting and creative services.
• Ströer SE & Co. KGaA: Ströer is a major German outdoor and digital advertising media company that operates job board platforms and recruitment marketing solutions at significant scale. It is comparable to Raven51 because both sell recruitment-related media and advertising to German employers, with Ströer operating as a much larger incumbent with broader advertising infrastructure including Out-of-Home which Raven51 also offers.

Direct peers

• XING / onlyfy by New Work SE: XING (and its onlyfy Bewerbungsmanager product) is Germany's leading professional network with 21+ million profiles and an integrated ATS offering access to 900+ job boards. It is a direct peer to Raven51 because both sell recruitment technology and employer solutions to German HR teams, with onlyfy explicitly listed as a partner product in Raven51's portfolio — meaning the two compete and partner simultaneously.
• Hays Deutschland: Hays is a major UK-headquartered professional staffing and recruitment firm with significant German operations specializing in IT, engineering, and professional placements. Comparable to Raven51 because both serve enterprise German employers with specialized recruiting services, though Hays leans more toward contingent/staffing while Raven51 focuses on recruitment marketing and direct hire.
• DIS AG: DIS AG is a large German staffing and recruiting services provider (subsidiary of Adecco Group) offering temporary staffing, permanent placement, and HR consulting. Comparable to Raven51 because both operate as German recruitment services providers targeting enterprise clients, though DIS AG is significantly larger and more focused on traditional staffing vs Raven51's marketing-led approach.
• Jobware: Jobware is a leading German online job market serving for over 25 years with 3.5 million monthly page views and the highest employer recommendation rate (96%). It is comparable to Raven51 as a partner in its distribution network but also a competitor for direct employer relationships, given that Jobware increasingly offers AI-powered matching and employer-branded campaign tools.
• Heywow GmbH: Heywow is a German employer branding and recruitment marketing agency offering video production, social recruiting, and employer brand strategy. It is comparable to Raven51 because both operate as German recruitment marketing agencies with overlapping service portfolios in employer branding, social recruiting, and active sourcing for SMB and enterprise clients.

Emerging players

• Personio: Personio is a leading European HR tech platform providing ATS, HRIS, and recruiting automation to SMB and mid-market employers, headquartered in Munich. It is comparable to Raven51 as an emerging competitor because both target German HR teams for recruitment outcomes, though Personio sells SaaS software while Raven51 sells agency services and media buying.
• Kununu (part of New Work SE): Kununu is a leading employer review and employer branding platform in the German-speaking market, owned by New Work SE (parent of XING). It is comparable to Raven51 because both serve German employers seeking to build employer brand and improve recruiting outcomes, with Kununu offering a review-driven SaaS platform and Raven51 offering agency-led branding and campaign services.

Market position

Weaknesses5 records

Competitive moat6 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/Raven51AG
• Facebookfacebook.com/Raven51AG
• LinkedInde.linkedin.com/company/raven51
• Instagraminstagram.com/raven51ag
• Pinterestpinterest.de/raven510151
• TikToktiktok.com/@raven51ag

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raven51