Advantage
Advantage is a 100% Kiwi-owned managed security services provider founded in 1985, delivering 24/7 SOC, SIEM, MDR and managed IT services to SMB and enterprise clients across New Zealand, Australia and the Pacific through an NZ-based, data-sovereign platform.
- Company typePrivate
- Founded1985
- HeadquartersPalmerston North, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Advantage does
Advantage is a New Zealand-owned managed security services provider founded in 1985 (operating nearly 40 years) and headquartered in Palmerston North, with additional offices in Auckland and Wellington. It serves SMB and enterprise organisations across New Zealand, Australia and the Pacific, delivering managed SOC, SIEM, MDR, SASE/ZTNA/SD-WAN, incident response, cloud, and IT infrastructure services. Core proprietary technical differentiators include a Hyper-Automation SOAR engine, AI/ML-powered detection and behavioral analytics within the SIEM, NZ-based data sovereignty (no offshore storage), and NCSC Malware Free Networks threat intelligence integration. The platform is augmented by a 38+ vendor partner ecosystem spanning SentinelOne (A/NZ Partner of the Year 2025), Microsoft, AWS, Netskope, Palo Alto, Fortinet, Cloudflare, Illumio, LogRhythm and others, delivered through direct sales, white-label services for other MSPs, and AWS Marketplace via the NEXTGEN CPPO program. Revenue is generated primarily through recurring managed services subscriptions (monthly SMB, annual enterprise) supplemented by IT hardware/software resale and professional services. The company is privately held, 100% Kiwi-owned, with no disclosed external funding; Brad Pearpoint serves as Executive Director and Jeremy McClure leads the Security Operations Centre. Customer concentration is moderate, with a diversified logo set spanning media, energy, real estate, financial services, legal, telecom, education, healthcare, manufacturing, retail and insurance, anchored by multiple 10+-year enterprise relationships.
Advantage firmographics
Firmographics- Name
- Advantage
- Legal name
- Advantage Limited
- Website
- https://advantage.nz
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Advantage is a 100% Kiwi-owned managed security services provider founded in 1985, delivering 24/7 SOC, SIEM, MDR and managed IT services to SMB and enterprise clients across New Zealand, Australia and the Pacific through an NZ-based, data-sovereign platform.
- Ownership category
- akta.pro rank
Where Advantage is headquartered
LocationHeadquarters
- HQ city
- Palmerston North
- HQ country
- New Zealand
- HQ region
- Oceania
Offices3 records
Markets served
Advantage business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Managed Security Services: Ongoing managed security services including 24/7 SOC monitoring, MDR, managed SIEM, vulnerability management, and security consulting.
- IT Solutions and Hardware Sales: Sale of IT hardware, related equipment, and software products. Title in Products supplied does not pass to customer until fully paid.
- Professional Services: IT consulting services, network design and integration, server hosting, and specific services agreed in statement of work.
- Cloud Services: Cloud solutions and managed cloud services for organisations.
- Managed Connectivity: Networking services including AdvantageConnect IP data networks, managed firewall, and network security services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SMB Solutions - Value-focused flexible pricing |
| Subscription | Annual | Enterprise Solutions - Customised managed services |
| Subscription | Monthly | Managed SOC & SIEM - Full protection at lower cost |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
Advantage product offering
Product offeringCore offering
Advantage is a New Zealand-owned managed security services provider delivering end-to-end IT and cybersecurity solutions. Its core offering centers on a 24/7 New Zealand-based Security Operations Centre providing Managed SOC and SIEM, Managed Detection and Response (MDR), incident response, cloud, managed connectivity, and consulting services. The company combines proprietary AI-powered detection and SOAR automation with an ecosystem of 38+ vendor partner technologies delivered to enterprise and SMB clients across New Zealand, Australia, and the Pacific.
Product overview
Advantage is a New Zealand-owned managed security services provider with nearly 40 years of experience delivering comprehensive IT and cybersecurity solutions. The company operates a platform-plus-services model combining proprietary managed services with an extensive vendor partner ecosystem. Core offerings include Managed SOC & SIEM (24/7 security monitoring with AI-powered detection and SOAR automation), Managed Detection and Response (endpoint/cloud/identity protection via SentinelOne), Cloud Services, AdvantageConnect networking, Incident Response, IT Solutions, Managed Connectivity, and Consulting Services. These services are delivered through a partner network of 38+ vendors including PowerDMARC, KnowBe4, AttackIQ, Netskope, Illumio, LogRhythm, Imperva, Mimecast, YubiCo, AWS, Microsoft, and major security vendors. The company serves enterprise and SMB clients across New Zealand, Australia, and the Pacific with NZ-based SOC operations ensuring data sovereignty.
Differentiator
Problem solved
Functional benefit
Products and services
- Managed SOC & SIEM Fully managed Security Operations Centre and SIEM service delivering 24/7 threat detection with expert-led response, hyper-automation SOAR, AI-powered detection, and behavioral analytics, with all data retained in Advantage's New Zealand-owned data centre. Designed for organisations requiring outsourced, always-on security monitoring.
- Managed Detection and Response (MDR) 24/7 monitoring and rapid response service protecting endpoints, cloud, identity, and network environments, delivered through SentinelOne-powered technology with human analyst oversight. Targets enterprise and SMB customers that need managed detection and response without building in-house SOC capability.
- Cloud Services Managed cloud services providing visibility, governance, and security across public cloud, private cloud, and on-premises hybrid environments. Supports organisations migrating to or operating hybrid cloud estates.
- AdvantageConnect (Managed Networking) Managed networking services including IP data networks, managed firewall with NCSC Malware Free Networks threat intelligence, and network security delivered by networking specialists. Targets organisations needing reliable WAN, firewall, and secure connectivity.
- Incident Response Incident response services and retainers providing immediate expert support during security incidents, including IR plan development and tabletop exercises. Aimed at organisations that need rapid access to senior responders when an attack occurs.
- IT Solutions Comprehensive IT solutions spanning hardware and software supply, network design and integration, server hosting, and IT consulting delivered under statement of work. Serves enterprise and SMB clients requiring outsourced IT infrastructure and integration projects.
- Managed Connectivity (SD-WAN & ZTNA) Managed connectivity services for Wide Area Networks and remote access combining SD-WAN with Zero Trust Network Access (ZTNA) for intelligent traffic routing. Targets organisations with distributed sites and remote workforces.
- Consulting Services Strategic and advisory consulting covering security governance, compliance, risk assessment, and technology strategy. Serves enterprises needing structured guidance on security posture and regulatory alignment.
- Advantage Anywhere (Senior Living CRM + eMAR) Unified CRM and eMAR platform for senior living communities delivered in partnership with Tres Software, enabling real-time data sharing, automation, and analytics for resident care and operations management. Targets operators of aged and senior care facilities.
Quantifiable outcome
- Dramatically reduced phishing and malicious email threats for Rhema Media
- +3 more outcomes
Companies that use Advantage
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles3 records
Advantage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration38 records
AI capability6 records
Feature5 records
Advantage partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Tres SoftwarecorePartnership to deliver a unified CRM and eMAR platform for senior living communities, enabling management of resident care and operations through integrated systems with real-time data sharing, automation, and analytics.
- NEXTGENcoreAWS Channel Partner Private Offer partner through distributor NEXTGEN. Enables Advantage to offer customised, discounted private offers through AWS Marketplace, bundling specialised security services such as SentinelOne endpoint protection and Netskope SASE solutions into customer committed spend agreements.
- PowerDMARCcoreEmail authentication and domain protection solutions provider. PowerDMARC exhibiting at National Cybersecurity Summit 2026 in partnership with Advantage NZ at Stand 10, showcasing email authentication technologies including DMARC, SPF, DKIM, BIMI, and MTA-STS.
- SentinelOnecoreEndpoint protection technology partner. Advantage delivers Managed Detection and Response services powered by SentinelOne Singularity platform, recognised as gold standard for endpoint security.
- MicrosoftcoreStrategic technology partner providing Microsoft 365, Azure, and Teams security solutions. Advantage supports organisations with Microsoft 365 and Teams security configuration reviews.
- BrightstarminorOrganiser of National Cybersecurity Summit 2026 where Advantage NZ and PowerDMARC exhibited together.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Advantage competitors and assessment
Company assessmentDirect peers
- Datacom: Datacom is one of the largest Australasian managed IT and security services providers with a strong NZ footprint. It is directly comparable to Advantage because it offers managed SOC, MDR, cloud, networking, and consulting services to enterprise and government clients across NZ and Australia.
- Insomnia Security: Insomnia Security is a New Zealand specialist MSSP offering managed SOC, MDR, penetration testing and incident response. It directly competes with Advantage for the same NZ enterprise and government security mandates, with comparable services and customer profile.
- Aura Information Security: Aura is a Wellington-headquartered NZ MSSP (now part of CyberCX) providing SOC, MDR, vulnerability management and security consulting. It is a direct competitor to Advantage, particularly in Wellington central government and enterprise accounts that Advantage targeted via the Nspire acquisition.
- DEFEND: DEFEND is a New Zealand and Australia-based MSSP delivering managed detection and response, threat hunting and security operations. It competes head-to-head with Advantage on SentinelOne-powered MDR and SOC services for mid-market and enterprise customers.
- Tesserent (Thales Cyber): Tesserent is one of Australia's largest pure-play MSSPs, now part of Thales, offering managed SOC, MDR and advisory services. It is comparable as a regional competitor targeting Australian enterprise and government accounts, providing a benchmark for Advantage's trans-Tasman expansion ambitions.
- Loop Secure: Loop Secure is an Australian MSSP specialising in managed detection and response, security operations and incident response. It is a relevant peer for Advantage's MDR positioning and a likely competitor as Advantage expands across the Tasman.
Broad incumbents
- Spark NZ (Spark Business): Spark NZ is New Zealand's largest telco and a major managed IT and security services provider to enterprise and government. It competes with Advantage at the upper end of the NZ enterprise market through broader ICT services that include managed security.
- CrowdStrike: CrowdStrike is a global cybersecurity incumbent that competes with Advantage via its Falcon platform MDR and the CrowdStrike Falcon Complete managed service. As a vendor and potential partner, it sets competitive pricing for the same endpoint/EDR-led MDR proposition Advantage delivers.
- Palo Alto Networks (Unit 42): Palo Alto Networks is a key Advantage technology partner and also a global incumbent competing via its Unit 42 managed detection and response services. It is comparable as it offers both the underlying platform and a managed delivery model that Advantage must price against.
- DXC Technology: DXC Technology is a global IT services and managed security provider serving enterprise and government clients. It is comparable to Advantage as a broader incumbent offering managed SOC, MDR and infrastructure services that could displace regional MSSPs in large multi-national tenders.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Customer concentration
Advantage social profiles
Digital presenceAdvantage compliance and trust
Trust signalCompliance1 record
Advantage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Advantage leadership team
Management profileNumber of profiles
Profiles2 records
Advantage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Advantage M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Advantage
What does Advantage do?
Advantage is a New Zealand-owned managed security services provider delivering end-to-end IT and cybersecurity solutions. Its core offering centers on a 24/7 New Zealand-based Security Operations Centre providing Managed SOC and SIEM, Managed Detection and Response (MDR), incident response, cloud, managed connectivity, and consulting services. The company combines proprietary AI-powered detection and SOAR automation with an ecosystem of 38+ vendor partner technologies delivered to enterprise and SMB clients across New Zealand, Australia, and the Pacific.
Is Advantage a public or private company?
Advantage is a private company. It is classified as unknown and is currently operating.
When was Advantage founded?
Advantage was founded in 1985. It employs 11 to 50 people.
Where is Advantage based?
Advantage is headquartered in Palmerston North, New Zealand, in the Oceania region.
How does Advantage make money?
Five revenue lines are on record. Managed Security Services are the primary driver. The others are IT Solutions and Hardware Sales, professional Services, cloud Services and managed Connectivity.
Who are Advantage's main competitors?
Direct peers on record are Datacom, Insomnia Security, Aura Information Security, DEFEND, Tesserent (Thales Cyber) and Loop Secure. Broad incumbents are Spark NZ (Spark Business), CrowdStrike, Palo Alto Networks (Unit 42) and DXC Technology.
Does Advantage have an API?
No public API is recorded for Advantage.