PORTO ROCHA
PORTO ROCHA is a global strategy and design agency founded in 2019, delivering integrated brand identity systems for enterprise clients including Nike, Netflix, Robinhood, and Google. Operating from Brooklyn and London, the firm specializes in branding, visual identity, digital, and motion design.
- Company typePrivate
- Founded2019
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What PORTO ROCHA does
PORTO ROCHA is a global strategy and design agency founded in 2019 by Brazilian designers Leo Porto and Felipe Rocha, headquartered in Brooklyn, New York with a second studio in London. The firm delivers integrated brand development services across five core practice areas: Strategy (research, audience definition, brand strategy, positioning), Verbal Identity (naming, tone of voice, messaging), Visual Identity (logo design, type design, iconography, brand guidelines), Digital (web/app design, UX/UI, information architecture), and Motion & 3D (motion systems, 3D imagery, brand reels). Projects are delivered as comprehensive brand identity systems rather than discrete service modules, typically combining strategy, visual identity, and digital execution into cohesive systems designed to scale across global touchpoints.
The studio serves enterprise clients primarily across five verticals: Art & Culture Institutions (MASP, Kunsthalle Basel, Sundance Film Festival, PAC NYC), Technology & Finance Platforms (Robinhood, Airbnb, Google/Gemini, Upwork, Twitch, VEEPS), Entertainment & Streaming (Netflix, Vevo), Fashion & Lifestyle (Melissa, Olympikus), and Hospitality (W Hotels). Go-to-market operates entirely through earned reputation — peer-voted rankings (Creative Boom #1 Most Inspiring Studio 2025), industry award submissions (D&AD, One Show, Clio, Webby), editorial coverage in design publications, and referrals from existing enterprise clients. Pricing is project-based with multi-year contracts, with fees customized to engagement scope and complexity; pricing is not publicly disclosed.
The agency has no external funding, operates as an independent studio, and has scaled to a distributed team across approximately 12 global cities. The business model is professional services revenue from large-scale brand identity engagements, with no software products, APIs, or proprietary platforms. Strategic differentiation rests on the founders' elite prior-firm pedigrees (Spotify, Sagmeister & Walsh, Pentagram, COLLINS, Chermayeff & Geismar & Haviv), sustained industry recognition (D&AD Independent Design Agency of the Year 2022, AGI membership 2023, multiple Studio of the Year awards), and a portfolio of consequential rebrands for some of the world's most recognized brands.
PORTO ROCHA firmographics
Firmographics- Name
- PORTO ROCHA
- Legal name
- PORTO ROCHA
- Website
- https://portorocha.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PORTO ROCHA is a global strategy and design agency founded in 2019, delivering integrated brand identity systems for enterprise clients including Nike, Netflix, Robinhood, and Google. Operating from Brooklyn and London, the firm specializes in branding, visual identity, digital, and motion design.
- Ownership category
- akta.pro rank
PORTO ROCHA industry classification
Industry- Product category
- Brand Design Services
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Brand Strategy & Positioning (BPAFAEAA)
- akta.pro secondary industries
- Brand Strategy & Identity Systems (MPAAAEAA), Naming & Verbal Identity (BPAFAEAB), Brand Guidelines, Governance & Brand Management (BPAFAEAF)
Keywords
Where PORTO ROCHA is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
PORTO ROCHA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Design Services: Professional services revenue from brand strategy, visual identity design, digital design, motion, and 3D services for enterprise clients undertaking rebrands and identity system projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise branding and design services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
PORTO ROCHA product offering
Product offeringCore offering
PORTO ROCHA is a global strategy and design agency offering integrated brand development services for enterprise clients. Its core offering spans Strategy (research, brand strategy, positioning), Verbal Identity (naming, tone of voice, messaging), Visual Identity (logo, typography, illustration, guidelines), Digital (web/app UX/UI, information architecture), and Motion & 3D (motion systems, brand reels, mnemonics). Engagements are delivered as cohesive, scalable brand identity systems designed for global brands and cultural institutions undertaking rebrands and identity evolution.
Product overview
PORTO ROCHA is a global strategy and design agency offering integrated brand development services. The agency's core offering is a unified service portfolio spanning Strategy, Verbal Identity, Visual Identity, Digital, and Motion & 3D. Rather than a software platform with discrete modules, PORTO ROCHA delivers professional design services as an integrated practice—branding projects typically combine strategy, visual identity, and digital elements into cohesive brand systems designed to scale and evolve. The studio works across brand identity refreshes (e.g., Nike Run, Robinhood), institutional branding (e.g., Kunsthalle Basel, MASP, Sundance Film Festival), digital product design, and motion graphics. Projects like Robinhood Market demonstrate how the studio extends brand systems into physical products and experiential contexts.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy Research, audience definition, architecture, brand strategy, and positioning services that help brands find their strategic direction. Targeted at enterprise clients undertaking rebrands or brand evolution.
- Verbal Identity Naming, personality development, tone of voice, tagline creation, and messaging systems that define how brands speak and sound. Targeted at enterprise clients building or refreshing brand identities.
- Visual Identity Logo design, type design, photography direction, iconography direction, illustration direction, and brand guidelines and tooling. Targeted at enterprise clients requiring comprehensive visual identity systems.
- Digital Web and app design, UX/UI, information architecture and sitemap, QA and handover, and development oversight for digitally-native brands. Targeted at enterprise and digitally-native clients requiring product design.
- Motion & 3D Motion systems, 3D imagery and motion, brand reels, mnemonics and bumpers, templates and guidelines that bring brands to life. Targeted at enterprise clients requiring dynamic, multimedia brand expressions.
- Brand Identity Systems Comprehensive brand identity design encompassing visual identity, verbal identity, and motion systems designed to scale and evolve with culture. Delivered as integrated engagements for global brands and cultural institutions.
Quantifiable outcome
- VEEPS visual identity redesign tripled engagement
- +4 more outcomes
Companies that use PORTO ROCHA
Customer profileNamed customers19 records
Segments5 records
Ideal customer profiles4 records
PORTO ROCHA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PORTO ROCHA partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered supporting.
- Office of Applied StrategysupportingCollaborated with Office of Applied Strategy on strategic framework for Robinhood Market merchandise project - determining product categories, pricing, positioning, and integration with Robinhood's broader marketing engine
- BrilliantsupportingSourcing, production and fulfillment partner for select Robinhood Market merchandise items
- Wieden+KennedysupportingCreative agency collaboration on Nike Run brand identity project
- MutantsupportingCreative agency collaboration on Nike Run brand identity project
- SoursopsupportingCreative agency collaboration on Nike Run brand identity project
- Sunst StudiosupportingCreative agency collaboration on Nike Run brand identity project
- Hovercraft StudiosupportingCreative agency collaboration on Nike Run brand identity project
- Bravo. Charlie. Mike. HotelsupportingCreative agency collaboration on Nike Run brand identity project
- Salt StudiossupportingPhotography and production studio location for Robinhood Market project shoot
- Tripi StudiossupportingPost-production studio handling retouching for Robinhood Market project
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
PORTO ROCHA competitors and assessment
Company assessmentDirect peers
- &Walsh: Independent design studio (formerly Sagmeister & Walsh) offering brand identity, art direction, and design at a similar premium tier. Co-founder Felipe Rocha previously worked at Sagmeister & Walsh, and the studios occupy the same boutique brand-design category.
- Pentagram: The most iconic independent design firm with a partner-led model; comparable to PORTO ROCHA in serving enterprise clients on brand identity, visual identity, and strategy. Co-founder Leo Porto previously worked at Pentagram, making it a direct talent and capability peer.
- COLLINS: Brand strategy and design agency serving similar enterprise clients with integrated strategy-to-activation capabilities. Leo Porto was Design Director at COLLINS before co-founding PORTO ROCHA, making it a near-direct comparable in service mix and client tier.
- Mother Design: Brand identity and design arm of the broader Mother network; comparable in serving global consumer and cultural brands with high-craft identity systems. Leo Porto worked at Mother, making it a closely aligned peer in both output and client type.
- Gretel: Brooklyn-based independent brand and design studio with a similar craft-forward identity practice serving enterprise and cultural clients. Closely comparable in scale, geography, and brand-identity focus.
- Manual: Independent creative agency offering brand strategy, identity, and design services to a similar enterprise client roster. Comparable in boutique scale, service mix, and tier-1 client ambition.
- Order Design: Independent brand design studio with a comparable focus on visual identity systems for global cultural and commercial clients. Overlaps directly in service category, client type, and award-circuit positioning.
- Mucca: Independent branding and design agency serving multinational brands with strategy, naming, and identity. Comparable boutique scale and integrated brand-service model.
Broad incumbents
- Wieden+Kennedy: Large independent creative agency that collaborated with PORTO ROCHA on the Nike Run identity. While broader in scope (full-service advertising, media, production), it competes for the same enterprise brand-design budgets and represents the integrated-services benchmark.
- Anomaly: Larger independent creative company offering brand strategy, advertising, and product innovation. Represents a broader-incumbent benchmark that increasingly competes with boutique design studios for integrated enterprise mandates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
PORTO ROCHA social profiles
Digital presencePORTO ROCHA financial estimates
Financial estimateRevenue estimate
Valuation estimate
PORTO ROCHA leadership team
Management profileNumber of profiles
Profiles11 records
PORTO ROCHA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PORTO ROCHA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PORTO ROCHA
What does PORTO ROCHA do?
PORTO ROCHA is a global strategy and design agency offering integrated brand development services for enterprise clients. Its core offering spans Strategy (research, brand strategy, positioning), Verbal Identity (naming, tone of voice, messaging), Visual Identity (logo, typography, illustration, guidelines), Digital (web/app UX/UI, information architecture), and Motion & 3D (motion systems, brand reels, mnemonics). Engagements are delivered as cohesive, scalable brand identity systems designed for global brands and cultural institutions undertaking rebrands and identity evolution.
Is PORTO ROCHA a public or private company?
PORTO ROCHA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PORTO ROCHA founded?
PORTO ROCHA was founded in 2019. It employs 11 to 50 people.
Where is PORTO ROCHA based?
PORTO ROCHA is headquartered in Brooklyn, United States, in the North America region.
How does PORTO ROCHA make money?
One revenue line is on record: design Services.
Who are PORTO ROCHA's main competitors?
Direct peers on record are &Walsh, Pentagram, COLLINS, Mother Design, Gretel, Manual, Order Design and Mucca. Broad incumbents are Wieden+Kennedy and Anomaly.
Does PORTO ROCHA have an API?
No public API is recorded for PORTO ROCHA.
What industry is PORTO ROCHA in?
PORTO ROCHA's product category is Brand Design Services. Its primary akta.pro industry code is BPAFAEAA, Brand Strategy & Positioning, with a secondary code of MPAAAEAA, Brand Strategy & Identity Systems. Its NAICS code is 54181 and its SIC code is 7311.