Grupo Eletrolar
Grupo Eletrolar is a Brazilian private company that organizes the Eletrolar Show and a portfolio of B2B trade shows connecting consumer electronics brands, durable goods manufacturers, distributors, and retailers across Latin America.
- Company typePrivate
- Founded-
- HeadquartersSão Paulo, Brazil
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Grupo Eletrolar does
Grupo Eletrolar is a privately-held Brazilian company headquartered in São Paulo that organizes a portfolio of B2B trade shows for the consumer electronics, appliances, and durable goods sector across Latin America. Its flagship event, Eletrolar Show, reached its 19th edition in June 2026 at Distrito Anhembi in São Paulo, aggregating 5,000+ brands, 40,000+ professional visitors, and representatives from 30 countries across 100,000 m² of exhibition floor space over four days. The company has extended the model internationally with Electronics Home México (inaugurated June 2025 with 600+ exhibitors) and Electronics Home Argentina, and operates roughly a dozen additional specialized events covering electric mobility (Future Mobility), HVAC (Aircon), lighting, packaging, hardware, interior lifestyle, and mobile industries.
The business model is event-driven: revenue is generated primarily through exhibitor booth rentals, sponsorship packages tied to the Arena Eletrolar conference program, and professional credentialing, with quote-based pricing that varies by booth size, location, and sponsorship tier. Visitor credentialing is free, while exhibitor acquisition runs through a direct sales motion routed via WhatsApp and email. The underlying technology stack is a trade show management platform comprising digital pre-registration and credentialing, downloadable floor plans, and an exhibitor portal, supplemented by year-round content publishing via Eletrolar News and a multi-platform social media presence. The company is UFI-approved and counts Carlos Clur as founder.
Grupo Eletrolar firmographics
Firmographics- Name
- Grupo Eletrolar
- Legal name
- Grupo Eletrolar
- Website
- https://grupoeletrolar.com.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Grupo Eletrolar is a Brazilian private company that organizes the Eletrolar Show and a portfolio of B2B trade shows connecting consumer electronics brands, durable goods manufacturers, distributors, and retailers across Latin America.
- Ownership category
- akta.pro rank
Grupo Eletrolar industry classification
Industry- Product category
- B2B Trade Show & Exhibition Organization
- NAICS
- Convention and Trade Show Organizers (56192)
- akta.pro primary industry
- Industry-Specific B2B Trade Show Organizers (THAHABAB)
- akta.pro secondary industries
- Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD), Exhibitions, Trade Shows & Booth Management (HSACADAH)
Keywords
Where Grupo Eletrolar is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Grupo Eletrolar business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Exhibitor Booth/Space Rental: Charges brands and manufacturers for physical exhibition space at Eletrolar Show and other events. Exhibitors select booth sizes and locations to gain direct access to the show's 40,000+ professional visitors. This is the primary revenue driver.
- Sponsorship Packages: Branded sponsorships tied to keynote stages (Arena Eletrolar), program slots, digital assets, and event collateral. Sponsors gain prominent visibility with the entire exhibitor and visitor base during the 4-day event.
- Conference and Arena Access Programs: Curated talk sessions and panel programs (Arena Eletrolar) featuring keynote speakers, industry leaders, and market analysts. Revenue accrues indirectly through exhibitor draw and sponsorship of specific sessions.
- Commercial Information Requests: Commercial leads generated from the 'Quero Expor' (I want to exhibit) inquiry form, directing potential exhibitors to sales via WhatsApp and email. Paid event credentialing for professional visitors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Exhibitor space packages (custom sizing) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Grupo Eletrolar product offering
Product offeringCore offering
Grupo Eletrolar organizes and operates B2B trade shows and exhibitions for the consumer electronics, appliances, technology, mobility, and durable goods industries in Latin America. Its flagship Eletrolar Show is the largest B2B electronics and durable goods fair in Latin America, currently in its 19th edition, with over 5,000 brands, 40,000+ professional visitors, and 30 countries represented across 100,000 m² of exhibition space over four days in São Paulo. The company sells exhibition booth space, sponsorships, and conference access to manufacturers, brands, and distributors seeking direct face-to-face engagement with Latin American retail buyers, distributors, and importers.
Product overview
Grupo Eletrolar operates a platform of B2B trade shows and events for the consumer durables, electronics, and related industries across Latin America. The core product is the Eletrolar Show, the largest B2B electronics and appliances trade fair in Latin America (held annually in São Paulo). The company has expanded regionally with Electronics Home México (North America), Electronics Home Argentina, and multiple specialized events including Future Mobility (electric mobility), Interior Lifestyle South America (home decor), Aircon (HVAC), Expo Ferretera (hardware), Global Supplier (global sourcing), Congress Brazil Mobile (mobile industry), Lighting Show, Máquinas e Componentes, Packaging Park, and Azul Play Montagem. The ecosystem also includes Eletrolar News, a dedicated industry news portal. The company serves over 5,000 brands, 40,000 professional visitors, and 30 countries represented across its events.
Differentiator
Problem solved
Functional benefit
Products and services
- Eletrolar Show The principal B2B trade fair for consumer electronics, appliances, technology, mobility, and innovation in Latin America, held annually in São Paulo. Connects manufacturers, retailers, distributors, and importers across the consumer durables supply chain. Attracts 5,000+ brands, 40,000+ professional visitors, and 30 countries over 4 days across 100,000 m² of exhibition space.
- Electronics Home México B2B electronics trade fair organized by Grupo Eletrolar in Mexico City for the Mexican and broader Latin American market, designed to create a regional electronics ecosystem that strengthens supply chains and market integration across Latin America. Inaugural 2025 edition drew 600+ exhibitors.
- Electronics Home Argentina B2B electronics trade fair organized by Grupo Eletrolar in Argentina for the Southern Cone market, engaging exhibitors and buyers via the same direct sales model as the Brazil flagship.
- Future Mobility Trade fair focused on electric and sustainable mobility solutions, part of Grupo Eletrolar's ecosystem of specialized vertical B2B events targeting the mobility and EV sector.
- Interior Lifestyle South America Design and lifestyle trade fair for the Latin American market targeting home decor, interior design, and lifestyle buyers and exhibitors as part of Grupo Eletrolar's specialized event ecosystem.
- Aircon Trade fair focused on air conditioning, refrigeration, heating, and ventilation (HVAC) solutions, part of Grupo Eletrolar's event ecosystem targeting industry buyers and exhibitors in the climate control sector.
- Expo Ferretera Hardware and construction materials trade fair serving the Latin American hardware retail and supply channel as part of Grupo Eletrolar's specialized event ecosystem.
- Global Supplier Platform connecting global suppliers offering innovative and competitive products with Latin American buyers, operating as a sourcing-oriented component of Grupo Eletrolar's B2B event ecosystem.
- Congress Brazil Mobile Mobile industry congress in Brazil focused on mobile technology sector buyers and exhibitors as part of Grupo Eletrolar's specialized vertical event portfolio.
- Lighting Show Lighting industry trade fair targeting lighting products, fixtures, and related supply-chain buyers and exhibitors as part of Grupo Eletrolar's vertical event portfolio.
- Máquinas e Componentes Machinery and components trade fair serving industrial machinery buyers and exhibitors as part of Grupo Eletrolar's specialized B2B event portfolio.
- Packaging Park Packaging solutions trade event serving packaging products and related supply-chain buyers and exhibitors as part of Grupo Eletrolar's specialized event portfolio.
Quantifiable outcome
- Over 40,000 professional visitors and 5,000+ brands converge at each Eletrolar Show edition
- +3 more outcomes
Companies that use Grupo Eletrolar
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Grupo Eletrolar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Grupo Eletrolar partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- AzulPlay MontagemcoreAzulPlay Montagem is listed as a co-organizer of Eletrolar Show alongside Grupo Eletrolar. It handles event assembly, physical setup, and production execution, allowing Grupo Eletrolar to focus on commercial strategy, exhibitor sales, and content programming. The partnership is integral to event delivery.
- UFI – The Global Association of the Exhibition IndustrycoreEletrolar Show is a UFI-approved event, indicating it meets the global exhibition industry's quality and professional standards. Grupo Eletrolar holds UFI membership, lending credibility and international recognition to its events. The association provides marketing support through UFI's global network of exhibition professionals.
- Cultural InglesaminorListed as an educational partner (parceiro educacional) supporting the Eletrolar Show program. Provides educational and language-related content support or endorsement to the event programming, particularly for international-facing sessions and materials.
- Eletros (Associação Nacional dos Fabricantes de Produtos Eletroeletrônicos)minorBrazilian industry association for electronics manufacturers. Listed as an institutional supporter of Eletrolar Show. Provides endorsement, speaker recommendations (Jorge Nascimento, Executive President of Eletros, is a keynote speaker), and industry credibility to the event.
- ABRADISTI, Abrafe, Abrasa, AbreeminorBrazilian trade associations (ABRADISTI – distribution and trading; Abrafe – refrigeration; Abrasa – air conditioning; Abree – electronics reuse/recycling) listed as institutional supporters providing industry endorsement and promotional backing for Eletrolar Show.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Grupo Eletrolar competitors and assessment
Company assessmentBroad incumbents
- Informa Markets: Informa Markets organizes large-scale B2B trade shows globally including CES (consumer electronics) and Mobile World Congress. Comparable to Grupo Eletrolar as a diversified B2B events operator with deep electronics and tech vertical presence.
- Koelnmesse: Koelnmesse operates major B2B trade fairs including gamescom and international consumer goods events. Comparable to Grupo Eletrolar in running industry-specific trade shows with strong exhibitor-driven revenue.
- GL Events: GL Events is a French-headquartered global event organizer with strong Latin American operations through GL Events Brasil and subsidiaries. Directly comparable to Grupo Eletrolar as a competing B2B trade show organizer with active presence in Brazil and the broader LatAm region.
- Deutsche Messe (Hannover Messe): Deutsche Messe organizes Hannover Messe and a global portfolio of industrial B2B trade fairs with presence in LatAm. Comparable to Grupo Eletrolar as a global incumbent with industry-specific flagship events and a regional show strategy.
- RX Global (Reed Exhibitions): RX Global is one of the world's largest B2B exhibition organizers, running flagship electronics and technology events such as ISE and CES-adjacent properties. It competes directly with Grupo Eletrolar in the B2B electronics trade show category but at a global scale and with a much broader portfolio.
- ITE Group (Hyve Group): Hyve Group (formerly ITE Group) organizes B2B exhibitions in emerging markets including Turkey, Russia, and Latin America. Comparable to Grupo Eletrolar in its emerging-markets focus and in building vertical-specific trade show portfolios.
- Messe Frankfurt: Messe Frankfurt is a leading global trade fair organizer with electronics and consumer goods events such as Ambiente and Light + Building. Comparable to Grupo Eletrolar in business model (B2B exhibitions) and in serving durable goods and consumer electronics verticals.
- Fiera Milano: Fiera Milano is Italy's leading exhibition organizer hosting B2B events across consumer goods, electronics, and design verticals. Comparable to Grupo Eletrolar in business model and in running country-specific flagship events serving industry buyers.
- dmg events: dmg events is a global B2B exhibition organizer active in construction, energy, and consumer-facing sectors including hospitality and design. Comparable to Grupo Eletrolar as a diversified event organizer expanding regional shows in growth markets.
Direct peers
- Alcantara Machado: Alcantara Machado is a Brazilian trade fair organizer operating at the same Distrito Anhembi venue as Eletrolar Show. It is the closest domestic peer, competing directly for Brazilian B2B exhibitor budgets across multiple verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Grupo Eletrolar social profiles
Digital presenceGrupo Eletrolar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grupo Eletrolar leadership team
Management profileNumber of profiles
Profiles1 record
Grupo Eletrolar subsidiaries and ownership
Company hierarchySubsidiaries14 records
Grupo Eletrolar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grupo Eletrolar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grupo Eletrolar
What does Grupo Eletrolar do?
Grupo Eletrolar organizes and operates B2B trade shows and exhibitions for the consumer electronics, appliances, technology, mobility, and durable goods industries in Latin America. Its flagship Eletrolar Show is the largest B2B electronics and durable goods fair in Latin America, currently in its 19th edition, with over 5,000 brands, 40,000+ professional visitors, and 30 countries represented across 100,000 m² of exhibition space over four days in São Paulo. The company sells exhibition booth space, sponsorships, and conference access to manufacturers, brands, and distributors seeking direct face-to-face engagement with Latin American retail buyers, distributors, and importers.
Is Grupo Eletrolar a public or private company?
Grupo Eletrolar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Grupo Eletrolar founded?
Grupo Eletrolar was founded in -1. It employs 101 to 250 people.
Where is Grupo Eletrolar based?
Grupo Eletrolar is headquartered in São Paulo, Brazil, in the Latin America region.
How does Grupo Eletrolar make money?
Four revenue lines are on record. Exhibitor Booth/Space Rental is the primary driver. The others are sponsorship Packages, conference and Arena Access Programs and commercial Information Requests.
Who are Grupo Eletrolar's main competitors?
Broad incumbents on record are Informa Markets, Koelnmesse, GL Events, Deutsche Messe (Hannover Messe), RX Global (Reed Exhibitions), ITE Group (Hyve Group), Messe Frankfurt, Fiera Milano and dmg events. Alcantara Machado is listed as a direct peer.
Does Grupo Eletrolar have an API?
No public API is recorded for Grupo Eletrolar.
What industry is Grupo Eletrolar in?
Grupo Eletrolar's product category is B2B Trade Show & Exhibition Organization. Its primary akta.pro industry code is THAHABAB, Industry-Specific B2B Trade Show Organizers, with a secondary code of BPAFAGAD, Trade Shows & Exhibitions (Booths, Show Management). Its NAICS code is 56192.