Kindaling

What Kindaling does

Kindaling GmbH is a Berlin-based two-sided online marketplace and booking platform dedicated to children's leisure activities, family experiences, and parental courses across the German-speaking DACH region (Germany, Austria, Switzerland). The platform aggregates offerings from more than 2,000 activity providers spanning over 6,000 individual events, courses, workshops, holiday camps, birthday parties, and excursions across 14 major cities, with additional coverage of online and other regions. Its taxonomy covers the full family lifecycle from prenatal and baby classes through teenage activities.

The product surface consists of a responsive web platform (kindaling.de) and native iOS and Android applications that together enable discovery, filtering by city, district, age, and category, direct booking, payment processing, favorites, and user reviews. Supporting modules include the Kindaling Vorteilswelt discount program for app users, the Kindaling Punkte loyalty points system, digital gift vouchers (€10–€250, valid 3 years), and the Kindaling Magazin editorial platform. The technology stack leverages Hetzner for EU-based hosting, Stripe and PayPal for payments, Brevo for email, Zendesk for support, Sentry for error monitoring, and Google/Meta for analytics, ads, and authentication.

The business model is primarily transaction-based: Kindaling charges a commission to activity providers only on completed bookings, with no upfront listing fees. Revenue is supplemented by paid placements (TOP featured listings, newsletter, homepage, and Instagram promotions), annual subscriptions for birthday party and service providers, and gift voucher sales. The end-user side is free under a freemium model. The company was founded in 2016 by Christopher Lansloot, who remains managing director, and operates with 11–50 employees, appearing founder-led and likely bootstrapped aside from a 2021 IBB Ventures investment.

Name

Kindaling

Legal name

Kindaling GmbH

Website

https://kindaling.de

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Kindaling is a Berlin-based online marketplace and booking platform connecting families with 2,000+ providers offering children's courses, holiday camps, and family activities across 14 DACH cities, monetizing via booking commissions, paid placements, and gift vouchers.

Ownership category

akta.pro rank

Product category

Family Activity Marketplace

NAICS

Tour Operators (561520), RV (Recreational Vehicle) Parks and Recreational Camps (72121)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Baby, Kids & Maternity Marketplaces (CRAFABAG)

akta.pro secondary industry

Tours/Activities/Attractions Content Aggregators & APIs (THALAJAH)

Keywords

• Kids activity marketplace
• Course booking platform
• Holiday camp listings
• Family leisure platform
• Event discovery service

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Marketplace Commission on Bookings: Kindaling charges partners a commission fee only when a booking is successfully completed through the platform. There are no upfront listing fees for courses, workshops, or holiday camps. This aligns Kindaling's incentives with both partners and customers.
2. Paid Listings and Advertising Placements: Partners can purchase premium placements including TOP (featured) listings, newsletter placements, homepage and category start page positioning, and Instagram promotions. These are optional paid add-ons for partners seeking increased visibility.
3. Annual Subscription for Certain Service Categories: Partners offering birthday party services and other specialized services pay an annual fee to feature their offerings on the platform with direct linking to their own websites.
4. Gift Voucher Sales: The platform sells digital gift vouchers (Wertgutscheine) in fixed denominations. These are multi-purpose vouchers redeemable across all bookable activities on Kindaling. Revenue is recognized at point of sale.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels10 records

Core offering

Kindaling operates an online marketplace where families can discover, compare, and directly book children's courses, holiday camps, family events, excursions, birthday parties, and prenatal/parenting classes supplied by more than 2,000 third-party providers across 14 cities in the DACH region (Germany, Austria, Switzerland). The platform combines a responsive web destination and native iOS/Android apps with an integrated booking and payment stack, a partner self-service portal, gift vouchers, an app-exclusive discount program (Vorteilswelt), and a loyalty points system to enable both consumer discovery and provider monetization via commissions on completed bookings.

Product overview

Kindaling operates as a unified family leisure platform combining a marketplace for children's activities with supporting services. The core product consists of the website platform and mobile app (iOS/Android), which together enable discovery, comparison, and direct booking of over 2,000 activity providers offering more than 6,000 events across categories including children's courses, vacation camps, birthday parties, events, and excursions in German-speaking regions. The platform spans major cities (Berlin, Hamburg, Munich, Cologne, Vienna, Zurich, and others) plus online offerings. Supporting the marketplace, Kindaling offers a partner portal for providers to manage listings and payments, a gift voucher system, an app-only discount program (Vorteilswelt), an editorial magazine, and a loyalty points system. Paid promotional options allow providers to enhance visibility through newsletter, homepage, and social media placements.

Differentiator

Problem solved

Functional benefit

Brands

• Kindaling Vorteilswelt: Exclusive discount world for registered Kindaling App users featuring rebates on leisure activities and family products.
• Kindaling Magazin
• KindaDing Podcast

Products and services

• Kindaling Discovery & Booking Platform (Web + Mobile Apps) Responsive web platform plus native iOS and Android apps that let families search, filter (by city, district, age, category, date, and availability), and directly book more than 6,000 activities from 2,000+ providers across 14 DACH cities. Integrates booking, payment (Stripe/PayPal/credit card/bank transfer/cash), monthly provider settlements, favorites, loyalty points, and exclusive discounts.
• Kindaling Partner Portal Dedicated portal for activity providers (independent instructors, studios, camp organizers, birthday-party venues) to list courses, workshops, camps, and events; manage incoming bookings and participant data; and access monthly settlement reporting.
• Kindaling Gift Vouchers (Wertgutscheine) Digital gift vouchers sold in fixed denominations of €10, €20, €50, €100, €150, €200, and €250, redeemable for any bookable activity across the platform; one voucher per booking, not combinable with other vouchers or discounts, no cash redemption.
• Partner Advertising & Premium Placements (TOP Listing, Newsletter, Homepage, Instagram) Paid promotional products purchased by providers to increase visibility across the Kindaling web platform, email newsletter, homepage, category landing pages, and Instagram channel; pricing is custom and quoted upon request ([email protected]).
• Birthday Party & Service Provider Annual Listing Subscription Recurring annual subscription allowing providers of birthday parties and selected service categories to maintain a year-round listing on the platform with a direct link out to their own website.
• Kindaling Vorteilswelt (Discount World) In-app exclusive discount program providing reduced-price access to family attractions, entertainment venues, and products from partner brands; available only to registered app users.

Quantifiable outcome

• 84% of parents report that work commitments limit quality time with children
• +3 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core, moderate and minor.

• Hetzner Online GmbHcoreTechnology or IntegrationHetzner Online GmbH (based in Gunzenhausen, Germany) provides cloud hosting services for the Kindaling website. All web traffic and user interactions are processed on Hetzner's servers, all located within the European Union. This is a foundational infrastructure partnership.
• Brevo (Sendinblue GmbH)coreTechnology or IntegrationBrevo (formerly Sendinblue) provides transactional email and newsletter delivery services for Kindaling. The platform processes email addresses, delivery timestamps, and engagement metrics for all outbound email communications including booking confirmations and newsletters.
• Stripe Payments Europe Ltd.coreTechnology or IntegrationStripe handles credit card payment processing for online bookings on the Kindaling platform. Processes card numbers, transaction status, and payment confirmations. Kindaling receives transaction status updates and partial card details (last four digits) for reconciliation.
• Google Ireland Limited / Google LLCcoreTechnology or IntegrationGoogle provides multiple services: Google Analytics (web analytics with cookies), Firebase Cloud Messaging (push notifications in the app), Firebase Analytics and Crashlytics (app performance monitoring), Google Remarketing, YouTube Pixel, and Google Enhanced Conversions for advertising measurement. Also includes Google Sign-In authentication option.
• Meta Platforms Ireland Limited (Facebook, Instagram)moderateTechnology or IntegrationMeta provides the Facebook Pixel (tracking and remarketing on Facebook's ad network) and Instagram marketing integration. Kindaling also operates a Facebook Page and Instagram account with shared analytics (Insights) under a joint data controller arrangement.
• Zendesk Inc.moderateTechnology or IntegrationZendesk provides customer service ticketing and support request management for Kindaling. Support inquiries from parents and partners are routed through Zendesk, where message content and technical metadata are processed on Zendesk's servers.
• Pinterest Europe Ltd.minorGTM or Marketing PartnerKindaling maintains a Pinterest presence for activity inspiration content. Receives non-personal analytics from Pinterest about account usage and engagement to measure and optimize Pinterest marketing performance.
• LinkedIn Ireland Unlimited CompanyminorGTM or Marketing PartnerKindaling maintains a LinkedIn presence for employer branding and B2B visibility. Receives non-personal analytics from LinkedIn about company page interactions to inform LinkedIn marketing strategy.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Jochen Schweizer Group: Largest DACH experience-gifting and activity marketplace, offering vouchers redeemable across thousands of leisure experiences. Comparable in DACH geographic focus, voucher-led monetization, and supplier-side marketplace model.
• mydays: DACH experience-gifting platform under the Jochen Schweizer Group, focused on experience vouchers for leisure activities. Closely comparable business model and target customer (gift buyers and families seeking experiences).
• Mamilade: Berlin-based online platform for kids' and family activities, courses, and outings — historically a direct competitor to Kindaling in the same niche of curated family leisure listings in DACH.

Broad incumbents

• Eventbrite: Global self-service event ticketing and discovery platform with strong brand and scale. Overlaps in event discovery and booking infrastructure, though not specialized in children/family activities.
• Fever: Global experiences marketplace operating in DACH cities (Berlin, Munich, etc.), curating local leisure experiences and activities. Comparable marketplace mechanics and city-level coverage, though with broader adult leisure focus.
• GetYourGuide: Global tours, activities, and attractions aggregator with strong DACH presence. Comparable in curating bookable leisure inventory, though the focus skews toward tourism and attractions rather than kids' courses and camps.

Emerging players

• FreizeitMonster: German online portal aggregating family and kids' outings, events, and activities in DACH. Comparable niche focus on family leisure discovery, though with less integrated booking infrastructure.
• Zapami: Smaller DACH activity and outing discovery platform targeting families. Operates in a similar niche with thinner catalog and brand presence than Kindaling, useful as a comparable for pricing and conversion dynamics.

Regional players

• Familotel: DACH cooperative of family-friendly hotels and resorts. Comparable only in targeting German-speaking families seeking leisure experiences, though the underlying offering (lodging packages vs. activity marketplace) differs.

Others

• Familienleben / familie.de: Large German editorial portal for parents covering activities, parenting, and family lifestyle. Comparable in audience (German-speaking parents) and content marketing approach, though without an integrated booking marketplace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kindaling
• LinkedInlinkedin.com/company/kindaling
• Instagraminstagram.com/kindaling
• Pinterestpinterest.com/kindaling

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kindaling