El Informador
El Informador is a Guadalajara-based daily newspaper founded in 1917, operated by Unión Editorialista, S.A. de C.V., publishing print and digital news across local Jalisco, Mexican national, international, sports, and lifestyle verticals for general readers in Mexico via informador.mx and a Hemeroteca archive.
- Company typePrivate
- Founded1917
- HeadquartersGuadalajara, Mexico
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What El Informador does
El Informador is a privately held daily newspaper and digital news platform headquartered in Guadalajara, Jalisco, Mexico, founded in 1917 and operated by Unión Editorialista, S.A. de C.V. The company publishes a print edition and operates the digital portal informador.mx, delivering news across local Jalisco coverage, Mexican national news, international affairs, sports (with dedicated verticals for Liga MX teams Chivas and Atlas, the Mexican national team, Sergio 'Checo' Pérez in Formula 1, Canelo Álvarez in boxing, and the 2026 World Cup hosted in Guadalajara), entertainment, lifestyle (via the Gente Bien Jalisco sub-brand), economics, technology, and culture. Content sections cover topics from seguridad en Jalisco to streaming and television, supported by video journalism and a Hemeroteca digital archive of historical editions.
The underlying technology stack centers on the BLUESTACK CMS (formerly CMS MEDIOS) platform, identified at the website footer as the content management and digital publishing infrastructure. The product portfolio comprises four named offerings: the core El Informador Digital news portal, the Hemeroteca Digital archive service (hemeroteca.informador.com.mx), the Gente Bien Jalisco lifestyle/society magazine section, and a daily email newsletter subscription. Distribution channels span the website, a regional print newspaper, RSS feeds, and social/owned channels including Facebook (facebook.com/elinformador), Twitter/X (@informador), Instagram, a WhatsApp broadcast channel, and email.
The business model combines three revenue streams: digital and print advertising (display advertising sold to third-party advertisers), recurring digital subscriptions via the 'edición digital' offering, and content licensing for reuse of proprietary text, images, video, and photography produced by the newsroom. The go-to-market motion is direct-to-consumer, with organic social, email, and WhatsApp serving top-of-funnel audience acquisition. Employment is 501-1,000, and the trademark 'El Informador' is registered to Unión Editorialista. Salvador Hernández Gómez is listed as Editor Responsable.
El Informador firmographics
Firmographics- Name
- El Informador
- Legal name
- UNIÓN EDITORIALISTA, S.A. DE C.V.
- Website
- https://informador.mx
- Company type
- Private
- Founded year
- 1917
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- El Informador is a Guadalajara-based daily newspaper founded in 1917, operated by Unión Editorialista, S.A. de C.V., publishing print and digital news across local Jalisco, Mexican national, international, sports, and lifestyle verticals for general readers in Mexico via informador.mx and a Hemeroteca archive.
- Ownership category
- akta.pro rank
El Informador industry classification
Industry- Product category
- Newspaper Publishing
- NAICS
- Newspaper Publishers (513110), Newspaper Publishers (51311)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- News, Politics & Current Affairs Magazines (MPAJAEAO)
Keywords
Where El Informador is headquartered
LocationHeadquarters
- HQ city
- Guadalajara
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
El Informador business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Digital and Print Advertising: The publication sells advertising space on its website and in its print edition. Third-party advertisers can purchase display advertising within the site's pages and sections.
- Digital Subscriptions: El Informador offers an 'edición digital' (digital edition) through its website www.informador.com.mx, implying subscription-based access to digital content.
- Licensing of Content: The publication's terms indicate that content (text, images, videos, photography) is proprietary to Unión Editorialista and licensed for specific personal use only, suggesting a licensing model for content reuse.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
El Informador product offering
Product offeringCore offering
El Informador is a daily newspaper published by Unión Editorialista, S.A. de C.V. that distributes news content through a print edition and the digital portal informador.mx. The publication covers Jalisco, Mexico, international, sports, entertainment, lifestyle, economy, technology, and culture, and monetizes its audience through advertising space sales, digital subscriptions, and content licensing.
Product overview
El Informador is a digital news platform operated by Unión Editorialista, S.A. de C.V., offering a comprehensive news portal at informador.mx with multiple content sections covering regional, national, and international news. The portfolio includes the core digital newspaper product, the Gente Bien Jalisco lifestyle magazine section, a digital archive (Hemeroteca), and an email newsletter subscription service.
Differentiator
Problem solved
Functional benefit
Companies that use El Informador
Customer profileSegments2 records
Ideal customer profiles2 records
El Informador technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
El Informador partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
El Informador competitors and assessment
Company assessmentDirect peers
- La Jornada: La Jornada is a national Mexican daily with print and digital editions offering political, economic, and cultural coverage, comparable to El Informador in newsroom structure, multi-section coverage, and subscription/advertising mix.
- Mural: Mural is the principal direct competitor of El Informador in the Guadalajara/Jalisco market, both being regional daily newspapers serving the same geography, advertisers, and reader base in western Mexico.
- Milenio: Milenio is a Mexican national daily newspaper covering politics, business, sports, and culture with both print and digital editions—comparable to El Informador in editorial structure and digital-first D2C distribution, though operating at a national rather than regional scale.
- El Heraldo de México: El Heraldo de México is a Mexican national daily offering general news, sports, business, and lifestyle content with a strong digital presence—comparable to El Informador in editorial breadth and reliance on digital advertising.
Broad incumbents
- Grupo Reforma: Grupo Reforma is Mexico's largest premium newspaper group, including El Norte and Reforma national editions—comparable to El Informador as a daily news publisher serving a major Mexican metro area with diversified subscription and advertising revenue streams.
- El Universal: El Universal is one of Mexico's most established broadsheet newspapers, covering national politics, business, and culture online and in print—directly comparable in editorial scope, digital transition, and advertising-led revenue model to El Informador.
- Excélsior: Excélsior is a historic Mexico City-based national daily with both print and digital editions, comparable to El Informador as an established general-news daily transitioning to a digital-first subscription model.
- OEM (Organización Editorial Mexicana): OEM is a Mexican regional newspaper group publishing more than 60 titles across multiple states, comparable to El Informador in the regional daily newspaper business model with advertising-led revenue and digital migration.
Emerging players
- Publimetro Mexico: Publimetro is a free-distribution Mexican digital and transit daily that monetizes primarily via advertising, comparable to El Informador in serving urban commuters with short-form news but competing for the same advertiser budgets.
- Infobae Mexico: Infobae Mexico is the Mexican edition of a digital-native global news brand, offering free news monetized via advertising—comparable to El Informador's digital edition but representing the digitally-native competitive threat from outside legacy media.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
El Informador social profiles
Digital presenceEl Informador financial estimates
Financial estimateRevenue estimate
Valuation estimate
El Informador leadership team
Management profileNumber of profiles
Profiles1 record
El Informador funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
El Informador M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about El Informador
What does El Informador do?
El Informador is a daily newspaper published by Unión Editorialista, S.A. de C.V. that distributes news content through a print edition and the digital portal informador.mx. The publication covers Jalisco, Mexico, international, sports, entertainment, lifestyle, economy, technology, and culture, and monetizes its audience through advertising space sales, digital subscriptions, and content licensing.
Is El Informador a public or private company?
El Informador is a private company. It is classified as unknown and is currently operating.
When was El Informador founded?
El Informador was founded in 1917. It employs 501 to 1,000 people.
Where is El Informador based?
El Informador is headquartered in Guadalajara, Mexico, in the Latin America region.
How does El Informador make money?
Three revenue lines are on record. Digital and Print Advertising is the primary driver. The others are digital Subscriptions and licensing of Content.
Who are El Informador's main competitors?
Direct peers on record are La Jornada, Mural, Milenio and El Heraldo de México. Broad incumbents are Grupo Reforma, El Universal, Excélsior and OEM (Organización Editorial Mexicana). Emerging players are Publimetro Mexico and Infobae Mexico.
Does El Informador have an API?
No public API is recorded for El Informador.
What industry is El Informador in?
El Informador's product category is Newspaper Publishing. Its primary akta.pro industry code is MPAJAEAO, News, Politics & Current Affairs Magazines. Its NAICS code is 513110 and its SIC code is 2711.