TopRight

What TopRight does

TopRight Partners is a privately held, Atlanta-based brand consultancy and activation firm founded in 2006, operating with 11-50 employees under a remote-first delivery model. The firm positions itself at the intersection of management consulting and agency execution, delivering integrated brand programs rather than discrete deliverables. Its portfolio spans five interconnected service lines organized under the proprietary TRX framework: Brand Experience (BX), Customer Experience (CX), Employee Experience (EX), Campaigns & Media, and Research & Measurement.

The company targets complex organizations operating in complex ecosystems, with a stated vertical focus on Destination/Government (e.g., Middlesex County, Allegheny County, City of Detroit, Calgary, Toledo), B2B enterprises (e.g., Lexus, Warner Bros, Qualcomm, CityCenter MGM, East West Bank, ConAgra Foods, Amsurg, Sylvan Learning, PBS, Harland Clarke), Education, and Non-Profit sectors. Revenue is generated through professional services engagements on a quote-based, project-by-project model; pricing is not publicly disclosed and no standardized rate cards exist. Go-to-market is sales-led and direct, combining enterprise and mid-market direct sales with content marketing, conference participation (e.g., City Nation Place Americas), and thought-leadership publishing on its website and LinkedIn.

The firm has no disclosed venture capital, private equity, or institutional investment, no parent company, no subsidiaries, and no M&A history. Leadership is anchored by CEO Bill Fasig and Chief Strategy & Operations Officer Matthew Kruchko. The operating technology stack is conventional professional services tooling; the firm has no proprietary software product, no published APIs, no AI/ML models, no patents, and no disclosed certifications, with all IP concentrated in the TRX framework and accumulated case-study portfolio.

Name

TopRight

Legal name

TopRight Partners

Website

https://toprightpartners.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

TopRight Partners is a privately held, Atlanta-based brand consultancy and activation firm that bridges strategy consulting and agency execution. It serves government, B2B enterprise, education, and non-profit clients across North America through five service lines bundled under its TRX framework.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Brand Consultancy and Strategy Services: TopRight generates revenue through consulting engagements and agency implementation services. As a brand consultancy and activation firm, they bridge consulting and agency implementation to deliver measurable business results. Their comprehensive expertise ensures every brand program is meticulously planned, executed, aligned, and optimized for success.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

TopRight Partners is a brand consultancy and activation firm that bridges consulting and agency implementation to deliver measurable business results. The firm offers five interconnected service lines—Brand Experience (BX), Customer Experience (CX), Employee Experience (EX), Campaigns & Media, and Research & Measurement—organized around its proprietary TRX framework that aligns brand, employee, and customer interactions.

Product overview

TopRight is a brand consultancy and activation firm that bridges consulting and agency implementation to deliver measurable business results. The company offers a portfolio of five interconnected service offerings: Brand Experience (BX) for brand strategy and design transformation; Customer Experience (CX) for customer journey and service design; Employee Experience (EX) for organizational alignment and engagement; Campaigns & Media for multi-channel campaign execution; and Research & Measurement for analytics and insights. Together, these services form the TRX framework, which is designed to enhance business value by aligning brand, employee, and customer interactions for optimal results. The company works primarily with complex organizations in government/destination, B2B, education, and non-profit sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Experience (BX) Brand strategy and design consultancy focused on reimagining and transforming brands to enhance performance, creating dynamic solutions that resonate with target audiences. Includes brand strategy, research and customer insights, brand architecture, brand messaging and storytelling, and campaign asset production.
• Customer Experience (CX) Customer experience consulting that connects customer interactions to a brand's core values, ensuring every interaction builds lasting loyalty. Includes journey mapping, persona development, and service design for complex organizations.
• Employee Experience (EX) Employee experience solutions that align employees with brand purpose and values through strategy, onboarding, engagement programs, recognition, and leadership development. Designed to drive organizational alignment and advocacy.
• Campaigns and Media Campaign strategy and media services including planning, buying, management, asset production, and multi-channel campaign execution across digital, social, and traditional media. Drives brand awareness and demand generation from strategy through activation.
• Research and Measurement Research and analytics services including brand tracking, lift studies, employee relationship tracking, voice of customer, and insights for brand, customer, and employee experience. Ensures continuous improvement and measurable outcomes.

Quantifiable outcome

• 37% reduction in customer acquisition costs for Lexus
• +4 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• FutureBrand: Global brand consultancy (part of Interpublic Group) offering brand strategy, design, and experience work — directly comparable in scope, particularly for destination and government rebranding engagements like TopRight's Middlesex County and Calgary projects.
• Elmwood: Boutique brand design and experience consultancy with similar size profile to TopRight, focused on sustainability-driven brand strategy and design — comparable offering and scale for enterprise and consumer brand engagements.
• Prophet: Growth and transformation consultancy with a strong brand and customer experience practice — competes for enterprise transformation mandates and applies a similar hybrid strategy-plus-execution approach as TopRight.
• MetaDesign: International brand design consultancy offering strategy, identity, and experience work — comparable in scope to TopRight's BX offering with strong destination and consumer brand experience across European and global markets.
• Lippincott: Premium brand strategy and design consultancy serving Fortune 500 clients on brand positioning, identity systems, and customer experience — directly overlapping TopRight's Brand Experience offering with similar project-based, senior-led engagements.
• Interbrand: Global brand consultancy (part of Omnicom) providing brand strategy, naming, design, and brand valuation across consumer and B2B — directly competing for the same enterprise and government rebranding mandates TopRight pursues.
• Landor & Fitch: Largest global brand consulting firm offering brand strategy, design, and activation to enterprise clients across industries — directly comparable to TopRight's BX/CX/EX/TRX model with substantially greater scale and global reach.
• Siegel+Gale: Brand and experience design consultancy offering brand strategy, customer experience, and design simplification — closely aligned with TopRight's BX/CX services and similarly targets complex enterprise and public-sector clients.
• R/GA: Hybrid creative agency and consultancy that, like TopRight, bridges strategy and activation across brand, customer experience, and campaigns — competes for integrated marketing mandates from enterprise clients with strong digital execution capabilities.

Broad incumbents

• McKinsey & Company (Marketing & Sales Practice): Global management consultancy whose Marketing & Sales practice competes for brand and customer experience transformation mandates at the largest enterprise level — substantially larger and more recognized than TopRight, representing the upper-bound competitive threat in the brand strategy space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/topright
• Xx.com/TopRightPartner

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TopRight