What LocaliQ does

LocaliQ is the Digital Marketing Solutions division of Gannett Co., Inc. (NYSE: GNN) and operates as an AI-powered marketing platform purpose-built for small and medium-sized businesses and mid-market advertisers. The platform unifies paid media (search, display, video, social, email, and USA TODAY Network media), owned media (SEO, listings, websites and landing pages, social media marketing), and conversion infrastructure (live chat, scheduling, reporting, and the Dash by LocaliQ AI lead management suite) under a single interface. AI capabilities are layered across the stack, including an AI Voice Agent for 24/7 NLP-driven inbound call handling, an SMS Agent, AI lead scoring, an AI Scheduler, the Google Ads AI Copy Tool, and an automated campaign optimization engine trained on learnings from 5.8M campaigns across 1,100+ verticals.

The business model blends a subscription/managed-services SaaS revenue stream with spend-based digital advertising services across Google, Microsoft, Meta, TikTok, and Yelp. Pricing is quote-based for the enterprise and mid-market tiers, while free tools (Google Ads Performance Grader, Website Grader, Google Ads AI Copy Tool) function as a product-led-growth funnel that has produced 6.4M+ grader reports and $36B in analyzed Google Ads spend. Go-to-market combines sales-led motions targeting SMBs and mid-market accounts with channel-partner distribution via tier-1 advertising platforms; the company serves 509K+ businesses across verticals led by home services, healthcare, automotive, professional services, and education, with a stated footprint spanning the United States, United Kingdom, Australia, and New Zealand through the LocaliQ ANZ subsidiary.

LocaliQ competes in a crowded SMB martech segment where differentiation is driven by data scale, partner-tier status, and AI-augmented workflow consolidation rather than by standalone innovation in any one channel. Key risks include reliance on a single large parent (Gannett) subject to secular publishing pressure, dependence on continued premium partner status with Google and Microsoft, and limited disclosure of standalone revenue, retention, or unit economics that would allow investors to assess the division's true profitability versus the ad-tech competitive landscape.

Name

LocaliQ

Legal name

USA TODAY Co., Inc.

Website

https://localiq.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

LocaliQ is an AI-powered digital marketing platform and division of Gannett Co. that helps small and medium-sized businesses across home services, healthcare, automotive, and other verticals run paid media, SEO, websites, and AI-driven lead management.

Ownership category

akta.pro rank

Product category

Digital Marketing Software

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising (7310)

akta.pro primary industry

Local & Location-Based Performance Advertising (Local Search/Maps, Geo-targeting) (BPAFACAL)

akta.pro secondary industry

Local SEO (Maps, Citations, Reviews) (BPAFAJAD)

Keywords

• Digital marketing platform
• AI lead management
• Local advertising solutions
• Marketing automation software
• Search engine marketing

Headquarters

HQ city

Pittsford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Digital Marketing SaaS Platform: LocaliQ provides an all-in-one AI-powered digital marketing platform that includes lead management, advertising campaign management, and analytics. Revenue is generated through subscription/service fees for platform access and campaign management services.
2. Digital Advertising Services: LocaliQ manages digital advertising campaigns across multiple platforms including Google Ads, Meta, TikTok, Yelp, and Microsoft Advertising, likely earning revenue through managed service fees or spend-based arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

LocaliQ is a digital marketing platform that helps businesses find, qualify, and convert leads using AI-powered tools. It offers managed advertising across search, display, video, social, and USA TODAY media, alongside websites, SEO, listings, social media marketing, email marketing, and live chat. The flagship product, Dash by LocaliQ, is an AI-powered lead management SaaS platform that automates lead capture, nurturing, and conversion across channels.

Product overview

LocaliQ is an all-in-one AI-powered digital marketing platform designed for small and medium businesses. The core offering is the Dash by LocaliQ platform, an AI-powered lead management SaaS solution that serves as the central hub for automating and optimizing lead conversion processes. Surrounding this core platform is a comprehensive suite of advertising products including Search Ads, Display Ads, Video Ads, Social Ads (including TikTok through the Channel Sales Partner Program), and Targeted Email Marketing. The platform also includes Listings management, Websites & Landing Pages, SEO, and Social Media Marketing for visibility. For conversion, it offers Live Chat, AI Lead Management, AI Agents (voice and SMS), Scheduling, Automated Email Marketing, Reporting and Analytics, and Activity Dashboard. Additionally, LocaliQ provides free tools including the Google Ads Performance Grader, Google Ads AI Copy Tool, and Website Grader. The platform is enhanced by partnerships with Yelp Ads for expanded reach. The platform leverages insights from millions of campaigns across 1,100+ verticals and is backed by local marketing experts.

Differentiator

Problem solved

Functional benefit

Brands

• Dash by LocaliQ: AI-powered lead management SaaS platform that helps businesses automate and optimize their lead conversion processes. Features include AI agents, advanced automation, lead scoring, SMS agent, AI Voice Agent, and AI-powered Scheduler for appointment booking.
• WordStream by LocaliQ

Products and services

• Dash by LocaliQ AI-powered lead management SaaS platform that helps businesses capture, qualify, and convert leads through automated categorization, AI agents, and integrated email/SMS follow-up.
• Search Ads

Quantifiable outcome

• 279M total leads generated for customers
• +4 more outcomes

Named customers15 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability9 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core.

• TikTokcoreGTM or Marketing Partner · 12 January 2026LocaliQ is an inaugural partner in TikTok's Channel Sales Partner Program, which integrates TikTok advertising capabilities into existing SMB marketing platforms. LocaliQ collectively serves hundreds of thousands of advertisers across the U.S. and U.K. in sectors including automotive, home services, retail, and real estate. The program enables SMBs to activate, optimize, and measure TikTok campaigns within their existing marketing workflows.
• GooglecoreGTM or Marketing PartnerGoogle Premier Partner status (2026), enabling LocaliQ to access Google Ads capabilities, support resources, and co-marketing opportunities. The partnership allows LocaliQ to manage Google Ads campaigns for SMB customers with certified expertise.
• Microsoft AdvertisingcoreGTM or Marketing PartnerMicrosoft Advertising Elite Partner status (2026), indicating top-tier expertise and performance in Microsoft Advertising solutions. Enables LocaliQ to offer Bing and Microsoft advertising alongside Google Ads.
• MetacoreGTM or Marketing PartnerMeta partner status enabling LocaliQ to manage Facebook and Instagram advertising campaigns for customers through certified partnership.
• YelpcoreGTM or Marketing PartnerYelp Platinum Partner status (2024), allowing LocaliQ to offer Yelp Ads to qualifying customers, reaching Yelp's audience of over 74 million monthly users who search for goods and services. Early results showed 60% of campaigns had cost per lead stabilize or improve.

Scale indicators12 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• Yext: Yext specializes in listings management, local SEO, and digital presence — directly comparable to LocaliQ's Listings and SEO modules, though Yext focuses more on enterprise/multi-location than SMB.
• Birdeye: Birdeye is a leading SMB customer experience and listings/reputation platform with growing marketing automation capabilities, competing with LocaliQ's Listings, SEO, and reputation-related offerings for local service businesses.
• ActiveCampaign: ActiveCampaign provides SMB-focused marketing automation, email marketing, and CRM — overlapping with LocaliQ's Automated Email Marketing, AI Lead Management, and CRM-adjacent SMB workflow offerings.
• Constant Contact: Constant Contact is a long-standing SMB email and digital marketing platform with growing automation and lead generation capabilities — directly overlapping with LocaliQ's email marketing and SMB marketing automation modules.

Direct peers

• Vendasta: Vendasta offers a white-label, end-to-end SMB marketing and CRM platform sold through agencies and resellers — directly comparable to LocaliQ's agency partner program and SMB marketing product suite.
• Thryv: Thryv provides an SMB business management platform combining marketing automation, CRM, listings, websites, and lead management — directly competing with LocaliQ's all-in-one SMB marketing stack, especially for service-based SMBs.
• Wpromote: Wpromote is a mid-market digital marketing agency offering paid media, SEO, and analytics services — competing with LocaliQ's managed services offering across similar mid-market and multi-location customer segments.
• Scorpion: Scorpion is a direct competitor to LocaliQ, offering AI-powered marketing, lead management, and digital advertising solutions targeted at SMBs and multi-location businesses in home services, healthcare, legal, and franchise verticals — an almost identical ICP and product mix.
• Tinuiti: Tinuiti is a large independent performance marketing agency with strengths across paid search, paid social, and Amazon — a direct competitor for LocaliQ's mid-market managed advertising services across multiple channels.

Broad incumbents

• HubSpot: HubSpot is a broad incumbent in SMB marketing/CRM, with marketing automation, AI content tools, lead management, and an extensive partner ecosystem. While broader in scope, HubSpot increasingly overlaps with LocaliQ's AI lead management and SMB marketing automation ambitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LocaliQ
• YouTubeyoutube.com/c/LOCALiQ
• Facebookfacebook.com/LocaliQ
• LinkedInlinkedin.com/company/localiq
• Instagraminstagram.com/localiq

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LocaliQ