What Mediateko does

Mediateko Oy is a privately held Finnish outdoor advertising company founded in 2007 and headquartered in Kuopio, with additional offices in Helsinki and Tampere. The company sells multi-channel out-of-home (OOH) media across a Finland-wide network of approximately 174 media surfaces and 668 digital displays deployed in railway stations (30 stations, 105 surfaces), ski resorts (22 resorts, 112 screens, 40 million ski lift rides), golf courses (50 courses), fitness centres (20 gyms in the Forever network), retail media locations, urban city-centre displays, and driver-facing roadside panels. Sub-brands include Snow Media (ski resorts), City Digital (urban digital screens), Shopper Digital (retail point-of-purchase), and Fitness Media.

The company's product portfolio centres on nine advertising environments plus supporting services. Digital screens are equipped with Quividi computer-vision technology for anonymous audience measurement — estimating age, gender, mood, and viewing duration without storing images — which underpins a Contact Guarantee that promises contracted contact volumes with verified reporting. Complementary offerings include programmatic buying (Ohjelmallinen ostaminen) for real-time budget and location targeting, a Digital Signage unit providing hardware, installation, and managed services to retail, public-sector, and property-management clients, and Research Services backed by TNS Kantar Mind and Atlas databases. The company is B Corp certified and GDPR-compliant.

Mediateko operates a dual go-to-market: direct enterprise sales to advertisers and agencies, complemented by a self-serve online shop ("Verkkokauppa") targeting SMB and small-agency buyers. Named customers span automotive (Mercedes-Benz, Audi), food and beverage (Coca-Cola, Kotipizza), retail (K-Supermarket), entertainment (Finnkino), travel/leisure (Viking Line), and wellness (Smartum). Pricing is not publicly disclosed; campaign planning relies on downloadable city- and spot-specific media cards. Revenue is not publicly reported; the company is founder/management-controlled with no disclosed external investment, and headcount is in the 11–50 range.

Name

Mediateko

Legal name

Mediateko Oy

Website

https://mediateko.fi

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Mediateko is a Finnish outdoor advertising operator running a nationwide network of digital and traditional OOH displays across railway stations, ski resorts, golf courses, fitness centres, retail, urban, and roadside locations, selling campaigns to enterprise brands and SMBs via direct sales and a self-serve online shop.

Ownership category

akta.pro rank

Product category

Outdoor Advertising

NAICS

Indoor and Outdoor Display Advertising (54185), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Media Planning, Buying & Optimization (BPAFAAAC)

akta.pro secondary industry

In-Venue & Out-of-Home Sports Digital Broadcast Networks (MPAKAOAK)

Keywords

• Outdoor advertising
• Digital signage
• Retail media
• Transit advertising
• Audience measurement

Headquarters

HQ city

Kuopio

HQ country

Finland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Distribution channels3 records

Marketing channels5 records

Core offering

Mediateko operates a nationwide outdoor advertising network in Finland combining 668 digital displays and 174 traditional surfaces across railway stations, ski resorts, golf courses, fitness centers, retail locations, urban centers, and driver-facing roadside locations. The company sells advertising media space and campaign planning services to brands and agencies, supported by Quividi camera-based audience measurement technology and guaranteed contact number reporting.

Product overview

Mediateko is a Finnish outdoor advertising company offering a multi-channel advertising network spanning railway stations, ski resorts, golf courses, retail environments, fitness centers, and urban/driver-facing locations throughout Finland. The portfolio includes core advertising products organized by environment: Station Advertising (30 stations), Ski Resort Advertising (22 resorts), Golf Resort Advertising (50 courses), Retail Media, Fitness Media (Forever gym network), City Digital, Shopper Digital, and Driver advertising. Supporting capabilities include Programmatic Buying for automated campaign management, Digital Signage solutions for custom display installations, and Research Services leveraging TNS Kantar databases for audience insights. The company also employs Quividi camera-based audience measurement technology across its digital displays.

Differentiator

Problem solved

Functional benefit

Brands

• Snow Media: Ski resort advertising solutions covering 22 ski resorts with 112 screens and 40 million ski lift rides
• City Digital
• Shopper Digital
• Fitness Media

Products and services

• Station Advertising (Asemamainonta) Digital advertising network at railway stations across Finland, reaching train passengers and commuters at the country's busiest stations. Covers 30 stations with 105 digital surfaces for regional or nationwide campaigns.
• Ski Resort Advertising (Hiihtokeskusmainonta) Outdoor advertising at ski resorts reaching quality-conscious leisure audiences and winter sports enthusiasts. Covers 22 ski resorts with 112 digital screens and 40 million ski lift rides across Finland.
• Golf Resort Advertising (Golfkeskusmainonta) Advertising at golf courses targeting high-income, quality-conscious decision-makers. Reaches 50 golf courses across Finland with approximately 989,321 reachability figure.
• Retail Media Digital advertising in retail environments at point-of-purchase locations, reaching shoppers near the buying decision moment. Covers 40 localities with 241 locations reaching 14.3 million contacts.
• Fitness Media Advertising network within Forever gym locations targeting active consumers during their workout. Includes 20 gym locations with screens in lobby and gym areas, reaching 683,033 impressions and enabling product distribution opportunities.
• City Digital Digital outdoor advertising in urban centers including giant surfaces, roadside displays, and parking garage screens. Covers 64 locations with 132 digital screens reaching 11.4 million OTC contacts.
• Shopper Digital Digital advertising targeting shoppers at retail locations near the point of purchase. Covers 26 targets with 87 screens reaching 4.5 million contacts.
• Urban Centre Advertising (Kaupunkikeskusmainonta) Traditional outdoor advertising in city centers, covering 43 urban centre locations with 113 displays reaching 9.2 million contacts.
• Drivers Advertising (Autoilijat) Advertising targeting drivers on roadways across Finland. Covers 81 locations with 194 displays reaching 12.3 million contacts.
• Digital Signage Solutions Digital display solutions for businesses and public sector organizations, including outdoor and indoor screens, retail and property solutions, with a 360 service model covering consulting, installation, and maintenance.

Named customers8 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core and supporting.

• Forever (kuntosaliverkosto)coreChannel Partner/ Reseller/ DistributorMediateko operates the Forever gym advertising network comprising 20 gym locations. The fitness media network enables brands to reach active target audiences in a hobby context, with screens located in both lobby areas and within gyms, ensuring multiple exposures per visit. The gyms also provide opportunities for product distributions and promotions.
• QuividicoreTechnology or IntegrationMediateko uses Quividi camera-based face detection technology for anonymous audience measurement at their digital display locations. The technology estimates audience demographics (age, gender, mood) and measures viewing attention without storing individual face images, enabling data-driven campaign reporting and optimisation.
• TNS Kantar (Mind and Atlas databases)supportingTechnology or IntegrationMediateko's Research Services provide clients with research data from TNS Kantar's Mind and Atlas databases, offering insights into how Finnish decision-makers and consumers think and behave, supporting fact-based campaign planning and measurement.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Outfront Media: US-listed OOH media owner operating transit, billboard, and digital out-of-home formats across North America. Comparable to Mediateko in operating multi-format OOH inventory, though serving a much larger and structurally different advertising market.
• Lamar Advertising: US-listed outdoor advertising company with one of the largest billboard and digital out-of-home portfolios in the Americas. Comparable as an OOH media operator but at vastly greater scale and with a North American focus.
• Ströer: German-headquartered European OOH leader with extensive digital and traditional outdoor portfolios plus adjacent digital marketing businesses. Comparable to Mediateko as an OOH media owner, but with pan-European scale and a broader advertising-services portfolio.

Emerging players

• Vistar Media: Programmatic DOOH supply-side platform that aggregates OOH inventory from local media owners and sells to agencies via DSP integrations. Comparable to Mediateko as a DOOH ecosystem participant; could be partner or competitor depending on whether Mediateko sells through or alongside Vistar.
• Place Exchange: Programmatic supply-side platform for out-of-home advertising, enabling automated media buying across fragmented OOH inventory. Comparable as a DOOH platform participant; relevant to Mediateko as a potential channel partner or competitive pressure on direct sales margins.

Direct peers

• Clear Channel Outdoor: Major global OOH operator with Nordic/Finnish operations (former Clear Channel Finland business). Comparable to Mediateko in operating model — selling out-of-home media across transit, roadside, and urban formats — but with much broader geographic reach.
• Global Outdoor (formerly Exterion Media): European outdoor advertising operator with transit, roadside, and digital out-of-home assets across multiple markets. Directly comparable as a multi-format OOH media owner serving brand advertisers across venues and urban environments.
• IGPDecaux: Italian/European OOH operator focused on transit and urban formats. Comparable to Mediateko in operating a multi-format OOH network with both traditional and digital surfaces, though at a different geographic footprint.
• Ocean Outdoor: Nordic-focused premium digital out-of-home operator with strong presence in Sweden/Norway and expansion into adjacent markets. Directly comparable as a DOOH media owner targeting premium audiences in urban and venue contexts.
• JCDecaux: Global leader in outdoor advertising with a direct Finland presence (street furniture, transit, billboards). Directly comparable to Mediateko as a multi-format OOH media owner, but at vastly greater scale and with international footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Mediateko_oy

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediateko