Pools by John Clarkson
Clarkson Pools is a family-owned, Jacksonville-based pool design-build company founded in 1990 that constructs custom residential and commercial pools, renovations, outdoor living spaces, and provides recurring pool maintenance services across Northeast Florida.
- Company typePrivate
- Founded1990
- HeadquartersJacksonville, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Pools by John Clarkson does
Clarkson Pools (legally 'Clarkson Pools,' formerly 'Pools by John Clarkson') is a family-owned pool design-build and outdoor living services company headquartered at 600 St. Johns Bluff Rd N, Jacksonville, Florida. Founded in 1990, the company has operated for over 35 years and has built more than 3,500 pools across Northeast Florida, serving homeowners in Jacksonville, Ponte Vedra Beach, Atlantic Beach, Nocatee, St. Augustine, and surrounding communities, with a secondary commercial segment serving builders, developers, and organizations throughout Florida.
The core offering is custom residential pool construction, supplemented by commercial pool construction, pool renovations (resurfacing, equipment upgrades), outdoor living features (cabanas, pergolas, outdoor kitchens, fire features), and an ongoing Pool Care division providing weekly maintenance, repairs, and service. The go-to-market is sales-led and consultative, anchored by a physical Design Center showroom where customers compare materials side-by-side and tour a full-size show pool. The 2026 Clarkson Classics sub-brand adds a self-serve digital channel with transparent starting pricing in the low $60,000s via a Build Your Pool online tool. Revenue is generated primarily through one-time construction projects, with a recurring service revenue stream from maintenance contracts supporting the 'Life of the Pool' commitment.
The underlying construction technology is described as industry-standard building methods focused on craftsmanship and durability; no proprietary technology, patents, or AI/ML capabilities are disclosed. The company is privately held under family ownership, has no external investors, and discloses no revenue, headcount, or management team details. It has earned over 100 industry awards, including PSN Top 50 Builders 2026, PSN Top 50 Service 2025, and Luxury Pools Oasis Awards 2026.
Pools by John Clarkson firmographics
Firmographics- Name
- Pools by John Clarkson
- Legal name
- Clarkson Pools
- Website
- https://pbjc.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Clarkson Pools is a family-owned, Jacksonville-based pool design-build company founded in 1990 that constructs custom residential and commercial pools, renovations, outdoor living spaces, and provides recurring pool maintenance services across Northeast Florida.
- Ownership category
- akta.pro rank
Pools by John Clarkson industry classification
Industry- Product category
- Custom Pool Construction
- akta.pro primary industry
- Water Features (Ponds, Fountains & Waterfalls) (HSAPALAJ)
- akta.pro secondary industries
- Pool Decking & Surrounds (HSAPALAK), Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)
Keywords
Where Pools by John Clarkson is headquartered
LocationHeadquarters
- HQ city
- Jacksonville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pools by John Clarkson business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Pool Construction: One-time revenue from custom residential and commercial pool construction projects. Projects range from initial design through full construction completion.
- Pool Renovations: Revenue from renovation projects including resurfacing, equipment upgrades, and modernizing older pools with new features.
- Pool Care and Maintenance: Ongoing weekly maintenance, repairs, and service contracts through the company's Pool Care division, providing recurring revenue throughout the pool ownership lifecycle.
- Outdoor Living Features: Additional revenue from outdoor living elements including cabanas, pergolas, outdoor kitchens, and fire features installed alongside pool projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Clarkson Classics - Entry Level Residential Pools |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels11 records
Pools by John Clarkson product offering
Product offeringCore offering
Clarkson Pools (Pools by John Clarkson) designs, builds, renovates, and maintains custom swimming pools and outdoor living spaces for residential and commercial customers in Northeast Florida. The company delivers full design-build services from concept through construction, paired with an ongoing Pool Care maintenance division that serves customers throughout the entire ownership lifecycle.
Product overview
Clarkson Pools is a family-owned pool construction and outdoor living services company operating since 1990, offering a unified suite of services rather than a software platform. The core offerings include Residential Pools and Commercial Pools as primary construction services, supplemented by Pool Renovations for existing pool upgrades. Outdoor Living features (cabanas, pergolas, outdoor kitchens, fire features) extend the backyard experience. The company supports customers throughout the entire pool ownership journey via Pool Care Services, which encompasses Service + Repairs, Maintenance, and educational Manuals & How-To Videos. Clarkson Classics is a sub-brand offering streamlined pool designs with transparent pricing through a Build Your Pool tool. A Design Center showroom provides in-person consultation, while Financing options through partner providers make projects more accessible.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Pools
- Commercial Pools
- Pool Renovations
- Outdoor Living
- Pool Care Services
- Clarkson Classics
Quantifiable outcome
- 3,500+ pools built across Northeast Florida
- +2 more outcomes
Companies that use Pools by John Clarkson
Customer profileSegments2 records
Ideal customer profiles2 records
Pools by John Clarkson technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pools by John Clarkson partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- United Aqua GroupcorePartnership with United Aqua Group, a network of independent pool builders sharing best practices, industry resources, and collaborative opportunities for growth and excellence in the pool construction industry.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Pools by John Clarkson competitors and assessment
Company assessmentDirect peers
- Premier Pools & Spas: One of the largest pool builders in the US with a multi-location Design Center-style showroom model and recurring service operations. Directly comparable to Clarkson Pools in custom residential pool construction, design-center sales experience, and full-lifecycle service offerings.
- Lucas Lagoons: Florida-based luxury custom pool and outdoor living builder, featured on multiple home improvement shows. Highly comparable to Clarkson's premium residential and outdoor living offerings within the Florida market.
- Presidential Pools & Spas: Florida-headquartered pool builder serving multiple metros with custom residential pools, renovations, and outdoor living. Directly comparable to Clarkson's Florida geographic focus and full-service design-build-plus-service model.
- River Pools and Spas: Custom pool builder with a strong online lead-generation and transparent-pricing approach, including fiberglass pool packages with disclosed starting prices. Comparable to Clarkson's Clarkson Classics transparent-pricing digital tool and consultative sales motion.
- All Seasons Pools & Spas: Regional custom pool builder offering residential design-build, renovations, and ongoing service in the western US. Comparable end-to-end pool ownership model with recurring service revenue similar to Clarkson's Pool Care division.
- Platinum Pools: Regional custom pool builder and service provider with design-build and recurring maintenance offerings. Comparable to Clarkson's combined construction-plus-maintenance revenue model.
Broad incumbents
- Blue Haven Pools & Spas: National pool builder franchise network offering custom residential pools, renovations, and service across multiple US markets. Comparable to Clarkson's end-to-end pool ownership offering, but at much broader geographic scale.
Regional players
- California Pools & Landscape: Large regional pool and landscape builder headquartered in the western US with a design-build model for custom residential pools and outdoor living. Comparable to Clarkson's premium custom positioning, though operating in a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Pools by John Clarkson social profiles
Digital presencePools by John Clarkson financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pools by John Clarkson leadership team
Management profileNumber of profiles
Profiles1 record
Pools by John Clarkson funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pools by John Clarkson M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pools by John Clarkson
What does Pools by John Clarkson do?
Clarkson Pools (Pools by John Clarkson) designs, builds, renovates, and maintains custom swimming pools and outdoor living spaces for residential and commercial customers in Northeast Florida. The company delivers full design-build services from concept through construction, paired with an ongoing Pool Care maintenance division that serves customers throughout the entire ownership lifecycle.
Is Pools by John Clarkson a public or private company?
Pools by John Clarkson is a private company. It is classified as family owned and is currently operating.
When was Pools by John Clarkson founded?
Pools by John Clarkson was founded in 1990. It employs 11 to 50 people.
Where is Pools by John Clarkson based?
Pools by John Clarkson is headquartered in Jacksonville, United States, in the North America region.
How does Pools by John Clarkson make money?
Four revenue lines are on record. Pool Construction is the primary driver. The others are pool Renovations, pool Care and Maintenance and outdoor Living Features.
Who are Pools by John Clarkson's main competitors?
Direct peers on record are Premier Pools & Spas, Lucas Lagoons, Presidential Pools & Spas, River Pools and Spas, All Seasons Pools & Spas and Platinum Pools. Blue Haven Pools & Spas is listed as a broad incumbent. California Pools & Landscape is listed as a regional player.
Does Pools by John Clarkson have an API?
No public API is recorded for Pools by John Clarkson.
What industry is Pools by John Clarkson in?
Pools by John Clarkson's product category is Custom Pool Construction. Its primary akta.pro industry code is HSAPALAJ, Water Features (Ponds, Fountains & Waterfalls), with a secondary code of HSAPALAK, Pool Decking & Surrounds.