RoAndCo Studio
RoAndCo Studio is a New York-based creative collective founded in 2006 by Roanne Adams, delivering brand strategy, brand identity, art direction, web design, packaging, and campaign work to enterprise clients across beauty, beverage, fashion, and technology — including Google Play and Tata Harper — via a remote-first, project-assembled specialist model.
- Company typePrivate
- Founded2006
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What RoAndCo Studio does
RoAndCo Studio (legal entity Roanne Adams Design LLC, New York) is a privately held creative studio founded in 2006 by Roanne Adams, operating as a remote-first collective of designers, strategists, writers, and developers assembled project-by-project. The firm specializes in brand strategy, brand identity, art direction, web design, packaging, content strategy, campaign development, publication design, copywriting, naming, iconography, and illustration. It serves forward-thinking consumer-facing businesses across beauty and skincare (Bala, Tata Harper, Bask, Prose), beverage (Kin Euphorics, Figlia, Gelée), fashion and accessories (Loeffler Randall, Irene Neuwinth, Busayo), luxury (Irene Neuwirth), and technology platforms (Google Play, Wear OS by Google, Shop With Google Holiday 100, MAC Viva Glam). Clients are acquired via direct inbound through the website contact form and email, with no third-party distribution, marketplaces, or resellers. Pricing is opaque and project-by-project; work is sourced from an enterprise client base that values brand strategy and visually distinctive execution.
The business model is professional services on a lean collective cost structure. The studio maintains minimal fixed headcount (1–10 employees per firmographic record) and scales project teams through freelance specialists, allowing it to deliver boutique engagements at premium pricing without fixed overhead bloat. Two revenue streams are operative: (i) brand strategy and identity services covering strategic consulting and visual/verbal identity systems, and (ii) broader creative services encompassing packaging, web/e-commerce, print, art-directed campaigns, and copywriting. The studio supplements agency revenue with owned media properties — Romance Journal and State of Feeling — functioning as creative extensions and top-of-funnel brand assets rather than monetization channels in their own right. There are no external funding rounds, no parent company, no subsidiaries, no M&A activity, and no disclosed financials; operations appear funded out of project fees.
Geographically the studio maintains a New York base plus operations in Los Angeles and a globally distributed talent network, serving predominantly U.S. clients. Founder Roanne Adams holds reputational capital as a UN Women Champion of Change (2018), GDUSA Responsible Designer to Watch, and subject of features in Its Nice That and Paradiso Magazine, which functions as both a branding asset and a sales accelerant in the agency's premium positioning. The firm has no proprietary technology platform, patents, AI/ML capabilities, or integrations disclosed; its 'technology' is creative craft and human-talent assembly rather than software IP.
RoAndCo Studio firmographics
Firmographics- Name
- RoAndCo Studio
- Legal name
- Roanne Adams Design LLC
- Website
- https://roandcostudio.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RoAndCo Studio is a New York-based creative collective founded in 2006 by Roanne Adams, delivering brand strategy, brand identity, art direction, web design, packaging, and campaign work to enterprise clients across beauty, beverage, fashion, and technology — including Google Play and Tata Harper — via a remote-first, project-assembled specialist model.
- Ownership category
- akta.pro rank
RoAndCo Studio industry classification
Industry- Product category
- Brand Design and Creative Agency Services
- NAICS
- Graphic Design Services (54143), Graphic Design Services (541430), Management Consulting Services (54161)
- SIC
- Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
Keywords
Where RoAndCo Studio is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
RoAndCo Studio business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Brand Strategy and Identity Services: RoAndCo provides strategic and intuitive brand development services, helping clients clarify purpose, unlock potential, and build strong brand foundations.
- Creative Services: Services include brand strategy, brand identity, art direction, content strategy, packaging, web design, e-commerce design, print, campaign work, and copywriting.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
RoAndCo Studio product offering
Product offeringCore offering
RoAndCo Studio is a creative collective that provides brand strategy, brand identity, art direction, content strategy, packaging design, web design, e-commerce design, print and publication design, campaign work, naming, iconography, illustration, and copywriting services. The studio assembles tailored teams of designers, strategists, writers, and developers for each project, helping forward-thinking businesses clarify brand purpose, unlock potential, and build responsible brand foundations.
Product overview
RoAndCo Studio is a creative branding agency led by Roanne Adams that offers a comprehensive suite of design services including Brand Strategy, Brand Identity, Art Direction, Web Design, Packaging, Content Strategy, Campaign, E-commerce Design, Print, Publication Design, Copywriting, Naming, Iconography, and Illustration. The studio works with forward-thinking businesses to create beautiful, responsible brands with meaning. Their approach combines strategic and intuitive methods to help clients clarify purpose, unlock potential, and build strong brand foundations. Notable client work includes branding for Kin Euphorics, Bala, Tata Harper, Bask, Gelée, Prose, and campaigns for Google Play and MAC Viva Glam. RoAndCo also produces the Romance Journal, a proprietary print publication exploring creativity and culture.
Differentiator
Problem solved
Functional benefit
Brands
- Romance Journal: A publication produced by RoAndCo covering topics related to design, culture, and creative direction.
Products and services
- Brand Strategy Strategic consulting services that help clients clarify purpose, unlock potential, and build strong brand foundations that shape how they create, communicate, and serve the greater good.
- Brand Identity Creation of visual and verbal brand identities including logo design, brand refreshes, and comprehensive brand systems for businesses.
- Art Direction Creative direction for visual campaigns, photography, lifestyle imagery, and product presentations across various media.
- Web Design Design and art direction of websites and e-commerce experiences, including dynamic web interfaces with motion and interactive elements.
- Packaging Design Design of product packaging, labels, seals, and secondary packaging for consumer goods across beauty, wellness, and lifestyle categories.
- Campaign Development Development of marketing campaigns including concept, art direction, and copywriting for brand launches and initiatives.
- Naming Creation of brand names and product names for new companies and product lines.
- Publication Design and Copywriting Design and writing of printed materials including publications, editorial layouts, collateral materials, and campaign copy.
- Romance Journal A print publication created by RoAndCo exploring themes of creativity and culture, functioning as both a creative project and a brand extension of the studio.
Companies that use RoAndCo Studio
Customer profileNamed customers18 records
Segments1 record
Ideal customer profiles2 records
RoAndCo Studio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
RoAndCo Studio partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
RoAndCo Studio competitors and assessment
Company assessmentDirect peers
- Pentagram: Iconic independently-owned design firm with offices in New York and globally, known for brand strategy, identity, and packaging work for major brands. Closest direct analog to RoAndCo as a partner-led creative boutique with comparable enterprise clients.
- Porto Rocha: Brooklyn-based independent brand design studio specializing in identity, art direction, and packaging for culturally relevant brands. Comparable size, NYC-base, and creative boutique operating model.
- &Walsh: NYC creative studio led by Jessica Walsh offering brand strategy, identity, art direction, and campaign work. Direct competitor in the boutique brand design space with similar size and client caliber.
- Manual: San Francisco-based creative studio specializing in brand strategy, identity systems, and packaging for consumer and tech brands. Comparable full-stack offering with focus on purpose-led brands, matching RoAndCo's positioning.
- Hyperakt: NYC-based design agency serving mission-driven organizations, museums, and consumer brands with identity, print, and digital work. Comparable purpose-focused boutique positioning.
- Franklyn: NYC-based brand design studio serving media, tech, and consumer clients with identity, digital, and campaign work. Similar boutique scale and full-stack creative branding services.
- Mucca: New York independent creative agency with deep brand identity, packaging, and editorial design expertise. Comparable long-standing boutique studio serving large consumer brands.
- Mast Studio: Brooklyn-based brand strategy and design studio with roots in consumer goods and tech. Directly comparable boutique brand studio with similar service offering and selective client roster.
- COLLINS: New York-based independent brand strategy and design practice serving consumer, tech, and cultural clients. Directly comparable mission-driven positioning and full-stack brand offering from strategy through identity and packaging.
Broad incumbents
- Wieden+Kennedy: Large independent global creative agency with brand strategy, advertising, and design capabilities. Overlaps with RoAndCo on campaign work for major brands but operates at much broader scale and across advertising.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
RoAndCo Studio social profiles
Digital presenceRoAndCo Studio financial estimates
Financial estimateRevenue estimate
Valuation estimate
RoAndCo Studio leadership team
Management profileNumber of profiles
Profiles1 record
RoAndCo Studio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RoAndCo Studio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RoAndCo Studio
What does RoAndCo Studio do?
RoAndCo Studio is a creative collective that provides brand strategy, brand identity, art direction, content strategy, packaging design, web design, e-commerce design, print and publication design, campaign work, naming, iconography, illustration, and copywriting services. The studio assembles tailored teams of designers, strategists, writers, and developers for each project, helping forward-thinking businesses clarify brand purpose, unlock potential, and build responsible brand foundations.
Is RoAndCo Studio a public or private company?
RoAndCo Studio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RoAndCo Studio founded?
RoAndCo Studio was founded in 2006. It employs 1 to 10 people.
Where is RoAndCo Studio based?
RoAndCo Studio is headquartered in New York, United States, in the North America region.
How does RoAndCo Studio make money?
Two revenue lines are on record. Brand Strategy and Identity Services are the primary driver. The others are creative Services.
Who are RoAndCo Studio's main competitors?
Direct peers on record are Pentagram, Porto Rocha, &Walsh, Manual, Hyperakt, Franklyn, Mucca, Mast Studio and COLLINS. Wieden+Kennedy is listed as a broad incumbent.
Does RoAndCo Studio have an API?
No public API is recorded for RoAndCo Studio.
What industry is RoAndCo Studio in?
RoAndCo Studio's product category is Brand Design and Creative Agency Services. Its primary akta.pro industry code is BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams). Its NAICS code is 54143 and its SIC code is 7310.