Lund's Fisheries

What Lund's Fisheries does

Lund's Fisheries is a family-owned, vertically integrated seafood harvesting and processing company founded in 1954 and headquartered in Cape May, New Jersey. It operates a fleet of 19 fishing vessels and processing facilities in four ports across the U.S. East and West coasts (Cape May NJ, Bridgeton NJ, New Bedford MA, Hueneme/Oxnard CA, and Moss Landing CA), employing roughly 200 people. The Cape May facility spans over 1,200 feet of waterfront and processes a minimum of 15 vessel landings per day, with combined daily capacity of 450 metric tons supported by modern blast freezing, automated packing equipment, and a 90,000 sq ft cold storage facility. A Vessel Trip Report traceability system documents catch data through every stage from vessel to distribution, and an in-house ISO/IEC 17025 accredited microbiological laboratory (a U.S.-first in seafood processing) underpins the quality program alongside MSC, GFSI, GSSI, and SMETA certifications.

The company sells wild-caught seafood across three core product categories: scallops (USA wild-caught, Faroe Island, Japanese, Peruvian, Chinese bay, and formed varieties, plus a value-added scallops-with-sauce retail line), squid (Longfin Loligo, Shortfin Illex, California Market Squid, and imported varieties, with Lund's being the only domestic producer of all three U.S. squid species), and finfish (Monkfish, Black Sea Bass, Scup, Mackerel, Summer Flounder, and Menhaden). Branded sub-lines include Sea Legend (premium MSC- and ASC-certified products), Seafood Market (retail value-added), and Patriot (premium MSC Longfin squid). Distribution is primarily B2B through foodservice distributors, restaurants, and retail markets across North America, Europe, and Asia, with sales handled through a direct sales team (609-884-7600) and the company website.

Lund's generates revenue through transactional product sales of fresh, land-frozen, and sea-frozen seafood on a wholesale basis to its foodservice and retail buyer base; no specific pricing or per-unit economics are publicly disclosed. The company is owned by the Reichle family, with Jeff Reichle as Owner/Chairman and Wayne Reichle as Owner/President, and operates under common ownership with affiliated entity Sun Coast Calamari. The business model is differentiated by deep vertical integration (own fleet to processing to customer), regulatory and sustainability certifications that competitors lack, and a multi-species, multi-coast supply chain that supports year-round product availability.

Name

Lund's Fisheries

Legal name

Lund's Fisheries Inc.

Website

https://lundsfish.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

101–250 employees

Short description

Lund's Fisheries is a family-owned seafood processor founded in 1954, operating 19 vessels and four coastal facilities to deliver wild-caught squid, scallops, and finfish to foodservice distributors, restaurants, and retail markets globally.

Ownership category

akta.pro rank

Product category

Seafood Processing and Distribution

NAICS

Seafood Product Preparation and Packaging (31171), Fish and Seafood Merchant Wholesalers (42446), Other Marine Fishing (114119), Shellfish Fishing (114112)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092), Fishing, Hunting And Trapping (900), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Seafood Wholesale (Fresh & Frozen) (AFAIADAD)

akta.pro secondary industry

Primary Seafood Processing (Heading/Gutting/Deheading; Icing) (AFANADAA)

Keywords

• Seafood processing
• Wild-caught seafood
• Frozen seafood distribution
• Scallop products
• Squid products

Headquarters

HQ city

Cape May

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Seafood Product Sales: Lund's Fisheries generates revenue through the sale of wild-caught seafood products including squid, scallops, and finfish to foodservice distributors, restaurants, and retail markets. Products are sold fresh, land-frozen, or sea-frozen to markets around the world.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Lund's Fisheries harvests, processes, and distributes wild-caught seafood products including scallops, squid, and finfish through its own fleet of 19 fishing vessels and four processing facilities on the U.S. East and West coasts. Products are sold fresh, land-frozen, or sea-frozen to foodservice distributors, restaurants, and retail markets worldwide. The company is the only domestic producer of all three U.S. squid species and operates one of the largest seafood processing facilities on the eastern seaboard with 450 metric tons of daily processing capacity.

Product overview

Lund's Fisheries is a family-owned seafood company since 1954, operating as a fully integrated seafood producer and processor with locations on both the West and East Coasts of the USA. The company operates its own fleet of 19 fishing vessels and processes products at four coastal facilities. Its product portfolio centers on three core categories—scallops, squid, and finfish—served primarily to foodservice distributors, restaurants, and retail markets. The Sea Legend brand serves as the primary sub-brand offering premium MSC certified wild caught and ASC certified farm raised products, while the Seafood Market brand focuses on value-added retail products like scallops with gourmet sauces. Lund's is notably the only domestic producer of all three U.S. squid species (Longfin Loligo, Shortfin Illex, and California Market Squid). Products range from raw wild-caught seafood to processed offerings including formed scallops, refreshed squid, and sauced scallop products. The company maintains vertical integration from harvesting through processing and distribution, ensuring quality control throughout the supply chain.

Differentiator

Problem solved

Functional benefit

Brands

• Sea Legend: Premium seafood brand offering MSC certified wild caught products and ASC certified farm raised products, including scallops, squid, and finfish.
• Seafood Market
• Patriot

Products and services

• USA Sea Scallops Sustainably wild-caught USA sea scallops from the North Atlantic, MSC certified and caught by Lund's own fleet. Available in Natural, Dry, and Processed varieties in sizes U-10 through 30-40, for foodservice distributors, restaurants, and retail markets.
• Faroe Island Queen Scallops World-class sea scallops in smaller sizes, sustainably harvested in the artisanal Faroe Islands fishery for over 75 years. Available in sizes 60-80, 80-120, and 120-150 in 12oz, 14oz, and 16oz options.
• Japanese Sea Scallops Japanese sea scallops offering year-round availability in assorted grades and pack sizes from 12oz to 5lbs, sourced from global supplier partnerships.
• Peruvian Bay Scallops Farm-raised smaller-sized Peruvian bay scallops available in a selection of product sizes and pack styles.
• China Bay Scallops Imported farm-raised China bay scallops, a smaller-sized variety available in a selection of product sizes and pack styles.
• Formed Scallops Processed formed scallops available in a selection of product sizes and pack styles for foodservice applications.
• Scallop Gallons Sea scallops available 365 days a year from global suppliers in gallon containers with a range of pack configurations for year-round supply.
• Seafood Market Scallops with Sauce Premium wild-caught scallops combined with four gourmet restaurant-quality sauces: Bacon Cream, Butter Garlic, Spicy Teriyaki, and White Wine & Herb. Positioned for retail and foodservice applications.
• MSC Longfin Calamari Premium quality loligo squid, hand-selected and fully cleaned, wild-caught by Lund's own fishing vessels from an MSC-certified fishery. Available in Patriot and Sea Legend lines in various cuts (Tubes & Tentacles, Tubes Only, Rings & Tentacles, Rings Only).
• USA Shortfin Calamari - MSC Wild-caught USA shortfin illex squid from an MSC-certified fishery in the North Atlantic. Consistently available, traditionally cleaned and ready-to-use. Available frozen in 2.5 lb blocks.
• Imported Squid Traditionally cleaned, ready-to-use imported squid sourced from trusted global partners, offered in various cuts including Loligo and Superior Todarodes varieties.
• Refreshed Squid Convenient time and labor-saving squid product refreshed in Lund's own processing facility. Available in domestic or imported product in 10-lb styro packs or convenient plastic tubs.
• California Market Squid High-quality whole squid from Pacific Ocean waters, caught using the purse seine method from the Baja Peninsula near Mexico up to Alaska. Sustainably and responsibly harvested.
• Premium Seafood Mix Labor-saving versatile pack made with Lund's premium scallops, mussels, shrimp, and calamari from MSC and BAP certified fisheries. Processed and packed in domestic facility. Available in 10x1 lb IQF bags.
• Finfish Products Fresh and frozen finfish including Monkfish, Black Sea Bass, Porgies (Scup), Atlantic Mackerel, Summer Flounder, and Menhaden caught in East Coast waters. Available in various sizes and cuts.

Quantifiable outcome

• 15+ vessels per day land seafood at Cape May facility
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Marine Stewardship Council (MSC)coreStrategic or Co-development Partner · 12 June 2026MSC has joined the industry advisory board of SCEMFIS. Many MSC-certified fisheries have maintained their certifications partly due to SCEMFIS-supported research. The collaboration reflects mutual recognition that scientific research has helped improve fisheries management and sustainability.
• Sun Coast CalamaricoreOthers · 12 March 2026Sun Coast Calamari and Lund's Fisheries are under common ownership (Reichle family). The expansion positions both companies to increase annual harvest volumes and market footprint in the California squid fishery.
• SCEMFIS (U.S. Science Center for Marine Fisheries)coreStrategic or Co-development PartnerSCEMFIS identifies and funds marine science research to support sustainable fisheries. As a member, MSC helps SCEMFIS advance its mission of funding research that benefits commercially important U.S. finfish and shellfish fisheries.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Trident Seafoods: Trident Seafoods is the largest vertically integrated seafood company in North America, operating its own fleet and processing facilities for wild-caught finfish and shellfish including pollock, cod, and crab. Comparable to Lund's as a vertically integrated wild-caught processor/distributor selling to foodservice and retail, but at materially larger scale.
• Pacific Seafood Group: Pacific Seafood is a family-owned, vertically integrated harvester and processor of West Coast seafood including Pacific whiting, salmon, Dungeness crab, and squid. Directly comparable to Lund's on integrated harvest-processing-distribution model and multi-species wild-caught portfolio, with a similar family-business culture and B2B foodservice focus.
• High Liner Foods: High Liner Foods is a publicly traded North American seafood processor and marketer of prepared and value-added frozen seafood products to retail and foodservice. Comparable to Lund's as a seafood processor/distributor with branded retail products, though High Liner is much larger and more retail- and import-skewed.
• Slade Gorton & Co. Slade Gorton is a Boston-based family-owned seafood processor and distributor serving foodservice and retail with wild-caught finfish and shellfish. Closely comparable to Lund's on family ownership, East Coast processing location, wild-caught multi-species portfolio, and foodservice-focused B2B distribution model.
• Ocean Garden Products: Ocean Garden Products is a U.S. seafood importer, processor, and distributor specializing in shrimp, scallops, and Mexican wild-caught seafood. Comparable to Lund's on seafood processing and B2B foodservice distribution, though Ocean Garden leans more heavily on imported product vs. Lund's domestic wild-catch vertical integration.
• True World Foods: True World Foods is a U.S. seafood distributor serving Japanese, Asian, and broader foodservice markets with imported and domestic finfish and shellfish. Comparable to Lund's on B2B foodservice seafood distribution to restaurants, though True World is more import- and Asian-cuisine-focused.
• Fortune Fish & Gourmet: Fortune Fish & Gourmet is a U.S. seafood and specialty foods distributor to fine-dining, hospitality, and retail accounts. Comparable to Lund's on premium B2B seafood distribution and emphasis on traceability and certifications, though Fortune is a distributor rather than a vertically integrated harvester-processor.
• Crown Prince Inc. Crown Prince is a U.S. seafood processor and distributor specializing in canned, smoked, and shelf-stable seafood sold to retail and foodservice. Comparable to Lund's as a seafood processor/distributor with branded products, though Crown Prince focuses on shelf-stable formats vs. Lund's fresh and frozen wild-catch focus.

Broad incumbents

• Bumble Bee Seafoods: Bumble Bee is a large branded seafood processor focused on canned tuna and shelf-stable seafood sold to retail. Overlaps with Lund's as a seafood processor-distributor but operates at much larger scale, with a different product mix (tuna vs. squid/scallops) and retail-led brand business.
• Chicken of the Sea: Chicken of the Sea is a large branded seafood processor and marketer of tuna, salmon, and other shelf-stable and frozen seafood. Comparable to Lund's as a seafood processor with branded consumer products, but operates at significantly larger scale and with a different core product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lundsfisheries

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lund's Fisheries