Geotarget
Geotarget is a Durham, NC-based location-intelligence marketing agency that combines geofencing advertising with a nationwide network of 85+ professional videographers to deliver hyperlocal, video-led campaigns to U.S. small and mid-sized businesses across dental, legal, HVAC, insurance, real estate, and related verticals.
- Company typePrivate
- Founded2019
- HeadquartersDurham, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Geotarget does
Geotarget is a U.S.-based, location-intelligence digital marketing agency founded in May 2019 and headquartered in Durham, North Carolina. The company combines geofencing advertising with a nationwide network of 85+ professional videographers to deliver hyperlocal, video-led ad campaigns to small and mid-sized businesses across verticals including dental, legal, HVAC, insurance, real estate, gyms and spas, automotive, and recruiting.
The core technical offering is a geofencing platform that draws virtual perimeters around specified locations and uses third-party demographic, behavioral, life-event, foot-traffic, and browsing data to target the resulting audience across Facebook, Instagram, YouTube, Google Display, mobile games and apps, and Connected TV. Campaign performance is surfaced through a private, real-time customer dashboard reporting impressions, view-through rates, demographic splits, and placement data. A separate in-house content production layer shoots and edits professional on-location video for each client, which is then distributed across the multi-channel media mix. Optimization is conducted iteratively through dedicated campaign coordinators who meet monthly with clients.
Geotarget monetizes primarily through tiered monthly subscriptions (Bronze at $465/month, Silver at $640/month, Gold at $915/month, Platinum at $1,245/month, plus a Diamond tier on consultation) combined with a one-time $695 setup fee and a $475 video production fee. Ancillary revenue is generated through add-on services including website design, local SEO, social media marketing, online reputation management, content marketing, and recruiting services. Distribution is sales-led via an in-house SDR team and remote sales representatives with protected U.S. territories; clients are SMBs paying $465-$1,245+/month. The company operates as a privately held LLC with no disclosed outside funding.
Geotarget firmographics
Firmographics- Name
- Geotarget
- Legal name
- Geotarget LLC
- Website
- https://geotargetus.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Geotarget is a Durham, NC-based location-intelligence marketing agency that combines geofencing advertising with a nationwide network of 85+ professional videographers to deliver hyperlocal, video-led campaigns to U.S. small and mid-sized businesses across dental, legal, HVAC, insurance, real estate, and related verticals.
- Ownership category
- akta.pro rank
Geotarget industry classification
Industry- Product category
- Location-Based Digital Advertising Services
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (54183), Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Local & Location-Based Performance Advertising (Local Search/Maps, Geo-targeting) (BPAFACAL)
- akta.pro secondary industries
- Geofencing, Proximity & Location-Based Engagement Platforms (BPAMANAJ), Local SEO (Maps, Citations, Reviews) (BPAFAJAD), Programmatic Display & Retargeting (DSP) (MPAAACAE)
Keywords
Where Geotarget is headquartered
LocationHeadquarters
- HQ city
- Durham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Geotarget business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Monthly Subscription Packages: Tiered monthly subscription packages (Bronze, Silver, Gold, Platinum, Diamond) providing set numbers of monthly impressions with multi-channel ad delivery. Recurring monthly billing with packages ranging from $465 to $1,245+ per month.
- One-Time Setup Fee: One-time account setup and geofence configuration fee of $695 covering account creation, geofence setup, demographic targeting configuration, landing page creation, and initial campaign monitoring and iterations.
- Video Production Fee: One-time production fee of $475 covering professional video and photo shoot with videographer, location geofencing setup, video ad creation, and digital asset production.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Bronze: 12,500 Monthly Impressions, 2,500 people seeing ad |
| Subscription | Monthly | Silver: 22,000 Monthly Impressions, 4,500 people seeing ad |
| Subscription | Monthly | Gold: 42,000 Monthly Impressions, 8,500 people seeing ad |
| Subscription | Monthly | Platinum: 60,000 Monthly Impressions, 12,000 people seeing ad 5x/month |
| Subscription | Monthly | Diamond: 60,000 Monthly Impressions |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Geotarget product offering
Product offeringCore offering
Geotarget sells managed location-based digital advertising campaigns built on proprietary geofencing technology, delivered as monthly subscription packages to small and mid-market US businesses. Each campaign combines hyperlocal geographic targeting, data-driven audience filtering (demographics, life events, purchase history), professionally produced on-location video content (via a nationwide 85+ videographer network), and multi-channel ad delivery across Facebook, Instagram, YouTube, Google Display, apps, games, and Connected TV, with ongoing optimization through a private real-time customer dashboard and dedicated campaign coordinators.
Product overview
Geotarget is a location-based digital marketing platform that combines geotargeting technology with video content production and multi-channel advertising distribution. The core offering centers on geofenced advertising campaigns that reach ideal customers based on geographic location, demographics, and behavioral data. The platform integrates six essential elements: audience targeting, video content production (delivered by a nationwide team of over 85 videographers), multi-channel media distribution (Facebook, Instagram, YouTube, Google Display, apps, Connected TV), real-time reporting dashboard, campaign collaboration with monthly consultations, and ongoing strategy optimization. Additional services include Website Design, Search Engine Optimization, Social Media Marketing, Online Reputation Management, Content Marketing, and Recruiting Services. The company offers tiered pricing packages (Bronze through Diamond) ranging from 12,500 to 60,000 monthly impressions, along with industry-specific solutions for attorneys, chiropractors, dentists, gyms & spas, HVAC, insurance agents, real estate agents, and recruiting.
Differentiator
Problem solved
Functional benefit
Products and services
- Geotargeted Location-Based Digital Advertising Core managed service delivering hyperlocal targeted advertising via proprietary geofencing technology, reaching ideal customers based on geographic location, demographics, and behavioral data, with multi-channel ad delivery and ongoing optimization. Sold as monthly subscription packages to small and mid-market US local businesses.
- Professional Video Content Production Professional on-location video and photo shoot, video ad creation, and digital asset production performed by a nationwide team of 85+ professional videographers and an in-house video editing team trained in video-marketing best practices. Sold as a standalone production service (with a one-time production fee) and bundled into subscription advertising packages.
- Website Design Custom website design service focused on visual aesthetics, user experience, mobile responsiveness, and performance optimization for small and mid-market local businesses.
- Search Engine Optimization (SEO) Local SEO service including Google My Business optimization, local citations management, customer reviews management, and localized content creation for small and mid-market local businesses.
- Social Media Marketing Social media marketing service for Facebook, Instagram, LinkedIn, and other platforms, including content creation, community management, and analytics for small and mid-market local businesses.
- Online Reputation Management Reputation monitoring and management service including review tracking, crisis management, and strategic reputation building for small and mid-market local businesses.
- Content Marketing Content creation service including blog posts, articles, infographics, videos, and strategic content distribution for small and mid-market local businesses.
- Recruiting Services Organizational recruiting service helping businesses design optimal organization structures, define roles, and execute hiring strategies.
- Industry-Specific Geotargeted Marketing Solutions Specialized geotargeted marketing solutions tailored for specific industries including attorneys, chiropractors, dentists, gyms & spas, HVAC contractors, insurance agents, and real estate agents — each with vertical-specific messaging, geofencing strategies, and demographic targeting aligned to that industry's local customer acquisition needs.
Quantifiable outcome
- HAB Dentistry achieved 200,000+ video views with 69% view rate (watching 50%+ of video)
- +4 more outcomes
Companies that use Geotarget
Customer profileNamed customers10 records
Segments8 records
Ideal customer profiles2 records
Geotarget technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
Geotarget partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Geotarget competitors and assessment
Company assessmentDirect peers
- LocaliQ: LocaliQ (formerly ReachLocal) is a digital marketing platform from Gannett that offers geofencing, SEO, social advertising, and video marketing to local SMBs across the same verticals (legal, dental, home services) as Geotarget, with a similar sales-led GTM and subscription-style contracts.
- GroundTruth: GroundTruth (formerly xAd) is a leading location data and geofencing DSP serving advertisers and agencies with foot-traffic attribution, audience targeting, and multi-channel campaign delivery — directly comparable to Geotarget's core geofencing and audience-targeting capabilities.
- Simpli.fi: Simpli.fi is a programmatic advertising platform specializing in addressable geotargeting across CTV, display, video, and audio — directly comparable to Geotarget's location-based, multi-channel delivery model serving agency and SMB clients.
- Yobi: Yobi is a geofencing and location-based advertising platform specifically built for SMBs with automated campaign setup, audience targeting, and multi-channel delivery — overlapping almost exactly with Geotarget's product positioning and pricing tiering.
- Bliss Drive: Bliss Drive is a digital marketing agency offering geofencing, SEO, and video marketing for SMBs across similar verticals (dental, legal, HVAC, fitness) — a direct competitor in the same niche that Geotarget targets.
Broad incumbents
- Facebook (Meta) Ads: Meta's advertising platform offers location-based targeting (including geofencing-like radius targeting) across Facebook and Instagram at scale, serving the same SMB advertisers with overlapping capabilities — a broad incumbent competitor rather than a specialized SMB-geofencing agency.
- Google Ads: Google Ads (including Local Services Ads and display/YouTube geotargeting) competes with Geotarget for SMB advertising budgets across search, display, and video — a broad incumbent with overlapping but not specialized capabilities.
- Yelp Ads: Yelp Advertising offers location-based lead generation and display ads to local SMBs (dentists, attorneys, home services) — overlapping with Geotarget's vertical mix and SMB focus but as part of a broader local marketplace platform.
- Foursquare: Foursquare operates a location intelligence and geotargeting platform (including Foursquare Ads and Pilgrim SDK) that competes with Geotarget's core location-based targeting infrastructure, though at the enterprise/platform layer rather than SMB agency layer.
- StackAdapt: StackAdapt is a programmatic DSP offering native, display, video, CTV, and geotargeting capabilities to agencies and brands — a broader incumbent in the multi-channel location-based advertising space where Geotarget also operates.
Market position
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Geotarget social profiles
Digital presenceGeotarget compliance and trust
Trust signalCompliance3 records
Geotarget financial estimates
Financial estimateRevenue estimate
Valuation estimate
Geotarget leadership team
Management profileNumber of profiles
Profiles10 records
Geotarget funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Geotarget M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Geotarget
What does Geotarget do?
Geotarget sells managed location-based digital advertising campaigns built on proprietary geofencing technology, delivered as monthly subscription packages to small and mid-market US businesses. Each campaign combines hyperlocal geographic targeting, data-driven audience filtering (demographics, life events, purchase history), professionally produced on-location video content (via a nationwide 85+ videographer network), and multi-channel ad delivery across Facebook, Instagram, YouTube, Google Display, apps, games, and Connected TV, with ongoing optimization through a private real-time customer dashboard and dedicated campaign coordinators.
Is Geotarget a public or private company?
Geotarget is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Geotarget founded?
Geotarget was founded in 2019. It employs 51 to 100 people.
Where is Geotarget based?
Geotarget is headquartered in Durham, United States, in the North America region.
How does Geotarget make money?
Three revenue lines are on record. Monthly Subscription Packages are the primary driver. The others are one-Time Setup Fee and video Production Fee.
Who are Geotarget's main competitors?
Direct peers on record are LocaliQ, GroundTruth, Simpli.fi, Yobi and Bliss Drive. Broad incumbents are Facebook (Meta) Ads, Google Ads, Yelp Ads, Foursquare and StackAdapt.
Does Geotarget have an API?
No public API is recorded for Geotarget.
What industry is Geotarget in?
Geotarget's product category is Location-Based Digital Advertising Services. Its primary akta.pro industry code is BPAFACAL, Local & Location-Based Performance Advertising (Local Search/Maps, Geo-targeting), with a secondary code of BPAMANAJ, Geofencing, Proximity & Location-Based Engagement Platforms. Its NAICS code is 54181 and its SIC code is 7310.