Vanreusel Ventures

What Vanreusel Ventures does

Vanreusel Ventures is a privately held corporate finance advisory firm founded in 2015 by James Vanreusel and headquartered in San Francisco, California. The firm provides fractional and interim CFO services, accounting, HR support, financial due diligence for foundations/grantmakers, and workshops/coaching for portfolio companies. Service delivery covers strategic financial planning, FP&A, fundraising support, M&A analysis, treasury and risk management, cash flow management, audit preparation, and board compliance. There is no proprietary technology product or platform; the firm is a pure professional services business delivering senior finance expertise on retainer or project engagements.

The client base spans approximately 20+ named organizations across two primary segments: for-profit startups, SMBs, and VC-backed scale-ups generating $1M-$10M in revenue, and nonprofit organizations ranging from $600K to $100M+ in budget. Notable clients include Planet Labs, Amprion (Series B biotech), By the Bay Health ($100M+ nonprofit), One Heart Worldwide, Integrate Health, and Nomi Network. The firm operates across the US, Africa, Asia, and the South Pacific, with team members experienced in deploying capital across 30+ countries.

The firm is founder-led by James Vanreusel (CFA Charterholder, prior VP at Bank of America Securities, former CFO at SPBD microfinance network). The advisory team includes senior professionals with credentials from McKesson, Blue Orchard Finance, Grassroots Capital, Digital Divide Data, and Phil Inc. Distribution is primarily direct and referral-led, supplemented by two podcasts (Scale by Numbers, Ask a CFO), a content library across nine topic categories, a quarterly newsletter, and speaking engagements. No external funding has been disclosed, and pricing is not publicly listed.

Name

Vanreusel Ventures

Legal name

Vanreusel Ventures LLC

Website

https://vanreuselventures.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Vanreusel Ventures is a San Francisco-based fractional and interim CFO advisory firm founded in 2015, serving for-profit startups and SMBs ($1M-$10M revenue) and nonprofits (up to $100M+) across the US, Africa, Asia, and the South Pacific with a senior team of CFO consultants.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. CFO Advisory & Consulting Services: Vanreusel Ventures provides fractional and interim CFO services on a subscription or project basis. Services include strategic financial planning, FP&A, M&A support, fundraising due diligence, cash management, compliance, HR/payroll support, and financial team mentorship. Revenue is generated through professional services fees, either as recurring retainers or discrete project engagements. The firm serves both for-profit companies and nonprofit organizations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Vanreusel Ventures is a corporate finance advisory firm that provides fractional and interim CFO services on a retainer or project basis to startups, SMBs, and nonprofit organizations. Offerings span strategic financial planning, FP&A, M&A analysis, fundraising due diligence, cash and treasury management, audit readiness, board compliance, accounting, and HR/payroll support. The firm also performs financial due diligence for foundations and grantmakers and delivers workshops and coaching for portfolio companies.

Product overview

Vanreusel Ventures is a corporate finance advisory firm offering a comprehensive suite of financial consulting services. The company provides CFO advisory services, including interim CFO placements, financial planning and analysis, strategic advisory, fundraising support, cash flow management, M&A analysis, treasury and risk management, and board compliance support. Their accounting services cover the full finance cycle, accounts payable/receivable, revenue recognition, cost tracking, and inventory control. HR services include payroll processing, employee relations, onboarding, compensation planning, and expense management. Additional offerings include financial due diligence for foundations and grantmakers, plus workshops and coaching for portfolio companies. The company publishes two podcasts: 'Ask a CFO with James Vanreusel' and 'Scale by Numbers Podcast', covering topics such as business foundations, capital fundraising, cash management, compliance and controls, finance KPIs, and HR operations.

Differentiator

Problem solved

Functional benefit

Brands

• Scale by Numbers Podcast: A podcast featuring interviews with industry leaders on business growth, scaling, and financial topics.
• Ask a CFO Podcast

Products and services

• Interim CFO Services Senior-level, on-demand CFO leadership delivered as a fractional or interim engagement to scaling startups, SMBs, and VC-funded companies that are not yet ready to hire a full-time CFO. Includes fundraising and due diligence support, strategic advisory, cash flow management, custom budgets and forecasts, M&A analysis, FP&A, treasury and risk management, financial team mentorship and alignment, board and stakeholder compliance, and audit preparation.
• Accounting Services Full-cycle accounting support including accounts payable and receivable, revenue recognition, specialized cost and contract tracking, inventory control, COGS and Chart of Accounts management. Provides complete finance cycle support to client companies, allowing them to outsource bookkeeping and accounting operations.
• Human Resources Services HR-compliant payroll and support, employee relations and HR problem solving, onboarding and terminations, employer coaching and guidance, compensation and bonus planning, and employee expense and reimbursement management. Offered alongside finance services to provide integrated back-office support to scaling companies.
• Financial Due Diligence for Foundations and Grantmakers Financial due diligence engagements delivered to foundations and grantmakers evaluating grant recipients, programmatic investments, or nonprofit partnerships, applying the firm's nonprofit and international finance expertise to assess financial health and risk.
• Workshops and Coaching for Portfolio Companies Structured workshops and coaching sessions delivered to portfolio companies of investor and VC clients, covering financial leadership, financial operations, fundraising readiness, and CFO-related topics.

Quantifiable outcome

• Nomi Network budget scaled from $600,000 to nearly $3 million under Vanreusel Ventures' engagement.
• +6 more outcomes

Named customers23 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Kruze Consulting: Kruze Consulting is a leading fractional CFO and accounting firm for venture-backed startups. Directly comparable on fractional/interim CFO services, fundraising support, and bookkeeping for $1M-$10M revenue startups — Vanreusel Ventures' primary for-profit segment.
• Pilot: Pilot provides bookkeeping, tax, and CFO advisory services to startups and SMBs. Closely comparable business model (subscription outsourced finance) and target market (early- to growth-stage companies) to Vanreusel Ventures' for-profit CFO offering.
• B2B CFO Partners: B2B CFO Partners is a national network of fractional CFOs serving privately-held SMBs. Comparable on fractional CFO engagement model, owner-operated business targeting, and accounting-adjacent advisory services.
• Decimal (formerly Bolder): Decimal provides fractional CFO and accounting services to nonprofits, similar to Vanreusel Ventures' nonprofit segment. Comparable on outsourced finance for $1M-$100M+ nonprofits, restricted fund accounting, and board/donor reporting.
• Founders CPA: Founders CPA provides fractional CFO, tax, and accounting services to venture-backed startups. Comparable on fractional CFO services for $1M-$10M revenue companies and fundraising support — Vanreusel Ventures' core for-profit use case.
• TGG Accounting: TGG Accounting provides fractional CFO and accounting services specifically to nonprofits. Comparable on nonprofit-only finance outsourcing, audit prep, and 990 support — a narrower segment than Vanreusel Ventures but with strong nonprofit-specialist positioning.
• CFO Share: CFO Share provides fractional CFO services to growth-stage and middle-market companies. Comparable on fractional/interim CFO engagement model and mid-market targeting, with overlap on fundraising and FP&A support services.

Emerging players

• Acuity CFO: Acuity CFO is a fractional CFO firm serving small to mid-sized businesses. Comparable on fractional/interim CFO engagement structure and SMB targeting, though typically less focused on the nonprofit segment than Vanreusel Ventures.

Broad incumbents

• Stambaugh Ness / CFO Advisors: Stambaugh Ness and similar regional CPA/advisory firms offer fractional CFO and outsourced finance services alongside audit and tax. Comparable on interim CFO and outsourced controller offerings for SMBs and nonprofits, but as a broader professional services portfolio rather than a specialist.
• Alvarez & Marsal (CFO Services): Alvarez & Marsal is a large global professional services firm offering interim and fractional CFO, performance improvement, and turnaround services. Comparable on interim CFO placements and M&A financial integration, though serving much larger clients and a broader portfolio of services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubepodcasters.spotify.com/pod/show/vrv-scale-by-numbers
• LinkedInlinkedin.com/company/vanreusel-ventures-llc
• Xx.com/JamesVanreusel
• Facebookfacebook.com/VanreuselVenturesLLC

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vanreusel Ventures