What Innolink does

Innolink, now operating as Bondata Tutkimuspalvelut, is a Finland-based research services firm positioned as the country's largest, providing customized customer experience, employee experience, market, brand, and public sector research to Finnish enterprises, municipalities, and government agencies. Its core offering is the Bondata Platform, an AI-powered analytics tool that aggregates market, customer, and personnel data into unified dashboards and produces actionable, data-driven recommendations; the platform is complemented by a suite of service modules covering customer/resident experience measurement, market mapping, brand attractiveness studies, personnel surveys, 360-degree leadership feedback, and data visualization.

The company generates revenue through professional services engagements priced on a project or annual subscription basis, sold via direct, consultative sales with dedicated account managers managing long-term enterprise partnerships such as Talenom (since 2019) and Mediateko (15-year relationship). Distribution is single-country (Finland) and dual-segment, targeting both private businesses and public sector buyers. Go-to-market is reinforced by content marketing, a podcast series ("Tiedon jäljillä"), webinars, events, and customer stories that establish thought leadership in data-driven decision making. The firm is part of the broader Bondata group (Bondata-konserni), which has expanded through the consolidation of multiple research companies and acquisitions of personnel services companies, including Vibemetrics in May 2025. Leadership is led by CEO Pekka Vuorela, who oversaw the rebranding from Innolink to Bondata and the rapid scale-up into Finland's largest research firm.

Name

Innolink

Legal name

Bondata Tutkimuspalvelut

Website

https://innolink.fi

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Innolink (rebranded to Bondata Tutkimuspalvelut) is Finland's largest research services firm, providing AI-powered customer, employee, market, and brand research through the Bondata Platform to Finnish enterprises and public sector organizations.

Ownership category

akta.pro rank

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Research Services: Customized research services for measuring customer experience, employee experience, market conditions, and brand attraction. Services include annual satisfaction surveys, specialized research projects, and ongoing measurement programs tailored to client needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Innolink (now operating as Bondata Tutkimuspalvelut) is a Finnish research services consultancy providing customized research projects to businesses and public sector organizations. Core offerings include customer experience measurement, employee experience measurement, market situation mapping, brand attractiveness research, leadership evaluation, data visualization, and related public-sector research (citizen/resident experience, vitality, immigration, societal phenomena, education). The Bondata Platform adds AI-powered aggregation and analysis that converts research data into concrete recommendations.

Product overview

Innolink operates under the brand Bondata as a Finnish research services company offering a unified platform (Bondata Platform) enhanced by specialized service modules. The portfolio consists of three main offerings: Bondata Platform—an AI-powered analytics platform that aggregates market, customer, and personnel data into actionable insights; Services for Businesses encompassing customer experience measurement, market research, brand studies, personnel experience, leadership evaluation, and data visualization; and Services for Public Sector covering citizen/resident experience, economic vitality, immigration, societal phenomena, and education research. The platform and services work together to transform research data into concrete actions and data-driven decisions.

Differentiator

Problem solved

Functional benefit

Products and services

• Bondata Platform An AI-powered research and analytics platform that aggregates data from market, customer, and personnel sources into a unified dashboard, providing actionable insights and concrete recommendations for data-driven decision making. Targeted at Finnish businesses and public sector organizations seeking to convert research data into action.
• Services for Businesses (Palvelut yrityksille) Comprehensive research services for Finnish businesses and enterprises, including customer experience measurement, market situation mapping, brand attractiveness assessment, personnel experience measurement, leadership experience evaluation, and data visualization. Targeted at organizations seeking data-driven decision making.
• Services for Public Sector (Palvelut julkiselle sektorille) Research services tailored for Finnish government and public organizations covering citizen and resident experience, vitality and economic development, immigration, societal phenomena, and education research. Targeted at municipalities, ministries, and public institutions.

Quantifiable outcome

• Companies can identify development areas and strengths through research, finding concrete actions to improve customer experience
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Sitra (Finnish Innovation Fund)coreStrategic or Co-development PartnerFramework agreement enabling agile implementation of research projects. Sitra's research on political content encountered by young people on social media gathered wide media attention, demonstrating the partnership's ability to address important societal topics.
• TalenomcoreStrategic or Co-development PartnerLong-term research partnership since 2019 focused on customer experience measurement. Bondata provides Talenom with annual customer satisfaction surveys and specialized research on payroll administration client experiences. Partnership emphasizes mutual trust and deep understanding of business models.
• MediatekominorStrategic or Co-development Partner15-year collaboration focused on business development and data-driven leadership. Partnership founded on trust, data-driven management, and shared desire to develop business operations.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• YouGov: Global digital market research and polling firm with strong brand-tracking and consumer-attitudes panel. Comparable as a direct competitor in market and brand research, with a self-serve/panel-based delivery model that increasingly competes for the same mid-market buyer.
• Taloustutkimus Oy: Finland's second-largest market research firm, offering consumer and B2B research, public-sector studies, and customer/employee measurement. Directly comparable domestic competitor in the exact same product category and customer base.
• IROResearch: Finnish consumer and panel-based research firm operating a consumer panel and providing brand and customer research in the Finnish market. Direct competitor in the same domestic market targeting the same enterprise buyer.

Broad incumbents

• Forrester Research: Global research and advisory firm selling subscription-based research, customer experience, and employee experience studies. Comparable revenue model (subscription research) and partial overlap in CX/EX research verticals.
• Ipsos: Global market research and consumer insights firm with active Finnish practice covering brand, customer experience, employee experience, and public-sector research. Directly comparable offering set delivered at much greater scale.
• NielsenIQ: Global consumer insights and market research firm providing retail, consumer, and brand measurement across Nordic markets. Comparable as a global player whose measurement and analytics services overlap with Bondata's customer/employee research franchise.
• GfK (now part of NIQ): International market research firm specializing in consumer goods, retail, and brand research with established Nordic presence. Comparable offering mix targeting the same enterprise buyer in customer and brand measurement.
• Kantar: Global market research and insights leader with significant Nordic operations, offering consumer panel, brand, and media research. Comparable as a much larger incumbent serving the same enterprise and public-sector buyer across overlapping research categories.
• Gartner: Global research and advisory powerhouse serving enterprise and public-sector buyers with subscription research and benchmarking services. Comparable as a scaled research-and-advisory platform, though its primary focus is technology rather than general market/CX research.

Emerging players

• Mintel: Global market research firm focused on consumer packaged goods, beauty, and lifestyle categories with subscription research products. Comparable in its subscription research + custom project mix serving mid-to-large FMCG and brand clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Innolink_fi

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innolink