Fresh Hospitality

What Fresh Hospitality does

Fresh Hospitality is a privately held, Bodnar-family-owned hospitality management and investment platform headquartered in Nashville, Tennessee, founded in 2011. The company provides financial and intellectual capital to growing food businesses through an integrated four-pillar operating stack: Fresh Creative Studios (brand identity, website, content, and merchandise), Fresh Accounting (recordkeeping, tax, payroll, CFO/CPA, and advisory for restaurant operators), Fresh Purchasing (supply chain negotiation, contract management, logistics, quality assurance, and rebate analysis), and Bodnar Investment Group (control-equity acquisitions of founder or family-owned businesses with $5mm-$50mm in revenue and $1mm-$10mm in EBITDA, primarily in the Southeast). The company also actively manages a portfolio of 17+ restaurant brands spanning Mediterranean (Taziki's Café, 100+ locations), Southern (Big Bad Breakfast 20+, Biscuit Love, Mary Mac's Tea Room), BBQ (Martin's Bar-B-Que Joint), American (Taco Mac 25+), Vietnamese (Vui's Kitchen), Italian (Little Hats, Alfresco Pasta), and incubator concepts (Citizen Kitchens), plus adjacent food and beverage assets (Fatback Pig Project, Flyway Brewing).

The business model is multi-engine: professional services revenue from accounting, purchasing, and creative engagements across 200+ restaurant locations; management and equity returns from actively operated restaurant brands; and capital deployment income from Bodnar Investment Group's PE acquisitions. The go-to-market is sales-led and relationship-driven, with no public pricing or direct-to-consumer channel; customers are restaurant and hospitality entrepreneurs and founder-owned businesses in the Southeast US. The company has no disclosed app, API, or proprietary technology platform, and operates with a lean 11-50 employee headcount supplemented by brand-level operators and an extended Bodnar-family executive bench.

Ownership is concentrated in the Bodnar family (J Michael Bodnar, John Michael Bodnar, J Matthew Bodnar, Cole Bodner), with operating leadership drawn from prior roles at Wendy's, Captain D's, Jim 'N Nick's, Deloitte, and Ernst & Young. Strategic positioning centers on being a one-stop operator-investor for emerging restaurant brands rather than a pure financial sponsor or single-brand operator.

Name

Fresh Hospitality

Legal name

Fresh Hospitality LLC

Website

https://freshhospitality.net

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Fresh Hospitality is a Nashville-based, Bodnar-family-owned hospitality management and investment platform that provides capital, accounting, branding, and supply chain services to a portfolio of 17+ restaurant brands across the US Southeast.

Ownership category

akta.pro rank

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hospitality Management Services: Provides operational excellence and scalable growth strategies to portfolio partners of restaurant brands. Services include brand and marketing (Fresh Creative Studios), restaurant accounting (Fresh Accounting), supply chain purchasing (Fresh Purchasing), and investment services (Bodnar Investment Group).
2. Investment Returns: Bodnar Investment Group acquires companies with $5mm to $50mm in revenue and $1mm to $10mm EBITDA, primarily in the Southeast, focusing on services, manufacturing, distribution, and technology. Makes control equity investments for long-term returns.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Fresh Hospitality provides financial and intellectual capital to growing food businesses through four operating subsidiaries: Fresh Creative Studios (branding and marketing), Fresh Accounting (restaurant financial services for 200+ locations), Fresh Purchasing (supply chain and procurement), and Bodnar Investment Group (private equity acquisitions of $5mm-$50mm revenue businesses). The company also actively manages a portfolio of 17+ restaurant brands across cuisines including Mediterranean, Southern, BBQ, Vietnamese, Italian, and American bar food.

Product overview

Fresh Hospitality is a hospitality management and investment company operating as a platform of integrated service businesses. The core service offerings include Fresh Creative Studios (brand/marketing services), Fresh Accounting (restaurant financial services managing 200+ locations), Fresh Purchasing (supply chain solutions), and Bodnar Investment Group (private equity acquisitions). The company manages a portfolio of actively managed restaurant brands including Taziki's Café (100+ locations), Big Bad Breakfast (20+ locations), Taco Mac (25+ locations), Martin's Bar-B-Que Joint, Mary's Mac's Tea Room, and 14+ additional restaurant concepts across various cuisines including Southern, Mediterranean, BBQ, Vietnamese, Italian, and American.

Differentiator

Problem solved

Functional benefit

Brands

• Fresh Creative Studios: Brand and marketing specialists providing brand identity, website building, content development, and retail merchandise fulfillment
• Fresh Accounting
• Fresh Purchasing
• Bodnar Investment Group

Products and services

• Fresh Creative Studios Brand and marketing services including brand identity, website building, content development, and retail merchandise fulfillment for food and beverage businesses.
• Fresh Accounting Restaurant-focused financial services including record keeping, financial reporting, tax preparation, accounts payable, payroll, bank reconciliation, CFO/CPA services, and advisory services for 200+ restaurant locations.
• Fresh Purchasing Supply chain and procurement solutions offering negotiation strategy, contract management, logistics, freight management, supply chain quality assurance, produce procurement, rebate analysis, and billing programs for restaurants.
• Bodnar Investment Group Private equity and investment services making control equity investments in family or founder-owned businesses with $5mm to $50mm revenue and $1mm to $10mm EBITDA, primarily in the Southeast, across services, manufacturing, distribution, and technology.

Named customers16 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Bodnar Investment GroupcoreStrategic or Co-development PartnerA family of business owners and operators helping find meaningful long-term home for businesses, create growth opportunities, and build upon what makes companies special. Looks to acquire companies with $5mm to $50mm in revenue and $1mm to $10mm in EBITDA.
• Fresh Creative StudioscoreStrategic or Co-development PartnerDedicated to helping food and beverage businesses grow through strong brand identity. Offers marketing services including logo and brand development, web design, digital marketing, photography, and merchandise integration.
• Fresh AccountingcoreStrategic or Co-development PartnerOne-stop-shop for restaurant financial services. Manages record keeping, legal, and finances for 200+ private, franchise, and investor owned restaurant locations. Services include accounts payable, taxes, payroll, CFO/CPA services, and advisory.
• Fresh PurchasingcoreStrategic or Co-development PartnerProvides powerful tools to help reduce costs and manage supply chain. Offers negotiation strategy, contract management, budget planning, logistics, quality assurance, produce procurement, and rebate analysis services.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Flynn Restaurant Group: Largest franchise operator in the US running 2,000+ Pizza Hut, Taco Bell, Wendy's and Arby's locations with centralized purchasing, training and accounting functions. Direct parallel to Fresh Hospitality's purchase/management-of-restaurant-businesses model with in-house services — at massively greater scale.
• Inspire Brands: Multi-brand restaurant platform (Arby's, Buffalo Wild Wings, Sonic, Jimmy John's, Dunkin', Baskin-Robbins) formed by Roark to consolidate marketing, technology and supply-chain across concepts. Same strategic blueprint — shared services across a portfolio of restaurant brands — at incumbent scale and capital depth.
• Landry's Inc. Houston-based, Tilman Fertitta-controlled diversified restaurant, hospitality and entertainment operator running 60+ brands (Landry's Seafood, Chart House, Bubba Gump, Morton's, Rainforest Cafe, Golden Nugget). Comparable as a family-controlled multi-brand restaurant conglomerate with vertically integrated services and capital arm.
• Roark Capital Group: Atlanta-based PE firm and the dominant investor in franchise/multi-brand restaurant platforms (Inspire Brands, Focus Brands, Driven Brands, Cinnabon, Subway). Closest scaled analog to Bodnar Investment Group's thesis of acquiring founder/family-owned food brands, but operating in a much larger fund-cap range.

Others

• Garnett Station Partners: New York-based lower-middle-market PE firm focused on consumer/food and services businesses with founder/family-owned ownership profiles and $5-$50M revenue targets. Comparable investment thesis and target-company profile to Bodnar Investment Group's stated acquisition criteria.
• Sentinel Capital Partners: Lower-middle-market PE firm with deep restaurant/food-services portfolio experience (Cafe Spice, Pet Supplies Plus, NEL). Same lower-middle-market, recurring-revenue, services/business model investment thesis as Bodnar Investment Group, though typically deploying fund LP capital rather than internally generated balance-sheet capital.

Direct peers

• Lettuce Entertain You Enterprises: Chicago-based, family-controlled multi-concept restaurant operator managing ~70+ concepts under in-house culinary, marketing and operational leadership. Direct parallel to Fresh Hospitality's 17-brand, operator-led model with integrated in-house services; comparable in structure if not scale or geography.
• Yadav Enterprises: Multi-brand franchisee operator running several hundred quick-service and casual dining units across multiple states under centralized back-office functions. Comparable to Fresh Hospitality as a professionally run multi-unit restaurant organization with shared purchasing and accounting infrastructure.
• Sunset Restaurant Group: Mid-market multi-brand restaurant operator (Friendly's, TGI Friday's, Alice's Mandarin, Burger & Brew) providing franchise management, accounting, marketing and supply-chain support across a portfolio under 50 units. Closest size and structure analog to Fresh Hospitality's brand portfolio model.
• The Briad Group: New Jersey-based operator/developer running a multi-brand hospitality and restaurant portfolio (Wendy's, Marriott, Residence Inn, TGI Friday's, Dave & Buster's) with in-house accounting, purchasing and development functions. Closely mirrors Fresh Hospitality's blend of brand operation plus shared services across a restaurant-heavy portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fresh-hospitality-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresh Hospitality