IT PRO
- Company typePrivate
- Founded2006
- HeadquartersLondon, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingDigital Commerce or Content
What IT PRO does
ITPro is a B2B technology media brand operating under Future US Inc, a subsidiary of Future plc, the London-listed international media group. Founded in 2006, ITPro publishes technology news, reviews, in-depth features, whitepapers, podcasts, and webinars aimed at enterprise IT professionals, with editorial coverage spanning Business, Cloud, Hardware, Infrastructure, Security, and AI. The platform is distributed as a multi-channel content property: a primary website at itpro.com (and itpro.co.uk), an email newsletter with a Future Focus 2026 report lead magnet, a podcast, webinars and virtual events, themed content hubs (AI, Zero Trust, Software, Technology, industrial digitalization), organic social media, and the ChannelPro sub-brand targeting channel resellers and managed service providers. The brand operates three regional editions serving the US, UK, and Australia markets, with Future US Inc headquartered at 130 West 42nd Street, New York.
The business model is advertising- and sponsorship-led. ITPro monetizes an audience of enterprise IT decision-makers by selling advertising, sponsored content, brand highlights, product offerings, and awards sponsorships to technology vendors and service providers (for example, CITIC Telecom CPC was a recognized winner in the 2025 IT PRO Corporate Choice Awards). Go-to-market is community-led, with content marketing, newsletters, and audience engagement used to attract and retain a high-value B2B readership that vendors pay to access. Pricing is not publicly disclosed, and the platform does not sell to end users directly. The customer base is segmented into Enterprise IT Professionals as the primary persona, with secondary segments in Government & Public Sector and Business & Technology Decision Makers. There is no evidence of independent funding, acquisitions, or restructuring at the ITPro brand level, reflecting its position as an operating unit within a larger publicly-traded media conglomerate.
IT PRO firmographics
Firmographics- Name
- IT PRO
- Legal name
- Future US, Inc.
- Website
- https://itpro.co.uk
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
IT PRO industry classification
Industry- Product category
- Technology Media and Publishing
- NAICS
- Broadcasting and Content Providers (516)
- akta.pro primary industry
- Technology & B2B PR (MPAAADAC)
Keywords
Where IT PRO is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
IT PRO business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising & Sponsorship: ITPro monetizes its audience of enterprise IT professionals through advertising, sponsored content, brand highlights, and product offerings from technology vendors and service providers targeting IT decision-makers.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
IT PRO product offering
Product offeringCore offering
ITPro is a B2B technology media brand that publishes enterprise IT news, hardware and software product reviews, whitepapers, podcasts, webinars, and themed content hubs for IT decision-makers. It is operated by Future US Inc and has regional editions for the US, UK, and Australia.
Product overview
ITPro operates as a unified media and content platform providing enterprise IT professionals with news, reviews, resources, webinars, podcasts, and themed content hubs. The portfolio includes ITPro News (daily technology coverage), ITPro Reviews (hardware and product evaluations), ITPro Resources (whitepapers), the ITPro Podcast (audio discussions), ITPro Webinars (video presentations), Content Hubs (themed topic collections), and ChannelPro (partner/reseller content). The platform covers technology categories including Business, Cloud, Hardware, Infrastructure, and Security.
Differentiator
Problem solved
Functional benefit
Products and services
- ITPro News
- ITPro Reviews
- ITPro Resources (Whitepapers)
- ITPro Podcast
- ITPro Webinars
- ITPro Content Hubs
- ChannelPro
Companies that use IT PRO
Customer profileSegments3 records
Ideal customer profiles1 record
IT PRO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
IT PRO partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
IT PRO competitors and assessment
Company assessmentOthers
Broad incumbents
- Ars Technica: Established technology publication offering deep analysis of IT, security, and infrastructure topics; broader consumer-plus-professional audience but competes for share-of-attention and enterprise tech ad budgets with ITPro.
Direct peers
- ZDNet: One of the most directly comparable enterprise IT publications, covering business technology, cloud, security, and infrastructure news, reviews, and analysis for IT decision-makers with a similar advertising/sponsorship revenue model.
- CRN: Channel-focused publication for IT resellers, MSPs, and solution providers; directly comparable to ITPro's ChannelPro sub-brand in audience and in monetizing vendor-channel sponsorship and lead generation.
- Computerworld: Long-running enterprise IT publication covering news, analysis, and reviews for IT leaders, with overlapping coverage of cloud, security, and AI, and a comparable advertising-driven business model.
- TechRadar Pro: Future plc's sister B2B technology brand covering professional IT, business, and creator content; competes for the same enterprise IT buyer and advertising dollars within the same corporate parent.
- InfoWorld: Enterprise technology publication focused on software development, cloud, AI, and data platforms for IT professionals; comparable audience and monetization through advertising and sponsored content.
- The Register: Independent enterprise technology news site covering IT infrastructure, security, cloud, and software with a global audience; competes for both IT decision-maker attention and B2B tech advertising spend.
- CIO.com: Targets CIOs and senior IT leaders with news, analysis, and research on enterprise technology strategy, digital transformation, and IT leadership—directly overlapping ITPro's enterprise IT decision-maker audience and sponsored-content model.
Emerging players
- Dark Reading: Specialized cybersecurity news, analysis, and research site for enterprise security professionals; overlaps with ITPro's security coverage and competes for security-vendor advertising budgets within the enterprise IT audience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
IT PRO social profiles
Digital presenceIT PRO financial estimates
Financial estimateRevenue estimate
Valuation estimate
IT PRO leadership team
Management profileNumber of profiles
IT PRO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IT PRO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IT PRO
What does IT PRO do?
ITPro is a B2B technology media brand that publishes enterprise IT news, hardware and software product reviews, whitepapers, podcasts, webinars, and themed content hubs for IT decision-makers. It is operated by Future US Inc and has regional editions for the US, UK, and Australia.
Is IT PRO a public or private company?
IT PRO is a private company. It is classified as corporate owned and is currently operating.
When was IT PRO founded?
IT PRO was founded in 2006. It employs 251 to 500 people.
Where is IT PRO based?
IT PRO is headquartered in London, United Kingdom, in the Europe region.
How does IT PRO make money?
One revenue line is on record: advertising & Sponsorship.
Who are IT PRO's main competitors?
VentureBeat is listed as an others. Ars Technica is listed as a broad incumbent. Direct peers are ZDNet, CRN, Computerworld, TechRadar Pro, InfoWorld, The Register and CIO.com. Dark Reading is listed as an emerging player.
Does IT PRO have an API?
No public API is recorded for IT PRO.
What industry is IT PRO in?
IT PRO's product category is Technology Media and Publishing. Its primary akta.pro industry code is MPAAADAC, Technology & B2B PR. Its NAICS code is 516.