VePay

What VePay does

VePay Finance, Inc. is a Vancouver-headquartered, New York-incorporated financial technology platform that provides Shariah-compliant, interest-free factoring and growth capital to SMB and mid-market eCommerce sellers operating on Amazon, Shopify, Walmart, and Wayfair. Founded in 2024 by CEO Mafaz Jaufer and CTO Souhail Meftah, the company addresses a structural cash flow gap in marketplace commerce (payout delays of 14-30+ days) that traditional bank financing fails to serve, particularly for sellers seeking ethical or faith-compliant funding alternatives.

The platform operates two core products. InstaPay offers rolling invoice financing with up to an 80% advance rate and a 1-2% fee on the net amount, structured under Murabaha/Musawama/Wakalah contracts rather than interest-bearing loans. VeFund provides strategic growth capital of up to $250,000 to established brands with 12+ months of marketplace history, with repayment tied to revenue-based profit sharing. Underwriting is powered by AI-based predictive analytics that consumes real-time structured sales data through API integrations with Amazon, Shopify, Walmart, and Wayfair, supplemented by Plaid for bank account verification. Compliance infrastructure includes an internal Shariah Validation Engine, AAOIFI Standards alignment, continuous OFAC/UN/EU sanctions screening, AES-256 encryption, TLS 1.3, PCI DSS, GDPR, and CCPA adherence, with an internal Shariah board providing oversight.

The business model is transaction-based: VePay earns 1-2% on invoice advances and a share of revenue on growth capital deployments. Go-to-market is hybrid — a self-serve seller portal (sellerportal.vepay.io) with a three-step onboarding process drives SMB acquisition, while a dedicated Growth Strategist motion supports larger VeFund accounts. The company claims hundreds of active sellers globally, a 1-10 person team, and bootstrapped ownership with no disclosed institutional funding despite a Bloomberg May 2024 reference to a "massive global growth fund." Media coverage in Bloomberg, Forbes, and TechCrunch anchors a brand positioning around ethical, interest-free, sustainability-aligned commerce finance.

Name

VePay

Legal name

VePay Finance, Inc.

Website

https://vepay.io

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

VePay is a Shariah-compliant fintech platform offering interest-free invoice factoring (InstaPay) and revenue-based growth capital (VeFund, up to $250K) to SMB eCommerce sellers on Amazon, Shopify, Walmart, and Wayfair. Founded 2024, headquartered in Vancouver with US operations in New York.

Ownership category

akta.pro rank

Product category

Shariah-Compliant eCommerce Financing

NAICS

Sales Financing (52222)

SIC

Short-Term Business Credit Institutions (6153)

akta.pro primary industry

Invoice Trading / Receivables Marketplace (P2P) (FSAKAHAH)

akta.pro secondary industry

Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)

Keywords

• ECommerce financing
• Invoice factoring
• Shariah-compliant lending
• Growth capital
• Marketplace seller funding

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Invoice Factoring Fees (InstaPay): Fees charged on invoice advances. The company funds up to 80% of invoices as soon as they are generated, charging 1%-2% on the net amount. This is a transaction-based fee model where the fee is deducted from the invoice value.
2. Revenue-Based Profit Sharing (VeFund): Profit sharing arrangement for strategic growth capital. Instead of interest, VePay shares in the borrower's revenue growth through a revenue-based repayment model. Funding up to $250,000 based on future sales potential.
3. Business Funding Fees: Flexible capital for established brands with revenue-based repayment. Unlocks up to 5 months of revenue as advance funding with transparent, flat service fees disclosed during onboarding.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

VePay is a financial technology platform that provides Shariah-compliant, interest-free factoring and growth capital solutions to eCommerce sellers operating on major marketplaces such as Amazon, Shopify, Walmart, and Wayfair. Through its two core products, InstaPay (rolling invoice financing advancing up to 80% of invoices for a 1-2% fee) and VeFund (strategic growth capital up to $250,000 with revenue-based profit sharing), the company uses AI-powered analysis of real-time marketplace performance data accessed via secure APIs to underwrite and deploy funds within 24 hours, without traditional credit checks.

Product overview

VePay is a unified financial technology platform offering Shariah-compliant, interest-free financing solutions for eCommerce sellers. The platform consists of two core products: InstaPay (rolling invoice financing that provides up to 80% advance on invoices generated, with 1-2% fees on net amount) and VeFund (strategic growth capital offering up to $250,000 based on revenue potential and profit sharing for established brands). Both products integrate with major marketplaces (Amazon, Shopify, Walmart, Wayfair) via API to access real-time seller data for instant underwriting and funding decisions, all delivered through a cloud-based merchant dashboard with 24-hour funding turnaround.

Differentiator

Problem solved

Functional benefit

Brands

• InstaPay: Rolling invoice financing product offering up to 80% invoice advance with 1%-2% fees on net amount, accessible through a 12-month rolling contract.
• VeFund

Products and services

• InstaPay Rolling invoice financing product providing continuous access to capital over a 12-month contract. Advances up to 80% of invoices as soon as they are generated, with fees of 1-2% on the net amount, designed to be 30-50% lower than competitors. Features interest-free financing with no late penalties and no hidden marketplace costs. Targeted at eCommerce sellers with average monthly sales of $5,000+ and 6+ months marketplace history.
• VeFund Strategic growth capital product offering flexible funding up to $250,000 based on future sales potential with revenue-based profit sharing in place of interest. Designed for established eCommerce brands with 12+ months marketplace history (sellers with $10,000+ average monthly sales, vendors with $20,000+ average monthly sales). Features dedicated Growth Strategist support, interest-free structure, and repayments aligned with marketplace revenue.

Quantifiable outcome

• 30-50% lower fees than traditional factoring competitors
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• AmazoncoreTechnology or IntegrationMarketplace integration partner enabling VePay to access real-time seller performance data via secure API for funding assessment. Amazon sellers can connect their accounts for instant eligibility evaluation and invoice/strategic capital funding.
• ShopifycoreTechnology or IntegrationPlatform integration partner allowing Shopify merchants to connect their stores for revenue analysis and funding eligibility. Supports the company's eCommerce seller financing ecosystem across major marketplaces.
• WalmartcoreTechnology or IntegrationMarketplace integration partner enabling Walmart sellers to access VePay's ethical financing solutions. Supports seamless data connection for real-time business performance assessment.
• WayfaircoreTechnology or IntegrationMarketplace partner integrated into VePay's platform ecosystem for seller financing services. Expands the company's reach across major home goods and furniture eCommerce marketplace.
• Advotise.aiminorStrategic or Co-development PartnerRelated product under the VePay ecosystem. Listed as a product link on the VePay website alongside Invoice Financing and Business Funding.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wayflyer: Wayflyer provides revenue-based financing and invoice advances to e-commerce brands selling on Shopify, Amazon, and other marketplaces. It is a direct competitor to VePay's InstaPay and VeFund products, with comparable marketplace API integrations and similar SMB seller target segments.
• Clearco: Clearco offers revenue-based financing to e-commerce and SaaS businesses, using platform integrations to underwrite against future sales. It competes head-to-head with VeFund's revenue-based profit-sharing model and serves overlapping SMB and mid-market e-commerce customers.
• Shopify Capital: Shopify Capital is Shopify's in-platform merchant cash advance product for Shopify merchants, using real-time sales data to fund eligible sellers. It directly competes with VePay's Shopify-integrated funding products and benefits from native data access and zero customer acquisition cost within Shopify's ecosystem.
• Amazon Lending: Amazon Lending provides short-term business loans to Amazon sellers based on their marketplace performance. It directly competes with VePay's Amazon-integrated products and has a structural advantage in proprietary seller data and embedded distribution through Seller Central.
• Pipe: Pipe operates a trading platform for recurring revenue streams, allowing businesses to convert future revenue into upfront capital. It overlaps with VeFund's revenue-based financing model and serves a similar SMB e-commerce and SaaS customer base seeking non-dilutive capital.
• Onramp Funds: Onramp Funds provides revenue-based financing and e-commerce growth capital to brands selling on Amazon, Shopify, and other marketplaces. It uses similar API-driven underwriting and serves an overlapping SMB seller segment with comparable ticket sizes and use cases.
• BlueVine: BlueVine is an online invoice factoring and small business financing platform offering invoice advances and lines of credit to SMBs. Its InstaPay-equivalent product overlaps directly with VePay's invoice financing model, though VePay differentiates via Shari'ah-compliant structures and marketplace-specific integrations.
• Fundbox: Fundbox provides working capital to small businesses through invoice advances and lines of credit, integrated with accounting and payment platforms. It competes with VePay's invoice financing use case, although Fundbox targets a broader SMB base rather than e-commerce sellers specifically.
• Karmen: Karmen provides revenue-based financing to e-commerce SMBs, particularly on Shopify and Amazon, with a similar API-driven instant underwriting model. It is a direct competitor to VePay's marketplace-integrated growth capital offerings, though currently focused primarily on the French and European market.

Broad incumbents

• Stripe Capital: Stripe Capital offers revenue-based financing to businesses using Stripe's payment platform, pre-qualifying merchants based on their Stripe payment volume. While focused on Stripe-platform merchants rather than marketplaces, its model and SMB target overlap substantially with VePay's VeFund product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vepay-io

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VePay