What Thursday Pools does

Thursday Pools is a privately held U.S. manufacturer of one-piece fiberglass swimming pool shells, founded in 2010 and operated as Thursday Pools LLC from Fortville, Indiana. The company runs a single 150,000-square-foot, ISO 9001- and ISO 14001-certified climate-controlled manufacturing facility on 100 acres, producing shells via hand-laid and chopped-fiberglass-reinforced composite construction with vinyl ester resin barrier coats, honeycomb core reinforcement in high-stress areas (steps, benches, tanning ledges), and a 1-2-3 Trifecta of Strength using multiple laminate schedules. The product portfolio spans 25+ designs across rectangular, freeform, and Roman categories plus plunge pools, wading pools, spas, and wet decks, with patented beach-entry designs, the Double-O7 Skimmer, Backfill Eliminator, Geo-Anchoring Pool Wall, and a pending Sunken Living Area (Cortona).

The company distributes exclusively through a nationwide independent dealer network of professional pool builders in the U.S. and parts of Canada; Thursday Pools does not install pools itself or sell direct to homeowners, instead routing consumer inquiries from its website to local dealers who handle site evaluation, permitting, excavation, plumbing, backfill, decking, and warranty support. Revenue is generated from one-time sales of pool shells and branded add-ons (skimmers, the Backfill Eliminator, Geo-Anchor system) to authorized dealers; final installed pricing of $45,000-$150,000+ is set independently by each dealer based on site conditions, features, and labor rates.

The company's customer base is split between two segments: end-buyers are individual U.S. and Canadian homeowners seeking residential pools, while the channel partner is a fragmented base of independent pool builders across North America; the B2B dealer segment is the primary customer relationship. Marketing is predominantly content-led (educational guides, blogs, a pool cost calculator, a pool selector tool, Idea Book and Pocket Pool touchpoints) supplemented by social media and dealer-recruitment efforts, with a financing partnership (HFS) supporting buyer affordability. Ownership remains with co-founders Bill Khamis (CEO, CPA/MBA) and Ed Vondell (COO), with no disclosed institutional capital, secondary offerings, or changes in control.

Name

Thursday Pools

Legal name

Thursday Pools LLC

Website

https://thursdaypools.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Thursday Pools is a privately held Fortville, Indiana-based manufacturer of one-piece fiberglass swimming pool shells and patented components, selling exclusively through a nationwide independent dealer network of professional pool builders across the U.S. and parts of Canada.

Ownership category

akta.pro rank

Headquarters

HQ city

Fortville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Fiberglass Pool Shell Sales: Thursday Pools manufactures and sells one-piece fiberglass pool shells exclusively through independent dealer network. The company does not sell directly to homeowners or perform installations. Revenue is generated from the sale of fiberglass pool shells to authorized dealers across the United States and parts of Canada.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Thursday Pools manufactures one-piece fiberglass inground swimming pool shells, including rectangular, freeform, Roman, plunge, spa, and wading pool designs, in a centralized ISO 9001 and ISO 14001 certified facility in Fortville, Indiana. The company sells exclusively to independent professional pool builders and dealers across the United States and parts of Canada who handle site evaluation, permitting, installation, and homeowner support; Thursday Pools does not sell directly to homeowners or perform installations. The portfolio features multiple patented innovations such as beach-entry designs, the Double-O7 Skimmer, Backfill Eliminator, and Geo-Anchoring Pool Wall system.

Product overview

Thursday Pools is a U.S.-based fiberglass pool manufacturer that produces one-piece fiberglass pool shells through an ISO-certified manufacturing process. The company offers a comprehensive portfolio of fiberglass pool designs across three main shape categories: rectangular, freeform, and Roman pools, plus specialty products including plunge pools, spas, and wading pools. Core products include the Aspen, Goliath, Grace Beach Entry, Monolith, Big Bob, Lil Bob, Mack Daddy, Magnate, Cathedral, Cathedral LX, Spirit, Sea Turtle, Sandal Beach Entry, Cortona, Sun Day, Pearl, Titus, Wellspring, The Nook, The Nest, The Drift, and various spas and wet decks. The portfolio also includes patented innovations like the Lucky 7 Skimmer, Double-O7 Skimmer (US Patent 10,961,736), Backfill Eliminator (US Patent 10,450,766), Geo-Anchor Pool Wall (Patent No. US 9593455), and beach-entry designs (Patents 10,358,837 and 10,472,839). Thursday Pools distributes exclusively through independent dealers and offers complementary services including pocket pool models, a pool cost calculator, pool selector tool, and financing guidance.

Differentiator

Problem solved

Functional benefit

Products and services

• Aspen Fiberglass Pool A rectangular one-piece fiberglass pool available in multiple sizes with tanning ledge, built-in steps, benches, courtesy ledge, and swim-outs; one of Thursday Pools' best-selling designs, sold through independent dealers for residential installation.
• Goliath Fiberglass Pool A large rectangular fiberglass pool available in multiple sizes with built-in safety features, steps, benches, courtesy ledge, and swim-outs designed for all ages; sold via independent dealers for residential installation.
• Grace Beach Entry Fiberglass Pool A rectangular fiberglass pool with patented beach-entry design (US Patent 10,472,839) providing a gradual walk-in entry that feels effortless and resort-inspired; includes tanning ledge and multiple size options, sold to dealers.
• Monolith Fiberglass Pool A classically designed rectangular fiberglass pool (16' x 40') with 8'6" depth featuring built-in steps, benches, courtesy ledge, swim-outs, and Type 1 diving capability; sold to independent dealers for residential installation.
• Big Bob Fiberglass Pool The largest pool in the Bob family (16' x 40') with flat-bottom design, extra-long built-in benches on both sides, and wide walk-in entry steps for lap swimming, games, and floating; sold to independent dealers.
• Lil Bob Fiberglass Pool A compact rectangular fiberglass pool (13.5' x 27.5') with a sporty, social design and flat-bottom standing/sport depth, ideal for regulation water volleyball; sold to independent dealers.
• Lil Bob LX Fiberglass Pool An elevated take on Lil Bob (13.5' x 35.5') adding a tanning ledge while keeping the fun flat-bottom sport design; sold to independent dealers for residential installation.
• Mack Daddy Fiberglass Pool A rectangular fiberglass pool (16' x 36') blending social space, relaxation, and versatility with tanning ledge, built-in spa, built-in steps, benches, and flat-bottom sport depth; sold to independent dealers.
• Magnate Fiberglass Pool A confident, refined rectangular fiberglass pool (16' x 36') purpose-built for modern rectangular pool design with two entry points and dual wraparound benches; sold to independent dealers.
• Cathedral Fiberglass Pool A Roman-style fiberglass pool (14' x 33') with classic Roman symmetry, built-in steps and benches, open swim area, deep-end bench, and deep end; sold to independent dealers.
• Cathedral LX Fiberglass Pool A Roman fiberglass pool (16' x 36' to 16' x 40') with iconic curved-end design and luxury-forward tanning ledge, featuring tanning ledge, built-in steps/benches, courtesy ledge, and deep end; sold to independent dealers.
• Spirit Fiberglass Pool A rectangular fiberglass pool (13.5' x 40') made for movement and togetherness, designed for games, gatherings, and social use; sold to independent dealers.
• Sea Turtle Plunge Pool A small rectangular plunge fiberglass pool (9.5' x 19.5') with playful size for relaxation, light exercise, or play in cozy backyards; sold to independent dealers.
• Sandal Beach Entry Fiberglass Pool A freeform fiberglass pool with patented beach entry (US Patent 10,472,839) turning backyards into a shoreline escape; includes tanning ledge, built-in steps and benches, courtesy ledge, sun shelf/swim outs, deep end, and beach entry; sold to independent dealers.
• Cortona Sunken Living Area Fiberglass Pool A freeform Sunken Living Area fiberglass pool (16' x 40') available in Basic, Living Room, and Spa With Spillover configurations featuring customizable sunken seating within the pool; Thursday Pools' patent-pending design sold through the dealer network.
• Sun Day Freeform Fiberglass Pool A freeform fiberglass pool (15' x 30' to 16' x 39') bringing freeform energy with tanning ledge, built-in steps/benches, courtesy ledge, sun-shelf/swim outs, and deep end; sold to independent dealers.
• Pearl Freeform Fiberglass Pool A compact freeform fiberglass pool (15' x 25') with graceful scalloped edges, tanning ledge, built-in steps/benches, and flat-bottom standing depth; sold to independent dealers.
• Titus Freeform Fiberglass Pool A freeform fiberglass pool (12' x 26' to 14' x 33') with smooth curves that make smaller yards feel open, featuring built-in steps, full-width conversation bench, swim-out benches, and deep end; sold to independent dealers.
• Wellspring Freeform Fiberglass Pool A freeform fiberglass pool (16' x 36' to 16' x 40') with playful curves and sunny personality, blending lounging and family fun with tanning ledge, built-in steps, wraparound bench, swim-out benches, and deep end; sold to independent dealers.
• The Nook Plunge Pool A compact plunge fiberglass pool (8'4" x 16') offering minimalist elegance with integrated wraparound bench seating, built-in steps, flat-bottom depth, and Auto Cover Ready compatibility; part of the Plunge Pool Series sold to independent dealers.
• The Nest Plunge Pool A compact plunge fiberglass pool (8'4" x 16') with full-width entry steps and streamlined design for light exercise or quick dips, featuring flat-bottom standing/sport depth; sold to independent dealers.
• The Drift Plunge Pool A plunge fiberglass pool (8'4" x 16') with a built-in wraparound bench extending the full length of the pool for lounging, chatting, or unwinding, featuring flat-bottom depth; sold to independent dealers.
• Wading Pool 1 & 2 Compact fiberglass wading pools (9' x 9' and 13'9" x 11'9') with 1'6" depth for cooling off and watching kids play; sold to independent dealers.
• Square Spa A square fiberglass spa (9' x 9') with 3'2" depth seating up to six, available with optional spillover feature; sold to independent dealers.
• Round Spa with Spillover A round fiberglass spa (8'6" x 8'6") with 3' depth and spillover feature for a unique non-square option; sold to independent dealers.
• Grand Spa A large fiberglass spa (11'6" x 11'10") with 3' depth for rejuvenating, family time, or quiet conversation, available with optional spillover; sold to independent dealers.
• Wet Deck with Spillover A wet deck fiberglass product (14' x 8') with 1' depth and optional spillover, serving as a water feature or patio accent; sold to independent dealers.

Quantifiable outcome

• Fiberglass pools typically cost $3,000-$5,000 in maintenance over 10-15 years compared to $20,000+ for concrete pools
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• River Pools: US-based fiberglass pool manufacturer and installer with a strong content-marketing presence; directly comparable to Thursday Pools in residential fiberglass pool manufacturing and homeowner education.
• Barrier Reef Pools: Manufactures fiberglass pools and distributes through a network of independent dealers, with comparable residential product lines and pricing tiers to Thursday Pools.
• Blue Hawaiian Fiberglass Pools: Manufactures and distributes fiberglass swimming pool shells through an authorized dealer network, closely comparable to Thursday Pools in product category and channel structure.
• Alaglas Pools: East Coast-based fiberglass pool manufacturer selling through a dealer network; comparable in scale and product type to Thursday Pools, with overlapping residential pool design portfolios.
• Viking Pools: Manufacturer of composite/fiberglass in-ground pools sold through a US dealer network; competes head-to-head with Thursday Pools across residential fiberglass pool designs and installer relationships.
• San Juan Pools: Manufacturer of fiberglass pool shells distributed through regional dealers across the US; shares the same manufacturer-only (no direct-to-homeowner) model as Thursday Pools.
• Leisure Pools: Global manufacturer of composite fiberglass swimming pools distributed through authorized builders, comparable to Thursday Pools in product type, composite construction, and dealer-based go-to-market model.

Broad incumbents

• Latham Pool Products: Largest North American manufacturer of fiberglass pools and pool liners, distributing through a broad dealer network. Most direct large-scale competitor to Thursday Pools in the fiberglass pool shell category.

Emerging players

• Pools By John Clarkson: Niche regional fiberglass pool manufacturer with a smaller dealer footprint; comparable product type but smaller geographic reach than Thursday Pools.

Regional players

• Premier Pools & Spas: Large pool builder network that primarily installs fiberglass and gunite pools (rather than manufacturing shells), but functions as a significant buyer of fiberglass shells and a downstream channel partner comparable to Thursday Pools' dealer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/thursdaypools
• Facebookfacebook.com/ThursdayPools
• LinkedInlinkedin.com/company/thursday-pools-llc
• Instagraminstagram.com/thursdaypools
• Xx.com/ThursdayPoolsLL

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thursday Pools