Amrest
AmRest Holdings SE is a Madrid-headquartered, Warsaw Stock Exchange-listed multi-brand restaurant operator running 2,129 KFC, Starbucks, Pizza Hut, Burger King, La Tagliatella, Sushi Shop, Blue Frog, and Bacoa locations across 22 countries, serving individual consumers via dine-in, takeaway, and digital delivery.
- Company typePublic
- Founded1993
- HeadquartersMadrid, Spain
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Amrest does
AmRest Holdings SE is a Madrid-headquartered, Warsaw Stock Exchange-listed (WSE: EAT) international multi-brand restaurant operator founded in 1993. The company runs 2,129 restaurants across 22 countries in Central and Eastern Europe, Western Europe, China, and the Middle East through a workforce of 43,000+ employees, serving approximately 238 million customer transactions annually. Its portfolio is split between four global franchise brands (KFC, Starbucks, Pizza Hut, Burger King) — for which AmRest acts as master franchisee — and four proprietary concepts (La Tagliatella, Sushi Shop, Blue Frog, Bacoa), with Taco Bell being added in 2026.
The business operates a physical restaurant and franchise platform. AmRest directly runs company-owned restaurants, manages franchise relationships with global QSR/coffee franchisors, and licenses its proprietary brands to a network of more than 230 franchisees supported by AmRest's planning, digital tools, design, and supply chain capabilities. Approximately 62% of orders flow through digital channels (app, delivery, kiosk, online). There is no proprietary technology platform, public API, or AI/ML product described in available source material; the technology footprint is operational restaurant software rather than a standalone product.
Revenue is generated almost entirely through restaurant sales at company-operated units (FY 2025: ~EUR 2.6 billion; FY 2024: EUR 2,556.3 million, +5.1% YoY). Reported peak profitability was FY 2024 with EBITDA of EUR 430.4 million at a 16.8% margin, followed by margin compression to 15.9% in FY 2025 and 13.0% in Q1 2026 alongside a EUR 17.2 million net loss in the latest quarter. The company paid its first-ever dividend in 2024 (EUR 15.2 million). Recent strategic actions include the Pizza Hut France operational transfer to Yum! Brands in 2024, the 2023 SCM supply chain joint venture exit, and the 2026 Taco Bell Poland launch.
Amrest firmographics
Firmographics- Name
- Amrest
- Legal name
- AmRest Holdings SE
- Website
- https://amrest.eu
- Company type
- Public
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- AmRest Holdings SE is a Madrid-headquartered, Warsaw Stock Exchange-listed multi-brand restaurant operator running 2,129 KFC, Starbucks, Pizza Hut, Burger King, La Tagliatella, Sushi Shop, Blue Frog, and Bacoa locations across 22 countries, serving individual consumers via dine-in, takeaway, and digital delivery.
- Ownership category
- akta.pro rank
Amrest industry classification
Industry- Product category
- Restaurant Operations
- NAICS
- Limited-Service Restaurants (722513), Caterers (722320)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)
- akta.pro secondary industries
- Corporate Catering & Refreshment Services (HSACADAD), Corporate & Catering Online Ordering/Delivery (AFAIAMAK)
Keywords
Where Amrest is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices13 records
Markets served
Amrest business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Restaurant sales (company-owned restaurants): AmRest generates the vast majority of revenue through sales at its company-owned restaurants operating under franchise brands (KFC, Starbucks, Pizza Hut, Burger King) and proprietary brands (La Tagliatella, Sushi Shop, Blue Frog, Bacoa). Revenue is driven by foot traffic, digital ordering, and delivery across 22 countries.
- Franchise royalties and fees: AmRest serves as a franchisee, paying royalties and fees to global franchisors (KFC, Starbucks, Pizza Hut, Burger King) for the right to operate restaurants under their brands. For proprietary brands, AmRest also sells franchises to independent operators.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Amrest product offering
Product offeringCore offering
AmRest is an international multi-brand restaurant operator that runs more than 2,129 company-owned restaurants across 22 countries under five global franchise brands (KFC, Starbucks, Pizza Hut, Burger King, and newly added Taco Bell) and four proprietary concepts (La Tagliatella, Sushi Shop, Blue Frog, Bacoa). It generates the majority of revenue through direct restaurant sales — including dine-in, takeaway, and delivery — while also licensing its proprietary brands to 230+ independent franchisees.
Product overview
AmRest is a multi-brand restaurant franchise operator operating a portfolio of 8 distinct brands across 22 countries with 2,129 restaurants. The company operates two categories of brands: Franchise Brands (KFC, Starbucks, Pizza Hut, Burger King, Taco Bell) and Proprietary Brands (La Tagliatella, Sushi Shop, Blue Frog, Bacoa). Franchise brands are licensed operations of global chains, while proprietary brands are company-developed concepts. The company generates revenue through restaurant sales, with approximately 238 million transactions annually and partnerships with 230+ franchisees. Geographic presence spans Central-Eastern Europe (Poland, Czech Republic, Hungary, Romania, Bulgaria, Serbia, Croatia, Slovakia), Western Europe (Spain, Germany, France), and China.
Differentiator
Problem solved
Functional benefit
Brands
- KFC: The world's most popular chicken restaurant chain, with a world famous secret recipe. With a cook in every restaurant, we freshly prepare delicious, affordable meals made to order.
- Starbucks
- Pizza Hut
- Burger King
- La Tagliatella
- Sushi Shop
- Blue Frog
- Bacoa
Products and services
- KFC The world's most popular chicken restaurant chain, operated by AmRest under franchise. Freshly prepared, affordable meals made to order with the brand's signature recipe, available across dine-in, takeaway, and delivery channels.
- Starbucks The world's largest coffee chain, operated by AmRest under franchise. Provides high-quality coffee and the brand's signature customer experience across dine-in, takeaway, and digital ordering channels.
- Pizza Hut One of the world's largest pizza chains, operated by AmRest under franchise. Iconic PAN dough pizzas, dine-in family restaurants, and delivery/takeaway across markets.
- Burger King The original 'Home of the Whopper', operated by AmRest under franchise. 100% beef flame-grilled burgers and family-friendly dining for over 60 years, available through dine-in, drive-thru, and delivery.
- La Tagliatella Proprietary traditional Italian cuisine restaurant chain, the largest of its kind in Spain. Operated by AmRest directly and via franchisees, focused on authenticity, quality ingredients, and origins.
- Sushi Shop European leader in creating and delivering sushi, operated by AmRest. Founded in 1998 by two French entrepreneurs; includes franchised locations, mass retail corners, and travel retail formats.
- Blue Frog Leading Western casual dining chain in China, operated by AmRest. Offers a contemporary American dining experience featuring grills, cocktails, and casual dining atmosphere.
- Bacoa Proprietary gourmet burger chain operated by AmRest. Hand-made burgers with high-quality local ingredients under the philosophy that real food tastes better.
- Taco Bell (Poland) Mexican-style fast food restaurant chain, newly added to AmRest's franchise portfolio for the Polish market through a partnership with Yum! Brands.
- Proprietary Brand Franchising Program Franchise offering that enables independent operators to run restaurants under AmRest's proprietary brand systems. Includes a support package covering planning, delivery solutions, digital tools, restaurant design and construction, and supply chain management. Currently spans more than 230 franchisees.
Quantifiable outcome
- 238 million transactions processed annually across 2,129 restaurants in 22 countries
- +3 more outcomes
Companies that use Amrest
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Amrest technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Amrest partnerships and signals
Strategic signalScale indicators14 records
Recent moves7 records
Expansion highlights5 records
Amrest competitors and assessment
Company assessmentBroad incumbents
- Restaurant Brands International: Global multi-brand QSR franchisor of Burger King, Tim Hortons, Popeyes, and Firehouse Subs. AmRest operates Burger King under RBI's franchise; RBI represents the same multi-brand QSR franchisor archetype at much larger scale.
- Darden Restaurants: Multi-brand full-service restaurant operator (Olive Garden, LongHorn, Cheddar's, Yard House, Capital Grille). Comparable at the multi-brand restaurant platform level, although Darden is full-service and US-focused rather than QSR-focused and European.
- Yum! Brands: Global franchisor of KFC, Pizza Hut, Taco Bell, and Habit Burger. Direct counterparty in AmRest's franchise relationships; controls the master franchise rights in markets AmRest operates, and recently took back Pizza Hut France. Materially comparable as the parent/franchisor counterpart to AmRest's largest revenue-driving brands.
- Domino's Pizza: Global pizza QSR franchisor with master-franchise structures worldwide. Comparable through Pizza Hut overlap and as a benchmark for QSR franchise economics, digital ordering penetration, and unit growth models.
- McDonald's Corporation: World's largest QSR franchisor with ~40,000 restaurants. Comparable as the benchmark multi-brand QSR franchisor model that AmRest pursues with its diversified portfolio of franchise brands.
- Starbucks Corporation: Global coffee chain and franchisor of the world's largest coffee brand. AmRest operates Starbucks stores under license across Central Europe; comparable as franchisor counterpart and as a coffee QSR benchmark.
Direct peers
- Inspire Brands: Multi-brand restaurant company operating Arby's, Buffalo Wild Wings, Sonic, Dunkin', Baskin-Robbins, and Jimmy John's. Closest direct peer in terms of being a multi-brand platform operator combining franchise rights with proprietary concepts at scale.
- Yum China Holdings: Largest restaurant operator in China, exclusive licensee of KFC and Pizza Hut in the market. Directly comparable as a multi-brand restaurant operator in Asia with overlapping brand portfolio and similar company-owned + franchise model.
- MTY Food Group: Canadian multi-brand restaurant franchisor and operator with 6,500+ locations across 40+ brands. Directly comparable as a multi-concept restaurant operator/franchisor with both franchise and proprietary concepts; smaller scale but same business model.
Emerging players
- Jubilant FoodWorks: Indian master franchisee of Domino's Pizza and Dunkin', operator of Hong's Kitchen and Ekdum!. Comparable as a publicly listed multi-brand franchise operator in an emerging market, with similar model of combining global franchise brands and proprietary food concepts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Amrest social profiles
Digital presenceAmrest financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amrest leadership team
Management profileNumber of profiles
Profiles4 records
Amrest subsidiaries and ownership
Company hierarchySubsidiaries21 records
Amrest funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amrest M&A and investment
M&A and investmentM&A3 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amrest
What does Amrest do?
AmRest is an international multi-brand restaurant operator that runs more than 2,129 company-owned restaurants across 22 countries under five global franchise brands (KFC, Starbucks, Pizza Hut, Burger King, and newly added Taco Bell) and four proprietary concepts (La Tagliatella, Sushi Shop, Blue Frog, Bacoa). It generates the majority of revenue through direct restaurant sales — including dine-in, takeaway, and delivery — while also licensing its proprietary brands to 230+ independent franchisees.
Is Amrest a public or private company?
Amrest is a public company. It is classified as public and is currently operating.
When was Amrest founded?
Amrest was founded in 1993. It employs 5,001 to 10,000 people.
Where is Amrest based?
Amrest is headquartered in Madrid, Spain, in the Europe region.
How does Amrest make money?
Two revenue lines are on record. Restaurant sales (company-owned restaurants) is the primary driver. The others are franchise royalties and fees.
Who are Amrest's main competitors?
Broad incumbents on record are Restaurant Brands International, Darden Restaurants, Yum! Brands, Domino's Pizza, McDonald's Corporation and Starbucks Corporation. Direct peers are Inspire Brands, Yum China Holdings and MTY Food Group. Jubilant FoodWorks is listed as an emerging player.
Does Amrest have an API?
No public API is recorded for Amrest.
What industry is Amrest in?
Amrest's product category is Restaurant Operations. Its primary akta.pro industry code is THAFAAAO, Multi-Concept / Global QSR Chains (Mixed Menus), with a secondary code of HSACADAD, Corporate Catering & Refreshment Services. Its NAICS code is 722513 and its SIC code is 5810.