PrimaryTech

Name

PrimaryTech

Legal name

Primary Technologies Ltd

Website

https://primarytech.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Systems Design and Related Services (54151), Other Computer Related Services (541519), Computer Training (611420), Computer Systems Design and Related Services (5415)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Managed IT Services & On‑Site Field Support (Helpdesk, Break/Fix, IMAC) (EDAEAHAJ)

akta.pro secondary industries

ITSM Platform Implementation & Administration (ServiceNow/JSM/BMC/etc.) (BPAEAJAC), Technical Enablement & Adoption Services (Change Management, Adoption, Champions) (BPAEANAC), Systems Administration & IT Operations (Windows/Linux, Monitoring, ITSM) (EDABAFAH), Information Technology & Software (EDAAAPAB)

Keywords

• Managed IT services
• Cybersecurity solutions
• Cloud infrastructure
• Education technology
• IT consulting

Headquarters

HQ city

Kingston upon Hull

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Managed IT Services: Recurring subscription revenue from managed IT services including proactive monitoring, maintenance, helpdesk support, and infrastructure management. Offered under tiered plans (Standard Secure, Premium Secure for business; Managed Service, Managed Service+ for education) with monthly or annual billing.
2. IT as a Service (ITaaS): Subscription-based ITaaS plans for education providing devices, licensing, support, and applications under consolidated user-based subscriptions. Tiers include Enable, Transform, and Bespoke solutions.
3. Cyber Security Services: Security-focused managed services including Email Secure, Standard Secure, and Premium Secure tiers. Includes threat protection, encryption, EDR, and Cyber Essentials/Cyber Essentials Plus certification.
4. EdTech & AI Services: Educational technology support and AI integration services including EdTech Support, EdTech Support+, and bespoke solutions with CPD training pathways.
5. AI Training & Managed AI: AI training services (introductory, advanced, bespoke departmental training) and managed AI services including AI licenses (Gemini Advanced, Co-Pilot+, ChatGPT+) and ongoing training.
6. Hardware Procurement: Sourcing, procurement, and setup of hardware including servers, desktops, laptops, networking infrastructure, audio visual equipment, CCTV, and door access systems.
7. Professional Services: IT consulting, project management, strategic technology planning, and systems integration for complex technology rollouts and IT roadmaps.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

PrimaryTech provides managed IT services to educational institutions (schools and Multi-Academy Trusts) and businesses across Hull and East Yorkshire. Its core offerings are subscription-based managed IT support (ITaaS for education, tiered managed services for business), cybersecurity with EDR and Cyber Essentials/Cyber Essentials Plus certification, cloud solutions (Microsoft 365, Google Workspace), EdTech and AI integration with managed AI licences, and supplementary services including hardware procurement, AV installations, CCTV, door access, broadband/telecoms, and professional IT consulting.

Product overview

PrimaryTech operates as a managed IT services provider offering two primary service lines (Business and Education) built around tiered service packages. For Education, the core offering is IT as a Service (ITaaS) with three subscription tiers: Enable (compliance-focused entry level), Transform (AI-enabled ambitious school solution), and Bespoke (custom pick-and-mix). Education also offers IT Support tiers (Managed Service, Managed Service+) and EdTech tiers (EdTech Support, EdTech Support+, EdTech Bespoke). For Business, the core offering is three security-tiered IT support plans: Email Secure (£15 PM), Standard Secure (£45 PM), and Premium Secure (£65 PM, includes Cyber Essentials Plus). Both sectors receive AI capabilities through AI Training, AI Training+, and Managed AI service tiers. The portfolio also includes supplementary services (Hardware, AV, Cloud Solutions, Internet & Telecoms, CCTV, Door Access, Professional Services, Cyber Security) delivered through partnerships with Microsoft, Google, Securly, and Wonde.

Differentiator

Problem solved

Functional benefit

Products and services

• IT as a Service (ITaaS) for Education Subscription-based IT service for schools and Multi-Academy Trusts consolidating devices, licensing, support, and mandatory applications (safeguarding, print, data storage) under a per-user subscription. Offered in Enable (entry-level compliance), Transform (mid-tier with AI capabilities), and Bespoke (custom) tiers, replacing capital expenditure with predictable operating expense.
• Managed IT Support for Education Proactive managed IT services for schools ranging from ad-hoc support (IT Support from £300 PA) to fully managed provision (Managed Service from £500 PA) and premium managed service with strategic IT roadmaps (Managed Service+ from £1,200 PA). Includes education-specific SLAs, dedicated account managers, customer portal access, helpdesk support, inclusive onsite visits, network monitoring, and patch reporting.
• EdTech Support Services Educational technology support services covering Google Classroom, Microsoft 365 in education, AI adoption (Gemini, Co-Pilot AI licences), and CPD pathways for teachers. Offered as EdTech Support (foundational), EdTech Support+ (advanced with proactive strategic assistance and AI embedding from £1,500 PA), and EdTech Bespoke (custom-built solutions).
• Managed IT Services for Business Security-tiered managed IT support for businesses in Hull and East Yorkshire, comprising Email Secure (from £15 PM, managed email with threat protection), Standard Secure (from £45 PM, managed IT with Microsoft 365 Business Standard, cloud backup, endpoint protection), and Premium Secure (from £65 PM, advanced security with included Cyber Essentials and Cyber Essentials Plus certification).
• AI Training and Managed AI Services AI training and managed AI services for businesses, including introductory AI Training (foundational concepts and opportunities), AI Training+ (bespoke departmental sessions), and Managed AI (end-to-end management with Gemini, Co-Pilot+, and ChatGPT+ licences plus annual bespoke training). Aimed at organisations seeking to streamline processes, reduce costs, and adopt AI safely.
• Cyber Security Services Comprehensive cybersecurity solutions for businesses and schools, including advanced threat intelligence, proactive monitoring, rapid incident response, Endpoint Detection and Response (EDR), and Cyber Essentials/Cyber Essentials Plus certification support to protect sensitive data and ensure business continuity.
• Endpoint Detection and Response (EDR) Smart endpoint security software monitoring laptops, PCs, and servers for suspicious behaviour. Detects threats bypassing primary defences (e.g., firewalls) with automatic quarantine and threat containment, complementing PrimaryTech's Cyber Essentials-aligned security stack.
• Hardware Procurement Expert guidance on selection and procurement of IT hardware including laptops, tablets, servers, networking infrastructure, Chromebooks, and other devices from Dell, HP, ASUS, and other partners, with education-appropriate compliance for procurement regulations.
• Audio Visual Solutions Design and installation of bespoke audio-visual solutions for schools and businesses, including interactive screens (Clevertouch, Newline), hall sound systems, digital signage, and video conferencing setups.
• Cloud Solutions Cloud platform implementation, migration, and management including Microsoft 365 and Google Workspace, with secure data migration and ongoing platform management enabling flexible access and collaboration for education and business clients.
• Internet & Telecoms Communication infrastructure services including filtered school broadband, dedicated leased lines, VoIP phone systems (Voiceflex), and mobile solutions for staff connectivity, delivered in partnership with KCOM and other regional carriers.
• CCTV Systems High-definition CCTV design and installation for educational and business environments, providing safety oversight, deterrence, and visual evidence capture for incidents.
• Door Access & Entry Systems Modern door access and entry systems with granular visitor sign-in control, restricted area access, and emergency lockdown integration capability for schools and businesses.
• Professional Services (IT Consulting) Strategic IT consultancy, project management, and systems integration services for technology planning, IT roadmaps, and complex multi-system rollouts for education and business clients.
• Safeguarding & Filtering Software Cloud-based safeguarding and content filtering solutions (delivered via Securly partnership) ensuring compliance with Department for Education statutory requirements, protecting students from online threats and accessible from any device.

Quantifiable outcome

• 96% customer retention rate demonstrating strong, lasting customer partnerships
• +5 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature7 records

Partnerships

13 partnerships are on record, tiered core, standard and regional.

• MicrosoftcoreTechnology or IntegrationTechnology partnership for Microsoft 365, Azure, and related Microsoft solutions. PrimaryTech offers Microsoft 365 Business Standard and Business Premium licenses, Co-Pilot+ integration, and supports Microsoft Teams, SharePoint, and other Microsoft productivity tools.
• Google (Google for Education)coreTechnology or IntegrationGoogle for Education partner providing Google Workspace integration, Google Classroom support, Gemini AI licenses, and Chromebook management. PrimaryTech was named Google Partner of the Year in 2022.
• CiscocoreTechnology or IntegrationTechnology partnership for networking infrastructure, wireless solutions, and related Cisco products and services.
• DellstandardTechnology or IntegrationHardware partnership for Dell laptops, desktops, servers, and Dell infrastructure solutions.
• HPstandardTechnology or IntegrationHardware partnership for HP computers, printers, and peripheral equipment.
• ASUSstandardTechnology or IntegrationHardware partnership for ASUS computers, laptops, and technology solutions.
• SecurlystandardTechnology or IntegrationPartnership for cloud-based safeguarding and content filtering solutions for educational institutions. PrimaryTech offers Securly as part of its education ITaaS and managed services.
• ClevertouchstandardTechnology or IntegrationPartnership for interactive displays and audio-visual technology solutions for education and business environments.
• NewlinestandardTechnology or IntegrationPartnership for interactive display technology and related AV solutions.
• KCOMregionalTechnology or IntegrationRegional telecommunications and connectivity partnership providing business broadband, leased lines, and internet services in Hull and East Yorkshire.
• WondestandardTechnology or IntegrationPartnership for educational data management and integration solutions for schools.
• RedstorstandardTechnology or IntegrationPartnership for cloud backup and data protection services. Referenced in terms and conditions as a third-party service provider.
• VoiceflexstandardTechnology or IntegrationPartnership for telecommunications and VoIP phone system solutions for business customers.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Stone Group: Stone Group is a UK provider of IT hardware, managed services, and connectivity solutions with a significant education vertical. Comparable to PrimaryTech for its managed IT, device procurement, and education-focused service bundles, but operating across multiple UK regions with greater scale.
• Softcat plc: Softcat is a UK FTSE-listed IT infrastructure provider offering hardware, software licensing, and managed services across all sectors. Comparable to PrimaryTech's hardware procurement and Microsoft/Google licensing business, though Softcat operates as a broad reseller/MSP without PrimaryTech's education-vertical specialization.
• RM plc: RM plc is a long-established UK education technology provider offering IT hardware, software, and managed services to schools and MATs. It is comparable to PrimaryTech as a UK education-vertical IT services provider, though operating at significantly greater national scale and with proprietary assessment and curriculum software.

Direct peers

• ANS Group: ANS Group is a UK managed cloud and IT services provider delivering cloud hosting, managed IT, and security services to public sector and commercial customers. Comparable to PrimaryTech for managed services delivery and Microsoft/Google cloud expertise, though ANS operates nationally and emphasizes cloud infrastructure more heavily.
• Phoenix Software: Phoenix Software is a UK IT solutions provider specializing in Microsoft and cloud technologies for public sector and education. Comparable to PrimaryTech for its Microsoft-centric managed services and education vertical, with similar subscription-style licensing and support models.
• Trustmarque: Trustmarque is a UK IT solutions and managed services provider supporting public sector, healthcare, and enterprise customers with Microsoft-led technology stacks. Comparable to PrimaryTech for managed services, Microsoft licensing, and public-sector vertical exposure, though at materially greater national scale.
• Mirus IT: Mirus IT is a UK managed IT services provider specializing in the education sector, offering IT support, cloud, and cybersecurity services to schools and academies. It is a direct competitor with the same education-vertical focus, comparable ITaaS-style subscription offerings, and similar geographic anchoring.
• Littlefish: Littlefish is a UK-based managed IT services provider delivering IT support, cloud, and security services to mid-market and SME customers. Comparable to PrimaryTech's business-side managed services portfolio and ITaaS-style subscriptions, though Littlefish operates nationally rather than regionally.

Emerging players

• NetSupport Ltd: NetSupport is a UK-headquartered education technology company providing classroom management, IT asset management, and safeguarding software. Comparable to PrimaryTech's education-vertical focus and overlap on safeguarding, filtering, and school IT management, though primarily a software vendor rather than a managed services provider.

Regional players

• KCOM Group: KCOM is a Hull-based telecommunications and IT services provider serving East Yorkshire with broadband, leased lines, and managed IT solutions. Comparable to PrimaryTech as a Hull-headquartered IT/telecoms provider serving the same regional customers, and listed as a PrimaryTech partnership for connectivity services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/primarytech_
• Facebookfacebook.com/Primarytec
• LinkedInlinkedin.com/company/primary-technologies-ltd
• Instagraminstagram.com/primarytech_ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PrimaryTech