Grupo Larrumba

What Grupo Larrumba does

Grupo Larrumba is a Madrid-based multi-brand restaurant operator that does business as GLH - Singular Restaurants. Founded in 2013 and headquartered in Madrid, the company runs more than 12 distinct restaurant concepts across prime Madrid neighborhoods including Aravaca, Chamartín, and Salamanca. The portfolio spans diverse cuisines and themes: Marieta, Frida, and La Chingona focus on Mexican cuisine; Habanera on Cuban; Perrachica on Basque; Harrison on American; and Botania operates a botanical-themed concept. Additional venues include Pipa, Pytsan/Peyotesan, Snake Bar, and Catarsis.

The company monetizes almost exclusively through in-person restaurant dining, with revenue generated per transaction at each location. Complementary service lines extend the underlying physical assets: Eventos offers dedicated private and corporate event spaces with specialized teams, Night Experience extends venues into late-night entertainment, and Regala provides gift cards across the portfolio. Distribution is direct-to-consumer, with reservations taken online and by phone. Marketing is concentrated on Instagram (glh.restaurants) and the corporate website.

The group operates without disclosed public-market indicators, with no parent company or institutional investor beyond a 2018 funding round involving Aurica Capital. Leadership comprises three co-founders — Charlie Saiz Montes (CEO), Chiqui Calleja, and Gonzalo Hermida (Executive Partner) — alongside President Fernando Nicolas. The company has 501-1000 employees and operates exclusively within Spain, with no international footprint. Technology is characterized as not applicable to the core restaurant operation; no AI capabilities, proprietary platforms, patents, or integrations are disclosed. A charitable initiative, Postre Solidario, channels a portion of dessert sales through partner Tamaisan Turkana to support nutrition and education programs at St Irene Lobur Primary School in Kenya.

Name

Grupo Larrumba

Legal name

Grupo Larrumba

Website

https://larrumba.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Grupo Larrumba, operating as GLH – Singular Restaurants, is a Madrid-based multi-brand restaurant group running 12+ distinct dining concepts across Aravaca, Chamartín, and Salamanca, complemented by event, nightlife, and gift card services for individual diners and corporate clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Restaurant Dining Sales: Revenue generated from food and beverage sales at multiple restaurant locations across Madrid. Customers pay per transaction for dining experiences.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Grupo Larrumba (GLH - Singular Restaurants) operates a portfolio of approximately 12 differentiated restaurant brands in Madrid, Spain, serving food and beverages across distinct cuisine concepts (Mexican, Cuban, Basque, American, botanical-themed). The company also organizes private and corporate events through its Eventos service, runs a Night Experience nightlife offering, and sells Regala gift cards redeemable at its venues.

Product overview

GLH - Singular Restaurants is a unified restaurant group operating a portfolio of distinct restaurant brands across Madrid. The company functions as a multi-brand restaurant platform rather than a single product, managing 11 individual restaurant concepts (Marieta, Habanera, Frida, Perrachica, La Chingona, Harrison, Pipa, Botania, Pytsan, Snake Bar, and Catarsis) alongside complementary services including event organization (Eventos), nighttime entertainment (Night Experience), and gift cards (Regala). Each restaurant brand operates independently with its own identity, location, and reservation system, while sharing the group's common values of innovation, quality-price balance, prime locations, and impactful decor. The group also includes a charitable initiative called Postre Solidario supporting education programs.

Differentiator

Problem solved

Functional benefit

Brands

• Marieta: Mexican cuisine restaurant under the GLH Singular Restaurants group.
• Habanera
• Frida
• Perrachica
• La Chingona
• Harrison
• Botania
• Night Experience

Products and services

• Marieta Mexican cuisine restaurant within the GLH Singular Restaurants group; offers reservations and dine-in service to individual diners and groups in Madrid.
• Habanera Cuban cuisine restaurant within the GLH Singular Restaurants group; offers reservations and dine-in service in Madrid.
• Frida Mexican cuisine restaurant within the GLH Singular Restaurants group; offers reservations and dine-in service in Madrid.
• Perrachica Basque cuisine restaurant within the GLH Singular Restaurants group; offers reservations and dine-in service in Madrid.
• La Chingona Mexican cuisine restaurant within the GLH Singular Restaurants group; offers reservations and dine-in service in Madrid.
• Harrison American cuisine restaurant within the GLH Singular Restaurants group; offers reservations and dine-in service in Madrid.
• Pipa (Teje y Maneje) Restaurant within the GLH Singular Restaurants group (associated with the Teje y Maneje brand); offers reservations and dine-in service in Madrid.
• Botania Botanical-themed restaurant within the GLH Singular Restaurants group; offers reservations and dine-in service in Madrid.
• Pytsan (Peyotesan) Restaurant within the GLH Singular Restaurants group; offers reservations and dine-in service in Madrid.
• Snake Bar Bar within the GLH Singular Restaurants group; offers reservations and bar/dining service in Madrid.
• Catarsis Restaurant within the GLH Singular Restaurants group; offers reservations and dine-in service in Madrid.
• Eventos Event organization service offering versatile spaces for hosting private and corporate events, with a specialized event team and gastronomic quality. For individual clients and organizations in Madrid.
• Night Experience Nighttime entertainment experience offered by GLH Singular Restaurants, leveraging the group's venues for nightlife services in Madrid.
• Regala (Gift Cards) Gift card service that lets customers purchase restaurant experiences as gifts redeemable across GLH Singular Restaurants venues.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Tamaisan TurkanaminorOthersCharitable initiative 'Postre Solidario' where a portion of dessert orders at GLH restaurants supports education and nutrition for children at St Irene Lobur Primary School in Kenya.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Big Mamma Group: French-founded themed Italian restaurant group (East Mamma, Gloria, Pink Mamma) operating design-forward venues across Europe. Comparable for its branded themed-restaurant strategy, similar Instagram-driven GTM, and design-led positioning.

Broad incumbents

• Soho House & Co. Global lifestyle hospitality membership group with branded restaurants, event spaces, and nightlife offerings. Comparable positioning to GLH at the lifestyle-hospitality intersection, but at international scale and broader scope.
• AmRest Holdings: European multi-brand restaurant operator (KFC, Pizza Hut, Starbucks, Burger King in CEE/Iberia). Broader incumbent running franchise brands at scale; comparable business model — multi-brand restaurant platforms — but at much larger scale and broader geography.

Direct peers

• Lateral (Spanish Tapas Brand): Spanish themed tapas restaurant chain (recently re-acquired by Comess) known for design-led, recognizable interiors in Madrid. Closely comparable to GLH for its themed, decor-driven casual dining positioning in the same city.
• La Mafia Sittard (La Mafia Trattoria): Spain-headquartered themed Italian restaurant chain with strong brand identity and design-led locations. Closely comparable to GLH's themed, decor-forward concept approach within the Spanish casual dining market.
• Grupo Vips: Spain's largest multi-brand casual dining operator (Vips, Ginos, The Wok, Domino's franchise). Directly comparable to GLH for its portfolio strategy of running multiple themed restaurant brands in Spanish cities with central head-office control.
• Restalia (100 Montaditos): Spanish multi-concept casual dining group behind 100 Montaditos, La Sureña, and The Good Burger (TGB). Operates multiple themed brands across Spanish geographies, directly comparable to GLH's multi-brand playbook.
• Comess Group: Spanish restaurant group operating Lizarran, Lateral, Cantina Mariachi and other themed concepts. Highly comparable multi-brand casual dining model targeting similar Spanish consumers seeking variety and themed experiences.
• Grupo Sagardi: Spanish hospitality group famous for Basque cuisine concepts (Sagardi, Borda Berri, Can Paixano). Comparable to GLH for its cuisine-led branding strategy and thematically defined restaurants in Madrid and Barcelona.

Others

• Areas (Spain): Spanish food & beverage and retail services operator focused on travel/hospitality (airports, highways, stations). Adjacent F&B operator in Spain; useful as a comparable for unit economics in highly-trafficked Spanish venues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/glh.restaurants
• Facebookfacebook.com/grupolarrumba
• LinkedInlinkedin.com/company/grupo-larrumba

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Larrumba