Blurr
Blurr is a mobile dating app that verifies profiles via LinkedIn and Instagram and replaces swiping with plan-based matching, targeting time-conscious professionals seeking committed, in-person connections.
- Company typePrivate
- Founded2013
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Blurr does
Blurr is a Los Angeles-based mobile dating and social networking application founded in 2013, targeting time-conscious professionals who are dissatisfied with traditional swipe-based dating apps. The platform's core mechanic replaces swiping with a plan-based matching system: users post specific dates and activities (dinners, events, experiences) they are interested in, browse the real availability of other users, and confirm plans directly; once two users match on a plan, both are locked in, creating commitment-based accountability. Every profile is verified through LinkedIn and Instagram, which serves as the primary trust mechanism and differentiates the product from anonymous dating alternatives.
Blurr firmographics
Firmographics- Name
- Blurr
- Legal name
- Blurr
- Website
- https://blurr.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Blurr is a mobile dating app that verifies profiles via LinkedIn and Instagram and replaces swiping with plan-based matching, targeting time-conscious professionals seeking committed, in-person connections.
- Ownership category
- akta.pro rank
Where Blurr is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Blurr business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel
Revenue model
- Elite Membership Subscription: The platform offers an Elite Membership tier that provides exclusive premium features and privileges. Users can upgrade to Elite to access enhanced capabilities within the app.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Basic Access |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Blurr product offering
Product offeringCore offering
Blurr operates a mobile dating and social networking application that replaces traditional swiping with a plan-based matching system. Users create verified profiles linked to LinkedIn and Instagram, post real availability for dates and experiences, browse nearby connections, and match on specific plans with mutual commitment. A premium Elite Membership tier offers enhanced features and privileges within the app.
Product overview
Blurr is a mobile dating application that positions itself as an alternative to traditional swiping apps. The core product is the Blurr App, which provides profile verification through LinkedIn and Instagram, a browse-based interface for viewing potential connections, availability scheduling for making plans, and centralized messaging. The platform also offers an Elite Membership premium tier that unlocks exclusive features and premium privileges for subscribers seeking an enhanced experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Blurr App A mobile dating and social networking application that allows users to create profiles verified through LinkedIn and Instagram, browse real availability of other users, make plans for specific dates and experiences, and communicate through a centralized messaging system. Targets time-conscious professionals seeking genuine connections.
- Elite Membership A premium subscription tier within the Blurr app that provides exclusive features and premium privileges for users seeking an enhanced dating experience.
Companies that use Blurr
Customer profileSegments1 record
Ideal customer profiles1 record
Blurr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Blurr partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
Blurr competitors and assessment
Company assessmentDirect peers
- Hinge: Relationship-focused mobile dating app owned by Match Group that targets professionals seeking serious connections; shares Blurr's anti-swipe/quality-of-intent positioning and verification emphasis.
- Bumble: Women-first mobile dating platform with Bumble Premium subscriptions and ID verification features; directly comparable freemium + premium dating model aimed at professional users.
- The League: Selective, invite-only dating app explicitly targeting ambitious, time-conscious professionals with LinkedIn-based verification — almost the same ICP and verification thesis as Blurr.
- Coffee Meets Bagel: Curated, algorithm-driven dating app that limits daily matches to push intent over volume; shares Blurr's anti-swipe, anti-endless-messaging philosophy.
- Inner Circle: Selective dating app for verified professionals with social-venue integrations; directly comparable verified-profile + premium-membership model targeting the same persona.
- Thursday: Dating app that operates only on Thursdays and is built around in-person meetings rather than endless chatting — the closest product analogue to Blurr's plan/commitment model.
Broad incumbents
- Tinder: Largest swipe-based dating platform owned by Match Group; defines the mass-market dynamic Blurr is explicitly positioning against.
- Match Group: Portfolio operator of Tinder, Hinge, Match.com, The League and others; the dominant strategic acquirer of dating IP that competes with Blurr's niche.
- Badoo: Large global dating-social platform owned by Bumble Inc. with selfie/ID verification features and freemium subscription; shows what scaled verification-led dating looks like at incumbent scale.
Emerging players
- Raya: Exclusive, invite-only social/dating app for creatives and influencers with curated membership and a paid tier; comparable niche + verification + premium positioning at smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Blurr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blurr leadership team
Management profileNumber of profiles
Profiles2 records
Blurr funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blurr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blurr
What does Blurr do?
Blurr operates a mobile dating and social networking application that replaces traditional swiping with a plan-based matching system. Users create verified profiles linked to LinkedIn and Instagram, post real availability for dates and experiences, browse nearby connections, and match on specific plans with mutual commitment. A premium Elite Membership tier offers enhanced features and privileges within the app.
Is Blurr a public or private company?
Blurr is a private company. It is classified as venture growth investor backed and is currently operating.
When was Blurr founded?
Blurr was founded in 2013. It employs 1 to 10 people.
Where is Blurr based?
Blurr is headquartered in Los Angeles, United States, in the North America region.
How does Blurr make money?
One revenue line is on record: elite Membership Subscription.
Who are Blurr's main competitors?
Direct peers on record are Hinge, Bumble, The League, Coffee Meets Bagel, Inner Circle and Thursday. Broad incumbents are Tinder, Match Group and Badoo. Raya is listed as an emerging player.
Does Blurr have an API?
No public API is recorded for Blurr.