What Mydays does

Mydays GmbH is a Munich-based German e-commerce marketplace operator that aggregates more than 9,000 experience offerings from third-party partners into a single voucher-based commerce platform, founded in 2003 and operating as a wholly-owned subsidiary of ProSiebenSat.1 Group. The platform sells three primary product lines: flexible Wertgutscheine (value vouchers, denominated from €20 to €600 and valid for 3 years), single-experience Erlebnisgeschenke (specific activity vouchers), and curated Geschenkboxen (multi-experience gift boxes), spanning ten experience categories including short breaks, culinary, motorsport, flying, action/outdoor, wellness, culture, and water sports. Distribution is entirely digital through the owned mydays.de storefront and a dedicated B2B portal (b2b.mydays.de), supplemented by the PAYBACK loyalty partnership for cross-ecosystem reach and a Trusted Shops certification layer for conversion trust.

The technology footprint is a standard e-commerce stack — voucher management, integrated payment processing, customer service systems, and a deep SEO/navigation architecture segmented by recipient, occasion, and experience type — with no proprietary AI/ML components or disclosed data flywheel evident in the source material. Pricing is entirely transactional (pay-as-you-go unit pricing) with no subscription model; promotional codes (e.g., up to 25% seasonal discounts) and a €10 newsletter incentive are used as acquisition levers. The platform claims a 9,000+ experience inventory and a 3-year extendable voucher validity supported by an Erlebnis-Garantie (experience exchange guarantee).

The business model combines three revenue streams: (1) one-time gift voucher sales to individual consumers (B2C) across personal occasions — birthdays, anniversaries, Christmas, weddings, Mother's/Father's Day; (2) marketplace commissions from experience partners when vouchers are redeemed against specific activities; and (3) bulk B2B sales to corporate customers for employee incentives, team events, and client gifts through the dedicated b2b.mydays.de channel. The company employs 51–100 staff, is governed under ProSiebenSat.1's compliance framework, and is led by managing directors Christian Nau and Dr. Volker Tritschler.

Name

Mydays

Legal name

mydays GmbH

Website

https://mydays.de

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Mydays is a Munich-based e-commerce marketplace that aggregates 9,000+ third-party experience offerings into gift vouchers (€20–€600) for German consumers and corporate customers, operating as a subsidiary of ProSiebenSat.1 Group.

Ownership category

akta.pro rank

Product category

Experience Gift Marketplace

NAICS

Traveler Accommodation (7211)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Vacation Rental & Short‑Term Stay Marketplaces (THALAFAC)

akta.pro secondary industries

Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH), Sports & Active Incentives (Golf, Ski, Sailing, Adventure) (THAHADAJ)

Keywords

• Experience gift marketplace
• Online voucher sales
• Leisure booking platform
• Corporate incentive gifts
• Experience voucher aggregator

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain

Revenue model

1. Gift Voucher Sales: Mydays generates revenue primarily through the sale of gift vouchers (Wertgutscheine and Erlebnisgutscheine) that can be redeemed for experiences. Vouchers range from €20 to €600+ and represent one-time transaction revenue.
2. Experience Commission: The platform acts as an aggregator/marketplace, earning commission from experience partners when vouchers are redeemed for specific experiences. This creates a transaction-based revenue stream.
3. B2B Corporate Sales: Corporate customers can purchase vouchers or bulk orders for employee incentives, team events, or client gifts through the dedicated B2B portal, providing a separate revenue stream from business customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Mydays operates an online marketplace that aggregates more than 9,000 experience offerings from third-party experience partners across Germany and neighboring countries. It sells flexible Wertgutscheine (value vouchers starting at €20 and valid for 3 years), specific Erlebnisgeschenke (experience gift certificates), and curated Geschenkboxen (gift boxes) spanning categories such as short breaks, culinary, flying, motorsport, action, wellness, culture, and water sports. A dedicated B2B portal at b2b.mydays.de serves corporate customers seeking employee incentives, team events, and client gifts in bulk.

Product overview

Mydays operates as an experience gift marketplace and voucher platform. The core offering consists of three product lines: (1) Wertgutscheine (Value Vouchers) - flexible gift vouchers starting at €20, redeemable for over 9,000 experiences and valid for 3 years; (2) Erlebnisgeschenke (Experience Gifts) - specific activity vouchers for defined experiences; and (3) Geschenkboxen (Gift Boxes) - curated multi-experience packages. The portfolio spans 10 experience categories including Kurzurlaub (short breaks), Dinner & Kulinarisches (culinary), Fliegen & Fallen (flying), Motorsport, Action & Natur (action/nature), Wellness, Kultur & Kreatives (culture/creative), and Wassersport (water sports). The company also offers B2B corporate solutions for employee gifts and incentives. The platform connects gift purchasers with experience partners across Germany and neighboring countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Wertgutscheine (Value Vouchers) Flexible gift vouchers with selectable denominations starting at €20 (predefined amounts up to €600), redeemable for more than 9,000 experiences across all categories. Valid for 3 years and extendable, available as physical cards by mail or as PDF delivery.
• Erlebnisgeschenke (Experience Gifts) Direct experience gift certificates tied to specific activities including wellness retreats, dinners, adventure sports, motorsport, cultural experiences, and water sports, redeemable at partner locations across Germany and select neighboring countries.
• Geschenkboxen (Gift Boxes) Curated experience gift boxes offering multiple experience choices at various locations, with categories including short breaks, action and adventure, time-for-two, wellness, and special occasions.
• B2B Corporate Solutions Dedicated corporate offering providing businesses with bulk purchasing options for employee gifts, team events, client gifts, and corporate reward programs through a separate B2B portal, hotline (089 / 21 12 90 20), and email channel ([email protected]).

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Three partnerships are on record, tiered core.

• PAYBACKcoreGTM or Marketing PartnerPartnership with Germany's largest loyalty program (PAYBACK) allowing customers to earn 1 PAYBACK point per €2 spent on mydays purchases. Customers can also convert PAYBACK points into mydays vouchers. This partnership enhances customer acquisition and retention through the PAYBACK ecosystem of 600+ partners.
• Trusted ShopscoreGTM or Marketing PartnerTrusted Shops certification provides customer review platform and purchase guarantee, enhancing trust and conversion rates. Displayed prominently on website with link to verified reviews.
• ProSiebenSat.1 GroupcoreOthersMydays is a subsidiary of ProSiebenSat.1 Group, one of Germany's largest media companies. The parent company provides corporate governance, compliance frameworks (Verhaltenskodex/Code of Conduct), and whistleblower systems under the ProSiebenSat.1 compliance management system.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jochen Schweizer (JSMD Group): Jochen Schweizer is the most direct German competitor to Mydays, offering experience gift vouchers, short breaks, and adventure activities under its own brand. The two brands share corporate infrastructure (the joint JSMD Group career page, mydays.de's partner program at partner.jsmd-group.com), indicating they operate together within ProSiebenSat.1's commerce portfolio while still competing in the consumer-facing experience gift market.
• Smartbox Group: Smartbox is a European leader in experience gift boxes and vouchers, operating across multiple countries with a similar aggregator-plus-curated-box model. It is directly comparable in business model (multi-experience vouchers, partner commissions) and category breadth, though with broader geographic coverage than Mydays.
• Wonderbox: Wonderbox is a major European experience gift box and voucher operator, with strong positions in France and expansion into other European markets. It is directly comparable to Mydays in product format (gift boxes and Wertgutschein-style vouchers) and target occasion-based gifting use cases.
• Buyagift / Activity Superstore: Buyagift and its sister brand Activity Superstore are leading UK experience gift and activity retailers, offering gift boxes, vouchers, and individual experience bookings. The product model, occasion-based merchandising, and partner-commission revenue model closely mirror Mydays' structure, making them a strong UK analogue.
• Red Balloon: Red Balloon is Australia's leading experience gift marketplace, aggregating thousands of experience partners under a voucher and gift card model. It is highly comparable in aggregator-plus-voucher business model and target consumer occasions, though it operates in a distinct geography.
• Tinggly: Tinggly is a global experience gift company selling experience vouchers and 'gift cards for experiences' redeemable across many countries. The product structure (open voucher redeemable across an experience catalog) and gift-occasion positioning are directly comparable to Mydays' Wertgutschein model.
• Cloud 9 Living: Cloud 9 Living is a US-based experience gift marketplace specializing in bucket-list activities such as flying, driving, and adventure experiences. It mirrors Mydays' category mix (motorsport, flying, adventure) and gift-occasion value proposition in the North American market.

Broad incumbents

• GetYourGuide: GetYourGuide is a large global activities and experiences marketplace with a much broader scale and inventory than Mydays. While not a gift-first product, it overlaps with Mydays on the experience aggregation model and competes indirectly for end-consumer experience bookings, especially in tourist and short-break segments.
• Viator (Tripadvisor): Viator, owned by Tripadvisor, is a major global activities marketplace that competes with Mydays' underlying experience partners for end-consumer bookings. It is a broader incumbent in the same activity-booking category, with deeper international reach and B2B distribution.

Regional players

• Erlebnisgeschenke.de / Geschenke.de: Erlebnisgeschenke-style sites and broader German gift portals (e.g., geschenke.de) operate in the same German gift market as Mydays, often aggregating experience and gift-box offerings. They are smaller and less specialized than Mydays, but compete for the same German consumer gifting demand and SEO traffic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mydays
• Xx.com/mydays
• LinkedInlinkedin.com/company/mydays

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mydays