Let's Smile Dental

What Let's Smile Dental does

Let's Smile Dental is a privately-owned, multi-specialty dental practice operating 8 locations across Northern Virginia, including Alexandria, Fairfax (with separate ortho/pediatric and cosmetic sites), Reston, Herndon, Springfield, Fredericksburg, and Purcellville. Founded in 1995 by board-certified orthodontist Dr. Ali Ghatri, the practice delivers comprehensive dental care under one roof spanning general dentistry, pediatric dentistry, orthodontics (Invisalign and LightForce 3D-printed braces), oral surgery, dental implants (including All-on-4/All-on-6), cosmetic dentistry, sedation dentistry, emergency dentistry, and TMJ therapy. The practice serves families, children, teens, adults, and special-needs patients across the Northern Virginia region and explicitly positions itself against corporate dental groups.

The clinical stack is built around modern dental technology: LightForce custom 3D-printed orthodontic brackets, iTero digital impression scanning, Propel VPro5 high-frequency vibration devices, Cone Beam CT imaging, and the proprietary 7&Up Club remote dental monitoring platform that supports virtual pediatric appointments. The team of 13+ dentists includes board-certified orthodontists, pediatric dentists, and oral surgeons with credentials from Case Western Reserve University, Columbia, NYU, Walter Reed, Rutgers, and Howard University; Dr. Ghatri holds Invisalign Diamond Plus status, placing the practice in the top 1% of Invisalign providers nationwide.

Revenue is generated primarily through fee-for-service dental treatments, supplemented by PPO insurance and Medicaid reimbursement (at 4 of 8 locations), FSA/HSA payments, third-party CareCredit financing (terms up to 60 months), and a subscription-based pediatric membership program (7&Up Club at $500 down / $150/month for orthodontic financing). The practice markets directly to consumers through Instagram, Facebook, TikTok, community programs (Flat Flossy mascot contest), earned media (ABC7 Good Morning Washington, Your Health Magazine), and online booking via JotForm. No outside funding, parent company, or institutional ownership is indicated.

Name

Let's Smile Dental

Legal name

Let's Smile Dental

Website

https://letssmile.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Let's Smile Dental is a privately-owned, multi-specialty dental practice operating 8 Northern Virginia locations, founded in 1995 by orthodontist Dr. Ali Ghatri. It offers general, pediatric, orthodontic, oral surgery, and cosmetic dentistry services to families and individuals.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (621210)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Orthodontic Group Practices (HLABAKAC), Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants) (HLABAGAA), Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), Special Needs Pediatric Dentistry (HLABAGAD)

Keywords

• General dentistry services
• Pediatric dental care
• Orthodontic treatments
• Oral surgery services
• Cosmetic dental procedures

Headquarters

HQ city

Fairfax

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Dental Services Revenue: Revenue generated from comprehensive dental services including general dentistry, pediatric dentistry, orthodontics, oral surgery, and cosmetic dentistry. Services are billed per visit or per treatment plan with payment collected at time of service, supplemented by insurance claim processing.
2. Membership Programs (7&Up Club): Recurring membership program offering pediatric dental care with benefits including orthodontic treatment financing ($500 down, $150/month), 20% off replacement retainers, and exclusive local business deals. Parents pay monthly membership fees for ongoing care and monitoring.
3. Insurance Reimbursement: Revenue from processing dental insurance claims. Practice accepts most PPO insurance plans and Medicaid at select locations. Works with FSA and HSA accounts. Collects patient portions and coinsurance at time of service.
4. CareCredit Financing: Third-party patient financing through CareCredit for extended payment plans. Practice receives full payment upfront while patients pay over time with 0% interest options available.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Let's Smile Dental is a privately-owned, multi-specialty dental practice operating 8 locations across Northern Virginia, providing comprehensive dental care under one roof. Services span general dentistry, pediatric dentistry, orthodontics (Invisalign, LightForce 3D, traditional braces), oral surgery, dental implants (including All-on-4/All-on-6), cosmetic dentistry, sedation dentistry, emergency dentistry, and TMJ therapy. The practice offers the 7&Up Club pediatric membership program with remote dental monitoring and the Smile Refresh cosmetic treatment for adults seeking aesthetic improvements without full orthodontics.

Product overview

Let's Smile Dental is a multi-location dental practice offering comprehensive dental care across Northern Virginia with 8 convenient locations. The practice operates as a single unified service brand providing general dentistry, pediatric dentistry, orthodontics (including LightForce™ 3D Orthodontics and Invisalign®), oral surgery, restorative dentistry, cosmetic dentistry (including dermal fillers and Botox), dental implants (including All-On-4 & All-on-6), emergency dentistry, sedation dentistry, and TMJ therapy. Additional offerings include the 7&Up Club membership program for pediatric patients featuring remote dental monitoring, and Smile Refresh cosmetic treatment for adults seeking subtle smile improvements. The practice is privately-owned and operated, distinguishing it from corporate dental groups.

Differentiator

Problem solved

Functional benefit

Brands

• 7&Up Club: A membership program for children that provides remote dental monitoring, virtual bi-annual appointments with pediatric professionals, rewards including club shirt, certificate, membership card, annual birthday gift, and exclusive parent benefits including discounted orthodontic treatment and replacement retainers.
• Smile Refresh
• Flat Flossy

Products and services

• General Dentistry Preventive and routine dental care including cleanings, exams, fluoride treatments, and dental sealants for patients of all ages.
• Pediatric Dentistry Specialized dental care for children including preventive care, special needs care, cleft lip and palate treatment, sedation options, and pediatric emergencies.
• Invisalign Orthodontics

Quantifiable outcome

• Reduced treatment time with LightForce 3D orthodontics compared to traditional braces
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Heartland Dental: One of the largest DSOs in the U.S. supporting thousands of dentists across general, specialty, and orthodontic services. Comparable as a multi-specialty, multi-location dental operator, though substantially larger and backed by private equity.
• Pacific Dental Services: Large PE-backed DSO providing practice support and advanced clinical technology to hundreds of dental offices across the U.S. Comparable business model of supporting multi-specialty dental offices under a unified operating platform.
• Smile Brands Dental: DSO supporting general, orthodontic, and specialty dental practices across hundreds of locations nationwide. Comparable as a multi-location, multi-specialty dental services operator.
• Sonrava Health: PE-backed DSO operating branded dental offices including Western Dental and Brident, with general, orthodontic, and specialty offerings. Comparable as a multi-specialty, multi-location dental operator at national scale.
• Aspen Dental: National DSO chain offering general dentistry, dentures, and implants with hundreds of locations. Comparable as a multi-location dental brand, though primarily focused on access-driven markets rather than affluent suburban MSAs.
• MB2 Dental Solutions: PE-backed DSO partner to hundreds of independently-owned dental practices across multiple specialties. Comparable as a multi-specialty, multi-location dental operator with practice-affiliation model.

Direct peers

• ClearChoice Dental Implant Centers: National network specializing in dental implants and full-arch restorations (All-on-4 protocols). Comparable overlap in implant placement, All-on-4/All-on-6 procedures, and Cone Beam CT planning for complex restorative cases.
• Affordable Dentures & Implants: Dental service organization focused on dentures, extractions, and implants across hundreds of U.S. locations. Comparable overlap in oral surgery, dental implants, and full-arch prosthodontics offerings.

Emerging players

• SmileDirectClub: Direct-to-consumer clear aligner brand competing for orthodontic patients with at-home impression/aligner model. Comparable in targeting the orthodontic/clear-aligner patient segment, though a fundamentally different delivery model (DTC vs. in-office).
• Tend Dental: VC-backed modern dental chain offering premium patient experience across general, cosmetic, and orthodontic services in select metro markets. Comparable as a multi-specialty urban/suburban operator focused on technology-enabled patient experience.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LetsSmileDentist
• Instagraminstagram.com/letssmiledental
• TikToktiktok.com/@letssmiledental
• Xx.com/yesbraces
• LinkedInlinkedin.com/company/lets-smile-dental

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Let's Smile Dental