HRM CONSULTING GmbH

What HRM CONSULTING GmbH does

HRM CONSULTING GmbH is a privately held, Berlin-based boutique personalberatung (personnel consultancy) operating in the German-speaking market since 2002. The company provides two independent service lines: Direct Search / Executive Search, a contingent-fee headhunting service priced at 25-28% of the placed candidate's annual gross salary and focused on passive candidate outreach for senior, specialized, and confidential mandates; and, since 2015, a Stellenanzeigen-Agentur (Job Advertisement Agency) offering multiposting, recruiting media procurement, and performance-oriented optimization of job postings across generalist and specialist job boards (StepStone, Indeed, LinkedIn, XING, Stellenanzeigen.de, Jobware, Jobtensor, MeineStadt). Functional specialization covers Marketing, Sales, IT, and Finance roles, with growing extension into Healthcare, MedTech, Pharma, and Life Sciences.

The underlying technology is non-proprietary: HRM CONSULTING relies on human consulting expertise supplemented by instrumental use of structured data markup for Google for Jobs, SEO optimization of job postings, and integration with third-party ATS platforms (d.vinci, Personio, Onlyfy, SAP SuccessFactors). Partner platforms such as Jobtensor contribute NLP-based semantic matching for tech-stack extraction, and XING bundles provide AI matching features — but no in-house AI/ML platform, proprietary model, or technology moat is disclosed.

The business model is professional-services based with two revenue streams: outcome-contingent executive search fees (25-28% of placed salary, success-fee only) and unit-priced job posting packages (bundled from €1,299, individual postings from €695). GTM is consultative, sales-led, and relationship-driven, with direct B2B distribution via website, phone, and in-person consultations across four German offices (Berlin HQ, Hamburg, Munich, Heidelberg). The customer base spans the German Mittelstand, digital/tech companies, organizations in transformation, and regulated sectors, with a mix of SMB, mid-market, and select enterprise clients (1&1 Internet SE, MAN Truck & Bus). The company is bootstrapped, with sole shareholder and managing director Heiko Mühle leading the firm since 2015.

Name

HRM CONSULTING GmbH

Legal name

HRM CONSULTING GmbH

Website

https://hrmconsulting.net

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

HRM CONSULTING GmbH is a Berlin-based boutique HR consultancy serving German Mittelstand and corporate clients since 2002 with two pillars: contingent-fee Direct Search / Executive Search and a Stellenanzeigen-Agentur for multiposting and recruiting media, with functional focus on Marketing, Sales, IT, Finance, and growing specialization in Healthcare, MedTech, and Pharma.

Ownership category

akta.pro rank

Product category

Executive Search & Recruiting Services

NAICS

Executive Search Services (561312), Employment Placement Agencies and Executive Search Services (56131), Management Consulting Services (54161)

SIC

Services-Employment Agencies (7361), Services-Management Consulting Services (8742)

akta.pro primary industry

General Permanent Placement (Multi-Industry) (BPACAFAA)

akta.pro secondary industry

Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops) (BPACAKAG)

Keywords

• Executive search
• Direct search
• Job advertising agency
• Multiposting recruiting media
• Headhunting consulting

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Search / Executive Search: Retained executive search service charging 25–28% of the placed candidate's annual gross salary. A portion of project-related ancillary costs is charged upfront; the full success fee is due only upon successful placement. This is the primary revenue driver.
2. Job Posting Agency / Multiposting: Job board advertising service with bundled packages for posting across multiple platforms (StepStone, Indeed, LinkedIn, specialized job boards). Revenue comes from markups on media buys and consulting fees for ad optimization.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

HRM CONSULTING GmbH is a hybrid boutique personalberatung offering two independently commissionable service lines: (1) Direct Search / Executive Search — proactive headhunting that identifies, pre-qualifies, and personally approaches passive candidates for key and leadership positions in Marketing, Sales, IT, and Finance (and increasingly in regulated sectors such as Healthcare, MedTech, Pharma and Life Sciences), billed at 25–28% of the placed candidate's gross annual salary; and (2) Stellenanzeigen-Agentur — a job advertising agency for targeted job board selection, multiposting, recruiting media procurement, and performance-oriented job posting optimization across generalist and specialist job boards. Both lines can be ordered separately, allowing clients to choose the most effective approach per vacancy.

Product overview

HRM CONSULTING GmbH is a hybrid boutique personalberatung (personal consulting firm) operating two independent business pillars: (1) Direct Search / Executive Search (Headhunting), a proactive direct-approach recruitment service focused on Marketing, Sales, IT, Finance, and specialized sectors such as Healthcare, MedTech, Pharma & Life Sciences, billed at 25–28% of the placed candidate's gross annual salary; and (2) Stellenanzeigen-Agentur, an independent job advertisement agency launched in 2015 offering targeted job board selection, recruiting media purchasing, multiposting, and performance optimization of job postings across multiple channels. Both pillars can be commissioned independently, giving clients maximum flexibility in choosing recruitment solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Direct Search A proactive direct-approach recruitment service (headhunting) that identifies, pre-qualifies, and personally contacts passive candidates who are not actively job-searching. Billed at 25–28% of the target position's gross annual salary, payable only upon successful placement. Suitable for key positions, confidential searches, and talent-scarce markets in Marketing, Sales, IT, Finance, Healthcare, MedTech, Pharma, and Life Sciences.
• Executive Search A specialized form of Direct Search focused on the placement of senior executives, C-level leaders, and highly qualified specialists for key leadership positions. Emphasizes strategic alignment and cultural fit alongside professional qualification, drawing on deep market expertise and professional networks cultivated over more than 20 years.
• Stellenanzeigen-Agentur (Job Advertisement Agency) An independent job advertisement agency specializing in targeted job board selection, recruiting media procurement, multiposting, and performance-oriented optimization of job postings. Operates independently from Direct Search and provides strategic placement across relevant generalist and specialist job boards (e.g., StepStone, Indeed, LinkedIn, XING, Jobware, Jobtensor, Stellenanzeigen.de). Supports optional response management, ATS integration with d.vinci, Personio, Onlyfy, and SAP SuccessFactors, and bundled packages starting from €1,299 (offer as of July 2026) representing ~52% savings versus individual bookings.

Quantifiable outcome

• Candidate presentation typically within ~3 weeks of project start
• +4 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature2 records

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• DIS AG: Major German recruitment and HR services provider (DIS AG / Adecco Group). Competes with HRM CONSULTING in permanent placement and HR services across German Mittelstand and enterprise clients at meaningfully larger scale.
• PageGroup (Michael Page): Global recruitment firm operating in Germany with deep coverage in Marketing, Sales, IT, and Finance — the same functional focus as HRM CONSULTING. Direct overlap on mid-market and executive search mandates.
• Hays Deutschland: Global recruitment and workforce solutions firm with a major German presence. Competes with HRM CONSULTING on direct/executive search across functional specializations, but at significantly larger scale and with broader service portfolio including RPO and contracting.
• Robert Half Deutschland: Global staffing and recruiting firm with strong German operations in finance, accounting, and professional services recruiting. Overlaps with HRM CONSULTING's Finance function focus and permanent placement offering.

Direct peers

• Personalwerk GmbH: German personnel marketing and recruiting services firm named as a direct competitor. Comparable offering across job advertising, employer branding, and direct search.
• Jobunion GmbH: German boutique Personalberatung operating in the same executive search and personnel consulting space. Explicitly named as a competitor by HRM CONSULTING, with overlapping Mittelstand and functional specialization.
• Westpress GmbH: German recruiting and personnel marketing agency named as a direct competitor. Overlaps with HRM CONSULTING's job advertising and direct search capabilities.
• Raven51 AG: German personnel consulting firm identified by HRM CONSULTING as a direct peer. Similar mix of executive search and recruiting media services for the German market.
• Job AD Partner GmbH: German Stellenanzeigen-Agentur explicitly named as a competitor. Directly overlaps on multiposting, job board media buying, and recruiting advertising services.
• Königsteiner Agentur: German recruiting and personnel marketing agency explicitly listed by HRM CONSULTING as a competitor. Overlaps in Stellenanzeigen-Schaltung and direct search for German Mittelstand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/63643
• Xx.com/hrmconsulting
• Facebookfacebook.com/hrmconsulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HRM CONSULTING GmbH