What Adnami ApS does

Adnami ApS is a Copenhagen-based advertising technology company founded in 2017 that builds a platform for high-impact display and video advertising combined with proprietary attention measurement. The company serves two primary segments: advertisers (holding companies such as Dentsu, Omnicom, Publicis, EssenceMediacom, Havas, and Mindshare, plus global brands including BMW, L'Oréal, Samsung, Disney, H&M, LEGO, HBO Max, and Renault) and premium publishers (Schibsted, Condé Nast, Ströer, Ekstra Bladet, among 6,000+ certified websites). Its distribution spans 13 European countries plus the United States, with reach claimed at 1 billion consumers.

The core technology stack centers on three product lines. High Impact Formats provide drag-and-drop, no-code responsive templates for skin, topscroll, midscroll, and custom HTML5 creatives. Streamed Video Ads use adaptive streaming that adjusts quality to internet speed, reduces data consumption by up to 90%, and only plays when visible. Sonar is a predictive attention measurement technology that scores impressions, interactivity, viewability, time in view, and core attention metrics (APM/eAPM), with reported performance of 7x better prediction of brand awareness than viewability. These are augmented by Agentic Curation, an AI-driven service that bundles multiple publisher deals into one self-optimizing package for multi-market campaign activation. The platform operates on Cloudflare and Akamai CDNs with Microsoft Azure hosting and integrates programmatically with Xandr, Index Exchange, Magnite, Prebid, DV360, and Google Ad Manager.

Adnami generates revenue through three streams: subscription/recurring platform and format fees, managed services for end-to-end programmatic campaign management, and professional services for creative production. Pricing is quote-based and not publicly disclosed. The company is privately held with no disclosed external funding, operates with 51-100 employees, and maintains a hybrid go-to-market combining direct enterprise sales with platform-based self-serve and programmatic activation. Distribution is reinforced by a publisher certification program that onboards new inventory onto the network.

Name

Adnami ApS

Legal name

Adnami ApS

Website

https://adnami.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Adnami ApS is a Copenhagen-based ad-tech company providing high-impact display and video advertising formats combined with proprietary attention measurement (Sonar), serving global agencies, brands, and premium publishers across Europe and the US.

Ownership category

akta.pro rank

Product category

Digital Advertising Technology

NAICS

Other Services Related to Advertising (54189)

SIC

Services-Advertising (7310)

akta.pro primary industry

Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN)

akta.pro secondary industry

Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG)

Keywords

• High impact advertising
• Attention measurement
• Programmatic ad formats
• Video streaming advertising
• Ad tech platform

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Platform and Format Fees: Revenue generated from providing access to Adnami's high impact advertising formats and platform tools. Advertisers and publishers pay for creative production, campaign management, and format usage. The platform supports both direct and programmatic buying.
2. Managed Services: End-to-end management of programmatic campaigns, including campaign setup, optimization, and reporting. This premium service offering provides hands-on support for advertisers seeking full-service management.
3. Creative Production: Custom design services for responsive banners and high impact creatives, from concept to production, specializing in designs that drive attention.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Adnami ApS provides a digital advertising technology platform offering high-impact display and video ad formats, adaptive video streaming technology, and proprietary Sonar attention measurement technology. The platform connects advertisers and publishers across the open internet, enabling direct and programmatic activation of attention-driven campaigns through a network of certified media partners, with supplementary services including Agentic Curation, managed programmatic campaign services, and custom creative production.

Product overview

Adnami ApS is a digital advertising technology company offering a unified platform for high-impact display and video advertising with proprietary attention measurement. The core product portfolio consists of High Impact Formats (drag-and-drop responsive display ad templates including skins, topscrolls, midscrolls), Streamed Video Ads (adaptive streaming video advertising), and Sonar Attention Measurement (predictive attention analytics). These are complemented by Agentic Curation (AI-powered deal optimization), Managed Services (programmatic campaign management), and Creative Production (custom design services). The platform connects 5,000+ advertisers and publishers across 6,000+ websites, reaching 1 billion consumers worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Sonar: Adnami's predictive attention measurement technology that measures impressions, interactivity, viewability, time in view and core attention metrics.
• Agentic Curation

Products and services

• High Impact Formats Drag-and-drop, no-code responsive templates for attention-grabbing display banners including skins, topscrolls, midscrolls, and custom HTML5 creatives that scale across screen sizes, intended for advertisers and publishers seeking high-engagement display placements.
• Streamed Video Ads Video advertising offering with adaptive streaming technology that adjusts playback quality to internet speeds, reduces data consumption by up to 90%, and only plays when visible to eliminate inflated metrics, designed for advertisers running high-impact video campaigns.
• Sonar Attention Measurement Predictive attention measurement technology that measures impressions, interactivity, viewability, time in view, and core attention metrics (APM/eAPM) across formats, domains, and DSPs, with auto-tagging and automated data exports, used by advertisers to optimize campaigns for attention outcomes.
• Agentic Curation AI-powered service that bundles multiple publisher deals into one self-optimizing package, enabling campaign activation across markets in minutes with automated optimization for attention outcomes, offered to advertisers running multi-publisher programmatic campaigns.
• Managed Services End-to-end management of programmatic campaigns, including campaign setup, optimization, and reporting, providing hands-on full-service support for advertisers seeking premium managed execution.
• Creative Production Custom design service for creating responsive banners and high-impact creatives from concept to production, specializing in attention-driven design, delivered by Adnami's in-house creative team.
• Ad Experience Centre Online gallery of attention-grabbing ad examples showcasing Adnami high-impact format capabilities for inspiration and reference, used by advertisers and creative teams developing campaigns.

Quantifiable outcome

• Attention is 7x better at predicting brand awareness than viewability
• +4 more outcomes

Named customers18 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core infrastructure.

• Cloudflare Inccore infrastructureTechnology or IntegrationContent Delivery Network (CDN) and DNS services provider. Cloudflare handles content delivery for Adnami's advertising infrastructure, providing global edge distribution. Data processed includes IP addresses, with transfers governed by Standard Contractual Clauses (SCCs) and encryption of data at rest and in transit.
• Akamai Technologies Inccore infrastructureTechnology or IntegrationContent Delivery Network (CDN) and DNS services provider supporting Adnami's global content delivery. Processes IP addresses with transfers under SCCs, with supplementary security measures documented per Akamai's technical and organizational measures.
• Microsoft Corporationcore infrastructureTechnology or IntegrationHosting, storage, and backup services provider using Microsoft Azure infrastructure. Handles IP address data with transfers covered by SCCs, data encrypted in transit and at rest per Microsoft DPA.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• DoubleVerify: Large public ad verification and measurement company with media quality, viewability, and brand-safety products. Bundles attention metrics into broader verification offerings, creating competitive pressure on standalone Sonar.
• The Trade Desk: Major independent DSP and programmatic advertising platform. Competes indirectly as the buyer-facing workflow where Adnami's formats must integrate, and could become a direct competitor if it bundles attention metrics natively.
• Integral Ad Science (IAS): Global ad measurement and optimization company offering viewability, brand safety, and attention products. Competes with Adnami across measurement and could leverage broader scale to win holding-company master contracts.

Direct peers

• RealEyes: Attention and emotion measurement provider using webcam-based facial coding. Competes with Sonar in attention measurement with an alternative methodology and overlapping brand-outcome optimization use cases.
• Lumen Research: UK-based attention measurement company offering eye-tracking-based attention metrics for digital advertising. Direct competitor to Sonar with similar value proposition of attention replacing viewability.
• Flashtalking by MediaMath: Ad serving and dynamic creative optimization platform specializing in personalized digital advertising. Comparable to Adnami's creative and dynamic optimization capabilities with similar enterprise advertiser focus.
• Adelaide: Attention measurement provider using APM (Attention per Minute) metrics. Direct competitor to Adnami's Sonar with the same attention-as-a-planning-currency thesis and overlapping agency and brand customers.
• Celtra: Creative ad tech platform for dynamic, data-driven display and video advertising at enterprise scale. Comparable to Adnami's high-impact formats and Creative Production capabilities with a similar agency-direct focus.
• Bannerflow: Nordic-based creative ad tech platform providing high-impact HTML5 display ad production, distribution, and analytics. Closely comparable to Adnami's high-impact formats business with similar template-driven creative workflow and European mid-market customer base.

Emerging players

• Playground XYZ: Attention-based media planning and analytics company focused on eye-tracking attention metrics. Emerging competitor to Sonar with a narrower product footprint but the same attention-as-currency thesis.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/adnami

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adnami ApS