Wasatch Equity Partners

What Wasatch Equity Partners does

Wasatch Equity Partners, founded in 1990 and headquartered in Logan, Utah, is a growth-focused private equity and venture capital firm with $4B+ in assets under management. The firm is part of The Wasatch Group family of companies and operates as a holding-investment vehicle that identifies and invests in high-growth companies across four targeted verticals: medtech, proptech, energy, and enterprise services. Notable portfolio companies include Biomerics (interventional medical device CDMO), Level Home/Ambient Property Technologies (smart home and multifamily platform), MarketStar (outsourced sales and revenue acceleration), Audience Town (homebuilder marketing analytics), InspectionGo/iGo (home inspection platform), ProdataKey (physical access control), Entrata (multifamily operating system), Loveland Innovations, Nusano, Metrodora Institute, BroadwayMedia, Blendtec, and Planet Fitness-related holdings.

The firm deploys equity capital ranging from $1 million to $100 million per transaction across all-equity, leveraged buyout, growth equity, public-to-private, and recapitalization structures, and additionally offers debt financing such as guaranty capital, convertible debt, and mezzanine financing. Beyond capital, the firm provides bundled post-investment operational support covering accounting, marketing, human resources, information technology, legal, and tax and finance services through in-house functional specialists and operating partners. Its go-to-market is centered on enterprise-level direct outreach and network sourcing through strategic connections within each vertical, supported by a website- and content-driven presence and an LP Portal for institutional investors.

Wasatch generates revenue primarily through management fees on committed and invested capital and through carried interest on successful exits, supplemented by returns on co-investments such as the Biomerics-ONCAP deal alongside Cox Communications, Walmart, and ONCAP as financial partners. The firm was previously known as Wasatch Venture Partners and has executed several major portfolio events between 2021 and 2024, including the Biomerics-Precision Concepts Medical merger, Level Home's Series C, ASSA ABLOY's acquisition of Level Lock, and InspectionGo's acquisition of Repair Pricer and HomeBinder.

Name

Wasatch Equity Partners

Legal name

Wasatch Equity Partners

Website

https://wasatchequitypartners.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Wasatch Equity Partners is a Logan, Utah-based private equity firm founded in 1990 with $4B+ AUM that invests equity of $1M-$100M in medtech, proptech, energy, and enterprise services companies and provides bundled post-investment operational support.

Ownership category

akta.pro rank

Product category

Private Equity Investment

NAICS

Portfolio Management and Investment Advice (52394), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Securities and Commodity Contracts Intermediation and Brokerage (5231)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Multi-Sector / Generalist Growth Equity (FSANACAO)

akta.pro secondary industries

Capital Raising Advisory (Equity & Equity-Linked) (FSAEAGAC), Equity Capital Advisory (Private Equity Placements, Growth Capital) (BPAHAOAE)

Keywords

• Private equity investing
• Growth equity investments
• Venture capital services
• Portfolio company support
• Leveraged buyout financing

Headquarters

HQ city

Logan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Investment Returns and Management Fees: Generates returns through equity investments, leveraged buyouts, growth equity, and debt financing in portfolio companies. Provides flexible investment structures across various transaction types and sizes.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Wasatch Equity Partners is a private equity firm that invests $1 million to $100 million of equity financing in high-growth companies across four key verticals: medtech, proptech, energy, and enterprise services. The firm provides flexible transaction structures including all-equity, leveraged buyouts, growth equity, public-to-private transactions, and recapitalizations, plus debt financing options such as guaranty capital, convertible debt, and mezzanine financing. Post-investment, the firm supplies portfolio companies with ground-level operational support across accounting, marketing, human resources, IT, legal, and tax/finance functions.

Product overview

Wasatch Equity Partners is a private equity firm with $4B+ AUM that provides growth-focused strategic investments and comprehensive operational support to portfolio companies. The firm invests across four key verticals: medtech, proptech, energy, and enterprise services. Investment structures include all-equity, leveraged buyouts, growth equity, public-to-private transactions, and recapitalizations with equity investments ranging from $1M to $100M, plus debt financing options. The firm offers portfolio companies ground-level support post-investment including accounting, marketing, HR, IT, legal, and tax/finance services. Wasatch's portfolio includes companies across PropTech (Ambient, Homie, Audience Town, ProdataKey, Loveland Innovations, iGo), MedTech (Metrodora Institute, Nusano, Biomerics), Consumer Services (SportsAcademy, Blendtec, Planet Fitness), and Enterprise Services (MarketStar, BroadwayMedia, MarketStar).

Differentiator

Problem solved

Functional benefit

Products and services

• Wasatch Equity Partners Investment Services
• Portfolio Company Operational Support Services

Quantifiable outcome

• More than 20% of new home communities in the US now use Audience Town platform
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Scale indicators1 record

Recent moves7 records

Expansion highlights6 records

Direct peers

• Summit Partners: Summit Partners is a growth-focused private equity firm that invests across multiple verticals in mid-to-late-stage companies, with flexible check sizes and an operating-support orientation — a close functional analog to Wasatch Equity Partners' growth equity model.
• Trinity Hunt Partners: Trinity Hunt is a growth-oriented middle-market private equity firm that invests across diversified verticals with a hands-on operational support model, directly comparable to Wasatch's four-vertical growth equity strategy.
• Mercato Partners: Mercato Partners is a Salt Lake City-based growth equity firm investing across multiple sectors with operational support for portfolio companies — a regional direct peer sharing both geography and multi-vertical growth equity approach.
• Level Equity: Level Equity is a growth equity firm focused on profitable, lower-middle-market technology and technology-enabled services companies, sharing Wasatch's flexible check size and operating-partner approach to growth investing.
• Frontier Growth: Frontier Growth is a growth equity firm providing capital and operational resources to lower-middle-market companies, with a multi-sector thesis comparable to Wasatch Equity Partners' medtech, proptech, energy, and enterprise services verticals.
• Clearview Capital: Clearview Capital is a lower-middle-market private equity firm focused on growth-oriented, founder-led companies across diversified industries — directly comparable to Wasatch's multi-vertical growth equity focus.
• Crest Rock Capital: Crest Rock Capital is a private investment firm focused on lower-middle-market growth equity opportunities across diversified sectors, paralleling Wasatch Equity Partners' approach of growth-stage capital plus operating support.

Regional players

• Signal Peak Ventures: Signal Peak Ventures is a Utah-based venture and growth capital firm; it operates in the same Mountain West ecosystem as Wasatch Equity Partners and invests in similar mid-stage technology and enterprise services companies.
• EPIC Ventures: EPIC Ventures is a Salt Lake City-based venture and growth capital firm investing across multiple sectors in the Mountain West; it overlaps with Wasatch Equity Partners on geography and on multi-vertical growth-stage investing.

Broad incumbents

• The Wasatch Group: The Wasatch Group is the parent holding company that owns Wasatch Equity Partners and a diversified portfolio of operating businesses; it provides the broader corporate ecosystem, capital backing, and operational synergies that distinguish WEP from standalone peers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wasatch-equity-partners

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wasatch Equity Partners