DNA Supply Chain Solutions

What DNA Supply Chain Solutions does

DNA Supply Chain Solutions is a privately held, family-led freight forwarding and logistics company founded in 1994 by David Rosendorf in Miami, Florida. The company provides international ocean freight (FCL and LCL), air freight, ground transportation (FTL, LTL, intermodal), in-house licensed customs brokerage, and partnered warehousing and distribution services to mid-market and enterprise shippers. Its core differentiator is SAMMIE (Shipping Analytical Maritime Manager for Imports and Exports), a proprietary AI-powered visibility platform developed in-house in 2017 by CTO Josh Lambert that delivers predictive ETAs (the DNA Expert Date), real-time tracking across 18 milestone events, proactive exception alerts, AI-driven document intelligence, and automated billing reconciliation with reported 97%+ quote-to-invoicing accuracy.

DNA's business model is asset-light and transaction-fee-driven across its freight service lines, supplemented by professional services revenue from customs brokerage and managed services revenue from warehousing. SAMMIE is bundled free with all freight services rather than sold as a standalone subscription, functioning as both an operational backbone and a customer acquisition hook. The company targets six primary verticals — omnichannel retail and fulfillment, technology and electronics, automotive parts and machinery, manufacturing and heavy equipment, healthcare and medical, and hospitality and FF&E — and serves named enterprise accounts including Walmart, Costco, Meridian Brands, Artika, Lodging Concepts, and Out Design Group. Pricing is fully quote-based with multi-year contracts, supported by dedicated Client Success Officers, custom EDI/API integrations with SAP, NetSuite, and Oracle, and a 'One Test Run Challenge' low-friction trial offering designed to convert prospects via a single shipment.

DNA operates from a single Miami headquarters with distributed team members across the United States, Latin America, and the Philippines, and holds a full regulatory stack including FMC NVOCC licensing (#019344), USDOT and MC authorities, C-TPAT validation (#24009050), and IATA accreditation. The company is currently investing in SAMMIE 2.0 with expanded AI capabilities targeting proactive alerts, exception workflows, and performance dashboards, signaling a continued product-led expansion strategy.

Name

DNA Supply Chain Solutions

Legal name

DNA Supply Chain Solutions

Website

https://dnasupplychain.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

DNA Supply Chain Solutions is a privately held Miami-based freight forwarder offering ocean, air, and ground transportation, customs brokerage, and warehousing, differentiated by SAMMIE, its proprietary AI-powered shipment visibility platform, serving mid-market and enterprise shippers across retail, technology, and industrial verticals.

Ownership category

akta.pro rank

Product category

Freight Forwarding & Logistics Services

NAICS

Freight Transportation Arrangement (488510), Freight Transportation Arrangement (48851)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Ocean Import Forwarding (Destination Handling/DO/ISF) (TLACABAE)

akta.pro secondary industries

LCL (Less-than-Container Load) Consolidation/Deconsolidation (TLACABAB), Customs Brokerage for Ocean Shipments (Import/Export Clearance) (TLACABAG), Ocean Freight Brokerage (FCL/LCL) (TLADAMAF), Customs Brokerage Workflow & Case Management Software (TLAEAOAH)

Keywords

• Freight forwarding services
• Ocean freight
• Customs brokerage
• Supply chain visibility
• Logistics technology

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Ocean Freight Forwarding: International ocean freight forwarding (FCL and LCL) with elite carrier partnerships, handling containerized freight securely across continents and customs zones.
2. Air Freight: Fast, reliable air freight solutions for urgent and high-value shipments, supported by global airline partnerships and pre-clearance services.
3. Ground Transportation: Domestic and cross-border trucking solutions including FTL, LTL, and intermodal with GPS visibility.
4. Customs Brokerage: In-house licensed brokerage managing import/export compliance, HS classification, tariff codes, ISF filings, and agency coordination.
5. Warehousing & Distribution: Flexible storage near key ports, inventory control, pick/pack/ship fulfillment services that scale with customer needs.
6. SAMMIE Visibility Platform: AI-powered exception management and tracking platform bundled with all freight services at no extra cost; serves as the core differentiator driving client acquisition and retention.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

DNA Supply Chain Solutions is a Miami-based international freight forwarder providing ocean (FCL/LCL), air, and ground transportation services, in-house customs brokerage, and warehousing & distribution. Bundled with every shipment is SAMMIE, a proprietary AI-powered visibility platform that delivers predictive ETAs, real-time tracking across 18 milestones, proactive exception alerts, document intelligence, and billing reconciliation. Services are sold via custom quotes with dedicated Client Success Officers assigned per account.

Product overview

DNA Supply Chain Solutions operates as a unified platform-plus-services architecture centered on SAMMIE (Shipping Analytical Maritime Manager for Imports and Exports), a proprietary AI-powered visibility platform. SAMMIE serves as the core differentiator, delivering the DNA Expert Date predictive ETA, real-time tracking, proactive exception alerts, document intelligence, and billing accuracy. This platform is bundled with every service the company offers. The product portfolio spans ocean freight, air freight, ground transportation, customs brokerage, and warehousing & distribution—all coordinated through SAMMIE for end-to-end visibility. The company pairs 30+ years of logistics experience with SAMMIE's AI capabilities to compete against larger freight forwarders.

Differentiator

Problem solved

Functional benefit

Brands

• SAMMIE: Shipping Analytical Maritime Manager for Imports and Exports - proprietary AI-powered visibility platform providing real-time tracking, predictive ETAs, proactive exception alerts, document management, and billing accuracy tools.

Products and services

• SAMMIE (Shipping Analytical Maritime Manager for Imports and Exports) AI-powered exception management and visibility platform bundled with DNA's freight services, providing real-time tracking across 18 milestone events per shipment, predictive ETAs (DNA Expert Date), proactive delay alerts, "hot" shipment flagging, AI-driven document organization, and billing reconciliation with 97%+ quote-to-invoice accuracy. Used by enterprise importers such as Walmart, Costco, Meridian Brands, and Out Design Group.
• Ocean Freight International ocean freight forwarding with full container load (FCL) and less-than-container load (LCL) options, partnered with elite ocean carriers to move containerized freight securely and on time across continents and customs zones. Coordinated with SAMMIE visibility for end-to-end tracking.
• Air Freight Expedited and economy air freight solutions for urgent and high-value shipments, supported by global airline partnerships, pre-clearance capabilities, priority handling, and full SAMMIE visibility.
• Ground Transportation
• Customs Brokerage Licensed in-house customs clearance covering import/export compliance, HS classification, tariff codes, ISF filings, and coordination with CBP, FDA, USDA, and DOT agencies. Operates under FMC #019344 with full bond and insurance.
• Warehousing & Distribution Flexible storage near key ports, inventory management, B2B pick/pack/fulfillment, cross-docking, transloading, and palletization services at partnered facilities in key logistics hubs.

Quantifiable outcome

• 50% reduction in time spent tracking shipments
• +3 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability13 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• Elite Ocean CarrierscoreOthersDNA partners with elite ocean carriers to move containerized freight securely, efficiently, and on time across continents and customs zones. These carrier partnerships provide the underlying transportation capacity for DNA's ocean freight services.
• Global Airline PartnerscoreOthersDNA maintains partnerships with global airlines to support expedited and economy air freight options, providing pre-clearance capabilities and priority handling for urgent shipments.
• Warehousing Facility PartnerssupportingOthersDNA offers partnered facilities in key logistics hubs for inventory management, B2B pick/pack, palletization, cross-docking, and transloading services near major ports.
• CE North AmericacoreTechnology or IntegrationFor CE North America, DNA implemented a custom EDI feed that pushes real-time updates, documentation, and alerts directly into the client's ERP system, eliminating manual tasks and improving visibility.
• ERP/WMS Integration Partners (SAP, NetSuite, Oracle)coreTechnology or IntegrationDNA supports robust EDI/API integration with major ERP and WMS systems including SAP, NetSuite, and Oracle, enabling automated status updates, documentation, and data synchronization for enterprise clients.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Maersk (Damco/Global Forwarding): Integrated container logistics company offering ocean shipping, forwarding, customs, and end-to-end supply chain management. Competes with DNA for enterprise importer/exporter contracts and sets the bar for end-to-end digital logistics offerings.
• DHL Global Forwarding: Global freight forwarding arm of Deutsche Post DHL covering ocean, air, road, and customs. Competes with DNA for enterprise shippers and provides the scale benchmark DNA references when positioning SAMMIE as differentiated.
• Expeditors International: Global asset-light freight forwarder with ocean, air, and customs services. DNA's VP Operations Heriberto Gonzalez came from Expeditors, making it both a talent feeder and a large-scale incumbent benchmark for DNA's service model.
• Descartes Systems Group: Logistics technology provider offering customs filing, visibility, routing, and trade compliance software. Overlaps with DNA on customs brokerage automation and trade compliance workflow (GLN/customs filing).
• C.H. Robinson: Major North American freight broker and forwarder with significant technology investment (Navisphere). Comparable to DNA on combining a 3PL/forwarder business with proprietary visibility technology and ERP integrations.
• Kuehne+Nagel: One of the world's largest freight forwarders with full ocean/air/ground/customs/contract logistics capabilities. Represents the scaled-incumbent benchmark that DNA explicitly positions against with its 'win business from the big guys' messaging.

Emerging players

• FourKites: Predictive supply chain visibility platform with dynamic ETA, yard visibility, and order lifecycle tracking. Competes with SAMMIE on the same enterprise visibility RFPs that DNA wins, particularly with large retailers and CPG shippers.
• Freightos: Digital freight marketplace and visibility SaaS provider (also operates WebCargo for air cargo pricing). Comparable to DNA on the technology-led approach to ocean freight booking and shipment visibility, though Freightos leans more SaaS/marketplace than integrated forwarder.
• Project44: Supply chain visibility platform providing real-time shipment tracking across ocean, air, rail, truck, and last mile. Most direct software-side competitor to SAMMIE's visibility and predictive ETA capabilities, though operates as pure SaaS rather than integrated forwarder.

Direct peers

• Flexport: Tech-forward digital freight forwarder offering ocean, air, and trucking with proprietary visibility software. Most directly comparable to DNA on the combination of forwarding services plus a visibility/digital platform targeting enterprise and mid-market shippers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=NVWxbeoJYCE
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/dna-supply-chain-solutions

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DNA Supply Chain Solutions