Fresh Accounting
Fresh Accounting is a Xero Platinum Partner founded in Hong Kong in 2014, providing cloud accounting, fractional CFO, financial controller, and digital transformation services to SMEs across five offices in Hong Kong, Singapore, Nepal, Australia, and the UK.
- Company typePrivate
- Founded2014
- HeadquartersCentral, Hong Kong SAR China
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Fresh Accounting does
Fresh Accounting is a privately-held, founder-led cloud accounting and business transformation firm operating across five Asian-Pacific and UK jurisdictions. Founded in Hong Kong in 2014, it provides outsourced accounting, fractional CFO, financial controller, and digital transformation services to small and medium-sized enterprises (SMEs), with subsidiary practices in Singapore (2016), Nepal (2021), Australia under the Freshledger brand (2024), and the United Kingdom (2013). The firm is a Xero Platinum Partner and is certified to implement 18+ ecosystem add-ons including Syft Analytics, Spotlight Reporting, WorkflowMax, Streamtime, Projectworks, Cin7 Core and Omni, Talenox, Dext, Expensify, ApprovalMax, A2X, Amaka, Fathom, Deputy, Orchestra, Revel, and Shopify.
The firm's core offering centers on cloud-based accounting delivered through the Xero platform, bundled with ecosystem integrations for financial reporting, project management, HR/payroll, inventory, and e-commerce workflows. Revenue is generated through ongoing monthly subscriptions for accounting packages, project-based fractional CFO engagements (from one day per month to weekly), and project fees for digital transformation implementations and Xero migrations. Pricing is custom-quoted, and services are delivered remotely and on-site across its geographic footprint, with the Nepal office functioning as a lower-cost operational backbone for the APAC network.
Go-to-market is sales-led via direct outreach, the website, a 23+ case-study library demonstrating SME transformations across industries (F&B, Healthcare Tech, ESG, Recruitment, Architecture, Hospitality, Non-profit), and inbound referrals through the Xero partner network. Thought leadership by CEO Paul Garner in outlets such as SCMP and Business Times supports brand visibility. The firm has been shortlisted for the Xero Large Accounting Partner of the Year Asia 2024 and is recognized by AICPA CIMA and ISCA. Customer segments are diversified across SMEs and select mid-market firms, with particular emphasis on multi-entity and cross-border businesses operating across Hong Kong, Singapore, the UK, and Australia.
Fresh Accounting firmographics
Firmographics- Name
- Fresh Accounting
- Legal name
- Fresh Accounting
- Website
- https://freshaccounting.biz
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fresh Accounting is a Xero Platinum Partner founded in Hong Kong in 2014, providing cloud accounting, fractional CFO, financial controller, and digital transformation services to SMEs across five offices in Hong Kong, Singapore, Nepal, Australia, and the UK.
- Ownership category
- akta.pro rank
Fresh Accounting industry classification
Industry- Product category
- Cloud Accounting Services
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Order-to-Cash (O2C) Operations (Order Admin, Credit, Invoicing, Collections Handoff) (BPAAAGAK)
- akta.pro secondary industries
- Accounts Receivable (Invoicing, Cash Application, Deductions) (BPAAAGAB), Change Management & Transformation Consulting (BPAHAGAC)
Keywords
Where Fresh Accounting is headquartered
LocationHeadquarters
- HQ city
- Central
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices5 records
Markets served
Fresh Accounting business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Accounting Services: Core accounting services including bookkeeping, financial reporting, and compliance for SMEs. Services are delivered through cloud-based Xero platform with ongoing client engagements.
- CFO for Hire Services: Part-time or project-based CFO services providing strategic financial management, cash flow management, business planning, budgeting, forecasting, and financial modeling for businesses not requiring full-time CFO.
- Financial Controller Services: Flexible financial controller services from one day per month to weekly engagements, providing financial analysis, reporting, cash flow management, and internal control assessments.
- Digital Transformation Services: Implementation of cloud-based accounting software, training, and technical support for businesses transitioning to digital solutions.
- Xero Ecosystem Solutions: Implementation and support for Xero add-ons and ecosystem solutions including project management, HR, payroll, inventory, and reporting tools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom accounting packages tailored to client requirements |
| Subscription | Monthly | Flexible CFO engagement from part-time to project-based |
| Subscription | Monthly | Scalable financial controller support |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Fresh Accounting product offering
Product offeringCore offering
Fresh Accounting is a cloud accounting and business transformation firm that delivers outsourced bookkeeping, financial control, fractional CFO services, and digital transformation consulting to SMEs. As a Xero Platinum Partner, the firm implements and integrates the Xero platform and its ecosystem of 19+ add-ons (Dext, Syft Analytics, Cin7, WorkflowMax, etc.) for clients across Asia-Pacific and the UK.
Product overview
Fresh Accounting is a cloud accounting and business transformation firm that operates as a Xero Platinum Partner. The core offering centers on Xero accounting services with an extensive ecosystem of integrated add-ons and modules. The product portfolio includes core accounting services powered by Xero, supported by specialized modules for financial reporting (Syft Analytics, Spotlight Reporting), project management (Streamtime, WorkflowMax, Projectworks), HR and payroll (Talenox), expense management (Dext, Expensify), inventory management (Cin7 Core, Cin7 Omni), and e-commerce integrations (Shopify, A2X, Revel, Amaka). Additional services include CFO for Hire (part-time financial leadership), Financial Controller services, and Digital Transformation consulting for cloud migration and implementation.
Differentiator
Problem solved
Functional benefit
Products and services
- Xero Accounting Services Core cloud accounting service leveraging the Xero platform for startups and established businesses, offering ongoing bookkeeping, financial reporting, compliance, and business transformation. Targeted at SMEs seeking to migrate from manual or legacy systems to real-time cloud-based accounting.
- Digital Transformation Strategic consulting service helping businesses transition from traditional to cloud-based accounting and business solutions using Xero and its ecosystem of add-on software. Includes implementation, training, and ongoing technical support for businesses undertaking digital transformation projects.
- CFO for Hire Part-time, project-based, or interim CFO services providing expert financial leadership including cash flow management, business planning, budgeting, forecasting, financial modelling, fundraising support, and strategic guidance. For companies needing senior financial expertise without a full-time CFO.
- Financial Controller Services Expert financial controller support offering oversight of financial operations, budgeting, forecasting, financial reporting, internal audits, and compliance. Engagements range from one day per month to weekly, scalable as the business grows.
- Xero Ecosystem Solutions Implementation, integration, and ongoing support for a curated suite of Xero add-on and ecosystem solutions spanning project management (WorkflowMax, Projectworks, Streamtime), financial reporting (Syft Analytics, Spotlight Reporting, Fathom), HR and payroll (Talenox), pre-accounting automation (Dext, Expensify), inventory management (Cin7 Core, Cin7 Omni), approval workflows (ApprovalMax), and e-commerce/POS integrations (Shopify, A2X, Amaka, Revel).
Quantifiable outcome
- Finance team headcount cost reduced after Xero implementation
- +3 more outcomes
Companies that use Fresh Accounting
Customer profileNamed customers23 records
Segments5 records
Ideal customer profiles3 records
Fresh Accounting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration27 records
AI capability5 records
Feature11 records
Fresh Accounting partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered flagship, core and minor.
- XeroflagshipXero Platinum Partner status. Fresh Accounting specializes in Xero implementation, migration, and optimization services for SMEs across Asia. As one of the leading Xero partners in the region, the firm helps businesses transition to cloud-based accounting and leverage the full Xero ecosystem.
- TalenoxcoreCertified Talenox Partner providing cloud-based HR and payroll software implementation with localization for Hong Kong and Singapore. Talenox is ISO 27001 certified and provides self-serve payroll and leave management for SMEs.
- Syft AnalyticscoreAward-winning Syft Analytics Partner for interactive and collaborative financial reporting, dashboards, KPI analysis, consolidations, forecasting, and machine learning-driven predictions.
- StreamtimecoreCertified Streamtime Partner for project management software designed for creative industries. Provides resource planning, time tracking, scheduling, quotes, invoices, and project profitability reporting.
- Spotlight ReportingcoreTrusted Spotlight Reporting Partner for all-in-one financial reporting, forecasting, and KPI tracking platform. Creates performance reports, dashboards, and multi-entity consolidations.
- DextcoreCertified Dext Partner (formerly Receipt Bank) providing pre-accounting automation. Automates receipt capture, expense document processing, and integration with Xero for streamlined financial record management.
- WorkflowMaxcoreCertified WorkflowMax Partner for project management software including project tracking, timesheets, reporting, invoicing, and job monitoring for professional services.
- ProjectworkscoreCertified Projectworks Partner for cloud-based business management platform for professional and creative services with resourcing, forecasting, invoicing, timesheets, and workforce management.
- Cin7 CorecoreCertified Cin7 Core Partner providing cloud-based ERP solution for inventory management, order management, and automation of manufacturing, retail and wholesale operations.
- Cin7 OmnicoreCertified Cin7 Omni Partner for all-in-one connected inventory management software bridging suppliers, logistics providers, and sales channels with 700+ integrations.
- ApprovalMaxcoreXero ecosystem partner for multi-level approval workflows for accounts payable and procurement.
- ExpensifycoreXero ecosystem partner for expense management and employee expense claims with receipt scanning.
- ScribaminorSister company providing company registration services in Hong Kong, Singapore, and across Asia.
Scale indicators3 records
Recent moves10 records
Expansion highlights5 records
Fresh Accounting competitors and assessment
Company assessmentDirect peers
- Sleek: Sleek is a Singapore-headquartered accounting, incorporation, and corporate-secretarial platform serving SMEs and startups across APAC. Closely comparable to Fresh Accounting in target customer (SME/startup), geography (HK/SG overlap), and tech-enabled accounting model.
- Osome: Osome provides AI-driven accounting, tax, and incorporation services to SMEs across Singapore, Hong Kong, and the UK. Highly comparable to Fresh in target segment, geographic focus on UK-Asia corridor, and outsourced cloud-accounting delivery model.
- Pilot: Pilot is a US-based outsourced bookkeeping, accounting, and CFO services provider focused on startups and small businesses. Direct comparable in outsourced bookkeeping + fractional CFO model, though operating primarily in North America.
- Bench: Bench is a US/Canada outsourced bookkeeping platform for small businesses combining software with dedicated bookkeepers. Comparable service model (tech-enabled monthly bookkeeping) though different geography.
- 1-800Accountant: 1-800Accountant is a US virtual accounting and tax services firm serving SMBs with bookkeeping, CFO, and tax support. Directly comparable outsourced SMB accounting + advisory model, though US-focused.
Emerging players
- Botkeeper: Botkeeper provides AI-driven bookkeeping automation with human-assisted workflows for accounting firms and SMBs. Adjacent peer competing for the same SME bookkeeping budget but with a more software-led, less advisory-heavy model than Fresh.
- Inkle: Inkle is a US/Singapore-based accounting compliance and tax platform for startups and SMBs. Adjacent peer addressing similar SME/startup accounting needs with software-first delivery, partially overlapping with Fresh's bookkeeping and compliance services.
Broad incumbents
- BDO Global: BDO is a top-5 global accounting and advisory network with strong APAC presence. Comparable in offering cloud accounting, CFO, and transformation services to mid-market clients, though BDO is far larger and serves enterprise segments well beyond Fresh's SME focus.
- Crowe Global: Crowe is a global accounting and advisory network with significant APAC operations. Comparable in providing outsourced accounting, advisory, and digital transformation to SMEs and mid-market, but with broader portfolio and larger firm footprint.
- Baker Tilly: Baker Tilly is a global accounting and advisory network operating across APAC. Comparable in cloud-accounting and advisory services for SMEs/mid-market, but with broader service breadth and deeper enterprise presence than Fresh.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Fresh Accounting social profiles
Digital presenceFresh Accounting compliance and trust
Trust signalCompliance1 record
Fresh Accounting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fresh Accounting leadership team
Management profileNumber of profiles
Profiles1 record
Fresh Accounting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fresh Accounting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fresh Accounting
What does Fresh Accounting do?
Fresh Accounting is a cloud accounting and business transformation firm that delivers outsourced bookkeeping, financial control, fractional CFO services, and digital transformation consulting to SMEs. As a Xero Platinum Partner, the firm implements and integrates the Xero platform and its ecosystem of 19+ add-ons (Dext, Syft Analytics, Cin7, WorkflowMax, etc.) for clients across Asia-Pacific and the UK.
Is Fresh Accounting a public or private company?
Fresh Accounting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fresh Accounting founded?
Fresh Accounting was founded in 2014. It employs 11 to 50 people.
Where is Fresh Accounting based?
Fresh Accounting is headquartered in Central, Hong Kong SAR China, in the Asia region.
How does Fresh Accounting make money?
Five revenue lines are on record. Accounting Services are the primary driver. The others are CFO for Hire Services, financial Controller Services, digital Transformation Services and xero Ecosystem Solutions.
Who are Fresh Accounting's main competitors?
Direct peers on record are Sleek, Osome, Pilot, Bench and 1-800Accountant. Emerging players are Botkeeper and Inkle. Broad incumbents are BDO Global, Crowe Global and Baker Tilly.
Does Fresh Accounting have an API?
No public API is recorded for Fresh Accounting.
What industry is Fresh Accounting in?
Fresh Accounting's product category is Cloud Accounting Services. Its primary akta.pro industry code is BPAAAGAK, Order-to-Cash (O2C) Operations (Order Admin, Credit, Invoicing, Collections Handoff), with a secondary code of BPAAAGAB, Accounts Receivable (Invoicing, Cash Application, Deductions). Its SIC code is 6199.