Service King

What Service King does

Service King Collision Repair Centers was a privately-held, U.S. multi-shop collision repair operator founded in 1976 and headquartered in Richardson, Texas. Prior to its 2021 merger with Crash Champions, Service King operated approximately 330 collision repair center locations across the United States, generating $327.1M in standalone revenue in 2021. The company served individual vehicle owners and worked extensively with insurance carriers, providing collision repair services through a structured ten-step repair process covering intake and pre-scan, disassembly, repair planning, parts ordering, body repair, paint and refinish (using waterborne paints), reassembly, ADAS calibrations, quality assurance, detailing, and delivery.

Service King's service portfolio spanned core collision repair alongside specialized offerings including aluminum body repair, hail damage repair, dent repair and removal, auto glass repair, paint scratch and bumper/fender repair, paintless dent repair, and windshield repair and replacement. The company differentiated through a written lifetime warranty on repair work, manufacturer-certified parts, free professional estimates, coordination of towing and on-site rental services, and flexible repair financing options. Distribution was exclusively through physical retail storefronts, with proximity to customers and insurance partner networks serving as the primary channel mechanism.

Service King's business model was retail collision repair at scale, monetized per repair job through insurance-paid claims (the dominant revenue channel) and direct-pay consumer work. Pricing was not publicly disclosed, consistent with industry-standard negotiated rates with insurance carriers. The company employed between 5,001 and 10,000 people and was described as 'financially struggling' prior to being merged into Crash Champions in 2021. Following the merger, Service King's 330 locations were integrated into Crash Champions' network, helping propel Crash Champions' revenue from $327.1M (2021) to $2.1B (2022) and establishing it as the third-largest U.S. auto body repair company. Service King has no disclosed AI/ML capabilities, proprietary technology platforms, APIs, or software products — its value proposition is grounded entirely in physical repair operations, technician labor, and insurance channel relationships.

Name

Service King

Legal name

Service King Collision

Website

https://serviceking.com

Company type

Private

Founded year

1976

Operating status

Acquired

Headcount range

5,001–10,000 employees

Short description

Service King was a U.S. multi-shop collision repair operator with 330 locations and $327.1M in 2021 revenue, serving vehicle owners and insurance carriers through physical repair centers before merging into Crash Champions in 2021.

Ownership category

akta.pro rank

Product category

Auto Body Collision Repair

NAICS

Automotive Body, Paint, Interior, and Glass Repair (81112), Automotive Body, Paint, and Interior Repair and Maintenance (811121), Automotive Glass Replacement Shops (811122), Automotive Mechanical and Electrical Repair and Maintenance (81111)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Collision Repair, Bodywork & Paint (Light-Duty) (TLAKAAAK)

akta.pro secondary industries

Auto Body Collision Repair (Cars & Light Trucks) (TLAKAEAA), Bumper, Panel & Plastic Repair (Composite/Trim) (TLAKAEAG), Body Shop Mechanical & Suspension Repair (Post-Collision) (TLAKAEAH), Frame & Structural Straightening (Unibody/Chassis) (TLAKAEAE)

Keywords

• Collision repair services
• Auto body repair
• Hail damage repair
• Paintless dent removal
• ADAS calibration

Headquarters

HQ city

Richardson

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Distribution channels1 record

Core offering

Service King Collision Repair Centers operated a national network of collision repair shops delivering full-service auto body repair through a structured 10-step process that included vehicle intake, diagnostic pre-scan, disassembly, repair planning, parts ordering, body repair, paint and refinish with waterborne paints, reassembly, ADAS calibrations, post-scan, quality assurance, detailing, and final delivery. The offering spanned aluminum repair, hail damage repair, dent repair and removal, auto glass and windshield repair/replacement, auto painting, bumper and fender repair, paintless dent repair, and ADAS services, supported by a written lifetime warranty, free professional estimates, towing and on-site rental coordination, and working relationships with all major insurance carriers.

Product overview

Crash Champions (which acquired Service King Collision Repair Centers in 2021) operates as a founder-led national multi-shop collision repair operator. The company offers a comprehensive suite of collision repair services built around a structured 10-step repair process: vehicle intake and pre-scan, disassembly, repair planning and parts ordering, body repair, paint and refinish (using waterborne paints), reassembly, calibrations and post-scan, quality assurance, detailing, and vehicle delivery. Services span aluminum repair, hail damage repair, dent repair and removal, auto glass repair, auto painting, paint scratch repair, bumper repair, fender repair, paintless dent repair, windshield repair and replacement, and ADAS calibration services. The company differentiates through a written lifetime warranty, free professional estimates, insurance company partnerships, manufacturer-certified parts, coordination of towing and rental services, and flexible repair financing options.

Differentiator

Problem solved

Functional benefit

Products and services

• Collision Repair Services Full-service collision repair process including vehicle intake, pre-scan, disassembly, repair planning, parts ordering, body repair, paint and refinish, reassembly, calibrations, post-scan, quality assurance, detailing, and vehicle delivery for vehicle owners needing body repair.
• Aluminum Repair Specialized repair services for aluminum body components in vehicles.
• Hail Damage Repair Repair services for vehicles damaged by hail storms.
• Dent Repair & Removal Professional dent repair and removal services for vehicle bodies.
• Auto Glass Repair Repair services for vehicle glass damage.
• Auto Painting Auto paint repair and refinishing services using waterborne paints.
• Paint Scratch Repair Services for repairing paint scratches on vehicle exteriors.
• Bumper Repair Repair services for damaged vehicle bumpers.
• Fender Repair Repair services for damaged vehicle fenders.
• Paintless Dent Repair Non-invasive dent removal technique that preserves original paint finish.
• Windshield Repair & Replacement Windshield repair and full replacement services.
• ADAS Services Advanced Driver Assistance System calibration and repair services for modern vehicles with ADAS technology.
• Lifetime Warranty Written lifetime guarantee valid for as long as the customer owns their vehicle, backing all repair work.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Crash ChampionsmajorOthersService King Collision merged with Crash Champions in 2021. The financially struggling Service King was acquired by Crash Champions, adding 330 locations and pushing Crash Champions' revenue from $327.1 million in 2021 to $2.1 billion in 2022. This merger made Crash Champions the third-largest auto body repair company in the U.S.

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Crash Champions: Direct successor and acquirer of Service King; together they form the third-largest U.S. multi-shop collision repair operator with comparable service menu (collision, glass, ADAS) and insurance-driven GTM.
• Caliber Collision: Largest U.S. collision repair MSO; directly comparable national-scale chain offering the same insurance-driven body, paint, and glass repair services that defined Service King's offering.
• Gerber Collision & Glass: Major U.S. multi-shop collision and glass repair operator; competes head-to-head with Service King/Crash Champions on insurance DRP volume and shop footprint expansion.
• Maaco: Franchise-based U.S. collision and paint chain; comparable customer base (insurance and retail) with overlapping body and paint services, though heavier on franchise model.
• Abra Auto Body Repair: Large U.S. multi-shop collision repair operator with national footprint; comparable service mix and insurance-driven revenue model.
• CARSTAR: North American franchise network of collision repair facilities; directly comparable offering and customer base, structured via franchise rather than corporate ownership.

Emerging players

• Joe Hudson's Collision Repair: Fast-growing U.S. collision repair chain; directly comparable core service (collision/body repair) but smaller scale than the Service King/Crash Champions platform.
• Dent Wizard: Specialist in paintless dent repair (PDR), one of Service King's service lines; comparable end-customer and insurance use cases but narrower scope and mobile delivery model.

Broad incumbents

• Safelite Group: Largest U.S. auto glass repair and replacement specialist; overlaps with Service King's glass/windshield line of service but is the dominant incumbent in that adjacent category.

Regional players

• Fix Auto: International collision repair franchise network (primarily Canada and Europe); comparable service offering and franchise structure but does not directly compete in Service King's core U.S. territory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/Service_King
• Facebookfacebook.com/servicekingcollisionrepair

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Service King