Neosistec

What Neosistec does

Neosistec (Murcia, Spain; founded 2005; 11–50 employees) develops NaviLens, an accessible visual code technology platform designed to substitute QR codes in scenarios where QR is impractical — notably for visually impaired users. The platform centers on a proprietary colorful dot-matrix code architecture and a computer vision system that detects codes at distances up to 30+ meters, 160° capture angles, and 1/30th of a second detection time without requiring focus. NaviLens is delivered through three product variants: the flagship NaviLens code system for accessible wayfinding, the NaviLens mobile app providing audio and haptic navigation for visually impaired users, and the NaviLens GO companion app delivering AR overlays for general users; an Accessible QR (AQR) variant bridges standard QR workflows. The platform supports 42 languages automatically and operates in more than 30 countries.

NaviLens generates revenue primarily through enterprise software licensing agreements with organizations that deploy the visual codes across physical infrastructure (transit stations, retail aisles, product packaging, corporate facilities, hotels, museums, hospitals), supplemented by a code generation and management platform offered on a licensing basis. The go-to-market motion is dual-pronged: enterprise field sales driven by 'Request a demo' CTAs targeting transit authorities, retailers, CPG manufacturers, and large enterprises, paired with self-serve consumer app downloads on iOS App Store and Google Play that have accumulated 1M+ downloads. The named enterprise customer base includes MTA New York, TMB Barcelona, ADIF, Renfe, Coca-Cola, Nestlé, Disney, Walmart, Carrefour, Tesco, Auchan, P&G, Kellogg's, Bayer, Grupo Bimbo, and EUIPO.

The company holds ISO/IEC 27001 and ENS Nivel Alto (RD 311/2022) certifications, qualifying it for Spanish public administration and regulated enterprise deployments. No public funding rounds, ownership structure, or revenue figures are disclosed in available materials.

Name

Neosistec

Legal name

Neosistec

Website

https://neosistec.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Neosistec (Murcia, Spain) develops NaviLens, an accessible visual code platform using proprietary computer vision to read high-contrast codes at distance and wide angles for visually impaired and general users, serving transit authorities, retailers, and CPG manufacturers across 30+ countries.

Ownership category

akta.pro rank

Product category

Accessibility Technology Platform

NAICS

Software Publishers (5132)

akta.pro primary industry

Data Privacy, Consent & Compliance Management (HDAEADAG)

Keywords

• Accessible visual codes
• Visual wayfinding platform
• QR code replacement
• Computer vision accessibility
• Accessible product labeling

Headquarters

HQ city

Murcia

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Enterprise Software Licensing: NaviLens generates revenue primarily through enterprise licensing agreements with organizations (transit authorities, retailers, hotel chains, corporations) that deploy the visual codes across their physical spaces. The site prominently features 'Request a demo' CTAs and dedicated sector pages, indicating a sales-led, enterprise contract model. Organizations license the NaviLens platform to generate, manage, and deploy codes across their infrastructure.
2. Code Generation & Management Platform: Organizations pay for access to NaviLens's code generation, management, and analytics platform, which allows them to create and manage their visual code ecosystem. The platform enables dynamic updates to information delivered by codes, without requiring physical replacement of codes.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Neosistec develops and licenses NaviLens, a proprietary accessible visual-code platform that replaces traditional QR codes for accessibility-first use cases. The platform comprises the high-contrast NaviLens dot-matrix codes, an Accessible QR (AQR) variant, the NaviLens and NaviLens GO mobile apps, and an enterprise code-generation/management backend. Customers are primarily organizations in transportation, retail, hospitality, tourism, corporate offices, and consumer-goods packaging that license the platform to deploy accessible wayfinding and product information.

Product overview

Neosistec offers NaviLens, an accessible visual code system comprising three product variants: the flagship NaviLens (classic codes with 160-degree capture and long-distance reading), NaviLens Accessible QR (AQR, with 120-degree capture), and the NaviLens GO mobile app providing augmented reality overlays. The system operates via smartphone cameras with no battery, power, or maintenance requirements. NaviLens is deployed across 30+ countries supporting 42 languages, serving sectors including transportation, retail, hotels, tourism, education, and corporate environments.

Differentiator

Problem solved

Functional benefit

Brands

• NaviLens: Visual accessible codes that replace QR codes, designed for universal accessibility.
• NaviLens GO

Products and services

• NaviLens Platform (visual codes and enterprise management)

Quantifiable outcome

• NaviLens can be read from distances up to 30+ meters — 12x farther than standard QR codes
• +5 more outcomes

Named customers18 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

17 partnerships are on record, tiered flagship, core and minor.

• MTA (Metropolitan Transportation Authority) — New YorkflagshipStrategic or Co-development PartnerMTA deployed 100 NaviLens codes at the Jay Street transit station in New York City, providing visually impaired passengers with AR directional arrows and real-time service information in 42 languages. This is a flagship case study demonstrating NaviLens's transit sector capabilities.
• TMB (Transports Metropolitans de Barcelona)flagshipStrategic or Co-development PartnerTMB deployed NaviLens on the L9 metro line and all H12 bus stops across Barcelona, enabling passengers to receive real-time arrival information, incident alerts, and orientation guidance through the NaviLens app.
• ADIF (Administrador de Infraestructuras Ferroviarias)flagshipStrategic or Co-development PartnerADIF deployed NaviLens at Madrid's Atocha station — Spain's busiest rail station — to guide visually impaired travelers between platforms, entrances, and station services.
• RenfecoreStrategic or Co-development PartnerSpain's national railway operator Renfe uses NaviLens for accessible wayfinding across its station network, integrating the visual code technology into its physical infrastructure.
• Coca-ColacoreStrategic or Co-development PartnerCoca-Cola uses NaviLens for accessible product labeling on its packaging, enabling visually impaired consumers to access product information through the NaviLens app.
• NestlécoreStrategic or Co-development PartnerNestlé integrates NaviLens codes into its product packaging to provide accessible product information (ingredients, nutritional facts) for visually impaired consumers.
• The Walt Disney CompanycoreStrategic or Co-development PartnerDisney uses NaviLens technology to make physical spaces and/or products more accessible to visually impaired visitors and consumers.
• WalmartcoreStrategic or Co-development PartnerWalmart deployed NaviLens for accessible in-store navigation, enabling visually impaired shoppers to navigate aisles and locate products independently in its retail stores.
• CarrefourcoreStrategic or Co-development PartnerCarrefour uses NaviLens for accessible in-store navigation across its hypermarket locations, providing wayfinding and product information for visually impaired customers.
• TescocoreStrategic or Co-development PartnerTesco uses NaviLens for accessible retail navigation and wayfinding in its stores, supporting visually impaired shoppers.
• AuchancoreStrategic or Co-development PartnerAuchan integrates NaviLens for accessible in-store navigation, helping visually impaired customers navigate its retail spaces.
• Kellogg'scoreStrategic or Co-development PartnerKellogg's uses NaviLens on product packaging, including on products like Coco Pops, to provide accessible nutritional and product information.
• P&G (Pampers and Ariel)coreStrategic or Co-development PartnerProcter & Gamble uses NaviLens for accessible labeling on products including Pampers and Ariel, enabling visually impaired consumers to access product information.
• Kellogg's (Pringles)coreStrategic or Co-development PartnerPringles uses NaviLens for accessible product labeling, providing ingredient and usage information to visually impaired consumers.
• BayercoreStrategic or Co-development PartnerBayer uses NaviLens for accessible product information, helping visually impaired consumers access details about pharmaceutical and health-related products.
• Grupo BimbocoreStrategic or Co-development PartnerGrupo Bimbo integrates NaviLens codes into its bread and bakery product packaging for accessible labeling.
• EUIPO (European Union Intellectual Property Office)minorStrategic or Co-development PartnerEUIPO uses NaviLens for accessible lobby navigation in its corporate offices, enabling visually impaired employees and visitors to navigate the facility.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Aira: Aira provides on-demand visual interpretation for blind users via smart glasses and a network of trained agents. It addresses overlapping use cases with NaviLens (navigation, product information, reading signs) through a human-in-the-loop service model rather than code-based scanning.
• OrCam: OrCam makes wearable AI devices (MyEye) that read text, recognize faces, and identify products for blind and visually impaired users. It targets the same end-user population as NaviLens via a different delivery model (wearable hardware vs. smartphone camera + code), competing for enterprise and consumer accessibility budgets.
• Be My Eyes: Be My Eyes is a smartphone app connecting blind and low-vision users with sighted volunteers and AI agents for real-time visual assistance. It shares NaviLens's mission of using smartphone cameras to make the physical world accessible and competes for the same enterprise partnerships (Microsoft, Google) in the accessibility market.
• RightHear: RightHear offers accessible indoor navigation for blind and visually impaired users via Bluetooth beacons deployed in retail, hotels, and public venues. It is the most direct competitor to NaviLens in the indoor wayfinding use case, using a different technology (BLE beacons vs. visual codes) to serve the same customers.
• Envision: Envision built AI-powered smart glasses and a mobile app that read text, recognize objects, and describe scenes for visually impaired users. It is the closest direct competitor to NaviLens in mission and target user; it was acquired by Google in 2023, validating the strategic value of accessibility tech.

Broad incumbents

• Microsoft (Seeing AI): Microsoft's Seeing AI app reads text, recognizes people, and describes scenes for visually impaired users across iOS and Android. As a free product bundled with Microsoft's broader accessibility and AI strategy, it is the most credible potential commoditizer of standalone accessibility scanning platforms like NaviLens.
• Google (Lookout): Google's Lookout app uses computer vision to assist blind and low-vision users with tasks like reading documents, identifying food, and navigating spaces. Built into Android and backed by Google's AI infrastructure, it competes with NaviLens as a default smartphone-native accessibility layer.
• Apple (VoiceOver, Magnifier, Live Recognition): Apple embeds screen reading (VoiceOver), scene description, and live text/object recognition across iOS. As the dominant smartphone platform among accessibility-conscious users and the OS that hosts the NaviLens app, Apple's roadmap directly determines the utility and competitive position of NaviLens.

Others

• Wayfindr: Wayfindr developed an open standard and pilot projects for audio-based wayfinding in public transit using Bluetooth beacons. It is comparable to NaviLens as an ecosystem-level initiative for accessible transit, but operates as a standards body and R&D project rather than a commercial platform.

Emerging players

• Digimarc: Digimarc provides digital watermarking technology for product packaging, retail, and supply chain identification, including accessibility-related use cases via smartphone scanning. It competes with NaviLens in the consumer-goods packaging use case but uses a different (watermark) technology and targets a broader set of brand-protection and traceability buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/neosistec
• Facebookfacebook.com/Neosistec
• LinkedInlinkedin.com/company/neosistec

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neosistec