Laboratoires Juva Santé

What Laboratoires Juva Santé does

Laboratoires Juva Santé is an independent French laboratory headquartered in Paris (8 rue Christophe Colomb, 75008) and a wholly-owned subsidiary of the Urgo Group. Founded in 1987 by Hervé Le Lous, the company develops, manufactures, and distributes parapharmacy, consumer health, and organic cosmetic products through a portfolio of seven brands: Juvamine (herbal supplements and vitamins, 96% French brand awareness), Mercurochrome (first aid and personal care since 1917, 97% awareness), Marie Rose (anti-parasite since 1934), Esprit Bio (organic plant-based health), Intimy and Intimy Care (intimate wellness), Ricqlès (oral hygiene), and Eostra (organic cosmetics). The company pioneered the sale of vitamins in French supermarkets rather than pharmacies, establishing a mass-market retail model now extended to 35 countries.

The company operates a fully integrated value chain comprising a production facility in Forbach (operational since 1993, ISO 14001 and ISO 45001 certified) and a 17,000m² distribution center in Gevrey-Chambertin. Production volumes reach 152 million capsules, 172 million tablets, and 340,000 liters of products annually, drawing on 120 plant varieties. Quality and regulatory certifications include ISO 13485 (medical devices), IFS (food safety), BIO organic, GOTS, and ISO 9001, supporting a product mix spanning first aid, dietary supplements, intimate care, oral hygiene, and organic cosmetics.

The revenue model is consumer goods distribution through French and international supermarket, hypermarket, and parapharmacy channels. Reported turnover stood at €129 million in 2018, with approximately 350 employees and a sales reach covering one in three French households. Customer concentration rests on retail buyers rather than individual consumers, with pricing models undisclosed but typical of mass-market consumer health products positioned across healthcare, organic, and feminine hygiene retail sections.

Name

Laboratoires Juva Santé

Legal name

Laboratoires Juvasanté, SAS

Website

https://juva.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

Laboratoires Juva Santé is an independent French consumer health laboratory (Paris, founded 1987, Urgo Group subsidiary) operating seven brands — including Juvamine, Mercurochrome, Marie Rose, Esprit Bio, Intimy, Ricqlès, and Eostra — across parapharmacy, first aid, organic supplements, and cosmetics, distributed via French and international mass-market retail to one in three French households.

Ownership category

akta.pro rank

Product category

Consumer Health and Personal Care Products

NAICS

Pharmaceutical Preparation Manufacturing (325412)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industries

Feminine Hygiene & Intimate Care (Wash, Wipes, Deodorants) (CRADANAG), Feminine Hygiene Products (Pads, Tampons, Liners) (CRADALAG)

Keywords

• Parapharmacy products
• Natural health supplements
• Organic cosmetics
• First aid products
• Consumer health brands

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Consumer Health & Wellness Products: Sales of health, wellness, and personal care products through retail distribution. Revenue generated from brands including Juvamine (vitamins and supplements), Mercurochrome (first aid and personal care), Marie Rose (anti-parasite), Intimy (intimate wellness), Esprit Bio (organic), Ricqlès (oral care), and Eostra (organic cosmetics). Products sold through supermarkets, hypermarkets, and parapharmacy sections.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Laboratoires Juva Santé is an independent French laboratory that develops, manufactures, and distributes a multi-brand portfolio of consumer health, wellness, personal care, and organic cosmetic products. Its brands cover vitamins and dietary supplements (Juvamine), first aid and personal care (Mercurochrome), anti-parasite products (Marie Rose), organic health solutions (Esprit Bio), intimate wellness (Intimy, Intimy Care), oral hygiene (Ricqlès), and organic cosmetics (Eostra).

Product overview

Laboratoires Juva Santé operates as a multi-brand consumer health products company with seven distinct brands covering parapharmacy, natural health, and personal care categories. The portfolio includes Juvamine (herbal supplements and vitamins), Mercurochrome (first aid and wellness), Marie Rose (anti-parasite), Esprit Bio (organic health), Intimy and Intimy Care (intimate wellness), Ricqlès (oral hygiene), and Eostra (organic cosmetics). Products are distributed through supermarkets, hypermarkets, and parapharmacy sections across France and 35 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Juvamine: Herbal solutions, vitamins, minerals, infusions and diet products for health, beauty and well-being.
• Mercurochrome
• Marie Rose
• Esprit Bio
• Intimy
• Intimy Care
• Ricqlès
• Eostra

Products and services

• Juvamine Herbal solutions, vitamins, minerals, infusions, and diet products helping consumers preserve health capital, beauty, and well-being through natural approaches. 96% brand awareness in France.
• Mercurochrome Leading accessible health and wellness brand offering first aid products, plasters, dressings, and personal care solutions including foot care, childcare, oral care, and muscle relief. 97% brand awareness in France.
• Marie Rose Anti-parasite expert brand since 1934, offering anti-mosquito and anti-head lice products for families, available in supermarket shampoo and parapharmacy sections.
• Esprit Bio Organic health solution brand offering certified organic and vegan products including juices, plant extracts, superfoods, dried plants for infusions, and capsules made from whole plants.
• Intimy Intimate wellness partner offering condoms, lubricants, and massage gels for a fulfilling private life, available in supermarket parapharmacy sections.
• Intimy Care Women's intimate health brand offering alternative solutions for intimate hygiene, menstrual products, and pelvic floor therapy.
• Ricqlès Oral and dental hygiene brand centered on peppermint, offering up to 15 references including brushes, dental floss, anti-stain gum, and mint alcohol products.
• Eostra Organic cosmetic care brand revolutionizing supermarket cosmetics with simple, ultra-short formulas using pure natural ingredients to preserve ingredient purity.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Association Petits PrincesminorOthersAnnual solidarity day 'Vis ma vie' where Juva Santé employees work together on production or distribution sites. Proceeds from the day are donated entirely to Association Petits Princes, which makes dreams come true for seriously ill children and teenagers. Approximately 200 employees participate annually.
• French Civil Protection (Protection Civile)coreStrategic or Co-development PartnerMercurochrome brand partnership with French Civil Protection to provide support for families on a daily basis. As the leading first aid brand in supermarkets for over 100 years, Mercurochrome invests in teaching life-saving techniques to the French public. Free introductions to life-saving techniques are offered in some retail outlets.
• Dons solidaires, Secours Populaire, Petit Frère des Pauvres, Restos du Cœur, Banque AlimentaireminorOthersProduct donation partnerships with major French charity associations that help people in need. On average, more than 80,000 products are donated each year to support these charitable causes.

Scale indicators11 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Perrigo Company: US-listed consumer self-care company (acquired Omega Pharma in 2015) selling OTC, vitamins, and personal care via mass-market retail across Europe. Highly comparable multi-brand mass-market consumer health model.
• Church & Dwight: US-listed branded consumer health and household products company (Batiste, First Response, Waterpik). Comparable multi-brand, mass-market distribution strategy focused on everyday health and personal care categories.
• Hartmann Group: German family-owned medical and personal care company (Hansaplast, Peha) with first aid and wound care products in mass-market retail. Comparable category overlap with Mercurochrome and similar mid-size European heritage positioning.
• STADA Arzneimittel: European-focused generics and consumer health company selling OTC, supplements, and personal care brands across multiple European markets. Comparable mid-sized, multi-brand, multi-geography consumer health platform.
• Pierre Fabre Group: French family-owned pharmaceutical and dermo-cosmetic laboratory with a comparable parapharmacy-led portfolio (A-Derma, Avène, Klorane, Ducray). Same channel mix (pharmacies, parapharmacies, mass-market), similar heritage and size band, making it the closest French peer.
• Laboratoires Boiron: French-listed homeopathic and OTC laboratory with parallel consumer health positioning, broad pharmacy/mass-market distribution, and a heritage brand portfolio similar in scale and category breadth to Juva Santé.

Broad incumbents

• Beiersdorf: German personal care giant (Nivea, Eucerin, Hansaplast) selling mass-market skin care, wound care, and cosmetics. Comparable mass-market personal care portfolio with similar French/European retail presence.
• Bayer Consumer Health: Global OTC and consumer health division of Bayer (Aspirin, Bepanthen, Canesten). Competes in similar categories (first aid, dermatology, vitamins) but as part of a global pharma giant with vastly larger resources and reach.
• Reckitt Benckiser: Global consumer health and hygiene company (Dettol, Nurofen, Gaviscon, Durex). Competes in adjacent categories including intimate wellness, OTC pain relief, and personal care but at a far larger scale.
• Sanofi Consumer Healthcare: French pharmaceutical giant with a large consumer healthcare division (Doliprane, Allegra, Dulcolax) sold via pharmacy and mass-market. Overlaps in OTC/pain relief and supplements but operates at much larger scale across broader geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/laboratoires-juva-sant-

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laboratoires Juva Santé