Capital Eye Care
Capital Eye Care is a privately held, single-location optometry practice in Boise, Idaho, founded in 1994 by two O.D.s. It serves Treasure Valley individuals and families with comprehensive eye exams, eye disease management, surgical co-management, and optical retail (frames, lenses, contact lenses).
- Company typePrivate
- Founded1994
- HeadquartersBoise, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Capital Eye Care does
Capital Eye Care is a privately held, single-location optometry practice headquartered at 6700 West Emerald Street in Boise, Idaho. Founded in 1994 by Dr. Brian Davis, O.D. and Dr. Terrence J. Reynolds, O.D. — both graduates of the Southern California College of Optometry at Marshall B. Ketchum University — the practice has served the Treasure Valley region for over 30 years. The company operates with 1-10 employees, including the two founding optometrists plus an Office Manager, Optical Manager, Optician, and multiple Optometric Technicians.
The practice offers a comprehensive range of optometric services and optical products. Core clinical services include comprehensive eye exams, contact lens exams, eye condition treatment (dry eye, presbyopia, astigmatism), and eye disease management covering glaucoma, macular degeneration, cataracts, and diabetic retinopathy. It also provides emergency eye care and co-management for LASIK and cataract surgery. Diagnostic capability is anchored by Optos digital retinal imaging for early disease detection. Optical retail offerings include prescription eyeglasses (with bifocal, progressive, high-index, and polycarbonate lens options), designer frames (Ray-Ban, Tom Ford, Jimmy Choo, Nike), sunglasses, specialty eyewear (sports, shooting, hunting, swimming), and a broad contact lens assortment available both in-office and through an online ordering portal.
Revenue is generated through three primary streams: professional services (exams, disease management, surgical co-management billed to insurance or patients), one-time optical product sales (frames, lenses, sunglasses), and contact lens sales (in-office plus e-commerce with free shipping on select annual supply orders). The practice serves individual and family patients, including children and seniors, with marketing concentrated in the Boise market via its website, published patient testimonials, online appointment booking, and a modest social media presence. It accepts a wide range of insurance plans (VSP, EyeMed, Medicare, United Healthcare, Aetna, Blue Cross Blue Shield, Cigna, Humana, Tricare, Medicaid) and offers CareCredit financing. The practice operates Monday through Thursday only.
Capital Eye Care firmographics
Firmographics- Name
- Capital Eye Care
- Legal name
- Capital Eye Care
- Website
- https://capitaleyecare.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Capital Eye Care is a privately held, single-location optometry practice in Boise, Idaho, founded in 1994 by two O.D.s. It serves Treasure Valley individuals and families with comprehensive eye exams, eye disease management, surgical co-management, and optical retail (frames, lenses, contact lenses).
- Ownership category
- akta.pro rank
Capital Eye Care industry classification
Industry- Product category
- Optometry Services
- NAICS
- Offices of Optometrists (62132), Optical Goods Retailers (456130)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Optometry Clinics (Primary Eye Care) (HLAKAKAB)
- akta.pro secondary industries
- Comprehensive Eye Exams & Vision Care (HLAKAKAA), Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)
Keywords
Where Capital Eye Care is headquartered
LocationHeadquarters
- HQ city
- Boise
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Capital Eye Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Eye Care Services: Revenue from comprehensive eye exams, contact lens exams, eye disease diagnosis and management, emergency eye care, LASIK co-management, and cataract surgery co-management. Services billed to insurance or patients directly.
- Optical Products (Eyeglasses and Frames): Sale of prescription eyeglasses, designer frames, sunglasses, and specialty eyewear. Revenue from frame sales, lenses, and lens treatments. Walk-in browsing available without appointment.
- Contact Lens Sales: Sale of contact lenses including disposable, bifocal/multifocal, toric, and colored lenses. Online ordering available. Revenue from lens products and associated fitting services.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Capital Eye Care product offering
Product offeringCore offering
Capital Eye Care is a private optometry practice in Boise, Idaho that provides comprehensive eye exams, contact lens exams, diagnosis and management of ocular diseases (glaucoma, macular degeneration, cataracts, diabetic retinopathy), emergency eye care, and LASIK/cataract surgery co-management. The practice also sells prescription eyeglasses, designer frames, sunglasses, specialty eyewear, and contact lenses through its in-office optical and online store.
Product overview
Capital Eye Care is an optometry practice offering a comprehensive range of eye care services and optical products. The practice provides core clinical services including comprehensive eye exams, contact lens exams, eye condition treatment, eye disease management (glaucoma, macular degeneration, cataracts, diabetic retinopathy), eye emergencies, and LASIK/cataract surgery co-management. Their optical products include prescription eyeglasses with various lens options (bifocal, progressive, high-index, polycarbonate), contact lenses (disposable, multifocal, toric), designer frames and sunglasses, and specialty eyewear for sports and recreational activities. The practice has been serving Boise, Idaho's Treasure Valley for over 30 years.
Differentiator
Problem solved
Functional benefit
Products and services
- Comprehensive Eye Exams Routine and comprehensive eye examinations that assess visual acuity, check for eye diseases, evaluate eye coordination, and provide prescription updates for eyeglasses or contact lenses, available to individuals and families in Boise.
- Contact Lens Exams Specialized eye examinations including corneal curvature measurement, pupil/iris sizing, tear film evaluation, and contact lens fitting to ensure proper lens fit and comfort, for patients seeking contact lens correction.
- Eye Disease Management Diagnosis and ongoing management of ocular diseases including glaucoma, macular degeneration, cataracts, and diabetic retinopathy using advanced diagnostic technology for patients requiring disease monitoring and treatment.
- Eye Condition Treatment Treatment services for various eye conditions including astigmatism, dry eye syndrome, presbyopia, and other common vision problems for patients experiencing vision or ocular comfort issues.
- Eye Emergency Services Urgent eye care services for eye infections, foreign body removal, eye trauma, scratches, sudden vision loss, and other emergency eye conditions for patients requiring immediate attention.
- LASIK & Refractive Surgery Co-Management Pre-operative evaluations, consultations, and post-operative care coordination for LASIK and other refractive surgery procedures for patients considering or recovering from refractive surgery.
- Cataract Treatment & Surgery Co-Management Cataract diagnosis, monitoring, and co-management of cataract surgery including intraocular lens (IOL) placement and post-surgical care for patients with cataracts.
- Prescription Eyeglasses Prescription eyeglasses including bifocals, progressive lenses, high-index lenses, and polycarbonate lenses tailored to individual vision correction needs, dispensed through the in-office optical.
- Contact Lenses Wide selection of contact lenses including disposable soft, bifocal/multifocal, toric, colored lenses, and gas permeable options, available in-office and online.
- Designer Frames Designer eyeglass frames and sunglasses featuring brands including Ray-Ban, Tom Ford, Jimmy Choo, Nike, and others, sold through the in-office optical.
- Sunglasses Non-prescription and prescription sunglasses including performance and sport sunglasses for various outdoor activities.
- Specialty Eyewear Customized eyewear for sports, water activities, shooting, and computer use including safety glasses and performance-enhancing lenses for athletes and outdoor enthusiasts.
- Online Contact Lens Ordering Secure online ordering system for contact lenses with free shipping on select annual supply orders, shipped directly to patients' doorsteps.
Quantifiable outcome
- 95% of people diagnosed with diabetic retinopathy, if treated promptly, can avoid significant vision loss
- +1 more outcomes
Companies that use Capital Eye Care
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Capital Eye Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Capital Eye Care partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Capital Eye Care competitors and assessment
Company assessmentEmerging players
- Warby Parker: Direct-to-consumer eyewear brand with retail stores offering eye exams and prescription glasses. Comparable hybrid online-plus-retail model to Capital Eye Care's online contact lens portal combined with in-person exam services.
- 1-800 Contacts: Online contact lens retailer with direct-to-consumer fulfillment and subscription offerings. Comparable to Capital Eye Care's online contact lens ordering channel at capital.myclstore.com, but at national scale with deeper e-commerce infrastructure.
- Zenni Optical: Online-only prescription eyewear retailer competing primarily on price. Threatens the eyeglass product side of Capital Eye Care's revenue mix, particularly for price-sensitive repeat customers.
Broad incumbents
- Target Optical: In-store optical centers inside Target retail locations providing exams, eyewear, and contact lenses. Comparable service breadth to Capital Eye Care with the advantage of integrated retail foot traffic.
- MyEyeDr. Multi-location optometry group with comprehensive exams, eyewear, contact lenses, and disease management. Operates at greater scale than Capital Eye Care but covers the same clinical service spectrum and patient demographic.
- Costco Optical: Optical department within Costco wholesale clubs offering eye exams, eyeglasses, and contact lenses. Overlaps with Capital Eye Care's full-service offering at lower price points and competes for value-oriented Treasure Valley households.
Direct peers
- America's Best Contacts & Eyeglasses: Discount optical chain offering eye exams bundled with eyeglasses and contact lenses. Directly competes with Capital Eye Care on routine exams, glasses, and contact lens sales in the Treasure Valley market.
- Pearle Vision: National franchise optometry brand offering comprehensive eye exams, prescription eyewear, and contact lenses in retail locations. Directly comparable to Capital Eye Care's service mix and direct-to-consumer model, but with multi-location scale and brand support.
- LensCrafters: Large national optical retailer combining on-site optometrists with eyeglass and contact lens dispensing. Closely comparable offering to Capital Eye Care, with same in-store exam-plus-retail flow but at substantially greater scale.
Others
- TLC Laser Eye Centers: National LASIK and refractive surgery provider that partners with local optometrists for co-management. Comparable to Capital Eye Care's LASIK co-management service line as a downstream specialist partner.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Capital Eye Care social profiles
Digital presenceCapital Eye Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Capital Eye Care leadership team
Management profileNumber of profiles
Profiles2 records
Capital Eye Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Capital Eye Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Capital Eye Care
What does Capital Eye Care do?
Capital Eye Care is a private optometry practice in Boise, Idaho that provides comprehensive eye exams, contact lens exams, diagnosis and management of ocular diseases (glaucoma, macular degeneration, cataracts, diabetic retinopathy), emergency eye care, and LASIK/cataract surgery co-management. The practice also sells prescription eyeglasses, designer frames, sunglasses, specialty eyewear, and contact lenses through its in-office optical and online store.
Is Capital Eye Care a public or private company?
Capital Eye Care is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Capital Eye Care founded?
Capital Eye Care was founded in 1994. It employs 1 to 10 people.
Where is Capital Eye Care based?
Capital Eye Care is headquartered in Boise, United States, in the North America region.
How does Capital Eye Care make money?
Three revenue lines are on record. Professional Eye Care Services are the primary driver. The others are optical Products (Eyeglasses and Frames) and contact Lens Sales.
Who are Capital Eye Care's main competitors?
Emerging players on record are Warby Parker, 1-800 Contacts and Zenni Optical. Broad incumbents are Target Optical, MyEyeDr. and Costco Optical. Direct peers are America's Best Contacts & Eyeglasses, Pearle Vision and LensCrafters. TLC Laser Eye Centers is listed as an others.
Does Capital Eye Care have an API?
No public API is recorded for Capital Eye Care.
What industry is Capital Eye Care in?
Capital Eye Care's product category is Optometry Services. Its primary akta.pro industry code is HLAKAKAB, Optometry Clinics (Primary Eye Care), with a secondary code of HLAKAKAA, Comprehensive Eye Exams & Vision Care. Its NAICS code is 62132 and its SIC code is 3851.