iShopIndian
- Company typePrivate
- Founded2000
- HeadquartersSkokie, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
iShopIndian firmographics
Firmographics- Name
- iShopIndian
- Legal name
- iShopIndian.com
- Website
- https://ishopindian.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
iShopIndian industry classification
Industry- Product category
- Online Indian Grocery Retail
- NAICS
- Food and Beverage Retailers (445), All Other Specialty Food Retailers (445298)
- SIC
- Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- South Asian (Indian/Pakistani/Bangladeshi/Sri Lankan) Grocery Stores (CRAHAFAD)
- akta.pro secondary industries
- Online Specialty Grocery (Organic/Health/Ethnic/Gourmet) (CRAHAIAE), Grocery & Specialty Food Marketplaces (CRAFABAE)
Keywords
Where iShopIndian is headquartered
LocationHeadquarters
- HQ city
- Skokie
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
iShopIndian business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct online retail of Indian groceries & related products: Revenue is generated through the iShopIndian.com e-commerce storefront, where customers buy individual Indian grocery, spice, snack, ready-to-eat, utensil, incense, health & beauty, and gift items. Pricing is per-unit/per-pack with a free-shipping threshold at $109. The site shows real-time stock counts per SKU.
- Newsletter-driven repeat purchases: Customers can subscribe to the email newsletter to receive coupons and product updates, supporting repeat-customer revenue on the storefront.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Free shipping on orders $109+ (up to 30 lbs) across the USA |
| Unit Pricing | Pay-as-you-go | Per-SKU unit pricing on groceries, utensils, incense, gifts, and books |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
iShopIndian product offering
Product offeringCore offering
iShopIndian operates a direct-to-consumer online Indian grocery storefront (ishopindian.com) offering 3,500+ items across 350+ brands. The catalog spans Indian groceries (lentils, rice, flours, spices, ready-to-eat meals, snacks, sweets, beverages, frozen foods), traditional cooking utensils, Ayurvedic health and beauty products, incense and pooja items, curated gift sets, and cookbooks. Orders ship nationwide from Milwaukee, WI within 1-2 business days with a $109 free-shipping threshold.
Product overview
iShopIndian operates a single unified e-commerce storefront, rather than a platform-plus-modules architecture, presenting one online catalog of over 3,500 Indian and South Asian goods organized into six core product categories: Indian Groceries, Cooking Utensils, Health & Beauty, Incense, Gift, and Cookbooks. The Grocery line serves as the centerpiece (with extensive sub-ranges such as rice, flour, lentils, spices, snacks, sweets, beverages, and frozen foods), while Cooking Utensils, Health & Beauty, Incense, Gift, and Cookbooks act as complementary specialty categories that broaden the catalog into kitchenware, personal care, religious/fragrance items, festive gifting, and culinary reference material.
Differentiator
Problem solved
Functional benefit
Products and services
- Indian Groceries Core product category offering over 3,500 items spanning staple pantry essentials, flours, lentils, rice, spices, snacks, sweets, beverages, and frozen foods sourced from established Indian and South Asian food brands (Haldiram's, MDH, Everest, MTR, Shan, Tasty Bite, Patak's, Aachi, Dabur, Amul, Britannia, 24 Mantra Organic, Deep, Ashoka, Ching's Secret).
- Cooking Utensils Traditional Indian cooking tools and kitchenware including kadais, tawas, pressure cookers, masala dabbas, idli cookers, copper-bottomed haandis and kadais, clay tawas, and items such as the Dosa Tava, designed for authentic Indian culinary preparation.
- Health & Beauty Health and personal care products curated for Indian and South Asian consumers, covering Ayurvedic supplements, herbal formulas, body care, hair care, henna, hair oils, shampoos, soaps, cleansers, dental care, and health drinks across 11 sub-categories.
- Incense Indian incense sticks, dhoop, and fragrance products for home, prayer, and ceremonial use, with over 150 different incense brands and scents carried (e.g., Hem, Auroshikha).
- Gift Curated Indian-themed gift collections, prominently featuring seasonal assortments such as Diwali gifts and festive hampers, including Diwali gift packs, silver coins, diyas & candles, pooja thalis, and rangolis.
- Cookbooks Printed Indian and South Asian cookbooks offering recipes and culinary guidance for traditional regional cuisines, complementing the grocery and cookware assortment.
Quantifiable outcome
- Over 3,500 items available for sale
- +6 more outcomes
Companies that use iShopIndian
Customer profileSegments5 records
Ideal customer profiles5 records
iShopIndian technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
iShopIndian partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core platform partner, supporting infrastructure, flagship brand partner and major brand partner.
- X-Cartcore platform partnerX-Cart powers the iShopIndian.com online storefront. The site footer states "Powered by X-Cart" with a link to x-cart.com, and the URL parameters (e.g., sessionCell=XLiteViewItemsListProductCustomerCategoryMain...) confirm that the storefront, product catalog, search, filters, wish list, and checkout are all built on the X-Cart e-commerce platform. This is a critical infrastructure dependency for the business.
- Amazon CloudFront (CDN)supporting infrastructureProduct imagery on ishopindian.com is served from a CloudFront CDN at d3pi03i22pjpvc.cloudfront.net (e.g., product, category, banner, and brand images). This is a behind-the-scenes infrastructure dependency that supports fast page loads and image delivery across the US.
- Haldiram'sflagship brand partneriShopIndian distributes the full Haldiram's product line in the US: dedicated subcategory pages exist for Haldiram's Snacks (/Buy-Haldirams-Snacks-Online/) and Haldiram's Minute Khana ready-to-eat meals (/Haldirams-Brand-Minute-Khana-Meals/). Featured products include Haldiram's Khatta Meetha Snack Mix (14 oz, $4.99) and Haldiram's Dal Makhani Minute Khana (10.5 oz, $3.99).
- MDHflagship brand partneriShopIndian is a US distributor of MDH spices and masala mixes. There is a dedicated MDH brand page (/MDH-Brand-Spices-Masalas/) under the Readymade Spice Mixes category, and featured products include MDH Palak Paneer Masala (60 gm, $2.49).
- Everestflagship brand partnerEverest spices and masalas are sold via a dedicated brand page (/Everest-Brand-Spices-Masalas/) and in the Readymade Spice Mixes category. Featured products include Everest Rajma Masala ($2.99).
- MTRflagship brand partnerMTR is sold across both Readymade Entrees (/MTR-Brand-Ready-to-Eat-Meals/) and Readymade Spice Mixes (/MTR-Brand-Masalas-Spices/). Featured products include MTR Chaat Masala ($2.99).
- Aachiflagship brand partnerAachi is sold across multiple categories — Readymade Entrees (/Buy-Aachi-Instaa-Heat-And-Eat-Meals/), Readymade Spice Mixes (/Aachi-Brand-Spice-Mixes/), Cooking Pastes & Sauces, and Ghee. Several Aachi pastes are featured with a "BUY 1 GET 1 FREE!" promotion (e.g., Biryani Rice Paste, Curry Leaf Paste, Lemon Rice Paste, Puliotharai, Vathakulambu — each $3.49). Featured spice product: Aachi Chilli Chicken Masala (100 gm, $3.49).
- Tasty Biteflagship brand partnerTasty Bite ready-to-eat meals are sold via a dedicated page (/Tasty-Bite-Meals-Ready-to-Eat/). Featured products include Tasty Bite Garlic Brown Rice (8.8 oz, $4.99).
- Patak'sflagship brand partnerPatak's products span Readymade Entrees (/Pataks-Brand-Meals/) and Pickles (e.g., Patak's Mango Relish / Pickle - Medium, 10.5 oz, $5.99) and Chutneys (e.g., Patak's Sweet Mango Chutney, 12 oz).
- Shanflagship brand partnerShan spice mixes are sold via a dedicated page (/Buy-Shan-Masala-Online/). Featured products include Shan Tandoori Masala (50 gm box).
- Daburflagship brand partnerDabur is sold across health & beauty, honey, and cooking oil categories. Dedicated page: /Buy-Dabur-Brand-Online/. Featured products include Dabur Honey 8 oz ($7.99), Dabur Multiflora US Grade A Honey (8.81 oz, $6.99), Dabur Mustard Oil 500 ml ($5.49), Dabur Sesame Oil ($7.99), Dabur Real Alphonso Mango Fruit Juice Nectar, and Dabur Kewra Water.
- 24 Mantra Organicflagship brand partner24 Mantra Organic is featured across USDA Organic categories: spices, ghee, cooking oils, drinks, and ready-to-eat. Featured products include 24 Mantra Organic Turmeric Powder 7 oz (USDA Organic, $4.39), 24 Mantra Organic Grass-Fed Ghee 14 oz ($26.99) and 7.5 oz ($15.99), 24 Mantra Mustard Oil 1 L ($15.99), 24 Mantra Organic Peanut Oil 1 L ($20.99), 24 Mantra Organic Kesar Mango Pulp, 24 Mantra Organic Sattu Drink Mix, 24 Mantra Organic Tamarind Paste, and 24 Mantra Organic Indian Sugar.
- Amulflagship brand partnerAmul products span ghee, beverages, and lassi. Dedicated page: /Buy-Amul-Brand-Online/. Featured products include Amul Ghee 16 oz ($11.99) and 32 oz ($16.99), Amul Cow Ghee 32 oz ($23.99), Amul Mango Shakers (200 ml, $2.29), Amul Masti Spiced Buttermilk 1 L ($5.99) and 200 ml ($1.89), and Amul Rose Lassi 1 L ($6.99).
- Britanniaflagship brand partnerBritannia biscuits and ghee are sold via a dedicated page (/Buy-Britannia-Brand-Online/). Featured biscuit products include Parle-G, Britannia Bourbon (97 g and 196 g), Marie Gold, Britannia Digestive, Britannia Tiger Glucose, and Britannia Good Day Butter/Cashew Cookies. Featured ghee: Britannia Cow Ghee 16.9 oz ($11.99) and 32 oz ($22.99).
- Hem incenseflagship brand partnerHem incense sticks are sold across many SKUs and pack sizes, including Hem 7 African Powers (120 sticks and 20 sticks), Hem Amber Sandal, Hem Attracts Money, Hem Call Client (stock counts of 984+ / 967+ indicate deep inventory), and Hem Precious 5 / Gulab / Patchouli. All priced around $5.49 (120 sticks) and $1.09 (20 sticks).
- Auroshikhamajor brand partnerAuroshikha incense sticks (Morning Dew, Orange Blossom, Sandalwood, Ylang Ylang) are sold under the "True to Nature" line in the Indian Incense category.
- Deep (Foods)flagship brand partnerDeep brand is sold across dals, spices, beans, rice, ghee, papad, and instant meals. Featured products include Deep Premium Toor Dal 2 lbs ($4.99), Deep Bajri Flour 2 lbs, Deep Instant Amritsari Rajma Chawal Cup 3 oz ($3.99), Deep Ghee 15 oz ($9.99) and 32 oz ($22.99), Deep Black Pepper Whole 3.5 oz ($3.99), Deep Cloves Whole, Deep Turmeric Powder 7 oz ($2.49), and Deep Garlic/Ginger Pastes.
- Ashokaflagship brand partnerAshoka chutneys, sauces, and ready-to-eat meals are sold via dedicated pages (/Buy-Ashoka-Brand-Online and /Ashoka-Brand-Ready-to-Eat-Indian-Foods/). Featured products include Ashoka Chaat/Coriander/Date & Tamarind/Garlic/Mint/Pakora/Panipuri/Samosa/Sandwich/Schezwan/Sweet Mango chutneys, plus Ashoka Ginger Garlic Paste.
- Ching's Secretmajor brand partnerChing's Secret products span sauces, chutneys, and stir-fry sauces. Featured products include Ching's Secret Chilli Sauce (Red) Economy Pack 23.99 oz, Ching's Secret Dragon Fire Chutney, Ching's Secret Green Chilli Sauce Economy Pack 24 oz ($4.99), Ching's Secret Schezwan Chutney 250 gm ($4.49) and Economy Pack 35.27 oz ($12.99), and Ching's Secret Schezwan Stir Fry Sauce.
Scale indicators8 records
Recent moves6 records
iShopIndian competitors and assessment
Company assessmentDirect peers
- Bazaar of India: Long-running US online retailer of Indian groceries, spices, incense, ayurvedic products, and Indian cookware. Highly comparable in catalog mix (groceries + utensils + incense + ayurveda) and diaspora focus.
- Patel Brothers: The largest US-based Indian/South Asian grocery chain, with a strong physical store footprint and a growing online ordering platform selling groceries, snacks, spices, and frozen foods. Directly comparable to iShopIndian as a US Indian-grocery retailer serving the diaspora across groceries, snacks, and ready-to-eat meals.
- Apna Bazaar: US Indian/South Asian grocery retailer with physical stores and an online storefront offering Indian groceries, spices, snacks, frozen foods, and fresh produce. Comparable as a multi-format Indian grocer competing for the same diaspora household basket.
- India Bazaar: US-based Indian grocery retailer with both brick-and-mortar and e-commerce channels, carrying Indian staples, snacks, sweets, frozen foods, and religious/festival items. Comparable as a direct Indian-grocery e-commerce competitor with overlapping brand assortment and customer base.
- Subzimandi / Subzi Mandi: Online Indian grocery store shipping across the US with categories spanning dals, rice, spices, snacks, ready-to-eat meals, and fresh produce. Directly comparable as a pure-play DTC Indian grocery e-commerce competitor.
- Maharaja Foods: US-based Indian grocery e-commerce retailer offering staples, spices, snacks, frozen foods and ready-to-eat meals nationwide. Comparable as a direct online Indian-grocery competitor with overlapping diaspora customer segment.
- Sahar Enterprises / Sahar Mart: US Indian grocery retailer combining physical stores with online ordering for staples, spices, snacks, frozen foods, and religious/festival items. Comparable as a multi-format Indian grocery peer targeting the same diaspora household.
Broad incumbents
- Whole Foods Market: Premium US grocery banner owned by Amazon carrying an expanding assortment of Indian staples, ready-to-eat meals, spices, and organic items. Comparable as a broad incumbent now stocking many of the same brands (Amul, Tasty Bite, MDH) that iShopIndian sells, with deeper logistics and Prime-day delivery.
- Amazon Fresh: Amazon's online grocery service carrying a wide range of Indian pantry staples, snacks, ready-to-eat meals, and organic items from brands also sold on iShopIndian. Comparable as a broad incumbent offering same/next-day delivery, Prime bundling, and aggressive pricing pressure on niche Indian e-commerce.
- Walmart: Largest US retailer with a growing online Indian grocery assortment, in-store international aisles, and nationwide delivery/pickup infrastructure. Comparable as a broad incumbent putting pricing and convenience pressure on specialty Indian e-commerce players.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
iShopIndian social profiles
Digital presenceiShopIndian financial estimates
Financial estimateRevenue estimate
Valuation estimate
iShopIndian leadership team
Management profileNumber of profiles
iShopIndian funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iShopIndian M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iShopIndian
What does iShopIndian do?
iShopIndian operates a direct-to-consumer online Indian grocery storefront (ishopindian.com) offering 3,500+ items across 350+ brands. The catalog spans Indian groceries (lentils, rice, flours, spices, ready-to-eat meals, snacks, sweets, beverages, frozen foods), traditional cooking utensils, Ayurvedic health and beauty products, incense and pooja items, curated gift sets, and cookbooks. Orders ship nationwide from Milwaukee, WI within 1-2 business days with a $109 free-shipping threshold.
Is iShopIndian a public or private company?
iShopIndian is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was iShopIndian founded?
iShopIndian was founded in 2000. It employs 11 to 50 people.
Where is iShopIndian based?
iShopIndian is headquartered in Skokie, United States, in the North America region.
How does iShopIndian make money?
Two revenue lines are on record. Direct online retail of Indian groceries & related products are the primary driver. The others are newsletter-driven repeat purchases.
Who are iShopIndian's main competitors?
Direct peers on record are Bazaar of India, Patel Brothers, Apna Bazaar, India Bazaar, Subzimandi / Subzi Mandi, Maharaja Foods and Sahar Enterprises / Sahar Mart. Broad incumbents are Whole Foods Market, Amazon Fresh and Walmart.
Does iShopIndian have an API?
No public API is recorded for iShopIndian.
What industry is iShopIndian in?
iShopIndian's product category is Online Indian Grocery Retail. Its primary akta.pro industry code is CRAHAFAD, South Asian (Indian/Pakistani/Bangladeshi/Sri Lankan) Grocery Stores, with a secondary code of CRAHAIAE, Online Specialty Grocery (Organic/Health/Ethnic/Gourmet). Its NAICS code is 445 and its SIC code is 5141.