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Star Seed

Full company profile

uuid000dwhw

Namestring
Star Seed
Legal namestring
Star Seed Inc.
Websiteurl
gostarseed.com
Company typeenum
Private
Founded yearint
1926
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersOsborne, United States
HQ citystring
Osborne
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
agricultural seed supply, cover crop seed, forage grass seed, native conservation seed, food plot seed
NAICS code1 code
  • Nursery, Garden Center, and Farm Supply Retailers444240
SIC code1 code
  • Agricultural Services700
Product category
Agricultural Seed Distribution
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1Seed Product Sales
TypeOne Time License
Description

Sale of seeds including small grains, cover crops, food plots, pasture grasses, winter wheat, wildflowers, lawn/turf, and forage products. One-time transaction-based revenue model for seed purchases with no recurring subscription component.

starseed.nativeseedgroup.com
2Seed Care Products
TypeOne Time License
Description

Additional revenue from seed care products including inoculants, seed treatments, polymers, colorants, and anti-dust-off agents that enhance seed performance.

starseed.nativeseedgroup.com
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
GTM typeB2B and B2C
B2B and B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Brand1 record
1American Acres
Description

A sub-brand focused on forage seed products, offering superior hybrids designed for forage quality, yield, disease and pest resistance, winter hardiness and drought tolerance.

starseed.nativeseedgroup.com
Core offering1 text field

Star Seed supplies a comprehensive portfolio of agricultural and conservation seed products—including small grains, cover crops, food plots, pasture and native grass, winter wheat, wildflowers, lawn/turf, and forage products—along with a Seed Care line of inoculants, treatments, polymers, colorants, and anti-dust-off agents. The company sells these seeds through a B2B dealer network and direct sales for professional buyers, and through a retail e-commerce storefront (NatureSeed.com) for smaller-acreage customers.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • Hay N Graze Sorghum Sudangrass achieved 10,000 lbs/acre dry matter yield in Kansas State University trial, outperforming 7 other varieties - fastest to emerge and remarkably drought hardy
Product overview1 text field

Star Seed is a leading seed supplier for agriculture and conservation professionals, offering a comprehensive portfolio of seed products and related services. The core product offering consists of multiple seed categories (Small Grains, Cover Crops, Food Plots, Pasture & Native Grass, Winter Wheat, Wildflowers, Lawn & Turf, and Forage Products) along with a dedicated Seed Care line (Inoculants, Seed Treatment, Polymers, Colorants, Anti-dust-off Agents). Star Seed provides the Cover Crop Calculator as a free tool resource for customers. Specific branded products include Hay N Graze Sorghum Sudan, 813 Triticale, Magnum Ultra BMR Hybrid Forage Sorghum, and Brutis BMR BD. The company also offers the American Acres sub-brand as a premium forage line featuring superior hybrids. Star Seed is a subsidiary of The NativeSeed Group with operations based in Osborne, Kansas.

Product and service14 records
1Small Grains
CategoryAgricultural Seed
Description

High-performing wheat, oats, barley, rye, and other proven grain varieties for agricultural operations and grain production.

2Cover Crops
CategoryAgricultural Seed
Description

Seed varieties designed to create healthier soils, improve water infiltration, and naturally suppress unwanted weeds.

3Food Plots
CategoryWildlife/Habitat Seed
Description

Seed products to create ideal habitat conditions for whitetail deer, turkey, upland birds, and other key game species.

4Pasture & Native Grass
CategoryPasture and Conservation Seed
Description

Deep-rooted pasture grasses and native species to promote long-term soil health and habitat.

5Winter Wheat
CategoryAgricultural Seed
Description

Wheat varieties delivering dependable overwintering, strong root development, consistent yields with erosion control and early forage.

6Wildflowers
CategoryConservation Seed
Description

Regionally-adapted annual and perennial wildflower species to add vibrant color and biodiversity to projects.

7Lawn & Turf
CategoryTurf and Landscape Seed
Description

Dense, resilient, quick-establishing grass seed for creating durable, attractive turf for lawns, landscapes, parks, and sports areas.

8Forage Products
CategoryForage Seed
Description

Forage seed selected for excellent regrowth and hardiness, exceptional palatability and weight gains for herd feeding.

9Seed Care
CategorySeed Treatment Products
Description

Comprehensive seed treatment and care product line including inoculants, seed treatments, polymers, colorants, and anti-dust-off agents that enhance seed performance.

10Hay N Graze
CategoryForage Seed (Specific Variety)
Description

Sorghum Sudangrass variety known for drought tolerance, fast emergence, and high dry matter yield (10,000 lbs/acre per Kansas State trial).

11813 Triticale
CategorySmall Grains (Specific Variety)
Description

Triticale hexaploide var. 813, a hybrid grain product.

12Magnum Ultra BMR Hybrid Forage Sorghum
CategoryForage Seed (Specific Variety)
Description

BMR (Brown Mid Rib) hybrid forage sorghum for superior forage quality.

13Brutis BMR BD
CategoryForage Seed (Specific Variety)
Description

BMR (Brown Mid Rib) forage sorghum product.

14American Acres Forage Line
CategoryForage Seed Sub-brand
Description

Premium forage seed sub-brand featuring superior hybrid varieties designed for forage quality, yield, disease and pest resistance, winter hardiness and drought tolerance, hand-selected from decades of experience.

Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1The NativeSeed Group
Strategic tierCoreTypeOthers
Description

Star Seed is a subsidiary of The NativeSeed Group, which operates as the parent company. Star Seed focuses on conservation and forage seed supply to the central U.S., while the parent company provides broader infrastructure and brand support.

starseed.nativeseedgroup.com
Recent move1 record

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

Global ag-input major (includes former Monsanto seed business) offering broad acre seed, traits, and crop protection. A broad incumbent competing indirectly with Star Seed through large commodity seed portfolios and dealer networks in the Midwest.

TypeDirect peer
Description

Nebraska-based cover crop and soil health seed specialist. Direct competitor to Star Seed's cover crop line; serves similar agronomy-minded farmers and conservation districts across the central U.S. with comparable custom mix services.

TypeBroad incumbent
Description

The seed and agronomy arm of Land O'Lakes, offering crop inputs including seed through a large retail and dealer network. A broad incumbent whose seed portfolio overlaps with Star Seed's small grain and forage categories, but at national scale with bundled agronomy services.

TypeDirect peer
Description

Pennsylvania-based native grass, wildflower, and conservation seed producer/distributor. Comparable to Star Seed's pasture/native grass and wildflower categories, serving reclamation, DOT, and conservation customers with similar custom-mix capabilities.

TypeDirect peer
Description

Utah-based seed company focused on erosion control, reclamation, and native range seed. Comparable to Star Seed's pasture/native grass, wildflower, and conservation seed mix offerings for reclamation and habitat projects across the U.S.

TypeDirect peer
Description

Minnesota-based organic and conventional seed supplier with a strong cover crop and small grains offering. Comparable to Star Seed's small grain, cover crop, and forage categories and serves a similar Upper-Midwest/Northern-Plains farmer base.

TypeDirect peer
Description

Midwest-based cover crop, forage, and prairie grass seed distributor with custom blending capabilities. Highly comparable to Star Seed given overlapping product portfolio (cover crops, natives, forages), shared regional customer base, and similar dealer-plus-DTC go-to-market model.

TypeDirect peer
Description

Kentucky-based native warm-season grass and wildflower seed producer. Overlaps with Star Seed's native grass and conservation seed categories and serves a comparable contractor, agency, and landowner customer base.

TypeBroad incumbent
Description

Global seed and crop protection major with Pioneer and Brevant brands spanning corn, soybeans, forages, and cover crops. Broad incumbent whose forage and cover crop offerings compete with Star Seed's higher-end hybrids in the same farmer accounts.

TypeRegional player
Description

Iowa-based independent corn and soybean seed company with strong Midwest dealer presence. Regional player competing in adjacent commodity seed categories (corn/soy) rather than Star Seed's core cover crop/native/focus, but relevant for understanding Midwest seed distribution dynamics.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Star Seed

Agricultural Seed Distributiongostarseed.com

Star Seed firmographics

Firmographics
Name
Star Seed
Legal name
Star Seed Inc.
Website
https://gostarseed.com
Company type
Private
Founded year
1926
Operating status
Operating
Headcount range
11–50 employees
Ownership category
akta.pro rank

Where Star Seed is headquartered

Location

Headquarters

HQ city
Osborne
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Star Seed business model

Business model
GTM type
B2B and B2C
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

  1. Seed Product Sales: Sale of seeds including small grains, cover crops, food plots, pasture grasses, winter wheat, wildflowers, lawn/turf, and forage products. One-time transaction-based revenue model for seed purchases with no recurring subscription component.
  2. Seed Care Products: Additional revenue from seed care products including inoculants, seed treatments, polymers, colorants, and anti-dust-off agents that enhance seed performance.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Star Seed product offering

Product offering

Core offering

Star Seed supplies a comprehensive portfolio of agricultural and conservation seed products—including small grains, cover crops, food plots, pasture and native grass, winter wheat, wildflowers, lawn/turf, and forage products—along with a Seed Care line of inoculants, treatments, polymers, colorants, and anti-dust-off agents. The company sells these seeds through a B2B dealer network and direct sales for professional buyers, and through a retail e-commerce storefront (NatureSeed.com) for smaller-acreage customers.

Product overview

Star Seed is a leading seed supplier for agriculture and conservation professionals, offering a comprehensive portfolio of seed products and related services. The core product offering consists of multiple seed categories (Small Grains, Cover Crops, Food Plots, Pasture & Native Grass, Winter Wheat, Wildflowers, Lawn & Turf, and Forage Products) along with a dedicated Seed Care line (Inoculants, Seed Treatment, Polymers, Colorants, Anti-dust-off Agents). Star Seed provides the Cover Crop Calculator as a free tool resource for customers. Specific branded products include Hay N Graze Sorghum Sudan, 813 Triticale, Magnum Ultra BMR Hybrid Forage Sorghum, and Brutis BMR BD. The company also offers the American Acres sub-brand as a premium forage line featuring superior hybrids. Star Seed is a subsidiary of The NativeSeed Group with operations based in Osborne, Kansas.

Differentiator

Problem solved

Functional benefit

Brands

  • American Acres: A sub-brand focused on forage seed products, offering superior hybrids designed for forage quality, yield, disease and pest resistance, winter hardiness and drought tolerance.

Products and services

  • Small Grains High-performing wheat, oats, barley, rye, and other proven grain varieties for agricultural operations and grain production.
  • Cover Crops Seed varieties designed to create healthier soils, improve water infiltration, and naturally suppress unwanted weeds.
  • Food Plots Seed products to create ideal habitat conditions for whitetail deer, turkey, upland birds, and other key game species.
  • Pasture & Native Grass Deep-rooted pasture grasses and native species to promote long-term soil health and habitat.
  • Winter Wheat Wheat varieties delivering dependable overwintering, strong root development, consistent yields with erosion control and early forage.
  • Wildflowers Regionally-adapted annual and perennial wildflower species to add vibrant color and biodiversity to projects.
  • Lawn & Turf Dense, resilient, quick-establishing grass seed for creating durable, attractive turf for lawns, landscapes, parks, and sports areas.
  • Forage Products Forage seed selected for excellent regrowth and hardiness, exceptional palatability and weight gains for herd feeding.
  • Seed Care Comprehensive seed treatment and care product line including inoculants, seed treatments, polymers, colorants, and anti-dust-off agents that enhance seed performance.
  • Hay N Graze Sorghum Sudangrass variety known for drought tolerance, fast emergence, and high dry matter yield (10,000 lbs/acre per Kansas State trial).
  • 813 Triticale Triticale hexaploide var. 813, a hybrid grain product.
  • Magnum Ultra BMR Hybrid Forage Sorghum BMR (Brown Mid Rib) hybrid forage sorghum for superior forage quality.
  • Brutis BMR BD BMR (Brown Mid Rib) forage sorghum product.
  • American Acres Forage Line Premium forage seed sub-brand featuring superior hybrid varieties designed for forage quality, yield, disease and pest resistance, winter hardiness and drought tolerance, hand-selected from decades of experience.

Quantifiable outcome

  • Hay N Graze Sorghum Sudangrass achieved 10,000 lbs/acre dry matter yield in Kansas State University trial, outperforming 7 other varieties - fastest to emerge and remarkably drought hardy

Companies that use Star Seed

Customer profile

Segments4 records

Ideal customer profiles4 records

Star Seed technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Star Seed partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • The NativeSeed GroupcoreOthersStar Seed is a subsidiary of The NativeSeed Group, which operates as the parent company. Star Seed focuses on conservation and forage seed supply to the central U.S., while the parent company provides broader infrastructure and brand support.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Star Seed competitors and assessment

Company assessment

Broad incumbents

  • Bayer Crop Science: Global ag-input major (includes former Monsanto seed business) offering broad acre seed, traits, and crop protection. A broad incumbent competing indirectly with Star Seed through large commodity seed portfolios and dealer networks in the Midwest.
  • WinField United (Land O'Lakes): The seed and agronomy arm of Land O'Lakes, offering crop inputs including seed through a large retail and dealer network. A broad incumbent whose seed portfolio overlaps with Star Seed's small grain and forage categories, but at national scale with bundled agronomy services.
  • Corteva Agriscience: Global seed and crop protection major with Pioneer and Brevant brands spanning corn, soybeans, forages, and cover crops. Broad incumbent whose forage and cover crop offerings compete with Star Seed's higher-end hybrids in the same farmer accounts.

Direct peers

  • Green Cover Seed: Nebraska-based cover crop and soil health seed specialist. Direct competitor to Star Seed's cover crop line; serves similar agronomy-minded farmers and conservation districts across the central U.S. with comparable custom mix services.
  • Ernst Conservation Seeds: Pennsylvania-based native grass, wildflower, and conservation seed producer/distributor. Comparable to Star Seed's pasture/native grass and wildflower categories, serving reclamation, DOT, and conservation customers with similar custom-mix capabilities.
  • Granite Seed: Utah-based seed company focused on erosion control, reclamation, and native range seed. Comparable to Star Seed's pasture/native grass, wildflower, and conservation seed mix offerings for reclamation and habitat projects across the U.S.
  • Albert Lea Seed: Minnesota-based organic and conventional seed supplier with a strong cover crop and small grains offering. Comparable to Star Seed's small grain, cover crop, and forage categories and serves a similar Upper-Midwest/Northern-Plains farmer base.
  • Millborn Seeds: Midwest-based cover crop, forage, and prairie grass seed distributor with custom blending capabilities. Highly comparable to Star Seed given overlapping product portfolio (cover crops, natives, forages), shared regional customer base, and similar dealer-plus-DTC go-to-market model.
  • Roundstone Native Seed: Kentucky-based native warm-season grass and wildflower seed producer. Overlaps with Star Seed's native grass and conservation seed categories and serves a comparable contractor, agency, and landowner customer base.

Regional players

  • Stine Seeds: Iowa-based independent corn and soybean seed company with strong Midwest dealer presence. Regional player competing in adjacent commodity seed categories (corn/soy) rather than Star Seed's core cover crop/native/focus, but relevant for understanding Midwest seed distribution dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Star Seed social profiles

Digital presence

Star Seed financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Star Seed leadership team

Management profile

Number of profiles

Star Seed funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Star Seed M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Star Seed

What does Star Seed do?

Star Seed supplies a comprehensive portfolio of agricultural and conservation seed products—including small grains, cover crops, food plots, pasture and native grass, winter wheat, wildflowers, lawn/turf, and forage products—along with a Seed Care line of inoculants, treatments, polymers, colorants, and anti-dust-off agents. The company sells these seeds through a B2B dealer network and direct sales for professional buyers, and through a retail e-commerce storefront (NatureSeed.com) for smaller-acreage customers.

Is Star Seed a public or private company?

Star Seed is a private company. It is classified as corporate owned and is currently operating.

When was Star Seed founded?

Star Seed was founded in 1926. It employs 11 to 50 people.

Where is Star Seed based?

Star Seed is headquartered in Osborne, United States, in the North America region.

How does Star Seed make money?

Two revenue lines are on record. Seed Product Sales are the primary driver. The others are seed Care Products.

Who are Star Seed's main competitors?

Broad incumbents on record are Bayer Crop Science, WinField United (Land O'Lakes) and Corteva Agriscience. Direct peers are Green Cover Seed, Ernst Conservation Seeds, Granite Seed, Albert Lea Seed, Millborn Seeds and Roundstone Native Seed. Stine Seeds is listed as a regional player.

Does Star Seed have an API?

No public API is recorded for Star Seed.

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