TDafrica

What TDafrica does

TDafrica is a private, for-profit Nigerian e-commerce company headquartered in Lagos, founded in 1999. According to its short company description, it operates as an online platform offering a wide range of electronic gadgets and equipment, serving consumers in Nigeria seeking consumer electronics through a digital storefront rather than traditional brick-and-mortar retail.

The company's basic firmographic profile indicates 251-500 employees and a primary operating base in Lagos, Nigeria, making it a mid-sized player in the Nigerian e-commerce sector with over two decades of operating history. Its website (tdafrica.com) serves as the primary commercial surface, though during data collection the site displayed only a loading/verification page, limiting direct verification of catalog, pricing, or product detail. The company description characterizes the offering as "a wide range of electronic gadgets and equipment," implying a multi-category consumer electronics marketplace rather than a single-vertical retailer.

Beyond the foundational firmographics and the e-commerce/gadgets positioning, source material is thin: no specific products, pricing models, customer segments, technology stack, distribution channels, partnerships, leadership team, revenue figures, or funding history were disclosed. Revenue mechanics are therefore not directly observable, though the B2C e-commerce framing implies a transaction-margin model (retail markup on electronics sales), with potential ancillary revenue from accessories, warranties, or logistics services common to the segment. The company's ownership structure, investor base, and any subsidiary relationships are not disclosed in the available data.

Name

TDafrica

Website

https://tdafrica.com

Company type

Private

Founded year

1999

Headcount range

251–500 employees

Short description

TDafrica is a private Nigerian e-commerce company headquartered in Lagos, founded in 1999, that operates an online platform selling a wide range of electronic gadgets and equipment to consumers in Nigeria.

Ownership category

akta.pro rank

Product category

Consumer Electronics E-commerce

NAICS

Electronics and Appliance Retailers (4492)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Consumer Electronics & Gadgets DTC (CRAFACAF)

akta.pro secondary industry

Brand Direct-to-Consumer (DTC) Stores & Storefront Platforms (BPAMAGAC)

Keywords

• Online electronics retail
• E-commerce gadgets store
• Consumer electronics sales
• IT equipment distribution
• Electronic product marketplace

Headquarters

HQ city

Lagos

HQ country

Nigeria

HQ region

Africa

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales

Core offering

TDafrica is an e-commerce platform that provides a wide range of electronic gadgets and equipment to choose from. The company operates an online storefront where customers can browse and purchase consumer electronics and related equipment, serving the Nigerian market from its base in Lagos.

Differentiator

Problem solved

Functional benefit

Products and services

• Electronic Gadgets and Equipment (online store) An online e-commerce offering where customers can browse and purchase a wide range of electronic gadgets and equipment, targeted at consumers in Nigeria through the tdafrica.com website.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Expansion highlights1 record

Broad incumbents

• Jumia Technologies: Pan-African e-commerce marketplace listed on the NYSE; operates one of the largest online retail platforms in Nigeria with broad electronics coverage. Directly comparable as the dominant scaled competitor in TDafrica's core geography and category.
• Jiji Nigeria: One of Nigeria's largest online marketplaces, with significant listings of consumer electronics and gadgets alongside broader categories. Comparable as a high-traffic Nigerian e-commerce platform competing for the same electronics buyers.
• Amazon (international expansion programs): Global e-commerce giant with growing Africa-relevant seller flows and cross-border electronics sourcing. Comparable as a large-scale electronics e-commerce benchmark and indirect competitor via grey-market imports.

Direct peers

• Konga: Nigeria-headquartered e-commerce platform selling consumer electronics, mobile devices, and general merchandise. Closest direct competitor given shared Lagos base, overlapping electronics category, and online-first retail model.
• Slot (Nigeria): Leading Nigerian retail chain specialising in mobile phones, laptops, and consumer electronics, with both physical stores and online channels. Comparable as a Nigeria-focused electronics specialist competing for the same gadget buyer.
• Pointek Online: Nigerian e-commerce retailer focused on consumer electronics, IT products, and gadgets. Comparable as a Lagos-based electronics e-commerce specialist with overlapping target customers and product range.
• 3C Hub: Nigeria-based online retailer of phones, laptops, and electronics accessories. Comparable as a category-focused electronics e-commerce player serving Nigerian consumers.
• Kara Nigeria: Nigerian retailer selling smartphones, electronics, and appliances through online and offline channels. Comparable as a multi-channel electronics retailer targeting the same Lagos consumer base.
• Payporte: Nigerian e-commerce platform historically focused on consumer electronics, gadgets, and lifestyle products. Comparable as a Nigeria-based online electronics retailer with overlapping target market.

Others

• Samsung Nigeria (official store): OEM-direct online and retail presence in Nigeria selling consumer electronics. Comparable as an upstream brand competing for the same electronics purchase occasions through direct-to-consumer channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/td_africa1
• LinkedInlinkedin.com/company/tdafrica

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TDafrica