The Club at New Seabury

What The Club at New Seabury does

The Club at New Seabury is a premier private golf and country club located at 95 Shore Drive West in Mashpee, Massachusetts, on Cape Cod. Founded in 1962 with the opening of the William Mitchell-designed Ocean Course, the club operates two championship 18-hole courses (Ocean Course, par-72; Dunes Course, par-70, renovated 2019), a 12-acre practice facility, a 42,000 sq ft clubhouse, five on-site restaurants, two beach clubs and beach bars, a fitness and pool complex, sixteen tennis courts (12 Har-Tru, 4 all-weather), and guest accommodations comprising Poppy Cottages and SeaQuarters condominiums. The Ocean Course, renovated by Bruce Hepner in 2020, is dubbed the "Pebble Beach of the East," and the tennis program carries a five-star rating from Tennis Magazine.

The club's business model blends recurring private-club membership dues (across two tiers including "Cape Escape") with a diversified set of transaction and managed-service revenue streams: guest lodging (seasonal rates from $175 winter to $933 peak summer per night at SeaQuarters), weddings and private events hosted at the Popponesset Inn Tent and Ballroom, charity and corporate golf outings (capacity up to 300 players across the two courses), and year-round food & beverage operations across five venues. Go-to-market is relationship-led through in-house sales staff (Director of Membership Bob Higgins, Director of Sales Emily Adams, Director of Banquets Jennifer Perry) supported by a content/SEO-driven website and reciprocal-network marketing. Members gain access to 600+ private club properties worldwide via the Concert Golf Partners affiliate portfolio and partnerships with The Executive Golfer and Links2Golf.

The Club at New Seabury is an affiliate of Concert Golf Partners, a private-equity-backed owner and operator of upscale private clubs, which acquired the property in June 2025 from IE Homes, Clubs & Resorts in the largest deal in Concert Golf Partners' portfolio history and its first oceanside acquisition. The transaction was ranked the No. 1 Deal of the Year for 2025 by Golf Inc. magazine. Day-to-day operations are led by General Manager Jason Adams and a specialized leadership team spanning agronomy, racquet sports, fitness, culinary, and events.

Name

The Club at New Seabury

Legal name

The Club at New Seabury

Website

https://newseabury.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The Club at New Seabury is a premier private golf and country club in Mashpee, Massachusetts, operating two championship 18-hole courses, a 42,000 sq ft clubhouse, five restaurants, two beach clubs, 16 tennis courts, fitness facilities, and guest lodging. It serves private members, wedding and event hosts, and resort guests on Cape Cod, and is an affiliate of Concert Golf Partners since June 2025.

Ownership category

akta.pro rank

Product category

Private Golf & Country Club

NAICS

Golf Courses and Country Clubs (71391), Hotels (except Casino Hotels) and Motels (72111)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

akta.pro secondary industry

Golf & Leisure Full-Service Hotels (THAGAAAH)

Keywords

• Private golf club
• Country club membership
• Wedding event venue
• Resort hospitality services
• Recreational amenities

Headquarters

HQ city

Mashpee

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Private Club Membership Dues: Recurring membership revenue across two membership tiers ("Cape Escape" and a simpler alternative) covering access to 36 holes of golf, 2 beach clubs & pools, 16 tennis courts, and 5 restaurants. Includes member-number-based account system for dues and accounting.
2. Guest Accommodations (Lodging): Revenue from seasonal and year-round Poppy Cottages and SeaQuarters condo-style units; seasonal nightly rates from $175 winter to $858 summer; 3- and 7-night minimums in summer; $25 per-night fee per additional adult.
3. Weddings & Private Events: Revenue from weddings (ceremony, reception, rehearsal dinner, send-off brunch), bridal showers, corporate meetings, and special events hosted at the Ballroom, Popponesset Inn Tent, and other venues; full-service wedding planner team.
4. Golf Outings & Tournaments: Revenue from charity and corporate golf tournaments; can accommodate up to 300 players between the two courses; full-service tournament planning and on-site support from Golf Professional Staff.
5. Food & Beverage Operations: Revenue from five on-site restaurants/eateries (95 Shore, Sand Wedge Bistro, Popponesset Inn, The Lure, Athletic Club Café) plus Beach Bar, Cabana Club Snack Bar, and private banquet F&B; includes seasonal à la carte dining, banquets, and catering.
6. Hosted Social Events & Catering: Revenue from year-round social calendar events, private/corporate catering engagements, and club-hosted signature events driven by the Director of Food & Beverage and Executive Chef.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

The Club at New Seabury is a private member-owned golf and country club that sells recurring private memberships (two tiers: "Cape Escape" full-access and a simpler relaxation-focused option) granting access to two championship 18-hole waterfront golf courses, a 42,000 sq ft clubhouse, five restaurants, two beach clubs and pools, 16 tennis courts, and a state-of-the-art fitness facility. Beyond memberships, it sells nightly guest accommodations (Poppy Cottages and SeaQuarters), hosts weddings and private/corporate events at venues including the Popponesset Inn Tent and Ballroom, and runs full-service food and beverage, tennis, fitness, and youth programming.

Differentiator

Problem solved

Functional benefit

Brands

• 95 Shore: Signature restaurant and bar at The Club at New Seabury overlooking Nantucket Sound.
• The Popponesset Inn
• The Sand Wedge Bistro
• The Lure
• The Cabana Club
• The Beach Club
• The Athletic Club

Products and services

• Private Club Membership Recurring private membership across two tiers ("Cape Escape" full-access and a simpler relaxation-focused option) granting access to 36 holes of golf, two beach clubs and pools, 16 tennis courts, five restaurants, fitness, and full club programming. Targeted at affluent individuals and families seeking a Cape Cod resort-lifestyle experience.
• Guest Accommodations (Poppy Cottages & SeaQuarters) Seasonal and year-round Cape Cod lodging in newly renovated Poppy Cottages (1BR/576 sq ft and 2BR/850 sq ft) and SeaQuarters (2BR/2BA, 1,130–1,220 sq ft) condo-style units, with views of the Atlantic Ocean and Martha's Vineyard. Targeted at individual travelers, families, and corporate retreat guests.
• Weddings & Private Events Full-service wedding and private event hosting at the Popponesset Inn Tent, Ballroom, and other venues, including ceremony, reception, rehearsal dinner, send-off brunch, bridal shower, and groom's golf event packages. Targeted at couples, corporations, non-profits, and families hosting milestone celebrations.
• Golf Outings & Tournaments Charity and corporate golf tournament hosting across the Ocean and Dunes courses, with full-service tournament planning and on-site support from Golf Professional Staff, accommodating up to 300 players. Targeted at corporations and non-profits seeking large-scale golf event hosting.
• On-Site Dining (95 Shore, Sand Wedge Bistro, Popponesset Inn, The Lure, Athletic Club Café) Five on-site restaurants and eateries (95 Shore, Sand Wedge Bistro, Popponesset Inn, The Lure, Athletic Club Café) plus Beach Bar and Cabana Club Snack Bar, offering seasonal à la carte dining, banquets, and catering under Executive Chef Ramon Duran and Director of Food & Beverage Sean Moesman.
• Tennis Program Five-star Tennis Magazine rated tennis program across 16 courts (12 Har-Tru and 4 All-Weather), including junior clinics, adult stroke and strategy clinics, Cardio Tennis, monthly tennis events, and a full-service Pro Shop stocking Head, Nike, and Adidas. Directed by Director of Racquet Sports Cody Hunter.
• Fitness & Pool Complex Athletic Center Fitness & Pool Complex with Cardio Club and Mews Fitness Center, one of Cape Cod's largest swimming pools with walk-in entrance and swimming lanes, plus hot tub, saunas in men's and women's locker rooms. Directed by Director of Fitness Jen Skiba.
• Youth Programming Year-round youth programming offering junior golf, tennis and swimming lessons, summer camps, and family recreation and social programming, providing structured introductions to the Club's core sports and amenities. Targeted at children and grandchildren of club members.

Quantifiable outcome

• 36 holes of championship golf (two 18-hole courses)
• +5 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered flagship / parent, core, minor and historical.

• Concert Golf Partnersflagship / parentStrategic or Co-development PartnerConcert Golf Partners acquired The Club at New Seabury from IE Homes, Clubs & Resorts in June 2025 in the largest acquisition in the company's portfolio history. The Club is an affiliate of Concert Golf Partners; it was the company's first oceanside property and second premier club in New England. Concert Golf Partners' portfolio provides reciprocal "Home Away From Home" club access to members.
• Northstar TechnologiescoreTechnology or IntegrationNorthstar Technologies powers the Club's website and member management platform ("Northstar Club Management Software"). The site footer credits "Powered by Northstar Technologies" and links to globalnorthstar.com.
• The Executive GolfercoreChannel Partner/ Reseller/ DistributorReciprocal-club partnership giving Club at New Seabury members access to a global network of private clubs alongside Links2Golf — together providing access to over 600 properties worldwide as part of the Home Club membership benefit.
• Links2GolfcoreChannel Partner/ Reseller/ DistributorReciprocal-club partnership giving Club at New Seabury members access to a global network of private clubs alongside The Executive Golfer — together providing access to over 600 properties worldwide as part of the Home Club membership benefit.
• Leisure Investment Properties GroupminorImplementation/ SI/ Consulting PartnerServed as the broker facilitating Concert Golf Partners' June 2025 acquisition of The Club at New Seabury from IE Homes, Clubs & Resorts — the largest acquisition in Concert Golf Partners' history and ranked No. 1 Deal of the Year by Golf Inc. magazine.
• IE Homes, Clubs & ResortshistoricalOthersPrevious owner of The Club at New Seabury; sold the property to Concert Golf Partners in June 2025. No longer affiliated with the Club post-acquisition.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pebble Beach Resorts: The iconic oceanside private/resort golf destination that New Seabury is explicitly benchmarked against ("Pebble Beach of the East"). Comparable on oceanside championship golf, luxury lodging, multiple restaurants, and a premium resort-lifestyle brand.
• Willowbend Club: Premier private member-owned golf club in Mashpee, MA — same town as New Seabury, directly competing for Cape Cod-affluent members with comparable championship golf, dining, and tennis amenities.
• Oyster Harbors Club: Historic private club in Osterville, MA (Cape Cod), offering golf, tennis, beach, and dining for an overlapping Cape Cod-affluent member base. Direct competitor for premier Cape Cod membership.
• Maidstone Club: Beachfront private club in East Hampton, NY, with golf, tennis, and beach amenities serving a similar affluent East Coast second-home-owner demographic. Comparable on oceanside positioning and family-oriented private-club lifestyle.
• Sebonack Golf Club: High-end private oceanside golf club on Long Island, NY. Comparable on oceanside championship golf, premium dues structure, and a similar affluent member demographic.
• Pinehills Golf Club: Premier public/private golf club in Plymouth, MA, with two 18-hole championship courses, dining, and events. Comparable on multi-course championship golf and New England destination positioning.
• Kittansett Club: Highly regarded private golf club in Marion, MA (near Cape Cod), with a Fred Hood-designed championship course. Comparable on premier private-club positioning and Massachusetts coastal-lifestyle member base.
• Concert Golf Partners (Sankaty Head Golf Club): Sister club within the Concert Golf Partners portfolio — an oceanside private club on Nantucket. Directly comparable as a Concert Golf Partners-owned coastal New England private club sharing reciprocal member benefits with New Seabury.

Broad incumbents

• Winged Foot Golf Club: Iconic private golf club in Mamaroneck, NY, with championship golf, dining, and event facilities serving the broader Northeast private club market. Comparable on premier golf brand and private event hosting.
• The Country Club (Brookline): One of America's most historic private member-owned clubs in Brookline, MA, offering golf, tennis, squash, and dining. Comparable on premier New England private-club positioning and family/multi-generational membership.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Club at New Seabury