Vita Products

What Vita Products does

Vita Products, Inc. is a privately held manufacturer of biodegradable, environmentally safe plant care products serving the floriculture, horticulture, and Christmas tree industries. Founded in 1993 and headquartered at P.O. Box 565 in Chandler, Arizona, the company operates with a 1–10 employee footprint and sells a portfolio of concentrated, plant-extract-based formulations. Its three consumer-facing product families are the Vita Flora series (cut flower preservatives including Vita Flora 2000 and the Vita One-Step care and handling system with Automatic Temperature Compensation for pH), the Vita Planta series (Vita Planta 2000 with Hydra Boost technology, plus Vita Planta Pro, focused on seed germination, drought tolerance, transplant shock reduction, and soil pH balancing for live plants and turf), and the seasonal Vita Christmas line for cut trees, wreaths, and garlands.

The underlying technical platform is a proprietary formulation built on a sulfonated castor oil base with natural plant materials and extracts, positioned around plant stress reduction, moisture retention, and soil pH balance. Key technical features include Hydra Boost (hydration/moisture retention), Automatic Temperature Compensation (pH adjustment without buffers), and a one-step care and handling process that the company claims reduces shrink by 50%. Most products are USDA National Organic Program Compliant, and the company has explicit Grand Canyon National Park Service approval for native landscaping.

The business model is dual-track. Consumer revenue runs through an e-commerce storefront at vitaproducts.com with unit pricing (e.g., 16 oz Ready-to-Use spray, 8 oz Christmas bottle, multi-size consumer concentrates) on a pay-as-you-go basis. Professional and enterprise revenue (Vita Agri Plus, VPX/VPX Plus boosters, 75 & 80 conifer products, NMB rabbit deterrent) is sold via direct contact as quote-based bulk concentrates (one gallon making up to 2,000 gallons of working solution). Distribution is through the company's own e-commerce storefront, direct sales to golf courses, nurseries, and landscapers, and a Certified Sprayer Program that functions as a professional channel/reseller network. The company also states that all underlying technology is available for sale, indicating a potential third licensing revenue stream, and notes that its products can be manufactured 'anywhere in the world,' though current operating geographies are limited to Arizona/USA. Named end users span government (Grand Canyon NPS, Mesa LDS Temple, Snowflake Temple), recreation (Bear Creek Golf Course), florist retail (Quincy Flower Corner), and Christmas tree retail (L&O Evergreens, Turnbull Evergreens).

Name

Vita Products

Legal name

Vita Products, Inc.

Website

https://vitaproducts.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Vita Products, Inc., founded in 1993 and headquartered in Chandler, Arizona, manufactures biodegradable, plant-extract-based preservatives and growth concentrates for floriculture, horticulture, Christmas tree, and consumer markets, selling through e-commerce, direct professional sales, and a certified sprayer network in the United States.

Ownership category

akta.pro rank

Product category

Horticulture and plant care products

NAICS

Pesticide and Other Agricultural Chemical Manufacturing (32532), Surface Active Agent Manufacturing (325613)

SIC

Agricultural Chemicals (2870)

akta.pro industry

PRIMARYAFABAKAL

Organic Adjuvants & Spray Aids (OMRI Surfactants, Stickers, Oils)

Agriculture & Food Production/Agricultural Inputs & Agrochemicals/Organic & Regenerative Inputs (OMRI Inputs, Compost, Natural Pest Control)

SECONDARYEUAAAIAE

Bio-based Surfactants, Detergent Ingredients & Oleochemicals

Energy, Utilities & Environment/Bioenergy, Natural Gas & Biomass/Biorefining & Bio-based Chemicals (Co-products, Bioproducts)

SECONDARYAFABAGAB

Spray Adjuvants (Non-ionic, Cationic/Anionic, Organosilicone)

Agriculture & Food Production/Agricultural Inputs & Agrochemicals/Plant Growth Regulators & Adjuvants (PGRs, Surfactants, Drift Control)

Keywords

• Plant care products
• Biodegradable fertilizers
• Cut flower preservatives
• Horticulture concentrates
• Christmas tree preservatives

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Consumer Product Sales: Direct-to-consumer sales of plant care and floral preservation products through e-commerce website. Products include Vita Planta 2000, Vita Flora 2000, Vita Christmas Tree Preservative, and Vita Derma Lotion.
2. Professional Product Sales: B2B sales of professional-grade concentrated products like Vita Agri Plus, Vita Agri/VPX Booster, VPX Plus for Deciduous Trees, and products for certified sprayers. Products sold in bulk gallons and drums.
3. Technology Licensing: Company states all technology in their products is for sale, indicating potential licensing of proprietary formulations and manufacturing processes to other companies.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Vita Products manufactures biodegradable liquid concentrates and plant care formulations for the floriculture, horticulture, and Christmas tree industries, including consumer-grade products (Vita Planta 2000, Vita Flora 2000, Vita Christmas) sold via an online storefront and professional-grade products (Vita Agri Plus, VPX Booster, VPX Plus) sold directly to certified sprayers, golf courses, nurseries, and landscapers. The portfolio is built on proprietary sulfonated castor oil-based formulations with natural plant extracts, marketed as USDA National Organic Program compliant, non-toxic to pets/animals/birds/fish/bees, and carrying zero environmental footprint.

Product overview

Vita Products is a manufacturer of biodegradable and environmentally safe products for the floriculture, horticulture, and Christmas tree industries. The company was established in 1993 and offers a portfolio of concentrated solutions centered around two main product lines: the Vita Flora line (Vita Flora 2000, Vita One-Step) for cut flower preservation and post-harvest care, and the Vita Planta line (Vita Planta 2000, Vita Planta Pro) for growing products and plant health. Professional-grade products include Vita Agri Plus and the VPX/VPX Plus booster system for certified sprayers. The company also offers seasonal products (Vita Christmas for trees and wreaths) and expanded into personal care with Vita Derma Lotion. All products share core proprietary technology focused on plant stress reduction, moisture retention, and soil pH balancing, unified under the Vita Landscape System platform for professional applications.

Differentiator

Problem solved

Functional benefit

Brands

• Vita Flora 2000: Nutrient solution for cut flowers designed to extend floral vase life and preserve arrangements
• Vita Planta 2000
• Vita One-Step
• Vita Christmas
• Vita Agri Plus
• Vita Derma Lotion
• Vita Landscape System

Products and services

• Vita Planta 2000 Liquid organic concentrate for all plants, trees, flowers, seed, and sod. Biodegradable and environmentally safe; promotes healthy plants, reduces stress, assists in moisture retention via Hydra Boost, aids transplanting, and balances soil pH. Made from plant extracts. USDA National Organic Program Compliant and non-toxic to pets, birds, fish, and bees.
• Vita Planta Pro Natural plant and garden organic formulation professional concentrate. Restores and maintains plant vitality, promotes optimum seed germination and superior plant growth, reduces stress, and helps plants survive drought conditions.
• Vita Flora 2000 Nutrient solution for cut flowers. Mixes instantly in any water temperature for use in arrangement vases and floral foam. Extends floral vase life and maintains freshness. Available in a 16 oz Ready-to-Use spray format.
• Vita Christmas Tree Preservative Christmas tree and wreath preservative with Hydra Formula. Retards needle drop, keeps trees moist to resist combustion, and extends life of trees, wreaths, garlands, and holly for a full season. Biodegradable and environmentally safe; non-toxic to pets. Consumer 8 oz bottle; professional concentrate available in gallons and drums.
• Vita Agri Plus USDA National Organic Program Compliant professional plant and soil amendment concentrate. Contains odorless fish product, plant materials, and extracts. Promotes healthy trees, turf, and plants resistant to disease and insect attacks. One gallon makes 2,000 gallons of working solution. Labeled 'Not For Consumer Use' and sold via direct contact.
• Vita Derma Lotion Hand and body lotion made from natural ingredients, marketed as 'Gentle to the Earth and To You.' Available in 3.5 oz and 6 oz sizes. Used for skin healing.
• Certified Sprayer Professional Product Line (VPX Booster, VPX Plus for Deciduous Trees, 75 & 80 for Conifers, NMB) Professional booster products applied by certified sprayers as part of the Vita Landscape System. Includes VPX Booster for general landscape use, VPX Plus for deciduous trees, 75 & 80 formulations for conifers, and NMB (No More Bunnies) rabbit deterrent.
• Vita Landscape System Comprehensive method for maximizing plant health by applying proprietary amendments in conjunction with site-specific irrigation and fertility practices. Combines multiple Vita product lines with tailored application strategies for landscape, agricultural, and sports environments.

Quantifiable outcome

• Reduces shrink by 50%
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Oasis Floral Products (Smithers-Oasis): Oasis Floral Products makes floral foam, flower food, and care/handling solutions for the florist trade. Overlaps with Vita's cut flower preservatives and post-harvest handling workflow, with similar target end users (florists, flower shops).
• Floralife (Smithers-Oasis): Floralife is the dominant brand in cut flower care and post-harvest handling solutions (food/preservatives, hydration, transport products), serving florists, growers, and mass-market retailers worldwide. Directly overlaps with Vita Flora 2000 / Vita One-Step on cut flower preservatives and shrink reduction claims.
• Chrysal: Chrysal is a global leader in flower food, hydration, and post-harvest solutions for the floriculture chain (breeders, growers, traders, florists). Directly comparable to Vita Products' floral care line and competes for the same florist and grower customers; both emphasize vase life extension and reduced shrink.
• FoxFarm Soil & Fertilizer Company: FoxFarm is a specialty manufacturer of organic and premium plant nutrients, fertilizers, and soils targeted at indoor/outdoor gardeners, greenhouses, and hobbyist horticulture. Comparable as a small-to-mid specialty organic plant-care CPG brand sharing consumer/hobbyist horticulture customers.
• The Espoma Company: Espoma is a leading manufacturer of organic and natural lawn, garden, and horticulture products (fertilizers, potting soils, disease controls) sold through garden centers and e-commerce. Comparable as a heritage organic plant-care CPG brand competing for the same consumer gardener and small-pro segment.

Emerging players

• BioSafe Systems: BioSafe Systems manufactures biodegradable, OMRI-listed agricultural and water-treatment products (peroxyacetic-acid based crop protection and soil/water treatments). Comparable as an OMRI-listed biological/eco-friendly input maker targeting horticulture, turf, and greenhouse growers — a similar customer segment to Vita's professional line.
• BioWorks: BioWorks offers biological plant protection, plant nutrition, and biostimulants for horticulture, turf, and ornamentals markets. Comparable as a sustainable, biodegradable plant-health inputs supplier with overlapping end users in greenhouses, nurseries, and landscape management.

Broad incumbents

• Marrone Bio Innovations: Marrone Bio (now part of Bioceres Crop Solutions) is a public bioprotection specialist offering biological plant health and crop protection products across agriculture and ornamentals. Comparable as a bio-based plant-health input company; broader portfolio but overlaps in OMRI-listed biologicals for horticulture/turf.
• Certis Biologicals (Certis USA): Certis Biologicals manufactures and distributes biological crop protection products (biopesticides, biofungicides, bioinsecticides) for specialty crops, horticulture, and turf. Comparable as a broader OMRI-listed biologicals supplier operating in overlapping production-ag and ornamental channels.
• AgroLiquid: AgroLiquid is a specialty liquid fertilizer manufacturer offering a broad agronomic nutrient product line for commercial agriculture. Comparable as a concentrated liquid plant-nutrient manufacturer using proprietary formulations, though operating at much larger row-crop scale than Vita.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vita Products