NewView Eye Center
NewView Eye Center is a privately-held ophthalmology practice founded in 1999 in Northern Virginia, operating two locations in Reston and Leesburg with two board-certified ophthalmologists providing LASIK, cataract surgery, comprehensive eye care, optical retail, and aesthetics services to suburban Virginia patients.
- Company typePrivate
- Founded1999
- HeadquartersReston, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What NewView Eye Center does
NewView Eye Center is a privately-held comprehensive ophthalmology practice founded in 1999 in Northern Virginia, operating two physician offices in Reston (headquarters) and Leesburg. The practice is led by two board-certified ophthalmologists, Dr. Jacqueline Deneen Griffiths, M.D. and Dr. Claiborne M. Callahan, MD, supported by an office manager, receptionists, aides, and nursing staff. It serves patients across the Northern Virginia suburbs including Reston, Herndon, McLean, Vienna, Ashburn, and Leesburg, with consumer self-scheduling via website and phone and a structured referral pathway for primary care physicians and optometrists.
The service portfolio spans four revenue streams: (1) surgical procedures including LASIK, PRK, refractive lens exchange, laser cataract surgery using the LENSAR femtosecond laser system, and YAG capsulotomy, with a premium IOL catalog (PanOptix Pro, TECNIS Odyssey, enVista Envy, TECNIS PureSee, Clareon Vivity, TECNIS Symfony, Toric, and RxSight Light-Adjustable Lens); (2) comprehensive eye care including routine exams, glaucoma management, dry eye treatment, retina disease management, keratoconus, and pterygium; (3) optical retail through the NewView Optical boutique offering designer frames, lenses, and contact lenses; and (4) cosmetic and oculoplastic aesthetics including Xeomin, Botox, blepharoplasty, and dermal fillers. Diagnostic technology includes optical biometry, corneal topography, OCT, wavefront analysis, and contrast sensitivity testing.
The revenue model is professional services across surgical, medical, and aesthetics, plus hardware sales through optical retail. Standard cataract surgery with monofocal IOLs is covered by Medicare and most commercial insurance, while premium IOL upgrades, LASIK, and aesthetics are cash-pay with CareCredit financing, FSA, and HSA accepted. The practice maintains in-network status with Medicare, Medicaid, Aetna, Anthem BCBS, CareFirst, Cigna, Humana, MedStar, PreferredOne, Tricare, and UnitedHealthcare. NewView is affiliated with ReFocus Eye Health for compliance and administrative infrastructure and has earned BBB A+ accreditation, Washingtonian Magazine Top Doctor 2025, and Northern Virginia Magazine Top Doctors 2024.
NewView Eye Center firmographics
Firmographics- Name
- NewView Eye Center
- Legal name
- NewView Eye Center
- Website
- https://newviewlasereye.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- NewView Eye Center is a privately-held ophthalmology practice founded in 1999 in Northern Virginia, operating two locations in Reston and Leesburg with two board-certified ophthalmologists providing LASIK, cataract surgery, comprehensive eye care, optical retail, and aesthetics services to suburban Virginia patients.
- Ownership category
- akta.pro rank
NewView Eye Center industry classification
Industry- Product category
- Ophthalmology Services
- NAICS
- Offices of Optometrists (62132), Optical Goods Retailers (456130)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Ambulatory Surgery Centers (Ophthalmic/Outpatient Eye Surgery) (HLAKAKAO)
- akta.pro secondary industries
- Cornea, External Disease & Refractive Surgery (LASIK/PRK) (HLAKAKAF), Ocular Imaging & Diagnostic Testing Centers (HLAKAKAN), Comprehensive Eye Exams & Vision Care (HLAKAKAA)
Keywords
Where NewView Eye Center is headquartered
LocationHeadquarters
- HQ city
- Reston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
NewView Eye Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Surgical Procedures: Revenue from LASIK, laser vision correction, cataract surgery, and other ophthalmic surgical procedures. Premium IOL upgrades generate additional revenue beyond standard insurance-covered procedures.
- Comprehensive Eye Care: Revenue from routine eye exams, medical eye care, glaucoma treatment, dry eye treatment, retina disease management, and other clinical services.
- Optical Products: Revenue from NewView Optical boutique offering designer frames, multiple lens options, fashion sunglasses, prescription sunglasses, contact lenses, and budget frames.
- Aesthetics Services: Revenue from cosmetic and oculoplastic treatments including Xeomin, Botox, blepharoplasty, dermal fillers, and related procedures.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Monofocal IOL - Covered by Medicare and insurance |
| One time/ perpetual license | Pay-as-you-go | Premium IOLs (Toric, Multifocal, EDOF) - Additional out-of-pocket cost |
| One time/ perpetual license | Pay-as-you-go | Light-Adjustable Lens (LAL) - Premium upgrade |
| Other | Pay-as-you-go | Financing Options |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
NewView Eye Center product offering
Product offeringCore offering
NewView Eye Center is a private ophthalmology practice providing LASIK and cataract surgery, comprehensive eye exams, and general eye care to patients in Northern Virginia. The center also sells optical products such as eyewear and offers aesthetic services alongside its medical offerings.
Product overview
NewView Eye Center is a comprehensive ophthalmology practice offering a unified portfolio of eye care services and products. The core surgical offerings include LASIK and laser vision correction, cataract surgery (with advanced LENSAR laser technology), PRK, and refractive lens exchange. For cataract patients, the practice offers a full spectrum of premium intraocular lenses including PanOptix Pro, TECNIS Odyssey, enVista Envy, TECNIS PureSee, Clareon Vivity, TECNIS Symfony, toric lenses, and the RxSight Light-Adjustable Lens. Medical specialty services cover glaucoma, retina diseases, keratoconus, dry eye, and pterygium. The practice operates an optical boutique (NewView Optical) offering designer frames, lenses, sunglasses, and contact lenses. Cosmetic/aesthetics services include Xeomin, Botox, blepharoplasty, and dermal fillers. Patient engagement tools include a Vision Simulator, LASIK Calculator, IOL Finder, and Dry Eye Quiz. The practice has two locations in Northern Virginia (Reston and Leesburg) and is affiliated with ReFocus Eye Health.
Differentiator
Problem solved
Functional benefit
Products and services
- LASIK Surgery
Quantifiable outcome
- Thousands of successful LASIK procedures since 1999
- +2 more outcomes
Companies that use NewView Eye Center
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles1 record
NewView Eye Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
NewView Eye Center partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Specialty VisionminorMarketing partner that designed and maintains the practice's website, providing digital presence and patient engagement platform.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
NewView Eye Center competitors and assessment
Company assessmentDirect peers
- ReFocus Eye Health: Network of ophthalmology practices with shared compliance and administrative infrastructure; NewView is already affiliated with ReFocus. Directly comparable as a multi-physician ophthalmology group offering cataract, refractive, and medical eye care in similar suburban U.S. markets.
- TLC Laser Eye Centers: National LASIK and laser vision correction chain operating affiliated centers across the U.S. Directly competes with NewView's refractive surgery service line on LASIK and PRK in the DC metro and surrounding regions.
- LasikPlus: Large U.S. LASIK-focused provider with multiple centers offering refractive surgery and patient-financing options. Comparable as a high-volume, branded refractive surgery competitor targeting the same consumer demographic in the Mid-Atlantic region.
- NVISION Eye Centers: Multi-location ophthalmology group providing LASIK, cataract surgery, and comprehensive eye care with a premium service model. Directly comparable in surgical technology stack, premium IOL offerings, and consumer-oriented brand positioning.
Regional players
- Capital Eye Care: Regional ophthalmology practice serving the Washington DC and Northern Virginia market. Comparable as a local-area provider of cataract, LASIK, and medical eye care competing for the same patient base in adjacent DC metro geographies.
- Eye Doctors of Washington: Multi-physician ophthalmology practice in the Washington DC metro offering cataract surgery, LASIK, and oculoplastics. Comparable as a similarly-positioned regional specialty eye care group competing in the same Northern Virginia / DC corridor.
- Chesapeake Eye Care: Mid-Atlantic ophthalmology group with multiple locations across Maryland and the DC region. Comparable as a multi-site ophthalmology provider offering premium cataract surgery, refractive procedures, and optical retail in adjacent geographies.
Broad incumbents
- LensCrafters: National optical retail chain owned by EssilorLuxottica, operating in-store optical departments and eye exams. Comparable to NewView's NewView Optical boutique for frames, lenses, and contact lens retail, though LensCrafters does not perform surgery.
- Visionworks: National optical retailer providing eye exams, frames, lenses, and contact lenses through owned retail locations. Comparable to NewView Optical as a mass-market optical retail competitor with insurance-network positioning similar to NewView's accepted plans.
Emerging players
- Warby Parker: Direct-to-consumer eyewear brand expanding into eye exams and prescription services. Comparable as a competing optical retail and primary eye care channel for budget-conscious and fashion-oriented patients overlapping with NewView's optical segment.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
NewView Eye Center social profiles
Digital presenceNewView Eye Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
NewView Eye Center leadership team
Management profileNumber of profiles
Profiles2 records
NewView Eye Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NewView Eye Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NewView Eye Center
What does NewView Eye Center do?
NewView Eye Center is a private ophthalmology practice providing LASIK and cataract surgery, comprehensive eye exams, and general eye care to patients in Northern Virginia. The center also sells optical products such as eyewear and offers aesthetic services alongside its medical offerings.
Is NewView Eye Center a public or private company?
NewView Eye Center is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NewView Eye Center founded?
NewView Eye Center was founded in 1999. It employs 1 to 10 people.
Where is NewView Eye Center based?
NewView Eye Center is headquartered in Reston, United States, in the North America region.
How does NewView Eye Center make money?
Four revenue lines are on record. Surgical Procedures are the primary driver. The others are comprehensive Eye Care, optical Products and aesthetics Services.
Who are NewView Eye Center's main competitors?
Direct peers on record are ReFocus Eye Health, TLC Laser Eye Centers, LasikPlus and NVISION Eye Centers. Regional players are Capital Eye Care, Eye Doctors of Washington and Chesapeake Eye Care. Broad incumbents are LensCrafters and Visionworks. Warby Parker is listed as an emerging player.
Does NewView Eye Center have an API?
No public API is recorded for NewView Eye Center.
What industry is NewView Eye Center in?
NewView Eye Center's product category is Ophthalmology Services. Its primary akta.pro industry code is HLAKAKAO, Ambulatory Surgery Centers (Ophthalmic/Outpatient Eye Surgery), with a secondary code of HLAKAKAF, Cornea, External Disease & Refractive Surgery (LASIK/PRK). Its NAICS code is 62132 and its SIC code is 3851.