Skyhook
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Skyhook firmographics
Firmographics- Name
- Skyhook
- Legal name
- Skyhook Adventure Limited
- Website
- https://www.skyhookadventure.com/
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Skyhook industry classification
Industry- Product category
- Adventure Travel Marketplace
- NAICS
- Tour Operators (56152), Tour Operators (561520), Travel Agencies (56151)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)
- akta.pro secondary industry
- Booking Engines & Direct Web Booking (THALACAD)
Keywords
Where Skyhook is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Skyhook business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Booking Commission: Skyhook operates as a marketplace platform taking a commission on bookings made through the platform. They emphasize no markup on local guide prices, suggesting they earn through a platform fee or commission from guides rather than marking up prices to customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tour du Mont Blanc Highlights - 4-day trek in Switzerland |
| Unit Pricing | Pay-as-you-go | Hike Mount Toubkal (4,167m) - 4-day trek in Morocco |
| Unit Pricing | Pay-as-you-go | Canoe Across Scotland - 5-day canoe trip |
| Unit Pricing | Pay-as-you-go | Hike, Kayak & Wild Camp Norwegian Fjords - 4-day adventure |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Skyhook product offering
Product offeringCore offering
Skyhook operates an online marketplace that connects adventure travelers with vetted local guiding companies for booking small group trips such as hiking, trekking, climbing, kayaking, and mixed-activity experiences across 18+ countries. The platform aggregates third-party local guides' offerings and charges a commission on bookings while advertising that it does not mark up the local guide's price, with payments financially protected by Trust My Travel.
Product overview
Skyhook is a unified marketplace platform connecting active travelers with vetted local adventure guides for booking small group trips worldwide. The core offering consists of adventure booking across multiple activity categories: Hiking & Trekking Trips (including flagship products like Tour du Mont Blanc Highlights and Mount Toubkal Trek), Canoeing & Kayaking Trips (such as Canoe Across Scotland), and Mixed Activity Adventures (like the Norwegian Fjords trip combining kayaking and hiking). The platform operates with a direct-to-local-guides model, offering trips at local prices with no markup. Additional offerings include the Skyhook Club loyalty program for repeat customers, a Deals section for discounted trips, and a Travel Guides blog for inspiration. The platform supports multi-currency payments and provides financial protection through Trust My Travel.
Differentiator
Problem solved
Functional benefit
Products and services
- Skyhook Adventure Booking Platform Online marketplace platform connecting active individual travelers with vetted local adventure guides worldwide, enabling direct booking of small group trips at local prices with financial protection through Trust My Travel.
- Hiking & Trekking Trips Small group hiking and trekking adventures led by vetted local guides, including multi-day treks such as Tour du Mont Blanc, Mount Toubkal, Everest Base Camp, and various mountain summit experiences across Europe, Africa, and beyond.
- Canoeing & Kayaking Trips Water-based adventure trips including multi-day canoe journeys across Scottish lochs and rivers, sea kayaking in Norwegian fjords, and coastal paddling experiences led by qualified local instructors.
- Mixed Activity Adventures Multi-activity adventure trips combining hiking, kayaking, wild camping, and other outdoor activities, such as the Norwegian Fjords adventure featuring kayaking and hiking to Pulpit Rock.
- Tour du Mont Blanc Highlights A 4-day guided trek around Mont Blanc through Switzerland, Italy, and France, passing glaciers and mountain lakes with expert local guides from AlpsAdventures.
- Mount Toubkal Trek A 4-day guided trek to summit Mount Toubkal (4,167m), North Africa's tallest mountain, led by Atlas Vertical Travel with sunrise views over the Anti-Atlas mountains and Sahara Desert.
- Skyhook Club Loyalty Program Standalone loyalty rewards program offering exclusive discounts and benefits to repeat adventure bookers through the Skyhook platform.
- Deals & Discounts Dedicated section featuring discounted adventure trips with promotional pricing for budget-conscious travelers.
Quantifiable outcome
- 4.9/5 average star rating from 3,600+ verified reviews
- +1 more outcomes
Companies that use Skyhook
Customer profileSegments1 record
Ideal customer profiles1 record
Skyhook technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Skyhook partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- AlpsAdventurescoreLocal guiding company based in Switzerland specializing in Alpine adventures. Run by Tom and Ben, UK natives with over 20 years experience in the Alps. Team holds International Mountain Leader qualifications and UIAGM/UIMLA certifications. Leads Tour du Mont Blanc trips.
- Atlas Vertical TravelcoreMoroccan local guiding company led by Lahouceine, a lifetime Atlas Mountains native. Specializes in guided treks showcasing Morocco's mountains and deserts. Based in Asni at gateway to Toubkal National Park. Operates Hike Mount Toubkal trips.
- Good2Go AdventurescoreScottish paddlesports adventure company led by Chucky Davison. Team holds Advanced Canoe Leader and Advanced Coach qualifications. Over 25 years experience guiding worldwide. Operates Canoe Across Scotland trips on the Caledonian Canal and Loch Ness.
- Nordic PaddlingcoreNorwegian sea kayak guiding company based in Forsand at Lysefjord. Led by Rasmus (DKF3 Instructor, Turleder 4-star guide) and Sebastian (certified outdoor leader and professional kayak instructor). Team holds highest outdoor leadership certifications in Scandinavia. Operates Hike, Kayak & Wild Camp Norwegian Fjords trips.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Skyhook competitors and assessment
Company assessmentDirect peers
- Intrepid Travel: Established small-group adventure tour operator running trekking, climbing, and cultural trips globally with local leaders. Comparable in customer profile and itinerary types, but operates as a tour operator owning product rather than a marketplace.
- KE Adventure Travel: UK adventure travel operator specializing in trekking, mountaineering, and wilderness trips (including Everest, Kilimanjaro, and Toubkal). Overlaps directly with Skyhook's flagship itineraries and target customer, though runs an operator model.
- TourRadar: Marketplace aggregating multi-day guided tours and adventure trips from operators worldwide. Directly comparable business model and customer base to Skyhook, with a stronger focus on multi-day itineraries.
- Much Better Adventures: UK-based direct-to-consumer marketplace offering small group adventure trips with vetted local guides across hiking, climbing, and water sports. Closest comparable in business model, customer segment, geography, and no-markup positioning.
- Explore Worldwide: UK-based small-group adventure tour operator offering guided walking, trekking, and discovery trips. Comparable target customer and adventure product mix, with similar UK and European customer base.
- G Adventures: Global small-group adventure travel company offering guided trips across 100+ countries, including hiking, trekking, and mountaineering. Comparable itineraries and target traveler, though operator-owned model.
Broad incumbents
- Airbnb Experiences: Airbnb's experiences marketplace connecting travelers with local hosts offering guided activities, including outdoor adventures. Comparable marketplace/commission model and DTC discovery, though operating inside a much larger accommodation platform.
- GetYourGuide: Large global tours-and-activities marketplace that aggregates local guides and experiences, including adventure categories. Operates at much greater scale and breadth than Skyhook, but shares the marketplace/commission business model and curated-guide approach.
- Viator: Tripadvisor-owned global activities marketplace connecting travelers with local tour operators, including a significant adventure segment. Comparable marketplace model, though broader in scope and significantly larger.
Emerging players
- Bookatrekking: Online marketplace aggregating guided trekking and adventure operators globally. Smaller and more niche than Skyhook, but uses a similar marketplace model for adventure trip discovery and booking.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Skyhook social profiles
Digital presenceSkyhook compliance and trust
Trust signalCompliance1 record
Skyhook financial estimates
Financial estimateRevenue estimate
Valuation estimate
Skyhook leadership team
Management profileNumber of profiles
Profiles3 records
Skyhook funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Skyhook M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Skyhook
What does Skyhook do?
Skyhook operates an online marketplace that connects adventure travelers with vetted local guiding companies for booking small group trips such as hiking, trekking, climbing, kayaking, and mixed-activity experiences across 18+ countries. The platform aggregates third-party local guides' offerings and charges a commission on bookings while advertising that it does not mark up the local guide's price, with payments financially protected by Trust My Travel.
Is Skyhook a public or private company?
Skyhook is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Skyhook founded?
Skyhook was founded in 2018. It employs 1 to 10 people.
Where is Skyhook based?
Skyhook is headquartered in London, United Kingdom, in the Europe region.
How does Skyhook make money?
One revenue line is on record: booking Commission.
Who are Skyhook's main competitors?
Direct peers on record are Intrepid Travel, KE Adventure Travel, TourRadar, Much Better Adventures, Explore Worldwide and G Adventures. Broad incumbents are Airbnb Experiences, GetYourGuide and Viator. Bookatrekking is listed as an emerging player.
Does Skyhook have an API?
No public API is recorded for Skyhook.
What industry is Skyhook in?
Skyhook's product category is Adventure Travel Marketplace. Its primary akta.pro industry code is THAKAAAH, Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators), with a secondary code of THALACAD, Booking Engines & Direct Web Booking. Its NAICS code is 56152 and its SIC code is 7900.