Skyhook

Name

Skyhook

Legal name

Skyhook Adventure Limited

Website

https://www.skyhookadventure.com/

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Adventure Travel Marketplace

NAICS

Tour Operators (56152), Tour Operators (561520), Travel Agencies (56151)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)

akta.pro secondary industry

Booking Engines & Direct Web Booking (THALACAD)

Keywords

• Adventure travel marketplace
• Guided hiking trips
• Local tour booking
• Small group adventures
• Outdoor experience platform

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Booking Commission: Skyhook operates as a marketplace platform taking a commission on bookings made through the platform. They emphasize no markup on local guide prices, suggesting they earn through a platform fee or commission from guides rather than marking up prices to customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Skyhook operates an online marketplace that connects adventure travelers with vetted local guiding companies for booking small group trips such as hiking, trekking, climbing, kayaking, and mixed-activity experiences across 18+ countries. The platform aggregates third-party local guides' offerings and charges a commission on bookings while advertising that it does not mark up the local guide's price, with payments financially protected by Trust My Travel.

Product overview

Skyhook is a unified marketplace platform connecting active travelers with vetted local adventure guides for booking small group trips worldwide. The core offering consists of adventure booking across multiple activity categories: Hiking & Trekking Trips (including flagship products like Tour du Mont Blanc Highlights and Mount Toubkal Trek), Canoeing & Kayaking Trips (such as Canoe Across Scotland), and Mixed Activity Adventures (like the Norwegian Fjords trip combining kayaking and hiking). The platform operates with a direct-to-local-guides model, offering trips at local prices with no markup. Additional offerings include the Skyhook Club loyalty program for repeat customers, a Deals section for discounted trips, and a Travel Guides blog for inspiration. The platform supports multi-currency payments and provides financial protection through Trust My Travel.

Differentiator

Problem solved

Functional benefit

Products and services

• Skyhook Adventure Booking Platform Online marketplace platform connecting active individual travelers with vetted local adventure guides worldwide, enabling direct booking of small group trips at local prices with financial protection through Trust My Travel.
• Hiking & Trekking Trips Small group hiking and trekking adventures led by vetted local guides, including multi-day treks such as Tour du Mont Blanc, Mount Toubkal, Everest Base Camp, and various mountain summit experiences across Europe, Africa, and beyond.
• Canoeing & Kayaking Trips Water-based adventure trips including multi-day canoe journeys across Scottish lochs and rivers, sea kayaking in Norwegian fjords, and coastal paddling experiences led by qualified local instructors.
• Mixed Activity Adventures Multi-activity adventure trips combining hiking, kayaking, wild camping, and other outdoor activities, such as the Norwegian Fjords adventure featuring kayaking and hiking to Pulpit Rock.
• Tour du Mont Blanc Highlights A 4-day guided trek around Mont Blanc through Switzerland, Italy, and France, passing glaciers and mountain lakes with expert local guides from AlpsAdventures.
• Mount Toubkal Trek A 4-day guided trek to summit Mount Toubkal (4,167m), North Africa's tallest mountain, led by Atlas Vertical Travel with sunrise views over the Anti-Atlas mountains and Sahara Desert.
• Skyhook Club Loyalty Program Standalone loyalty rewards program offering exclusive discounts and benefits to repeat adventure bookers through the Skyhook platform.
• Deals & Discounts Dedicated section featuring discounted adventure trips with promotional pricing for budget-conscious travelers.

Quantifiable outcome

• 4.9/5 average star rating from 3,600+ verified reviews
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• AlpsAdventurescoreStrategic or Co-development PartnerLocal guiding company based in Switzerland specializing in Alpine adventures. Run by Tom and Ben, UK natives with over 20 years experience in the Alps. Team holds International Mountain Leader qualifications and UIAGM/UIMLA certifications. Leads Tour du Mont Blanc trips.
• Atlas Vertical TravelcoreStrategic or Co-development PartnerMoroccan local guiding company led by Lahouceine, a lifetime Atlas Mountains native. Specializes in guided treks showcasing Morocco's mountains and deserts. Based in Asni at gateway to Toubkal National Park. Operates Hike Mount Toubkal trips.
• Good2Go AdventurescoreStrategic or Co-development PartnerScottish paddlesports adventure company led by Chucky Davison. Team holds Advanced Canoe Leader and Advanced Coach qualifications. Over 25 years experience guiding worldwide. Operates Canoe Across Scotland trips on the Caledonian Canal and Loch Ness.
• Nordic PaddlingcoreStrategic or Co-development PartnerNorwegian sea kayak guiding company based in Forsand at Lysefjord. Led by Rasmus (DKF3 Instructor, Turleder 4-star guide) and Sebastian (certified outdoor leader and professional kayak instructor). Team holds highest outdoor leadership certifications in Scandinavia. Operates Hike, Kayak & Wild Camp Norwegian Fjords trips.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Intrepid Travel: Established small-group adventure tour operator running trekking, climbing, and cultural trips globally with local leaders. Comparable in customer profile and itinerary types, but operates as a tour operator owning product rather than a marketplace.
• KE Adventure Travel: UK adventure travel operator specializing in trekking, mountaineering, and wilderness trips (including Everest, Kilimanjaro, and Toubkal). Overlaps directly with Skyhook's flagship itineraries and target customer, though runs an operator model.
• TourRadar: Marketplace aggregating multi-day guided tours and adventure trips from operators worldwide. Directly comparable business model and customer base to Skyhook, with a stronger focus on multi-day itineraries.
• Much Better Adventures: UK-based direct-to-consumer marketplace offering small group adventure trips with vetted local guides across hiking, climbing, and water sports. Closest comparable in business model, customer segment, geography, and no-markup positioning.
• Explore Worldwide: UK-based small-group adventure tour operator offering guided walking, trekking, and discovery trips. Comparable target customer and adventure product mix, with similar UK and European customer base.
• G Adventures: Global small-group adventure travel company offering guided trips across 100+ countries, including hiking, trekking, and mountaineering. Comparable itineraries and target traveler, though operator-owned model.

Broad incumbents

• Airbnb Experiences: Airbnb's experiences marketplace connecting travelers with local hosts offering guided activities, including outdoor adventures. Comparable marketplace/commission model and DTC discovery, though operating inside a much larger accommodation platform.
• GetYourGuide: Large global tours-and-activities marketplace that aggregates local guides and experiences, including adventure categories. Operates at much greater scale and breadth than Skyhook, but shares the marketplace/commission business model and curated-guide approach.
• Viator: Tripadvisor-owned global activities marketplace connecting travelers with local tour operators, including a significant adventure segment. Comparable marketplace model, though broader in scope and significantly larger.

Emerging players

• Bookatrekking: Online marketplace aggregating guided trekking and adventure operators globally. Smaller and more niche than Skyhook, but uses a similar marketplace model for adventure trip discovery and booking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SkyhookAdv
• LinkedInlinkedin.com/company/17934208

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skyhook