Contract Furnishings Mart

What Contract Furnishings Mart does

Contract Furnishings Mart (CFM) is a family-owned wholesale distributor of flooring, tile, cabinetry, and countertops founded in 1981 by Bill Cogdall, Sr. and headquartered in Tigard, Oregon. The company sells exclusively to trade professionals — builders, remodelers, interior designers, and property managers — through a multi-state showroom footprint in Oregon, Washington, and Arizona, supported by an e-commerce site (cfmfloors.com) built on BigCommerce. CFM positions itself as the 6th largest supplier in the country, carrying 100,000+ SKUs across 60+ brand partners (Shaw, Mohawk, MSI, Daltile, Caesarstone, Cambria, Bellmont, Waypoint, and others) in categories including LVT, carpet, hardwood, vinyl, stone, laminate, quartz and porcelain slabs, and custom cabinetry.

The business model is wholesale one-time purchase with year-round everyday-low pricing, no minimum order requirements, and no promotional discounting. CFM differentiates via a salaried, non-commission sales force averaging 17+ years of floor covering experience, providing unbiased product specification guidance. The company has no proprietary technology products; its operational stack consists of standard retail/WMS systems and a BigCommerce storefront. Complementary services include a Style Quiz, 3D Visualizer, Room Planner, Budget Calculator, a recurring 'Webinar Wednesdays' trade education series, and a 12-month project financing partnership with Wells Fargo. Homeowners access the catalog only through a trade professional's account or by referral to one, making the trade account system the central commercial mechanism. Tim Bechtold serves as President; ownership remains with the founding family, and the company is privately held with no disclosed external funding.

Name

Contract Furnishings Mart

Legal name

Contract Furnishings Mart

Website

https://cfmfloors.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Short description

Contract Furnishings Mart is a family-owned wholesale distributor founded in 1981 that sells flooring, tile, cabinetry, and countertops exclusively to trade professionals across Oregon, Washington, and Arizona through multi-state showrooms and a BigCommerce e-commerce site.

Ownership category

akta.pro rank

Product category

Wholesale Building Materials Distribution (Flooring, Tile, Cabinets, Countertops)

NAICS

Furniture and Home Furnishing Merchant Wholesalers (4232), Furniture Merchant Wholesalers (42321)

SIC

Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Furniture (Residential & Commercial) Wholesale Distribution (CRAOAFAA)

Keywords

• Wholesale flooring supply
• Trade building materials
• Cabinetry and countertops
• Tile and stone distribution
• Interior finishes wholesale

Headquarters

HQ city

Tigard

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Building Materials Sales: CFM generates revenue by selling flooring (hardwood, carpet, LVT, laminate, vinyl), tile, cabinets, countertops, and sundries at wholesale prices exclusively to trade professionals. Products are sold through showrooms with no minimum order requirements.
2. Project Financing: CFM offers 12-month financing through Wells Fargo with approved credit, providing flexible payment options for customers and potentially generating referral or processing income.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Contract Furnishings Mart is a wholesale distributor of flooring, tile, cabinets, and countertops that sells exclusively to trade professionals such as builders, remodelers, interior designers, and property managers across Oregon, Washington, and Arizona. The company offers more than 100,000 product options from 60+ brand partners across its 16 showrooms, supported by salaried expert staff, year-round wholesale pricing, and 12-month project financing through Wells Fargo.

Product overview

Contract Furnishings Mart (CFM) is a wholesale supplier of flooring, tile, cabinetry, and countertops serving trade professionals since 1981. The company operates as a single unified platform offering core product categories including Tile (LVT, Carpet, Hardwood, Vinyl, Stone, Laminate), Countertops (Quartz and Porcelain slabs from brands like Caesarstone, Cambria, Dekton, Silestone, Hanstone, Viatera), and Cabinets (from brands including Bellmont, Mantra, Medallion, Waypoint, NatureKast). CFM also provides complementary services such as a Style Quiz, 3D Visualizer, Room Planner, Budget Calculator, Trade Professional Accounts, and Wells Fargo financing options. The company carries over 60 brand partners including Shaw Industries, Mohawk, MSI Surfaces, Daltile, Emser Tile, Arizona Tile, Fabrica, Masland, Stanton Carpet, Provenza Floors, Metropolitan Hardwood, Gaia Flooring, Mannington Mills, and many others, offering over 100,000 product options across showrooms in Oregon, Washington, and Arizona.

Differentiator

Problem solved

Functional benefit

Products and services

• Tile Wholesale selection of tile including porcelain, ceramic, glass, and natural stone in various styles, colors, shapes, and sizes for floors, walls, backsplashes, showers, and fireplaces. Sold exclusively to trade professionals across Oregon, Washington, and Arizona.
• LVT (Luxury Vinyl Tile) Flooring Durable waterproof vinyl flooring sold wholesale in planks and tiles, offering wood-look and stone-look options for kitchens, bathrooms, and living spaces.
• Carpet Wholesale soft flooring solutions available in over 10,000 colors, including residential and commercial options from premium brands.
• Hardwood Flooring Real hardwood flooring including solid and engineered hardwood offered wholesale from brands like Provenza, Tri West, and Metropolitan.
• Vinyl Flooring Waterproof vinyl flooring options sold wholesale for various residential applications.
• Natural Stone Natural stone tiles including marble, granite, limestone, and travertine sold wholesale for floors, walls, and countertops.
• Countertops Quartz and porcelain slab countertops with 800+ colors available, distributed wholesale from brands including Caesarstone, Cambria, Dekton, Silestone, Hanstone, and Viatera.
• Cabinets Custom cabinetry sold wholesale in various materials (cherry, maple, painted, walnut, oak, hickory, alder) and styles (traditional, transitional, contemporary) from brands including Bellmont, Mantra, Medallion, Waypoint, and NatureKast.
• Laminate Flooring Affordable laminate flooring sold wholesale that mimics hardwood or tile appearance with up to 5x more scratch resistance than hardwood, featuring click-together installation.
• Sundries (Installation Supplies) Installation supplies sold wholesale including grout, caulk, Schluter Profiles, and carpet pad for trade professionals and their installers.
• Trade Professional Account Program Wholesale pricing account program enabling builders, remodelers, interior designers, property managers, and trade professionals to purchase CFM products at year-round wholesale pricing and manage client project purchases.
• Wells Fargo Project Financing 12-month project financing offered through Wells Fargo with approved credit, providing flexible payment options for trade professionals and homeowners purchasing CFM flooring, tile, cabinetry, or countertop materials for project purchases.

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Floor & Decor Holdings: Public multi-category flooring retailer offering hardwood, tile, LVT, and installation supplies to both pro and DIY customers. Comparable business model to CFM with overlapping product categories and trade professional focus, though larger scale and broader geographic footprint.
• MSI Surfaces: Wholesale distributor of flooring, countertops, tile, and hardscape products serving trade professionals and home centers nationally. Directly comparable as a wholesale surfaces distributor with overlapping product categories in tile, stone, and quartz slabs.
• The Tile Shop: Public specialty retailer focused on tile, stone, and flooring with showroom-based distribution and a dedicated pro customer program. Comparable product mix and trade professional customer overlap with CFM's tile and flooring categories.
• Daltile (Mohawk Industries): Wholesale distributor of tile, natural stone, and quartz countertops serving trade customers and home centers through company-owned distribution centers. Directly comparable wholesale surfaces distribution model with overlapping trade professional customer base.
• LL Flooring (formerly Lumber Liquidators): National flooring retailer offering hardwood, LVT, laminate, and vinyl with pro-focused pricing tiers. Comparable product mix and trade customer overlap with CFM's flooring categories.

Broad incumbents

• Home Depot Pro:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCOi9C7NLGLmG9UpW30zXWIA
• Facebookfacebook.com/cfmfloors
• LinkedInlinkedin.com/company/contract-furnishings-mart
• Instagraminstagram.com/cfm_floors
• Pinterestpinterest.ca/cfmfloors
• Xx.com/cfmfloors

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Contract Furnishings Mart