NewGen Advisory
NewGen Advisory is a U.S. hospitality investment advisory and brokerage firm serving hotel owners, investors, lenders, and alternative-use buyers across 44 states. A subsidiary of NewGen Worldwide, it generates revenue from transaction commissions and advisory fees, leveraging a 30,000+ owner network.
- Company typePrivate
- Founded2008
- HeadquartersPhoenix, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What NewGen Advisory does
NewGen Advisory is a U.S. hospitality investment advisory and brokerage firm operating as a subsidiary of NewGen Worldwide, LLC, headquartered in Phoenix, Arizona with offices across nine U.S. cities. Founded in 2008 by hotel owners and operators, the firm provides acquisition and disposition brokerage, market valuations, distressed asset solutions, and adaptive-reuse advisory services to hotel owners, institutional investors, lenders, alternative-use developers, and government entities across 44 states. Co-founders Dinesh "Dan" Rama (Managing Broker), Girish Patel, and Kyle Walker lead the firm alongside CEO and Chief Legal Officer Suraj Bhakta and CFO Michael Lepore; the firm employs approximately 20–25 people across senior advisors, associates, and administrative staff.
The firm's core product surface consists of four service lines: hotel investment sales and advisory, market valuations, distressed asset solutions, and an active listings platform featuring underwriting-ready inventory sourced through its proprietary network. Underlying technology comprises a proprietary database connecting the firm to 30,000+ hotel owners, a market intelligence and research platform informing valuation and negotiation strategy, and a transaction management system that runs lender approvals, franchise transfers, and due diligence in parallel workstreams rather than sequentially. Cumulative disclosed scale metrics include $3B+ in transaction volume and 500+ completed transactions.
NewGen generates revenue through two streams: transaction-based brokerage commissions on hotel acquisitions and dispositions, and professional services fees for valuations and strategic advisory. The go-to-market model is enterprise field sales — senior advisors lead engagements through direct outreach and network-based deal sourcing, with no public pricing and all engagements initiated through a 24-hour-response senior advisor conversation. Customer segments are vertically segmented within hospitality (hotel owners, investors, lenders) and extend to adjacent buyers including adaptive-reuse developers (student housing, affordable/transitional housing, behavioral health) and municipal entities acquiring hotels for community programs.
NewGen Advisory firmographics
Firmographics- Name
- NewGen Advisory
- Legal name
- NewGen Advisory, LLC
- Website
- https://newgenadv.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NewGen Advisory is a U.S. hospitality investment advisory and brokerage firm serving hotel owners, investors, lenders, and alternative-use buyers across 44 states. A subsidiary of NewGen Worldwide, it generates revenue from transaction commissions and advisory fees, leveraging a 30,000+ owner network.
- Ownership category
- akta.pro rank
NewGen Advisory industry classification
Industry- Product category
- Hospitality Investment Brokerage and Advisory
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Management Consulting Services (54161)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation) (BPAJANAA)
- akta.pro secondary industries
- Real Estate M&A / Joint Venture Advisory (Platform Deals, Partnerships) (BPAJANAF), Corporate Strategy Advisory (BPAHADAA)
Keywords
Where NewGen Advisory is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
NewGen Advisory business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Brokerage Commissions: Transaction-based brokerage fees on hotel acquisitions and dispositions. Commission structure rewards agents who share opportunities and work together, with non-competitive collaborative model internally.
- Advisory Services: Valuations, market analysis, and strategic advisory services for owners, investors, operators, lenders, and institutions across the hospitality lifecycle.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
NewGen Advisory product offering
Product offeringCore offering
NewGen Advisory is a hospitality investment brokerage and advisory firm that brokers hotel acquisitions and dispositions, provides market valuations, and delivers distressed asset solutions for hotel owners, investors, and lenders across the United States. The firm leverages a proprietary database connecting sellers with qualified buyers through a national network of over 30,000 hotel owners, enabling off-market deal flow. Transaction management is conducted through coordinated parallel workstreams covering lender approvals, franchise transfers, and due diligence.
Product overview
NewGen Advisory is a full-service hospitality investment advisory firm that operates as a unified platform offering hotel investment sales, acquisitions, market valuations, and distressed asset solutions. The firm leverages a proprietary database and national network of 30,000+ hotel owners to connect sellers with qualified buyers. Services include transaction brokerage, valuation analysis, and strategic advisory across 44 states, with a focus on delivering outcomes through relationship-driven processes rather than broad marketing campaigns.
Differentiator
Problem solved
Functional benefit
Products and services
- Hotel Investment Sales & Advisory Services Full-service hospitality investment brokerage providing acquisition and disposition services for hotel owners, investors, and lenders across the United States, including buyer sourcing, negotiation, and closing.
- Market Valuation Professional hotel valuation services using market intelligence, transaction data, and underwriting analysis to determine fair market value for hotel owners, lenders, and investors.
- Distressed Asset Solutions Advisory services for navigating complex situations including distressed assets, lender-driven transactions, ownership transitions, and loan-to-value optimization.
- Active Listings Platform Live inventory of vetted, underwriting-ready hospitality investment opportunities sourced through NewGen's nationwide network of 30,000+ hotel owners, operators, investors, and lenders.
Quantifiable outcome
- $65 million AC Marriott transaction closed in 60 days with buyer identified within 2 weeks
- +5 more outcomes
Companies that use NewGen Advisory
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
NewGen Advisory technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
NewGen Advisory partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights5 records
NewGen Advisory competitors and assessment
Company assessmentDirect peers
- Marcus & Millichap: The largest dedicated hotel investment sales brokerage in the United States, with a national platform of hospitality investment sales, financing, and advisory services. Closest direct competitor to NewGen in mid-market hotel transactions, although at significantly larger scale.
- Berkadia Hotels & Hospitality: Specialized commercial real estate finance and investment sales platform with a dedicated hotel/hospitality practice providing debt, equity, and brokerage services. Directly comparable boutique-style competitor for mid-market hotel transactions.
- HVS - Hospitality Valuation Services: Leading global hospitality consulting and valuation firm providing appraisals, feasibility studies, and investment advisory for hotels and resorts. Overlaps with NewGen's valuation and advisory service line.
- Sonnenblick-Goldman: Boutique commercial real estate investment bank focused on hospitality, resort, and leisure property investment sales and recapitalizations. Closest boutique comparable to NewGen in size and orientation.
Broad incumbents
- CBRE Hotels & Hospitality: The global commercial real estate services leader with a dedicated hospitality investment sales and advisory practice serving institutional owners, REITs, and large private equity firms. Represents the institutional incumbent benchmark NewGen positions itself against.
- JLL Hotels & Hospitality Group: Global commercial real estate services firm with a major hospitality investment sales, financing, and advisory practice, often competing for large hotel portfolio mandates alongside CBRE and Eastdil Secured.
- Eastdil Secured: Premier commercial real estate investment bank focused on large, complex hospitality and commercial real estate transactions, frequently representing institutional sellers and buyers of hotel portfolios and platforms.
- Colliers International - Hospitality: Global commercial real estate firm with a dedicated hospitality investment sales and advisory practice, competing in mid-to-large hotel dispositions and acquisitions across the US.
- Newmark Group - Hospitality: Global commercial real estate advisory with an active hospitality practice providing investment sales, debt placement, and equity raise services for hotel owners and investors.
Emerging players
- Highland Group: Boutique hospitality-focused investment sales and advisory firm working with select-service and full-service hotel owners across the Southeast. Similar boutique positioning and owner-centric value proposition to NewGen.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
NewGen Advisory social profiles
Digital presenceNewGen Advisory financial estimates
Financial estimateRevenue estimate
Valuation estimate
NewGen Advisory leadership team
Management profileNumber of profiles
Profiles16 records
NewGen Advisory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NewGen Advisory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NewGen Advisory
What does NewGen Advisory do?
NewGen Advisory is a hospitality investment brokerage and advisory firm that brokers hotel acquisitions and dispositions, provides market valuations, and delivers distressed asset solutions for hotel owners, investors, and lenders across the United States. The firm leverages a proprietary database connecting sellers with qualified buyers through a national network of over 30,000 hotel owners, enabling off-market deal flow. Transaction management is conducted through coordinated parallel workstreams covering lender approvals, franchise transfers, and due diligence.
Is NewGen Advisory a public or private company?
NewGen Advisory is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NewGen Advisory founded?
NewGen Advisory was founded in 2008. It employs 11 to 50 people.
Where is NewGen Advisory based?
NewGen Advisory is headquartered in Phoenix, United States, in the North America region.
How does NewGen Advisory make money?
Two revenue lines are on record. Brokerage Commissions are the primary driver. The others are advisory Services.
Who are NewGen Advisory's main competitors?
Direct peers on record are Marcus & Millichap, Berkadia Hotels & Hospitality, HVS - Hospitality Valuation Services and Sonnenblick-Goldman. Broad incumbents are CBRE Hotels & Hospitality, JLL Hotels & Hospitality Group, Eastdil Secured, Colliers International - Hospitality and Newmark Group - Hospitality. Highland Group is listed as an emerging player.
Does NewGen Advisory have an API?
No public API is recorded for NewGen Advisory.
What industry is NewGen Advisory in?
NewGen Advisory's product category is Hospitality Investment Brokerage and Advisory. Its primary akta.pro industry code is BPAJANAA, Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation), with a secondary code of BPAJANAF, Real Estate M&A / Joint Venture Advisory (Platform Deals, Partnerships). Its NAICS code is 5312 and its SIC code is 6531.