F.D. Lawrence Electric

Name

F.D. Lawrence Electric

Legal name

F.D. Lawrence Electric Co.

Website

https://fdlawrence.com

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Electrical Equipment Distribution

NAICS

Electrical Apparatus and Equipment, Wiring Supplies, and Related Equipment Merchant Wholesalers (42361), Service Establishment Equipment and Supplies Merchant Wholesalers (42385)

SIC

Wholesale-Electrical Apparatus & Equipment, Wiring Supplies (5063), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Electrical Supplies Retail (Wiring, Switches, Breakers, Conduit) (CRAIADAE)

akta.pro secondary industry

Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)

Keywords

• Electrical equipment distribution
• Wholesale electrical supplies
• Industrial controls distribution
• Conduit raceways fittings
• Lighting distribution

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Electrical Equipment Product Sales: Wholesale distribution of electrical equipment and supplies including conduit, raceways, controls, distribution equipment, wire, cables, lighting, and related accessories. Products sold through website with shopping cart functionality. Pricing requires login or contact for quote.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

F.D. Lawrence Electric is a wholesale distributor of electrical equipment and supplies serving electrical contractors, industrial facilities, and commercial/residential builders. The company stocks and supplies products across categories including conduit and raceways, fittings and outlet boxes, controls, distribution equipment and enclosures, wire and cable, wiring devices, lighting, and builder products from more than 70 manufacturer brands (Schneider Electric/Square D, GE Lighting, Lutron, Hubbell, Fluke, and others). Orders are placed through a B2B e-commerce platform requiring account login, with quote-based pricing and a non-stock/special-order capability for items outside regular inventory.

Product overview

F.D. Lawrence Electric is a wholesale electrical equipment distributor operating as a single unified e-commerce catalog platform rather than a traditional SaaS product. The company offers an extensive portfolio of electrical supplies and equipment organized into multiple product categories: Controls (including pressure switches, time switches, temperature controls, and industrial motor controls from brands like Schneider Electric/Square D and Fluke); Distribution Equipment (circuit breakers, transformers, enclosures, and power distribution); Lighting products (indoor, outdoor, LED, HID, and fluorescents with ballasts from Philips, GE, and Advance); Conduit & Raceways (IMC, EMT, PVC, flexible, and liquid tight); Wire, Cords & Cables; Builder Products (fans, heaters, intercoms); and clearance items. The online platform provides product search, shopping cart, and account management functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• Batteries, Signaling, Connecting, Fastening & Tools

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and major.

• iMARKcoreChannel Partner/ Reseller/ DistributoriMARK is an electrical distribution network. F.D. Lawrence Electric is a Platinum member for 9 consecutive years and received Member of the Year recognition in 2023.
• Schneider ElectricmajorTechnology or IntegrationMajor manufacturer partner supplying controls, circuit breakers, disconnects, transformers, and other distribution equipment. Website features Schneider Electric EZ Selectors configuration tools.
• RAB LightingmajorChannel Partner/ Reseller/ DistributorLighting manufacturer partner. Company hosts RAB Lighting training videos and Lightcloud Blue product resources on their website.
• Additional Manufacturer PartnersmajorChannel Partner/ Reseller/ DistributorOver 70 manufacturer brands including GE Lighting, Hubbell, Lutron, Square D, Thomas & Betts, Wiremold, Bussman, Littelfuse, Intermatic, Klein Tools, Greenlee, Fluke, Juno Lighting, Lithonia, Nora Lighting, and many others covering full range of electrical equipment.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Rexel USA: US arm of Rexel Group, one of the world's largest electrical distributors, serving the same electrical contractor and industrial customer base with a comparable product portfolio of wiring, controls, lighting, and distribution equipment.
• Graybar: Major US electrical, communications, and data networking distributor serving electrical contractors, industrial facilities, and commercial customers with overlapping product categories including conduit, wire, controls, and lighting.
• Border States Electric: 100% employee-owned regional electrical distributor with comparable customer base of contractors and industrial customers, offering a similar breadth of electrical supplies, lighting, and distribution equipment.
• Sonepar USA: US operations of the world's largest B2B electrical distributor, directly competing in wholesale distribution of electrical supplies, lighting, controls, and industrial automation products to contractors and industrial customers.
• Consolidated Electrical Distributors (CED): One of the largest US electrical distributors with a similar B2B model serving electrical contractors across residential, commercial, and industrial projects through a network of branches.

Broad incumbents

• Grainger: Massive industrial MRO distributor with significant overlap in electrical supplies, tools, and lighting categories, serving similar B2B customers but with a much broader product portfolio and national digital procurement platform.

Regional players

• Platt Electric Supply: Independent regional electrical distributor serving the Western US with comparable B2B product mix of electrical supplies, lighting, controls, and tools for contractors and industrial customers.
• Kendall Electric: Family-owned electrical distributor serving Michigan and surrounding Midwest states with a comparable portfolio of electrical supplies, industrial controls, and contractor-focused services.
• Ewing Electric Wholesale: Independent electrical distributor serving the Midwest and surrounding regions with a similar mix of contractor and industrial customers and comparable product breadth.
• Werner Electric: Midwest-focused independent electrical distributor of similar size to F.D. Lawrence, serving electrical contractors and industrial customers across Minnesota, Wisconsin, and the Upper Midwest with comparable product lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/f-d-lawrence-electric

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about F.D. Lawrence Electric