What Trucco does

Trucco, Inc. is a privately held U.S. importer and wholesale distributor of fresh produce, dried fruits, and nuts, founded in 1937 and currently operating from a sales office at the Hunts Point Produce Market in the Bronx, NY, with a 75,000 sq. ft. distribution center in Vineland, NJ. The business originated at the Washington Street Produce Market in downtown Manhattan, relocated to the Bronx in 1967 as one of Hunts Point's first tenants, and broadened from fresh Italian chestnuts into kiwifruit, garlic, fresh figs, and pineapples in 1999; today the company markets its SKUs through three proprietary consumer brands — KiwiStar (kiwifruit, including green, gold, and organic varieties), TruStar (blueberries, limes, mandarins, Italian chestnuts, and organic produce), and Fresco (peeled and fresh garlic). It sources year-round from a grower network spanning New Zealand, Italy, Greece, Spain, Argentina, Chile, Peru, Mexico, Morocco, Israel, China, Costa Rica, Turkey, and the United States.

The company's operational platform integrates cold-chain logistics (four cold storage rooms with 2,500+ pallet capacity), automated packing lines, ripening and microbe-control protocols, dry matter testing, and Produce Traceability Initiative (PTI) case-level traceability, supported by a stack of food-safety and sustainability certifications including PrimusGFS, USDA Organic, Non-GMO Project Verified, FDA FSMA compliance, CTPAT membership, Fair Trade Certified, Global Food Safety Initiative audits, and Rainforest Alliance. The technology footprint is operational and compliance-oriented rather than AI-enabled.

Commercially, Trucco runs a sales-led B2B distribution model targeting grocery retailers, wholesalers, and foodservice operators across the United States, with direct delivery and distribution-center pickup from Vineland, NJ. Pricing is not publicly disclosed; revenue is generated through transactional product sales (import and resale of branded and bulk SKUs), with customized programs that include collaborative forecasting and in-store marketing support. The company is led by CEO Nick Pacia, VP Operations Sasha LoPresti, Marketing Director Yasmin Pacia, and Sales Director Tony Biondo. In 2026, Trucco closed a $46 million financing round led by Orsero Group, the first disclosed institutional capital event in its history.

Name

Trucco

Legal name

Trucco, Inc.

Website

https://truccodirect.com

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

11–50 employees

Short description

Trucco is a privately held U.S. importer and wholesale distributor of fresh produce, dried fruits, and nuts, founded in 1937, serving grocery retailers, wholesalers, and foodservice operators nationwide through its KiwiStar, TruStar, and Fresco branded lines and a Vineland, NJ distribution center.

Ownership category

akta.pro rank

Product category

Fresh Produce Wholesale Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480), Grocery and Related Product Merchant Wholesalers (4244)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Fresh Produce Distribution (CRAOABAB)

akta.pro secondary industries

Fresh Fruit Wholesale (AFAIACAA), Nuts, Seeds & Dried Fruit Trading/Wholesale (AFAIAKAF), Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK)

Keywords

• Fresh produce distribution
• Wholesale produce import
• Organic fruits supplier
• Dried fruits and nuts
• Produce logistics services

Headquarters

HQ city

Bronx

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Fresh Produce Distribution: Trucco generates revenue through importing and distributing fresh produce, dried fruits, and nuts to retailers, wholesalers, and foodservice operators. Products are sourced year-round from international grower networks and delivered through their integrated supply chain.
2. Organic Product Sales: Sale of USDA Organic certified produce including kiwifruit, chestnuts, pineapples, and ginger sourced from certified organic growers internationally.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Trucco imports fresh produce, dried fruits, and nuts from a worldwide network of growers and distributes them—year-round and seasonally—to retailers, wholesalers, and foodservice operators across the United States. Its offerings are organized into three proprietary consumer brands (KiwiStar, TruStar, Fresco), spanning kiwifruit, blueberries, figs, garlic, ginger, lemons, limes, mandarins, pineapples, chestnuts, and dried figs, with organic, Fair Trade, and Non-GMO variants available. Distribution is supported by a 75,000 sq. ft. PrimusGFS- and USDA Organic-certified facility in Vineland, NJ, with PTI traceability, automated packing, and 2,500+ pallet cold storage.

Product overview

Trucco is a produce distribution company offering fresh produce, dried fruits, and nuts through three main brands: KiwiStar™ (kiwifruit varieties including green, gold, and organic), TruStar™ (blueberries, limes, mandarins, chestnuts, and organic produce), and Fresco (garlic products). The company operates distribution facilities in New York and New Jersey, providing year-round and seasonal products sourced from international growers across multiple regions including South America, Europe, New Zealand, and the Mediterranean. Products range from fresh citrus and tropical fruits to dried figs and chestnuts, with organic certifications available for select items.

Differentiator

Problem solved

Functional benefit

Brands

• KiwiStar: Conventional, gold and organic kiwifruit brand. KiwiStar kiwifruit includes green kiwifruit (KiwiStar), KiwiStar Gold Kiwifruit, and KiwiStar Organic Kiwifruit.
• TruStar
• Fresco

Products and services

• Kiwifruit (KiwiStar™ — green, Gold, and Organic) Premium year-round kiwifruit under the KiwiStar™ brand, covering green, Gold, and Organic varieties sourced from New Zealand and Europe; offered in volume fill, trays, punnets, clamshells, pouches, and flow packs for retail and wholesale produce buyers.
• Blueberries (TruStar™) Fresh, sweet blueberries available year-round under the TruStar™ brand, sourced from South America, the U.S., and Mexico; packaged in 18 oz and 6 oz clamshells and pint containers for retail produce buyers and wholesalers.
• Fresh Figs Fresh Brown Turkey and Black Mission figs available seasonally from February through November, sourced from international and domestic growers; packaged in 8 oz clamshells for retail produce buyers.
• Dried Figs Shade-dried, preservative-free Kalamata dried figs available year-round from California (USA), Greece, and Turkey; packaged in 8 oz and 14 oz crown and string formats for retailers and wholesale distributors.
• Garlic (Fresco — fresh and peeled) Year-round garlic under the Fresco brand, available as fresh whole garlic in volume-fill and as peeled garlic in 1-gallon and 5-gallon jars; sourced from Argentina (organic available) and other origins; sold to retailers, wholesalers, and foodservice operators.
• Ginger (conventional and TruStar™ Organic) Year-round ginger available in conventional and TruStar-branded organic varieties, sourced from Peru (organic) and China; sold as volume-fill for retailers and wholesale buyers.
• Lemons Year-round lemons sourced from Argentina and Chile; packaged in 18 kg and 15 kg volume-fill boxes and 2 lb D-Pack containers for wholesale and retail produce buyers.
• Limes (TruStar™) Year-round sweet/tart limes under the TruStar™ Limes brand, sourced from Mexico; packaged in 40 lb and 10 lb bulk formats and 2 lb and 1 lb mesh bags for retail and wholesale produce buyers.
• Mandarins / Clementines (TruStar™) Year-round seedless, easy-to-peel mandarins (Clementines) under the TruStar™ Mandarins brand, sourced from South America, Israel, the U.S., Morocco, and Spain; available in 10 kg and 15 kg bulk and 2 lb, 3 lb, and 5 lb D-packs.
• Pineapples Year-round Queen pineapples from Costa Rica, including Rainforest Alliance certified organic varieties; available in all sizes for retail and wholesale produce buyers.
• Fresh Italian Chestnuts (TruStar™) TruStar-branded Italian chestnuts grown in the Campania, Italy mountains, available during the October–December harvest season; packaged in 50 lb, 25 lb, and 10 lb burlap sacks, 1 lb header bags, and 2 lb and 1 lb clamshells for retail and wholesale buyers.
• Organic Ready-to-Eat Chestnuts (TruStar™) EU-certified organic Italian chestnuts, ready-to-eat, available year-round from Italy in 100 g pouches for retailers and foodservice operators.
• Organic Kiwifruit (KiwiStar™) Year-round premium organically grown kiwifruit under the KiwiStar™ Organic Kiwifruit brand, marketed for high fiber, vitamin C, and potassium content, for retailers and foodservice operators building organic produce programs.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Driscoll's: Largest berry marketer globally with comparable branded consumer marketing approach and global sourcing — competes directly with Trucco's TruStar blueberry line and represents a benchmark for branded produce scale.
• Sunkist Growers: Long-established citrus cooperative with significantly larger scale and brand recognition; competes with Trucco's mandarin, lemon, and lime SKUs and represents the dominant branded player Trucco benchmarks against.
• Wonderful Citrus (The Wonderful Company): Vertically integrated citrus grower-packer-shipper owned by The Wonderful Company with branded consumer marketing (Halos, Wonderful brand) — directly overlaps with Trucco's mandarin and citrus programs but operates at much larger scale.
• Fresh Del Monte Produce: Large multinational producer, distributor, and marketer of fresh produce with global sourcing comparable to Trucco's international model — competes in pineapples, citrus, and other categories where Trucco operates.

Direct peers

• Oppy (Oppenheimer Group): North American fresh produce importer, grower-marketer, and distributor with a comparable multi-category portfolio and B2B retail/foodservice go-to-market — operates at similar mid-tier scale and sources internationally across multiple regions.
• Zespri International: Global kiwifruit marketer directly competing with Trucco's KiwiStar brand — the most comparable competitor in the kiwifruit category specifically, with branded consumer marketing and category dominance.
• Bee Sweet Citrus: California-based citrus grower-packer-shipper with vertically integrated operations, comparable B2B distribution model, and similar customer base of retailers and foodservice operators.
• Sun Pacific: Grower-distributor of citrus and other fresh produce operating comparable B2B model with branded retail programs — overlapping customer base of grocers and foodservice operators.
• Limoneira Company: Publicly traded agribusiness specializing in citrus (especially lemons) with integrated grower-distributor operations — comparable business model focused on a single produce category with international sourcing.

Emerging players

• Mission Produce: Vertically integrated avocado grower-distributor with international sourcing and direct retail relationships — comparable grower-distributor model but focused on a single category (avocados) rather than diversified produce.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/truccofreshproduce

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trucco