Brightstar
Brightstar Lottery PLC is a publicly traded pure-play global lottery company serving approximately 90 government lottery operators across six continents with integrated retail and digital technology, hardware, game content, and lottery operations services.
- Company typePublic
- Founded1976
- HeadquartersLondon, United Kingdom
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
What Brightstar does
Brightstar Lottery PLC is a publicly traded pure-play global lottery company (NYSE: BRSL) headquartered in London, with approximately 6,000 employees serving nearly 90 government lottery customers across six continents. The company operates in two capacities: as a technology and services provider to state and national lotteries, and as a licensed lottery operator running concessions in jurisdictions including Italy (Lotterie Nazionali), Indiana, New Jersey, the Caribbean, and now São Paulo, Brazil through a 15-year joint venture with Scientific Games. It is the world's largest lottery operator by total combined wagers and the primary technology provider for 8 of the 10 world's largest lotteries and 26 of 46 U.S. lottery jurisdictions.
The company's core technology platform is OMNIA™, an integrated solution unifying retail and digital lottery channels through centralized data. The product portfolio includes hardware (Retailer Pro S2 terminals with 155,000+ deployed globally, GameTouch Draw S2 self-service machines, SignaLink™ digital signage), software (OpenRetail platform, Sales Wizard salesforce automation across 148,000+ retailers, Self-Service Claims, LotteryLink), and proprietary game content (Infinity Instants™ patented print technology, Cash Pop, Winner's Choice, licensed properties including Rubik's Cube and Wheel of Fortune). The company holds WLA Security Control Standard, ISO 27001, and Malta Gaming Authority B2B (MGA/B2B/949/2022) certifications, and recently earned an MSCI ESG AAA rating.
Brightstar generates revenue through four primary streams: service revenue from lottery operations and transaction-based wager fees (the majority, including the €2.2 billion Italy Lotto concession over 9 years), amortization of upfront license fees, hardware and terminal product sales, and managed services. Q1 2026 revenue was $587 million with adjusted EBITDA of $287 million (48.9% margin). FY2026 guidance is $2.50-$2.55 billion. The company emerged as a pure-play lottery business in July 2025 following the $4 billion divestiture of its Gaming & Digital business to Apollo Global Management, which was financed by $750 million in senior secured notes due 2033 and senior secured multicurrency revolving credit facilities of $650 million and €1.0 billion. The company is controlled by De Agostini S.p.A. and maintains a $500 million share repurchase program with 12 consecutive years of dividend payments.
Brightstar firmographics
Firmographics- Name
- Brightstar
- Legal name
- Brightstar Lottery PLC
- Website
- https://brightstarlottery.com
- Company type
- Public
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Brightstar Lottery PLC is a publicly traded pure-play global lottery company serving approximately 90 government lottery operators across six continents with integrated retail and digital technology, hardware, game content, and lottery operations services.
- Ownership category
- akta.pro rank
Brightstar industry classification
Industry- Product category
- Lottery Technology and Operations
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Lottery Operators (Government & Private Licensed) (MPAEAFAA)
- akta.pro secondary industries
- Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD), Draw-Based Lottery Management (Number Games, Keno as Lottery) (MPAEAFAE), Lottery Ticket & Instant Games (Scratch-Off) Publishing/Printing (MPAEAFAC)
Keywords
Where Brightstar is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Brightstar business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Service Revenue - Lottery Operations: Revenue from lottery operations including instant ticket and draw wager-based games, U.S. multi-state jackpot activities, and iLottery platforms. Represents the majority of company revenue. Q1 2026 service revenue was $558 million.
- Upfront License Fee Amortization: Revenue from amortization of upfront license fees, particularly related to the €2.2 billion Italy Lotto concession. Q1 2026 amortization was ($101) million due to recognition of the Italy Lotto license payment.
- Product Sales: Hardware and terminal sales including Retailer Pro S2, GameTouch Draw S2, and related equipment. Q1 2026 product sales were $29 million.
- Managed Services: Ongoing technology and operational services provided to lottery operators including systems management, support services, and field services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Contract-based pricing for government lottery operators |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Brightstar product offering
Product offeringCore offering
Brightstar Lottery provides end-to-end lottery solutions to government-operated lotteries, including integrated retail and digital platforms (OMNIA™), lottery terminals and self-service hardware, central management systems, instant ticket printing and game design, iLottery digital games, sales-force automation tools, and full lottery operations concessions. The company serves as both a technology provider and lottery operator across nearly 90 customers on six continents, with contracts including the €2.2 billion Italy Lotto concession and instant ticket services for the California Lottery.
Product overview
Brightstar Lottery operates as a pure-play global lottery company offering an integrated platform-plus-modules architecture. The core offering centers on OMNIA™, a unified platform combining retail and digital lottery channels. Key product modules include hardware (Retailer Pro S2 terminals, SignaLink digital signage, GameTouch Draw S2 self-service machines), software (Sales Wizard salesforce automation, Self-Service Claims, LotteryLink), and services (Instant Ticket Services, iLottery/eInstants, Lottery Draw Games, Licensed Properties). The portfolio is tied together through the OpenRetail platform and Lottery Central System, enabling lotteries to manage operations across retail, digital, and draw-based game channels with centralized data and consistent player experiences.
Differentiator
Problem solved
Functional benefit
Brands
- OMNIA: Fully-integrated solution that seamlessly unites retail and digital lottery channels
- Retailer Pro S2
- GameTouch Draw S2
- SignaLink
- Caribbean Lottery
- The Barbados Lottery
Products and services
- OMNIA™ Fully-integrated lottery solution that seamlessly unites retail and digital lottery channels, ensuring centralized and consistent data while helping lotteries modernize the retail environment. Sold to government lottery operators worldwide.
- Retailer Pro S2 Next-generation lottery terminal with compact, space-saving design featuring a 15.6-inch full HD touchscreen display, high-performance CPU, fanless design, and multiple player-facing display options including 7-inch or 15.6-inch touch-enabled pivoting screens. Sold to government lottery operators and deployed across retail networks.
- SignaLink™ Point-of-sale digital signage solution that centrally manages content, delivers real-time jackpot updates, and enables targeted, retailer-specific messaging for lottery retail environments. Sold to government lottery operators.
- GameTouch™ Draw S2 Compact self-service lottery machine for delivering draw games in social and smaller retail environments. Supports full draw portfolio including Keno, jackpot games, and Fast Play games with multiple payment methods including cash, debit, credit, and mobile. Sold to government lottery operators.
- Sales Wizard Salesforce automation tool providing lottery sales representatives with digital access to actionable data for identifying retail opportunities, including insights on sales, instant ticket inventory, point-of-sale equipment, and signage. Sold to government lottery operators.
- Self-Service Claims Solution that modernizes the mid-tier prize claim process to be simpler for players and more efficient for lottery operators. Implemented across four U.S. lotteries.
- Lottery Central System Highly-configurable suite of lottery systems and applications for managing lottery operations, game draw systems, and retail technology. Sold to government lottery operators worldwide.
- iLottery / eInstants Digital lottery games including instant games (eInstants) and draw-based games available through web and mobile platforms, digital systems, and data platforms. Sold to government lottery operators.
- Instant Ticket Services End-to-end supplier of instant lottery games and services, including game development, patented Infinity Instants print technology, marketing services, and analytics. Sold to government lottery operators including California Lottery.
- Infinity Instants™ Patented instant ticket print technology enabling innovative ticket content and game designs for lottery operators. Licensed as part of Brightstar's Instant Ticket Services offering.
- Lottery Draw Games Portfolio of draw-based lottery games bridging retail and digital channels, including monitor games like Keno, jackpot games, and Fast Play games. Sold to government lottery operators.
- Licensed Properties Games Lottery games featuring licensed brands and intellectual properties, including partnerships with brands like Rubik's Cube (Spin Master) and Wheel of Fortune. Distributed through instant tickets, draw-based games, and iLottery games to government lottery operators.
- Player Marketing Services Marketing services for player engagement including second-chance promotions, loyalty programs, and player acquisition campaigns for government lottery operators.
- LotteryLink LotteryLink provides connectivity and integration solutions for lottery operations, recognized as Lottery Product of the Year at the International Gaming Awards. Sold to government lottery operators.
- Winner's Choice™ Turnkey second-chance promotion program that lets players drive their experience by selecting the prizes they want to win from multiple options. Sold to government lottery operators.
Quantifiable outcome
- Q1 2026 Adjusted EBITDA increased 15% to $287 million with 48.9% margin
- +3 more outcomes
Companies that use Brightstar
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Brightstar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Brightstar partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Scientific GamesmajorJoint venture SP Loterias SPE S.A. awarded 15-year concession to operate São Paulo lottery in Brazil. Covers draw-based, instant, and eInstant games through retail and digital channels. Both companies provide technology and content for omnichannel lottery experience. Proceeds fund healthcare investments across São Paulo's 44 million residents.
Scale indicators22 records
Recent moves8 records
Expansion highlights6 records
Brightstar competitors and assessment
Company assessmentDirect peers
- Light & Wonder (formerly Scientific Games): Major lottery technology provider offering instant products, draw systems, and iLottery platforms globally. Brightstar's joint venture partner for São Paulo lottery. Competes head-to-head for government lottery contracts and instant ticket printing services across multiple U.S. states and international jurisdictions.
- Allwyn Entertainment (formerly SAZKA/Camelot): Global lottery operator and technology provider serving major European and North American lotteries including UK National Lottery and Czech Republic. Directly competes with Brightstar for multi-year government lottery concessions and operates both retail and iLottery channels, making it the most relevant international peer.
- Intralot: Greek-based lottery and gaming technology company providing integrated lottery systems, terminals, and iLottery platforms to government lottery operators worldwide. Direct competitor in international tenders and an active bidder for U.S. state lottery contracts, with comparable product offering to Brightstar's OMNIA platform.
- Pollard Banknote: Canadian instant ticket printer and lottery services provider serving North American state lotteries and international operators. Competes with Brightstar's Instant Ticket Services and Infinity Instants technology for instant game printing contracts including the California Lottery deal.
- International Game Technology (IGT): Predecessor entity and direct historical competitor in the lottery and gaming technology space. While Brightstar's lottery operations were carved out from IGT, IGT continues to operate in gaming adjacent markets and retains some lottery-adjacent capabilities, making it a closely related peer for benchmarking purposes.
Broad incumbents
- Aristocrat Leisure Limited: Global gaming technology and content company with growing exposure to lottery via NeoGames acquisition. Operates broadly across slot machines, casino systems, and digital gaming, providing indirect lottery competition and benchmark for gaming-sector multiples.
- Novomatic: European gaming technology and operator group with lottery-adjacent capabilities in some jurisdictions. While primarily focused on casino gaming, Novomatic operates broadly in the regulated gambling space and serves as a comparable for European market dynamics and regulatory exposure.
Regional players
- Inspired Entertainment: Gaming technology provider serving lottery, sports betting, and amusement markets primarily in North America and Europe. Smaller scale but offers comparable lottery-adjacent products including server-based gaming and virtual sports content for lottery operators.
Emerging players
- Playtech: Online gaming and betting technology provider with growing lottery services capabilities in regulated European markets. Competes for digital lottery platform contracts and represents a comparable digital-first challenger to legacy lottery technology providers.
- NeoGames: iLottery technology and content provider acquired by Aristocrat Leisure. Specializes in digital lottery platforms serving U.S. state lotteries and emerging markets. Competes with Brightstar's iLottery/eInstants offerings but does not operate full lottery concessions.
Market position
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
Brightstar social profiles
Digital presenceBrightstar compliance and trust
Trust signalCompliance3 records
Brightstar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brightstar leadership team
Management profileNumber of profiles
Profiles9 records
Brightstar subsidiaries and ownership
Company hierarchySubsidiaries5 records
Brightstar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brightstar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brightstar
What does Brightstar do?
Brightstar Lottery provides end-to-end lottery solutions to government-operated lotteries, including integrated retail and digital platforms (OMNIA™), lottery terminals and self-service hardware, central management systems, instant ticket printing and game design, iLottery digital games, sales-force automation tools, and full lottery operations concessions. The company serves as both a technology provider and lottery operator across nearly 90 customers on six continents, with contracts including the €2.2 billion Italy Lotto concession and instant ticket services for the California Lottery.
Is Brightstar a public or private company?
Brightstar is a public company. It is classified as public and is currently operating.
When was Brightstar founded?
Brightstar was founded in 1976. It employs 5,001 to 10,000 people.
Where is Brightstar based?
Brightstar is headquartered in London, United Kingdom, in the Europe region.
How does Brightstar make money?
Four revenue lines are on record. Service Revenue - Lottery Operations are the primary driver. The others are upfront License Fee Amortization, product Sales and managed Services.
Who are Brightstar's main competitors?
Direct peers on record are Light & Wonder (formerly Scientific Games), Allwyn Entertainment (formerly SAZKA/Camelot), Intralot, Pollard Banknote and International Game Technology (IGT). Broad incumbents are Aristocrat Leisure Limited and Novomatic. Inspired Entertainment is listed as a regional player. Emerging players are Playtech and NeoGames.
Does Brightstar have an API?
No public API is recorded for Brightstar.
What industry is Brightstar in?
Brightstar's product category is Lottery Technology and Operations. Its primary akta.pro industry code is MPAEAFAA, Lottery Operators (Government & Private Licensed), with a secondary code of MPAEAFAD, Digital Lottery & iLottery Platforms (Web/App). Its NAICS code is 7132 and its SIC code is 7990.