Wrigley Media Group

What Wrigley Media Group does

Wrigley Media Group is a privately held, full-service video production and creative development company headquartered in Lexington, Kentucky, founded in 1993 as Post Time Productions and later rebranded under owner Misdee Wrigley Miller. The firm operates two production sites in Lexington: the Newtown Circle headquarters (804 Newtown Circle) — featuring a 60'x40' cyc wall, nine AVID-based editor bays, two offline edit bays, and an audio recording studio — and sister company LEX Studios at 425 Codell Drive, a 50,000+ square foot facility with three soundstages (81'x70', 72'x58', 70'x48'), green rooms, production offices, and a 120-seat VIP screening theatre that opened in June 2024 as Kentucky's largest film and TV production facility.

Wrigley's offerings span the full production stack under one roof: creative development, on-location and studio production, in-house post-production, motion graphics and 3D animation, aerial/drone cinematography (multiple FAA-licensed pilots), VFX, audio, and strategic distribution to broadcast, cable, streaming, and digital platforms. Equipment inventory includes a RED 8K V-Raptor XL, a fleet of Komodo cameras, DJI Inspire 2 drone, Steadicam Zephyr, DJI Ronin 2, and 5-ton/1-ton lighting and grip packages. The firm has delivered more than 450 episodes of premium television and operates an original-IP slate anchored by Relative Justice (the first daytime nationally syndicated court show produced from Kentucky, with 87% U.S. marketplace clearance in 2022-2023) and The Derby, a co-production with Churchill Downs and Roundtable Entertainment timed to the 150th Kentucky Derby.

Revenue mechanics are project-based professional services across five primary segments: broadcast networks and streamers (A&E, History, Hulu, Discovery+, Lionsgate, CBS Sports Network, Oxygen), brand and advertising clients (Coca-Cola, Toyota Tsusho, Buffalo Trace), filmmakers and producers, government agencies (US Air Force, Team Kentucky), and sports properties (Churchill Downs, EA Sports, BYU, University of Kentucky). Distribution services add a licensing/royalty stream. Pricing is bespoke and quote-driven with no publicly disclosed rates; Wrigley actively packages Kentucky's 30-35% refundable entertainment tax credit into its client value proposition to attract out-of-state productions, making the tax-incentive expertise a core go-to-market asset rather than a pricing line item.

Name

Wrigley Media Group

Legal name

Wrigley Media Group

Website

https://wrigleymediagroup.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Wrigley Media Group is a Lexington, Kentucky–based full-service video production company operating Kentucky's largest film and TV facility, serving broadcast networks, streamers, brands, sports properties, and government clients with creative development, production, post-production, animation, and distribution services.

Ownership category

akta.pro rank

Product category

Video Production and Post-Production Services

NAICS

Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219), Teleproduction and Other Postproduction Services (512191)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industry

Motion Graphics & Titling (2D/3D, Broadcast Graphics) (MPADAGAD)

Keywords

• Video production services
• Film and television production
• Post-production services
• Branded content production
• Studio rental services

Headquarters

HQ city

Lexington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Television Production: Full-service TV production including unscripted, reality, scripted series, and syndicated shows. WMG produces original series and content for networks.
2. Branded Content Production: Video production integrating brand experiences with entertaining content, from long-form TV shows to short-form viral videos.
3. Studio Rental: Rental of production facilities including soundstages, production offices, green rooms, and equipment to external productions.
4. Post-Production Services: Editing, color grading, motion graphics, 3D animation, VFX, audio mixing, and finishing services.
5. Production Support Services: Location scouting, staffing, casting, coordination, and logistics support for productions.
6. Aerial Production: Drone-based aerial filming services with certified pilots.
7. Distribution Services: Sales and licensing assistance via broadcast, streamers, cable, or digital platforms.
8. Government/Public Sector Services: Marketing, media, and video production services for government agencies including training, recruitment, and promotional content.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Wrigley Media Group is a full-service video production company offering end-to-end content creation across television, film, branded content, and digital platforms. Core offerings include creative development, production with state-of-the-art equipment (RED 8K, Komodo cameras, DJI drones), post-production (8 AVID editor bays, motion graphics, 3D animation, VFX), studio rental at LEX Studios, aerial drone services, and distribution/sales to broadcast, streaming, cable, and digital platforms. The company also produces original content such as the syndicated show Relative Justice and The Derby documentary series.

Product overview

Wrigley Media Group is a full-service video production and creative company offering end-to-end content creation across television, film, branded content, and digital platforms. The company operates as a unified production platform combining creative development, production, post-production, and distribution services. Core offerings include entertainment production (unscripted and scripted), branded content, field production with aerial drone capabilities, 3D animation, and government services. The company produces original content including the syndicated court show 'Relative Justice' and documentary series 'The Derby.' Wrigley Media Group's production infrastructure includes the Newtown studio with cyc wall and AVID editing bays, and sister company LEX Studios providing three soundstages as Kentucky's largest production facility. White label production services are also available.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Video Production Award-winning end-to-end video production service for television, film, commercials, and digital content, including creative development, production, and post-production capabilities for enterprise clients across networks, brands, businesses, filmmakers, and government.
• Studio and Soundstage Rental Rental of production facilities including soundstages (three at LEX Studios: 81'x70', 72'x58', 70'x48' with 40' ceilings), production offices, green rooms, holding rooms, wardrooms and equipment storage to external film, TV, and commercial productions. Includes access to well-equipped green rooms, numerous office spaces, dining areas for 150+, parking for 100+.
• Post-Production Services In-house editing and post-production services including short- and long-form editorial, motion graphics, 3D animation, audio mixing, finishing, and complete 3D VFX. Operates eight custom-built AVID-based editor bays, two offline edit bays, and an in-house audio recording studio.
• Branded Content Production Video production integrating entertaining content with branded experiences, from long-form TV shows to short-form viral videos, connecting consumers with brands meaningfully. Serves brand and advertising clients across consumer products, sports, and entertainment sectors.
• Aerial and Drone Production Services Elite drone pilots and aerial footage capture using DJI Inspire 2 drones and one of the largest drone squadrons in the region, with multiple FAA-licensed pilots. Provides professional-grade aerial production for film, TV, commercial, and branded content.
• 3D Animation and VFX Services Visual effects, motion graphics, and animation services including next-level show titles, special effects, architectural visualization, commercials, and VFX Compositing. Uses ArchViz, AR, and VR technologies across film, broadcast, and commercial projects.
• Field Production Services Location-based video production with a fleet of trucks, cameras, drones, gear, and crew, supporting productions within a day's drive of 70% of the US population. Includes location scouting, securing, management, and full production support.
• Distribution and Content Licensing Services Sales and licensing assistance for produced content via broadcast television, streaming platforms, cable networks, or digital platforms. Leverages Wrigley's established television industry relationships to connect content with audiences across distribution windows.
• White Label Production Services Production services offered under another brand or company name, providing turnkey video production capabilities to agencies and organizations that need production capacity without establishing their own in-house operations.
• Government Video Production Services Comprehensive marketing and media services for government and quasi-governmental agencies including training videos, recruitment videos, live streaming, service launch content, and promotional content.
• Kentucky Entertainment Incentive Navigation Services Concierge service providing expert guidance to filmmakers and producers to navigate Kentucky's entertainment incentive program and maximize the 30-35% fully refundable tax credit on qualified production expenses including studio facilities, soundstages, and production costs.
• Relative Justice (Original Production) First daytime nationally syndicated court show produced in Kentucky, featuring Judge Rhonda Wills presiding over real family disputes. Renewed for second season with 150 original half-hour episodes.
• The Derby (Original Production) Multi-episode documentary series about Kentucky Derby culture, produced in partnership with Churchill Downs Racetrack and Roundtable Entertainment, celebrating the 150-year history of the Kentucky Derby with unprecedented behind-the-scenes access.
• LEX Studios Facility Operations Sister company facility operating as Kentucky's largest film and TV production facility with 50,000+ square feet, three soundstages (81'x70', 72'x58', 70'x48'), production offices, green rooms, 120-seat VIP screening theatre, and ample parking.

Quantifiable outcome

• 450+ episodes of premium television delivered successfully
• +3 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• Keller/NollcoreStrategic or Co-development Partner · 23 January 2023Strategic production agreement with Cleve Keller and Dave Noll, executive producers behind Chopped franchise and America Says. They will pitch and produce content through WMG, leveraging Kentucky's tax incentive.
• JMI SportscoreStrategic or Co-development Partner · 23 January 2023JMI Sports' UK Sports & Campus Marketing team developed and negotiated the University of Kentucky partnership.
• Churchill Downs RacetrackflagshipStrategic or Co-development Partner · 12 October 2022Production alliance to produce 'The Derby' series documenting Kentucky Derby's 150-year history. WMG and Roundtable Entertainment granted unprecedented all-access to Kentucky Derby content, showcasing culture, fashion, events, and behind-the-scenes stories.
• Roundtable EntertainmentflagshipStrategic or Co-development Partner · 12 October 2022Co-production partnership with WMG on The Derby series for Churchill Downs. Roundtable brings experienced leadership from across entertainment industry to create premium content.
• University of KentuckycoreStrategic or Co-development Partner · 9 December 2021First-of-its-kind partnership combining assets across student campus, athletics, and Rupp Arena at Central Bank Center. WMG entitled the Catwalk open air walkway, supports esports initiatives, produces in-game videos for UK Athletics events, and works with UK College of Communication and Information to develop practical experiences for students in video production.
• VisitLEXminorStrategic or Co-development PartnerWrigley Media Group works in conjunction with VisitLEX, Lexington's convention and visitor's bureau for local tourism and production support.
• Dean Builds ConstructionminorImplementation/ SI/ Consulting PartnerConstruction partner for Wrigley Woodhill Studios development and build-out.
• Morris WorkshopminorImplementation/ SI/ Consulting PartnerArchitecture firm for Wrigley Woodhill Studios design and construction.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Blackhall Studios: Atlanta-based full-service film and TV production facility with multiple soundstages, comparable scale, and Georgia tax incentive positioning — competes with WMG for regional production work in the Southeast.
• Picture Shop: Post-production services company offering editing, color grading, VFX, and finishing — directly overlaps with WMG's AVID-based post-production, motion graphics, and 3D animation capabilities.
• Range Media Partners: Talent management and production company offering full-service content creation across film, TV, and digital — comparable scale and full-service production model to WMG.
• EUE/Screen Gems Studios: Regional film and TV production studio operator with facilities in Atlanta and Wilmington, NC, offering stages, production services, and incentive-aligned operations — directly comparable regional production facility model.
• Cinelease: National provider of production services including lighting and grip equipment rental, studio operations, and crew support — overlaps with WMG's full-service production and equipment-rental revenue lines.
• Buffalo 8 Productions: Boutique full-service production company offering creative, production, and post-production services for unscripted TV and branded content — closely comparable mid-size service offering.
• Pinewood Atlanta Studios: Major Southeast regional production hub offering soundstages, production offices, and incentive-aligned full-service capabilities — historically the largest direct competitor to WMG in the Georgia/Kentucky incentive corridor.
• Voltage Pictures: Independent film and TV production and distribution company with full-service production and content sales capabilities — comparable hybrid model combining production services with IP ownership and distribution.
• Trilith Studios: Georgia-based film and TV production studio complex (formerly Pinewood Atlanta Studios) with comparable full-service offering, large soundstages, and state tax-incentive positioning — WMG's closest direct competitor in the Southeast regional production hub category.

Broad incumbents

• Skydance: Large-scale film and TV production company producing premium scripted and unscripted content across global platforms — broader incumbent that overlaps with WMG's premium TV production capability at a much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wrigleymedia
• Facebookfacebook.com/WrigleyMedia
• LinkedInlinkedin.com/company/wrigleymedia
• Instagraminstagram.com/wrigleymedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wrigley Media Group