All Atlantic Benefits

Name

All Atlantic Benefits

Legal name

All Atlantic Benefits

Website

https://allatlanticbenefits.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Employee Benefits Brokerage

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Benefits Administration (BPACAPAC)

akta.pro secondary industries

Eligibility, Enrollment & Benefits Administration (HLAEALAH), Benefits Administration & Enrollment Support (BPAAAIAB)

Keywords

• Employee benefits brokerage
• Group health insurance
• Benefits consulting
• HR compliance services
• Insurance brokerage services

Headquarters

HQ city

Hollywood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Brokerage Services: Revenue generated through commissions from insurance carriers for placing employee benefits coverage including health insurance, dental, vision, and other employee benefit products. The company serves as an intermediary between employers and insurance providers, earning commissions on policies sold and renewed.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

All Atlantic Benefits is an independent insurance brokerage that designs, negotiates, and administers employee benefits packages (health, dental, vision, and other group benefits) for medium and large U.S. employers. The firm provides benefits consulting, HR and compliance support, and technology-enabled enrollment and member engagement services, earning commissions from insurance carriers for policies placed and renewed.

Product overview

All Atlantic Benefits offers a unified suite of employee benefits services comprising three core offerings: Employee Benefits Consulting for benefits package design and negotiation, HR and Compliance Support for navigating human resources challenges and regulatory requirements, and Technology Solutions for member engagement and enrollment processing. The company operates as a single integrated benefits administration service rather than a modular software platform, with technology serving as an enabling component within their consultancy model.

Differentiator

Problem solved

Functional benefit

Products and services

• Employee Benefits Consulting
• HR and Compliance Support
• Technology Solutions for Benefits Enrollment and Member Engagement

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• United HealthcarenotableOthersVeronica Vera, a Senior Account Manager at All Atlantic Benefits, previously worked as a Subject Matter Expert at United Healthcare before joining the advisory side of benefits. This prior carrier experience provides depth to the team's understanding of insurance carrier operations.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AssuredPartners: AssuredPartners is a rapidly growing insurance brokerage platform built through acquisitions of mid-sized agencies, with a sizable employee benefits practice. It is a directly comparable growth-oriented independent brokerage and a likely acquirer/consolidator for firms like AAB.
• Brown & Brown, Inc. Brown & Brown is a national insurance brokerage platform that has aggressively rolled up independent agencies, including large employee benefits practices, providing a clear comparison for AAB as an acquirer/peer and on competitive positioning in the mid-market segment. Its decentralized agency model closely resembles AAB's operating structure.
• USI Insurance Services: USI is one of the largest U.S. employee benefits and property/casualty brokerages, with deep mid-market and large employer benefits practices covering consulting, analytics, compliance, and enrollment technology, directly overlapping AAB's three-pillar offering. It is a frequent benchmark for independent agencies on growth, technology, and analytics capabilities.
• Arthur J. Gallagher & Co. Gallagher is a global insurance brokerage and risk management firm with a substantial U.S. employee benefits consulting division serving mid-to-large employers. It competes head-to-head with AAB for self-funded and fully insured employer benefits accounts and sets the bar for benefits consulting capabilities and analytics tooling.
• NFP Corp. NFP is a middle-market specialty insurance broker and consultant with a strong employee benefits practice and consulting-led approach across benefits, retirement, and HR advisory, mirroring AAB's model for medium and large employers. Its scale, M&A appetite, and benefits analytics investments are directly comparable.
• Hub International: Hub International is a North American insurance brokerage with significant employee benefits capabilities, particularly for middle-market and large clients across commercial and personal lines. It is highly comparable to AAB in the mid-market employer benefits segment.
• OneDigital: OneDigital is a U.S. insurance, benefits, and HR consulting firm that serves mid-to-large employers with employee benefits brokerage, compliance, and HR advisory, the same mix of services and customer profile as All Atlantic Benefits. Like AAB, it competes with national brokerages using a consultancy-led model rather than captive carrier relationships.
• Lockton Companies: Lockton is one of the largest independent (private, non-public) insurance brokerages in the world with deep employee benefits consulting, sharing AAB's positioning as an advisor operating outside public shareholder pressure. It is frequently used as a peer benchmark on independence-driven value propositions.

Broad incumbents

• Aon (Health Solutions): Aon is a global professional services firm with a sizable Aon Health Solutions practice offering benefits brokerage, analytics, and administration to large and mid-market employers. It is a broad incumbent whose capabilities, scale, and technology investments frame AAB's competitive position.
• Marsh McLennan (Mercer): Marsh McLennan, through Mercer, operates one of the largest global health and benefits consulting practices, serving large and jumbo employers with advisory, brokerage, and administration. Mercer is a broad incumbent competitor in the same benefits consulting category AAB addresses, particularly for large self-funded clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/all-atlantic-benefits

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Atlantic Benefits