EasyPay

What EasyPay does

EasyPay is a Ukrainian non-bank fintech group, founded 1 February 2007 and headquartered in Kyiv, operating as a unified multi-channel payment platform serving 11.6 million registered users across the country. The group comprises three legal entities: TOV IZI SOFT (EasySoft, the technology operator), TOV FK Kontraktovy Dim (the NBU-licensed financial company), and TOV Ukrainska platizhna systema (operator of the domestic payment system "Financial World"). EasyPay distributes through three channels: a feature-complete website (easypay.ua), native iOS and Android mobile applications, and the largest non-bank self-service terminal network in Ukraine with 25,000+ terminals (12,000+ in rural areas), all connected to Visa, Mastercard, and the domestic PROSTIR payment system.

The core product is a utility-and-bill payment aggregator supporting 10,000+ services, including utilities (electricity, gas, water, heating), mobile and internet, transport tickets, parking, taxes, fines, insurance, credit comparison (18+ MFIs), and charity. Platform features include card-to-card transfers (1% + 5 UAH, settled in 1–2 minutes), address-based automatic bill discovery (Єдина квитанція service in 11 cities), Luhn algorithm card validation, PCI DSS-certified processing (certificate valid through 2027), and integration with Google Pay, Apple Pay, BankID, and Diia. The recently launched E-Pass automated fare collection (АСООП) system, deployed in five Ukrainian cities, extends the platform into Smart City municipal-transit payments.

Monetization is anchored in transaction fees: 1% + 5 UAH on card-to-card transfers, 2.7% (min 5 UAH) on virtual card top-ups, 2.5% on traffic fines, plus commissions from utility, telecom, and merchant partners. Cash deposits at terminals are commission-free for most banks, and utilities paid via Click to Pay with Mastercard are 0% commission, indicating selective fee waivering to drive volume. Adjacent revenue and engagement streams include the Fishka loyalty program (4+ million users), B2B merchant payment acceptance (merch.easypay.ua), a terminal dealer program (easysoft.ua), and B2G Smart City contracts. In 2023, the platform processed 150+ million transactions worth 100+ billion UAH, and the group was designated by NBU monitoring as a systemically important payment infrastructure object.

Name

EasyPay

Legal name

EasyPay (ТОВ «Українська платіжна система», ТОВ «ФК «Контрактовий дім», ТОВ «ІЗІ СОФТ»)

Website

https://easypay.ua

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

EasyPay is a Ukrainian non-bank fintech group operating a multi-channel payment platform (website, mobile app, 25,000+ terminals) serving 11.6 million users with 10,000+ bill payment services and smart city transit solutions across Ukraine.

Ownership category

akta.pro rank

Product category

Payment Services

akta.pro primary industry

Payment Orchestration Platforms (FSAGABAA)

akta.pro secondary industries

Utility & Municipal Billing Platforms (FSAMAJAG), Unattended & Self-Service Payments (Kiosks, Vending, Parking, EV Charging) (FSAMADAE), Open-Loop EMV Contactless Fare Payments (THAIAMAD), POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)

Keywords

• Online payment services
• Bill payment platform
• Card-to-card transfers
• Self-service terminals
• Utility payment aggregation

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Card-to-card transfer fees: Commission of 1% + 5 UAH charged for card-to-card transfers between different banks. This is the primary visible fee for P2P transfers.
2. Service payment commissions: Commissions collected from utility providers, telecom operators, and other service companies for processing their payments through the EasyPay platform.
3. Terminal cash deposits: Cash deposits at terminals for most banks are commission-free, with EasyPay generating revenue from transaction volume and partner arrangements with banks.
4. Virtual card top-up fees: Commission of 2.7% (minimum 5 UAH) for topping up cards using virtual cards.
5. B2B merchant services: Online payment acceptance services for businesses via merch.easypay.ua, providing payment processing infrastructure for merchants.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

EasyPay operates a multi-channel online and physical payment platform that enables Ukrainian consumers to pay 10,000+ services — utilities, mobile, internet, TV, transport tickets, parking, fines, taxes, and charitable donations — via website, iOS/Android apps, and 25,000+ self-service terminals. The platform also offers card-to-card transfers between Ukrainian bank cards and serves as B2B payment acceptance infrastructure for merchants and city governments.

Product overview

EasyPay is a unified multi-channel payment platform (not modular) combining a website (easypay.ua), mobile app (iOS/Android), and 25,000+ self-service terminals across Ukraine. The core offering centers on bill payment services for over 10,000 providers including utilities (electricity, gas, water, heating), mobile/internet/TV, transport tickets, and government payments (taxes, fines). Core transaction features include card-to-card transfers (1-2 minutes between any Ukrainian bank cards) and a Fishka loyalty program with 4+ million users. Add-on modules extend functionality to address-based utility payments (Єдина квитанція in 11 cities), cashback from 25+ retail partners, auto insurance (ОСЦПВ, Green Card), credit comparison (18+ MFIs), online courses, and transport ticketing. The E-Pass electronic ticketing system (launched 2024) extends the platform into Smart City transit payments.

Differentiator

Problem solved

Functional benefit

Brands

• E-Pass: Own automated fare accounting system (АСООП) for electronic urban ticketing launched in 2024, enabling payment by cash, bank card, transport card, or smartphone.
• Fishka
• EasySoft

Products and services

• EasyPay Online Payment Platform (Website and Mobile App) Multi-channel payment platform enabling Ukrainian consumers to pay over 10,000 services — utilities, mobile, internet, TV, transport tickets, parking, taxes, fines, insurance, and charitable donations — 24/7 via website and mobile app. Supports card-to-card transfers between any Ukrainian bank cards and integrates with Google Pay, Apple Pay, Mastercard, Visa, and the PROSTIR domestic payment system.
• Card-to-Card Transfer Service Instant P2P money transfer service between cards of any Ukrainian bank (Visa, Mastercard, PROSTIR). Transfers between any banks cost 1% + 5 UAH, completed in 1-2 minutes. Maximum daily transfer is 29,999.99 UAH (up to 400,000 UAH for verified accounts). Supports Apple Pay, Google Pay, and BankID verification for higher limits.
• Self-Service Payment Terminal Network Network of 25,000+ self-service payment terminals enabling cash payments and card payments for utilities, mobile top-ups, and other services. Cash deposits for most banks are commission-free. Terminal locations are visible via an interactive map updated every 15 minutes.
• E-Pass Automated Fare Collection (AFC) System Proprietary Smart City automated fare collection system for urban public transport. Allows payment via cash, bank cards, transport cards, or smartphone; integrates all payment types into a single city system with support for preferential tariffs, bonuses, and cashback. Extendable to parking, school meals, and museum ticketing. Deployed for city governments as a turnkey transit infrastructure.
• Fishka Loyalty Program Loyalty program enabling users to earn Fishka bonus points from partner purchases (lifecell, OKKO fuel stations, pharmacies, Allo electronics) and from EasyPay services, redeemable for discounts, account top-ups, and prizes from the Fishka catalog.
• B2B Merchant Payment Acceptance Services Payment acceptance infrastructure for Ukrainian merchants and online businesses, enabling them to receive customer payments via the EasyPay platform. Accessed through merch.easypay.ua for online payment integration, with a parallel terminal dealer model via easysoft.ua for physical terminal installation.

Quantifiable outcome

• 150+ million transactions processed in 2023
• +5 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

22 partnerships are on record, tiered minor, major and core.

• Children KinoFest (Чілдрен Кінофест)minorGTM or Marketing Partner · 1 January 2026EasyPay supports 13th Children KinoFest with themed transport card designs in the app.
• National Bank of Ukraine, Cyberpolice, State Special Communications Service (#ШахрайГудбай)majorStrategic or Co-development Partner · 1 January 2026Information partner for payment security campaign against fraud launched by NBU, Cyberpolice, and Derzhspetszviazok.
• Rivne CitycoreStrategic or Co-development Partner · 1 January 2025E-Pass automated fare collection system implementation for urban public transport.
• Drohobych CitycoreStrategic or Co-development Partner · 1 January 2025E-Pass automated fare collection system implementation for urban public transport.
• Zaporizhzhia CitycoreStrategic or Co-development Partner · 1 January 2025E-Pass automated fare collection system implementation for urban public transport.
• Konotop CitycoreStrategic or Co-development Partner · 1 January 2025E-Pass automated fare collection system implementation for urban public transport.
• Kamianets-Podilskyi CitycoreStrategic or Co-development Partner · 1 January 2025E-Pass automated fare collection system implementation for urban public transport.
• Podilsk City CouncilmajorStrategic or Co-development Partner · 1 January 2025Memorandum of cooperation in digital transformation signed in May 2026.
• PrivatBank (АТ КБ ПриватБанк)coreTechnology or Integration · 1 January 2023Integration for card-to-card transfers and card deposits. One of the most popular banks for transfers through EasyPay.
• Oschadbank (Ощадбанк)coreTechnology or Integration · 1 January 2023Card deposit and transfer services. 0.5% cashback offered for Oschadbank card top-ups at EasyPay terminals.
• Raiffeisen Bank (Райффайзен Банк Аваль)coreTechnology or Integration · 1 January 2023Instant card top-ups and card-to-card transfers available.
• Monobank (Монобанк)coreTechnology or Integration · 1 January 2023Card deposits and transfers available through EasyPay platform.
• lifecellmajorGTM or Marketing Partner · 1 January 2023Mobile operator partnership for airtime payments and bill settlement. Featured in partners section.
• Naftogaz Ukraine (Нафтогаз України)majorGTM or Marketing Partner · 1 January 2023Gas utility payment partnership enabling household gas bill payments through EasyPay.
• YASNOmajorGTM or Marketing Partner · 1 January 2023Electricity and gas supplier partnership for utility bill payments.
• Kabanchik.uaminorGTM or Marketing Partner · 1 January 2023Online services marketplace partnership for service ordering integration.
• Fishka Loyalty ProgrammajorStrategic or Co-development Partner · 1 January 2023Loyalty program partnership with 4+ million users. Users earn Fishka points for payments and can use points for discounts.
• Fishka Partners (lifecell, OKKO, pharmacies, Allo)majorGTM or Marketing Partner · 1 January 2023Fishka loyalty program ecosystem with retail and service partners including lifecell, OKKO fuel stations, pharmacies, and electronics retailer Allo.
• MastercardmajorTechnology or Integration · 1 January 2023Payment network partnership enabling 0% commission for utilities via Click to Pay with Mastercard cards.
• VisamajorTechnology or Integration · 1 January 2023Payment network partnership supporting Visa card transactions across all services.
• PROSTIR (ПРОСТІР)majorTechnology or Integration · 1 January 2023Ukrainian domestic payment system integration for card transfers.
• Bank Credit Dnipro (Банк Кредит Дніпро)coreTechnology or Integration · 1 January 2023Card deposit services at EasyPay terminals with 0% commission.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/easypay_ua

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EasyPay